NBASH
‘Everybody has a secret world inside of them. All of the people of the world, I mean everybody. No matter how dull and boring they are on the outside, inside them they've all got unimaginable, magnificent, wonderful, stupid, amazing worlds. Not just one world. Hundreds of them. Thousands maybe.’ -Neil Gaiman
the creative works of Samantha Benoit
American Gods Anniversary 10th Anniversary Edition benefiting Doctors without Borders.
overview:
challenge:
solution:
The novel American Gods by Neil Gaiman is having a
The main challenge is to link American Gods
The solution to the project was by taking an excerpt from the
10th anniversary in June 2011. The author himself
with Doctors without Borders. Also a book
novel itself and then creating individual art pieces based off of
is an advocate for non-profits and worldwide
cover for the Anniversary ‘Art’ Edition must be
the quote. The art links to the need to help the less fortunate,
aid; therefore the creation of the anniversary art
created, along with other art pieces to be sold
thus, linking the project to Doctors without Borders. The images
collection came to mind. The collection would
all together in order for the proceeds to go to
are created from photography found about famines, and then
be sold in order to benefit the program Doctors
non-profit organization.
turned into drawings and printmaking monotypes using etchings,
without Borders program.
chine-collé, and additive printmaking processes into pieces of art. The imagery was then turned into a “poster-print” art collection, as well as a tote-bag product design. All elements would be sold in bulk as the “art collection”.
The colors are vibrant to contrast with the dark words and serious subject matter. The series is intended for an audience that has probably already read American Gods, is interested in collectables and aiding worldwide foundations.
merican Gods American Gods merican Gods merican Gods merican Gods merican Gods merican Gods merican Gods merican Gods 10th anniversary edition sales sponsor doctors without borders
neil gaiman
‘there if we feel for them, are they now more important to us than a 1,000 other children touched by the same famine?’
art product collection: tote bag and art prints
Aid Japan Posters Posters for Redcross to aid Japan.
overview:
challenge:
solution:
Recently Japan has been stricken with one disaster
The main challenge is to create a campaign
The solution was to relate the imagery to Japan by using the soft
after another and are in need of aid to help them
that can be shown to the American public that
watercolors. It almost mimics the geographical texture of Japan
get back on their feet to make their country safe
will inspire them to want to give to the relief
itself as well as referencing the tsunami. The decision to use the
and to help start the reconstruction. The disaster
fund through texting the Red Cross. The idea
personal quotes from the experiences of the victims going back
has devastated the nation, and any help would
is to bring the situation home and create a
to the site of their homes. It was a choice made to help make
benefit them. The Red Cross created a disaster
feeling of empathy that makes people want to
the situation real to the audience that hasn’t personally been
relief fund for Japan that anyone can donate to
donate to the relief fund.
touched by the disaster. Everyone can relate to the feeling of
simply by texting them; the viewer then donates
loss that these people are expressing in their experiences, thus,
$10 to the relief.
making the ads relatable.
2 page ads: front
inside
2 page ads front
inside
A R E S I D E N T I N M I YAG I P R E F E C T U R E W E N T BAC K TO T H E S I T E O F H E R H O M E :
s h e wa s c l u t c h i n g
a wine opener
that sh e f o u n d w h e re
HER H O M E used to be.
‘it was the only thing i could find there.’
T E X T REDCROS S TO 9 0 9 9 9 TO G I V E $ 1 0 TO J A PA N E A RT H Q UA K E A N D P AC I F I C T S U N A M I R E L I E F
‘o f
A L L T H AT I H AV E L E F T
my home
i s a h o l e with
debris from somebody else's home. said Yasuo Kosh i t a i n t h e t ow n o f O t s u c hi .
’
T EXT REDCROS S TO 9 0 9 9 9 TO G IVE $ 1 0 TO J APAN E ARTHQUAKE AND P ACIFIC T SUNAMI RELIEF
I N O F U NATO , A M I D D L E - AG E D CO U P L E LO O K E D S H E L L - S H O C K E D
‘ Th e re i s ab s o l u t e l y
nothing left. I got in my car after T H E T S U N A M I WA R N I N G ,
thinking i would come back.
I D I D N ' T E V E N H AV E M Y WA L L E T . ’
T E X T R E D C R O S S TO 9 0 9 9 9 TO G IVE $ 1 0 TO J A PA N E A RT H Q UAKE AND P ACIFIC T SUNAMI RELIEF
I N O F U NATO , A M I D D L E - AG E D CO U P L E LO O K E D S H E L L - S H O C K E D
‘
There is absolutely
nothing left. I got in my car after T H E T S U N A M I WA R N I N G ,
thinking i would come back.
’
I D I D N ' T E V E N H AV E M Y WA L L E T .
T E X T REDCROSS TO 90999 TO G IVE $10 TO J A PA N E A RT HQUAKE AND P ACIFIC T SUNAMI REL I E F
A R E S I D E N T I N M I YAG I P R E F E C T U R E W E N T BAC K TO T H E S I T E O F H E R H O M E :
s h e was clutching
‘o f
a wine opener
A L L T H AT I H AV E L E F T
my home
is a hole with
debris from somebody else's home. s a i d Yasuo Koshita in the town of Otsuchi.
T E X T R E D C R O S S TO 9 0 9 9 9 TO G I VE $10 TO J A PA N E A RT H Q UA K E A N D P AC I F I C T S U N AMI RELIEF
poster verisons
that sh e f o u n d w h e re
’
HER H O M E used to be.
‘it was the only thing i could find there.’
T E X T REDCROS S TO 9 0 9 9 9 TO G IVE $ 1 0 TO J A PA N E A RT H Q UA KE AND P ACIFIC T SUNAMI RELIEF
Library
ad
Campaign
Ad campaign to use the library system.
overview:
challenge:
solution:
The American Library Association has been active
The project is to create an awareness campaign that
The ads are all typographic in nature in order to
since 1853, and wants to bring Libraries back into
will resonate with the less than affluent audience,
bring up the urgentness of the message. They deal
the public eye. They want to target the young
and bring traffic back to the libraries. The campaign
with colors of their retail counterparts to create an
adults from 17-34 that are either going to or just
should remind the American public that libraries are
association that the library is just as good as going to
out of college, in order to bring traffic back to the
there to be used, and can still be deemed useful.
the store to get the same products. They also feature
libaries of the country. If relevancy is shown for
bold white font, to be easily and quickly read by the
the libraries, the funding could in turn be saved
busy everyday person. The message is simple and too
and help them stay open.
the point in order to be relayed as easily as possible to the public.
Ads can be used as magazine ads or in other application such as a mall ad.
Goodwill Ad Campaign Ad campaign promotiong Goodwill’s mission.
overview:
challenge:
solution:
Goodwill Industries International was founded in
The main challenge for the client is that the
The solution was to describe the mission statement of Goodwill
1902 and is a non-profit retail store that runs off
general public is not aware of their ‘Mission’.
being a helpful resource towards people finding jobs through
of donations. Goodwill Industries International
They often think Goodwill is like a Salvation
simple messages. Also the ideas of how the viewers can help
is a non-profit organization that provides job
Army that just gives handouts to the needy.
them towards their mission were conveyed in the ads. The
training, employment placement s e r v i c e s a n d
When in actuality they are an organization that
visual is then reinforced through the tagline and supported in
o t h e r c o m m u n i t y - b a s e d programs for people
promotes job placement and training for those
the body copy. The design solution was kept simple to stay in
who have a disability, lack education or job
that can’t find jobs themselves.
tune with the goodwill logo and mission. A hypothetical iPhone
experience, or face employment challenges.
App was designed to show the users job listings, thus, enforcing
Affluent adults mostly visit goodwill’s site,
goodwill’s mission statement of job placement. The ads should
between the ages 25 and 39, and they are usually
be run during the summer season between April and September,
graduates or post-graduates.
when the most people are looking for help in the workforce.
The ads can also be used in bus stop billboard ads.
An iphone app idea that can be used to find job listings.
Rune Magazine 2 editions of a music magazine.
overview:
challenge:
solution:
Rune Magazine is a magazine that is intended for
This group of individuals like bold and
This magazine has the eclectic style reflected
those that want to hear quality and poetic lyrics
progressive music and want to know about
on the 2 editions cover designs. The layouts
in the music they listen to. It is aimed at those
new people in the industry before they become
feature bold colors and typography as well, to
that want to be introduced to interesting and
overtly well known. Thus, the magazine
bring out the bold nature of most avid music
popular music. They also have an eclectic taste
features artists bordering on breaking into the
listeners. Also each article reflects its own
in music, as most people of the iPod age do. The
limelight, but are still fresh enough that they
unique color scheme to make sure the reader
demographic for this project is young adult (18-
can say they knew about it first.
know they are still in the same artist’s article,
34) males that are in or recently out of college
therefore they can skim read, or read all the
and graduate school.
way through and know what they’re reading.
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Typography Museum Exhibit ‘ Tw e n t y 4 ’ a n e x p e r i m e n t a l t y p o g r a p h y s h o w o f 2 4 t y p e f a c e s .
overview:
challenge:
solution:
Twenty-Four is a hypothetical type exhibit
It is intended to bring about interest among the
The poster is inspired by the architecture of the
featured at the Museum of Modern Art Chicago,
general population to typography and want to find
museum itself; it features the unique curves of the
which has been around since 1945. The show
out more about it, therefore, it features 24 new-age
staircase that makes the museum’s building such
is meant to generate a modern crowd to the
typefaces that would peak the interest of those that
an icon. Based on the demographics of the target
museum and draw people to the exhibit. The
may know nothing about typography.
audience, and contemporary Asian trends, the colors
target audience is mostly female, younger adults
are bold and modern. The mailer is intended to appear
aged from 18-34. They are predominately Asian
as an invitation that will be sent out stirring interest
graduates and postgraduates according to the
for the museum. It is intended to make them curious
demographics that visit the museum’s webiste.
about the event and want to attend the opening, since they were personally invited. Finally the type specimen book features 24 previews of the typefaces that are in the exhibit. It shows brief examples of what the typefaces look like. It also features the name of the designer (if the designer is known). This booklet will be handed out upon entering the exhibit for free and can be taken with the participant in order to remember the exhibit and the typefaces.
left: mailer below: poster application on the museum
Pages from the type specimen book.
World Vision Campaign Ad campaign promoting the non-profit organazation.
overview:
challenge:
solution:
World Vision is an internationally conscious
World Vision needs a campaign that will set
This Campaign features 6 versions of the ad with a paper doll
company that has been around since 1950. They
them apart from the majority of non-profits.
concept. The concept is to bring out the natural want to help
want to help children everywhere, no matter the
That way they can gain more support and help
children; to clothe and feed them, kind of like what little girls
location or the race. Their target audience for
more children internationally. Therefore the
do when they play with dolls. The six different versions feature
this campaign is a middle aged (35-49yr) female,
campaign needs to make sure that it touches
different children, 3 boys, 3 girls, of 3 different races. It should
is most likely African American. They are college
on the fact that it’s not just limited to one part
bring out old memories of childhood, and old toys. The dolls will
graduates that have probably gone through
of the world.
hopefully draw the attention of the audience and make them
graduate school as well, and their average income
interested in supporting World Vision.
is $60k-$100k+. The campaign should be run between December and February, because that is the time of year that people are feeling the most generous. That is the time of year that will bring more people to the World Vision site looking to sponsor children.
how would you help
a child in need?
practice with the world vision paper dolls and go to worldvision.org today to sponsor a real child.
world
VISI N
K.O. Martial Arts Branding of a Martial Arts studio.
overview:
challenge:
solution:
K.O. Martial Arts Brand is an up and coming
They needed a new brand and cross marketing
The logo solution was designed to have a
martial arts dojo that wants to base its new
materials to jumpstart their new dojo in Port
strong feeling without being too intense and
studio in Port Charlotte, FL. They offer a variety
Charlotte. The dojo needed a logo, business
scare away the timid but interested clients.
of martial arts such as kickboxing, judo,
card and website that all tied in together to
Therefore the black and red colors were
juijitsu, and MMA.
bring in new members to the studio. Beyond
chosen to keep the strong masculine feeling,
the business cards and website the flyers were
but the soft martial arts stance and the
created to be ads that can be added to pizza
internal balance symbol brings a softer and
boxes or put into the mail to be seen by the
sturdier presence to the logo. The website
local population.
design is also straightforward and direct, making it easily accessible to the population.
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S U RV I V E TO MO R ROW
NOW O F F E RI NG K I C K BOXING! 941. 5 9 9 . 9 9 8 8 C A LL FO R MO R E I N FO
520 US1
P O RT C H A R LOT T E , FL
S c i -F i B o o k C o v e r C o l l e c t i o n Book Cover Designs for Random House Publishers
Overview:
Challenge:
Solution:
Random House was founded in 1925, and is known
The project is to create a collection of book
The designs feature hand-drawn illustrations,
for being the largest publishing house in the
covers for 3 different science fiction writers
as well as hand-done typography to give it a
country. It has recently decided to do a collection
that are deemed as classics: Bradbury, Asimov,
fresh and youthful feeling the novels. The
of classic Sci-Fi books, but wanted to target a
and Herbert. Each series will feature three of
colors and textured bacground reflect the
young audience to keep their image fresh and
their well-known works. The style should reflect
‘aged’ aspects of the works themselves,
new, even though they have been around for so
a younger feeling, and make the audience want
but the hand-drawn feeling gives it a
long. The target audience features people from
to read the classics.
contemporary mood.
12-16. Therefore, Random house wants to reach the younger audience and spark an interest in reading the classics.
Asimov book illustrations.
Bradbury book illustrations.