Saratoga TODAY 2020 Media Kit by Saratoga TODAY

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2020 MEDIA KIT saratogaTODAYnewspaper.com • 518.581.2480 Five Case Street • Saratoga Springs, NY 12866

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The Fine Print ARTWORK REQUIREMENTS In order to help us produce the best quality representation of your brand, it is recommended that you submit press-ready vector art from the original design files. If you do not have access to the original files, our expert graphic designers will happily work with you in recreating your ad in a press-ready format, or will even help to develop the ad you desire from scratch. Additionally, your account executive will help you develop an effective overall advertising program, which will build your brand recognition.

Saratoga TODAY? 1. 2. 3. 4.

PREFERRED PRINT FORMATS .PDF • .EPS • .AI .PSD • .INDD • .TIFF Note: Files should be in their original format, e.g. or rasterizing or flattening (contains layers), with all fonts and associated files included. Rasterized or ‘camera ready’ files must be 300 dpi or larger. Low resolution files are more difficult to prepare for press, potentially causing delays and errors during the proofing process.

PREFERRED APPLICATIONS Adobe Acrobat, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Microsoft Word.

PREFERRED WEB FORMATS .PNG • .JPEG • .GIF Note: Web images should be no larger than 20 KB DEMOGRAPHICS Our targeted home delivery program focuses on desirable communities, ranging from the prestigious Saratoga Lake neighborhoods to the traditional homes located throughout Wilton. If you are looking to reach homeowners, business owners, Moms and Dads, then Saratoga TODAY is the media of choice for Saratoga Springs.

FILE DELIVERY Creative files that do not exceed 10 megabytes can be emailed to ads@saratgoapublishing.com. Larger files can be uploaded to our Dropbox account by using the following link: DropBox.com/sh/xvczl0793wydqqt/Sv_aTxxAHY. Once your files have been successfully uploaded we will receive an email notification. PAYMENT TERMS • AMEX / Visa / MasterCard / Discover / Cash and Check accepted.

• Political advertisements must be pre-paid with cash, check or valid credit card. • Saratoga TODAY reserves the right to cancel or reject any advertisement or preprinted insert at any time.

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POLICIES The subject matter, form, size, wording, illustration and typography of all ad copy shall be subject to approval, revision, classification, cancellation or rejection at any time by Saratoga Publishing, in its sole and absolute discretion. Saratoga TODAY will not guarantee a specific location in the paper. CREATIVE SERVICES Our art department will work with you to develop the ad you desire. Your account executive will help you develop an effective advertising program. DEADLINES Newspaper / Retail Ads – the Monday prior

Newspaper / Classified Ads – the Tuesday prior Magazines – one month prior to publication date. Note: Late ads will NOT be guaranteed a proof

Outstanding coverage of Saratoga County.

Your partnership demonstrates your support for your community. Your partnership helps us to pursue our mission of promoting business, organizations and individuals in the region.

Targeted, direct access to informed readers. A high quality editorial product and incredibly effective distribution delivers a desirable and coveted demographic. Reach them through us!

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• No advertisement can be canceled by an advertiser after deadline

CONTRACT REGULATIONS Failure to fulfill your contractual obligation to either the newspaper or web site may result in being re-billed to the actual earned rate.

A top quality editorial environment for your ad. Our advertising-to-editorial ratio is designed to create the perfect balance. Consumers are engaged with well-designed ads.

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In 2006 I created Saratoga TODAY because I am passionate about this region. My team and I are committed to delivering superior results and giving back to the communities in which we live, work and raise our families. Your support makes this all possible, and for that I thank you.” -Chad Beatty Owner/Publisher

Saratoga TODAY is proud to be the primary source of ‘all things Local’ in the Saratoga community. When it comes to reaching locals, brand trust, and a hometown feel, Saratoga TODAY delivers results. We are a locally-owned and operated multi-media company located in Saratoga Springs, NY. Originally launched in 2006 as a grass roots local newspaper, we now also produce a variety of high-quality lifestyle magazines, websites, events, and offer an in-house ‘Creative Team’ to oversee all specialty products. From layout and design to writing and photo editing, we do it all!

2020 EDITORIAL CALENDAR

SARATOGA TODAY NEWSPAPER Saratoga TODAY is the community’s weekly source for news and information. With a distribution of 10,750 newspapers every Friday, Saratoga TODAY’s colorful, easy-to-read tab format, is a must-have for homeowners and business people in the greater Saratoga Springs region.

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Saratoga Today newspaper is an essential read each and every week to keep up to date with what’s important in our community. It’s the one reliable source for all our local news!”

- Barry Potoker: Roohan Realty Saratoga Builders Association

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Democrat Discord City Democrats Gear Up for by Thomas Dimopoulos Saratoga TODAY — SARATOGA SPRINGS Saratoga Several members of the Springs Democratic Committee week, staged a walk-out last to a voicing their opposition voters candidate chosen by city for a seat on the City Council. In this summer’s Democratic party’s the for Primary representation for Commissioner Patty of Finance. challenger Morrison defeated incumbent

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— SARATOGA SPRINGS Last Friday, Aug. 2, Commander closed when the The beach Phillip Boice became of water. ed 235. of the they commanding officer levels exceed said that Saratoga Kinowski Naval Support Activity as to what held at not be certain only test Springs in a ceremony — could they of ed, since area for the Saratoga Springs Knights Beach happen and swimming STILLWATER ’s lake. d Brown Columbus location. the beach the entire of E. Coli the Last weeken Beach, not ock “I am humbled by to high levels beach’s Brown’s le that a fl closed due onboard via the er it is possib or near the opportunity to come the water ng Howev said. detected in landed in The followi test that and work with you,” Boice of geese on Friday. before the reopened daily tests then left the beach water shortly beach, and fallen well Wednesday, g the closed the as levels had iately, causin at 10 a.m., pg. 43 ous. immed Story down danger ng ed. See Town almost E. coli to fall back below anythi Photo provid Kinowski, levels of change of command Ed able range. ter, said that saluting at the end of the Commander Boice into an accept for Stillwa Photo by Kevin Matyi. pg. 13 Supervisor four times, ceremony on Aug. 2, 2019. See Story the water of E. Coli they tested time the levels milliliters and every 10 per 100 were below

there “As with any command, us. are challenges that lay before these I look forward to meeting challenges head on.” Rear Admiral Charles “Chip” the Navy Rock, Commander of over Region Mid-Atlantic, presided the change of command ceremony. do “First off, normally we said. these on Navy bases,” Rock at the “Doing it off the Navy base me just Knights of Columbus to that speaks volumes of partnership we have here in this community.” See Story pg. 3

2 Days; $ 55 Million

736-705 Michele Madigan by a vote count. The city Democratic endorsed Committee (SSDC) had Madigan prior to the primary. “We are resigning because Ms. we are unable to support of Morrison for the position Finance,” of Commissioner during Brown Charles announced at an Aug. 1 press conference by nearly High Rock Park, flanked presented a dozen others who members themselves as resigning of the SSDC. See Story pg. 11

Photo by SuperSource Media,

LLC. See Story pg. 43

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PERFECT BOUND MAGAZINES Saratoga TODAY’s assortment of magazines are distributed througout Saratoga County, and allow you to target the specific demographics you are looking to reach as an advertiser. Our partnerships include Price Chopper, Hannaford, Stewarts and Adirondack Trust (to name a few). We deliver your message directly into the hands of your potential customers. Distribution varies from 8,000 to 20,000 copies per issue. As an added bonus, our magazines are also online for an entire year, with a link to your website or Facebook page – at no extra cost!

Ask your sales rep about “Sponsored Content” in any of our publications!

SIMPLY SARATOGA The People, The Places, The Lifestyle! This award winning magazine tells those stories and brings readers into our little corner of the world. With vibrant photos, behind-the-scene stories and regular features, this bi-monthly lifestyle magazine paints a picture of life in the beautiful Saratoga region.

SARATOGA BRIDE Inside Back or Front Cover

Back Cover Back Cover

full bleed: 8.635 x 11.625 trim:

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1x $2,500.00

Inside Back/ Inside Front Cover

full bleed: 8.635 x 11.625 trim:

7.75 x 10.125

1x $2,300.00

The area’s premier bridal magazine, celebrating the Saratoga, Adirondack & Capital Region as a world class four-season wedding destination - now printing two issues yearly! Distribution starts in February & continues all year!

WELCOME HOME Full Page:

Premium Full Page (Before the Contents) Premium Full page

full bleed:

8.635 x 11.625

trim:

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7.75 x 10.125 Full page

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1/4 Page: standard: 3.75 x 5 vert.: 1.875 x 10.125 horz.: 7.75 x 2.5 1x $740.00

Serving as the community guide for the Saratoga Region, WELCOME HOME has an easy-to-read color coded format that provides an alphabetized listing with detailed contact information of all the towns that make up Saratoga County. Welcome Home is your go to guide for all things local.

EQUICUREAN Equicurean is the go-to publication for those with a love for Thoroughbred horse racing and world-class polo. Advertising in Equicurean reaches a select audience whom you seek…the affluent, lifestyle-specific demographic that travels into the area to enjoy not only the prestigious Saratoga Race Course and Saratoga Polo Grounds, but all the charm the area has to offer.

518.581.2480 saratogaTODAYnewspaper.com Five Case Street Saratoga Springs, NY 12866

SADDLE-STITCH MAGAZINES Saratoga TODAY’s assortment of magazines are distributed througout Saratoga County, and allow you to target the specific demographics you are looking to reach as an advertiser. Our partnerships include Price Chopper, Hannaford, Stewarts and Adirondack Trust (to name a few). We deliver your message directly into the hands of your potential customers. Distribution varies from 8,000 to 20,000 copies per issue. As an added bonus, our magazines are also online for an entire year, with a link to your website or Facebook page – at no extra cost!

Ask your sales rep about “Sponsored Content” in any of our publications!

Healthy Saratoga / Saratoga Family, Saratoga Home & Lifestyle and Saratoga Christmas are all saddle-stitched PLEASE USE THESE RATES:

Premium Back Cover

HEALTHY SARATOGA / SARATOGA FAMILY This two-sided magazine is the region’s best print resource for health and activities at any age! Healthy Saratoga / Saratoga Famliy strives to educate, entertain, inform & connect local people with the resources they need. Magazine flips for twice the content!

$ 1,300

Premium Inside Front/Back Cover $ 1,100 Full Page (7.875” wide x 10.375” high) $ 850 Half Page (7.875” wide x 5” high) $ 650 Third Page (5.194” wide x 5” high) $ 550 Quarter Page (3.9” wide x 5” high) $ 450 Eighth Page (3.9” wide x 2.5” high) $ 325

SARATOGA HOME & LIFESTYLE

SARATOGA CHRISTMAS

The Saratoga Home & Lifestyle Show is the region’s must-attend event, and our magazine is their must-have publication! This is a great opportunity for you to showcase your business to thousands of folks looking to improve their home environments.

As the official magazine to downtown Saratoga Springs for the holiday season, Saratoga Christmas contains everything you need to know about the Festival of Trees, The Victorian Streetwalk & Saratoga’s annual tree lighting.

EXTRAS WE OFFER OUR ADVERTISERS SPONSORED CONTENT

Are you looking to engage our readers in a relevant and informative manner? Does the traditional ‘Advertising Model’ not fit your plan? Perhaps Sponsored Content is the solution you are seeking. Sponsored Content pages create a platform for you to establish a relationship with the reader while creating brand awareness.

Sponsored Content is generally understood to be content that takes the same form and qualities of our magazine’s original content. Your content should be useful or entertaining while engaging our readers and influencing their perception of your brand. Think of it as editorial marketing.

SPONSORED CONTENT

Q. What have you learned about leadership, entrepreneurship and mentoring others? A. Just as you own a part of your employee’s successes, you also own part of their failures. As a business owner, you need to be a teacher and mentor to your employees. You need to invest in them, and they will in-turn invest in your company. It is a two-way street.

ON TREND:

Q. How has the industry changed since you started? A. HGTV has influenced the market. Homeowners are more savvy, and more up to date on trends. Many come into the showroom already having a vision in mind. A good designer needs to be on their toes, understanding the current market and trends.

Glass Ceilings

Q. What changes can previous customers of KBW expect? A. Expect to see us applying our talent and knowledge to other rooms throughout the home such as closets, laundry, mudrooms, home office and entertainment centers. Q. What are your plans for KBW?

Sara Bovee-Hines, Owner, Kitchen & Bath World

Throughout history, most of the home building and design industry professionals have been men. According to the Bureau of Labor Statistics, less than 10% of the construction industry is made up of women. But while women may not be gaining ground in trades like carpentry and plumbing, many of the traditional glass ceilings are being shattered by women on the construction industry’s entrepreneurial side. Last fall, designer, Sara Bovee-Hines made the successful transition from employee to entrepreneur with the purchase of Kitchen & Bath World, Inc., Albany, New York - one of the few companies providing design, retail showroom and renovation services in the Kitchen and Bath remodeling industry. “I think it was always the plan, but I knew I needed the experience to learn how to run a successful business” said Bovee-Hines.

30 | SIMPLY SARATOGA | FALL 2019

A. I want to continue to grow our client base through exceptional design and craftsmanship and be an industry leader in customer service.

After receiving an associate degree in Interior Design from Sage College, Bovee-Hines spent a little more than a year working for a company as a design assistant that supplied kitchens for new construction homes. Craving more of a challenge, Bovee-Hines joined Kitchen & Bath World as a designer in 2003, found a mentor in the company’s owner and spent more than a decade designing and learning everything from job-site supervision, retail sales and marketing, and management.

Kitchen & Bath World, Inc. is a full-service design, sales, and installation remodeling company serving New York’s Capital Region. KITCHEN AND BATH WORLD 1980 Central Ave. Albany, NY 12205 www.KitchenAndBathDesign.com

Q. What advice would you give young women? A. Be prepared to work harder than your male counterparts. The workplace has shifted for the better, and women are gaining ground, but we still have a lot of work to do to catch up. It is up to you to make sure your talent and hard work are recognized. You shouldn’t wait for an opportunity to present itself; you should create it.

saratogaTODAYnewspaper.com

FALL 2019 | SIMPLY SARATOGA

| 31

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WOMEN OF INFLUENCE

WOMEN OF INFLUENCE AWARDS Each May, Saratoga TODAY will once again recognize Saratoga County’s top outstanding leaders with an awards luncheon and a comprehensive special section dedicated to them, the women who help shape the communities in which we live and work. This special edition will be pre-released at the Women of Influence awards luncheon and the general release (10,750 copies) will come out in the following Friday’s edition of Saratoga TODAY.

read what people are saying...

“

I was at Adirondack Trust this morning and had an opportunity to pick up copies of Simply Saratoga. What an extraordinary job you all did covering the gala! We are so grateful for this support which will be incredibly important to increasing awareness of the work that we do in Saratoga Springs and beyond. You all are a most valuable part of our team!” -Robert E. Bullock, Make-A- Wish® Northeast New York

“

The entire magazine looks so great. We of course are flying through them! We love our ad and our photos too! Thanks again! You guys are the best!” -Thank you, Maddy & Mare

“

I finally found the time to finish reading the Town of Wilton magazine - very well done — just as all your publications are! I especially enjoyed reading the stories about Roy, Ray and Mike as they are men that I have admired for years. Thank you for putting it together and all the work it entailed.

CHECK US OUT ONLINE! saratogaTODAYnewspaper.com

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11 p.m. Benefit: Happy Springs | 5 Avenue, Saratoga extended Mega an Pub, 40 Lake Parting Glass let us help! Enjoy From 5-8 p.m. there our help. So Glass. Code Blue needs at The Parting each hour and live music beer tap specials Starting Happy Hour on two stages, what you can. performing is free; donate Then, will be bands food. Admission a darts challenge. stage and discounted be additional specials and perform on will Brothers will Visit at 8 p.m. there artist The Mallett $20 at the door. nationally recorded show costs $15 advance, for the donation options. at 9 p.m. Entry for tickets and partingglasspub.com

Code Blue

BER 8 FRIDAY, NOVEM ion of H.O.P.E. Gala

Celebrat | 6:30 - 10 p.m. Union Avenue Golf Club, 458 t Homes for Saratoga National of HOPE. Proceeds benefi n t organizatio animals. Join a Celebration (H.O.P.E.), a non-profi Exist and neglected , orphaned live Orphaned Pets assisting abandoned includes fine foods, drinks, dedicated to ticket raffle, photo of $100 per wine and lottery Your donation auction, a fantastic guest emcee Steve Caporizzo. p music, a silent Special a sponsorshi a live auction! tickets or choose booth, and 94. n, to purchase

8th Annual

Unique Visitors: 29,500 | Number of Visitors: 99K | Page Views: 2 million

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BER 10 SUNDAY, NOVEM Luncheon Veterans

Springs Street, Saratoga their Honor for , 342 Jefferson Adopt A Soldier Fortunes Restaurant at Saratoga p.m. | Join Operationat Fortune's Restaurant 11 a.m. - 3 food and held Buffet Brunch filled with good There Our Veterans for a morning and women. Hotel. Come military men racing. Casino and ent as we honor and harness track horse $15 great entertainm auctions 3-10: $10 advance,Cliff raffles, 50/50, door. Children will be basket

Honor Our

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MiDway (Pg-13)

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- wheelchair accessible

allowed For more informatio lrescue.org or call 518-428-29 Thu: 6:00, 9:30 (Pg-13) No Passes Charlie’s angels level, visit hopeanima allowed 2D BTX No Passes Thu: 7:00, 10:30 9 ForD v Ferrari (Pg-13) NOVEMBER No Passes allowed SATURDAY, Mon: 7:00 PM Polar Plunge ForD v Ferrari (Pg-13) - Noon Lake George riP: George | 9 a.m. 13th Annual - 50 year Tasses 7:30, 9:30 Street, Lake John FogerTyroCks () No P allowed aM, 12:50, 4:10, 271 Canada Plunge for Special Fri - sun: 9:30 : 12:50, 4:10, 7:30, 9:30 live aT reD Shepard Park, George Polar icy waters Mon - Thu Annual Lake s braved the 10:20 Join the 13th 600 participant . Gather 2:30, 5:00, 7:40, 10:20 DoCTor sleeP (r) Fri - sun: 12:00, Last year nearly on with excitement 5:00, 7:40, lasT ChrisTMas

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(518) 306-4205 -11/14/19 11/08/19

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