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now. On our explorer, you can actually filter ‘edibles’ or ‘medibles’ and see where they are available thus far on our listings. We are just now starting so our coverage is getting there as we add more and more products. We really do believe that medibles are going to be a larger industry than it is now. Strains were our initial core on what Leafly was built on but we’re expanding into medibles. Q: Who writes the Cannabis strain reviews? A: Our visitors do. They are the ones sharing their knowledge and experiences with particular Cannabis strains. Q: Do you know how many hits Leafly.com has had in the past month? A: We’re close to about seven million page views for the past thirty days. As far as visits to the page, we’re over 1.5 million visits just to the website. Q: Just out of curiosity, how much has this number increased over the past several years? Do you know the number of page visits when Leafly.com first began back in 2011? A: (chuckle) Yea, we were at about…10. Our traffic increases over 100 percent every year and it seems to double now. We’ve had a 50 percent growth in just the last month. I think a lot of that has to do with the media and all the attention Cannabis is getting lately and our brand positioning. When we were getting 200 visits to the site, we were celebrating. Which is actually a tough thing to start out with. With a site like Leafly, we’re mostly user-generated content for information like our strain reviews. We look to our visitors and view them as the experts. As we’ve been growing, the quality of data keeps getting better and better.
SATIVAMAGAZINE.COM
Q: Cannabusinesses have challenges; what has been the toughest obstacle for Leafly to overcome? A: Dealing with banks has been our number one challenge. Q: As far as state retail stores go, do you anticipate them listing on Leafly.com? A: Yes, absolutely. In fact, we already do have some in Colorado. And we anticipate a good coverage in Washington. Q: What do you anticipate the future of Leafly being, as more states legalize? A: There are a few things that we have underway. One of them would be a better support for the retail of recreational marijuana for states like Colorado, Washington and potentially Oregon soon, and you know, hopefully many more states to come. So we’re going to be adapting Leafly to better support that. Because we were so medicalfocused in the beginning here, another thing on the medical side is, including a doctor-find functionality. Hopefully that’ll help close the patient/doctor loop. If someone doesn’t know that much about Cannabis, they can come on to Leafly.com and use our knowledge center to see if Cannabis is something that might be able to medically help them. After making that decision, they can then use Leafly.com to find a doctor in their area. Leafly currently has 20 employees and shares a floor of a Seattle building with Privateer Holdings. Between the two, they have roughly 30 to 35 employees. Thank you to Cy Scott for taking the time out of your busy, daily schedule to sit down with me around the Green Table. S
MARCH 2014
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