SERVING SAN MARCOS FOR OVER 100 YEARS
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San Marcos Daily Record sanmarcosrecord.com
512-392-2458 1910 IH 35 South
San Marcos Daily Record 2ATE #ARD s %FFECTIVE *ANUARY
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Personnel Don Moore - Publisher / Advertising Director Rowe Ray - Managing Editor Karen Ray - Production Director
LOCAL DISPLAY RATES
*All retail rates are non-commissionable - Per calendar month
OPEN RATE 30-125 inches 126-251 inches 252+ inches
DAILY SUNDAY $9.35 per column inch............ $11.00 per column inch $8.20 per column inch............ $9.00 per column inch $7.50 per column inch............ $8.00 per column inch $7.00 per column inch............ $7.00 per column inch
NATIONAL DISPLAY RATES* DAILY $11.70 per column inch
SUNDAY $12.95 per column inch
*Fifteen percent commission to recognized agencies only. All other rates on this card are net.
OTHER DISPLAY RATES s 0ICKUP 2ATE PER COLUMN INCH !DVERTISERS MAY RE RUN ANY AD WITHIN SIX CALENDAR DAYS OF THE ORIGINAL INSERTION AT THE PICKUP RATE s $AILY 2ATE PER COLUMN INCH CONSECUTIVE INSERTIONS INCLUDES THE (ILL #OUNTRY 2ECORD
COMBO DISPLAY RATE Four Publish Dates 4HREE ADS IN THE 3AN -ARCOS $AILY 2ECORD AND /NE IN THE (ILL #OUNTRY 2ECORD s PER COLUMN INCH
CHARITABLE RATE 4HE #HARITABLE 2ATE IS PER COLUMN INCH AND IS EXTENDED ONLY TO CHARITABLE INSTITUTIONS WHEREBY ALL proceeds of sales or events go to charity.
POLITICAL ADVERTISING RATES PER COLUMN INCH PAID IN ADVANCE
COLOR RATES "LACK AND /NE #OLOr ....... $100.00 "LACK AND 4WO #OLORs...... $150.00 &ULL 0ROCESS #OLOr ........... $250.00 #ONTRACT 2ATES !VAILABLE s !$ ,ITHO !.0! !!!! !PPROVED
FOOTER RATES &RONT 0AGE s 3PORTS s .EIGHBORS
CLASSIFIED DISPLAY RATE 35.$!9 /0%. 2!4% PCI s 3UNDAY (#2 COMBO PCI $!),9 2!4% PCI 4UES &RI 0ICKUP 2ATE PCI
Weekly Classified Display Rate 3UNDAY s ND $AY PCI s RD $AY PCI s TH $AY PCI s TH $AY PCI 0ICKUP IN (ILL #OUNTRY 2ECORD PCI s -ONSTER COM PER WK PER MO 0REMIUM 4EXT PER WK PER MO s 3-$2 7EB PER WK PER MO
CLASSIFIED BUSINESS & SERVICE DIRECTORY ! COLUMN X INCH AD WHICH INCLUDES ANY ARTWORK AND OR LOGOS FOR PER MONTH !DS IN THE "USINESS 3ERVICE $IRECTORY RUN EVERYDAY !LSO INCLUDES THE 3AN -ARCOS $AILY 2ECORD WEB SITE WWW SANMARCOSRECORD COM AND IS INCLUDED IN THE (ILL #OUNTRY 2ECORD
OUR MIDWEEK NON-SUBSCRIBER NEWSPAPER
The only dependable and economical total market coverage advertising vehicle in our area. 10,000 delivered every Wednesday in San Marcos, Kyle, Wimberley, Buda, Martindale, Staples, Uhland and surrounding areas.
/0%. 2!4% PER COLUMN INCH s 0)#+50 2!4% PER COLUMN INCH Same copy must appear within seven days of publication in the San Marcos Daily Record.
PRE-PRINT RATES
TAB PAGES 3).',% 3(%%4 /VER
CIRCS UNDER 4,000 0LEASE CALL FOR RATES
CIRCS OVER 4,000
ADVERTISING DEADLINES 4HE DEADLINES BELOW ARE TO COVER COPY SPACE UP TO DOUBLE TRUCK 7HEN THE SPACE TO RUN EXCEEDS A DOUBLE TRUCK THE ADVERTISER IS REQUIRED TO FURNISH COPY AT LEAST HOURS EARLIER THAN THE MENTIONED DEADLINE PUBLICATION DEADLINES Tuesday 4PM Friday | Hill Country Record NOON Friday | Wednesday 4PM Monday Thursday 4PM Tuesday | Friday 4PM Wednesday | TV Magazine NOON Wednesday | Sunday NOON Thursday &200,66,21 $1' 7(506 2) 3$<0(17 Â&#x2021; &UHGLW DFFRXQWV PXVW EH HVWDEOLVKHG ZLWK RXU %XVLQHVV 2IILFH EHIRUH FKDUJHV FDQ EH PDGH 3ULRU WR DQ DFFRXQW EHLQJ HVWDEOLVKHG DOO UDWHV DUH FDVK LQ DGYDQFH Â&#x2021; $OO ELOOV DUH GXH DQG SD\DEOH XSRQ UHFHLSW %LOOV QRW SDLG LQ D UHDVRQDEOH DPRXQW RI WLPH ZLOO EH VXEMHFW WR FROOHFWLRQ DQG RU OHJDO DFWLRQ *(1(5$/ 5$7( 32/,&,(6 $// &/$66,),&$7,216 Â&#x2021; 5DWHV DQG FRQGLWLRQV VXEMHFW WR FKDQJH RQ GD\V QRWLFH Â&#x2021; $GYHUWLVLQJ VHW WR UHVHPEOH HGLWRULDO PDWWHU PXVW EH PDUNHG ´$GYHUWLVHPHQW µ Â&#x2021; 7KH 6DQ 0DUFRV 'DLO\ 5HFRUG UHVHUYHV WKH ULJKW WR HGLW DOWHU RU RPLW DQ\ DGYHUWLVHPHQW $GYHUWLVHPHQWV DUH FRQGLWLRQDOO\ DFFHSWHG E\ WKH 6DQ 0DUFRV 'DLO\ 5HFRUG VXEMHFW WR DSSURYDO E\ WKH PDQDJHPHQW 7KH 6DQ 0DUFRV 'DLO\ 5HFRUG UHVHUYHV WKH DEVROXWH ULJKW DW LWV VROH GLVFUHWLRQ WR UHIXVH DQ\ DGYHUWLVHPHQW VXEPLWWHG IRU SXEOLFDWLRQ 6KRXOG DQ DGYHUWLVHPHQW EH UHMHFWHG DQ\ GHSRVLW ZLOO EH SURPSWO\ UHIXQGHG Â&#x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VOLUME DISCOUNT PRICING EXA Open Rate DAILY SUNDAY
30” - 125” DAILY SUNDAY
$140.25
$123.00
$135.00
$112.50
$120
H 3 x 10.5” (1/4 Page)
$258.30
$283.50
$236.25
$252
H 6 x 10.5” (1/2 Page)
$516.60
$567.00
$472.50
$504
$945.00
$1,00
H 3 x 5” (1/8 Page)
$165.00
H Full Page
126” - 251 DAILY SUN
*Rates are per
RETAIL BROADSHEET SIZES (11” Page Width) 1 Column 1.513"
2 Column 3.218"
3 Column 4.907"
4 Column 6.597"
24/7 COUPONS Attract Customers With Coupons... ...Get Exposure with Frequent Runs
Every day in the San Marcos Daily Record Every Wednesday in the Hill Country Record. Online at SanMarcosRecord.com
$175/MO
5 Column 8.301"
6 10
Web Advertis
Last Man Standing (L Bring your full web page up behind advertising on our webpage).
$500 Per Month
Web Ads
Big Box (including commercials), Le
$125 Per Month Per Spot (2
Premium Web Packa
Includes LMS and the following We Homepage 1 Spots Local N Sports Page 1 Spot Police B Obituary Page 1 Spot Feature Classified Page 1 Spot Opinion Mobile Site 1 Spot
Only $1,000 Per Month ($1,
AMPLES
” NDAY
252”+ DAILY SUNDAY
0.00
$105.00
$105.00
2.00
$220.50
$220.50
4.00
$441.00
$441.00
08.00
$882.00
$882.00
Full page 6 cols. x 21.25” 10” x 21.25”
insertion of ad. *Volumes are within the same month.
Column 0.000”
Eighth page 3 cols. x 5” 4.907” x 10.5”
DT 20.890"
sing Rates
LMS) our webpage (most effective means of
eaderboard and Skyscraper sizes
20% Share)
age
b ads: News 2 Spots Blotter 1 Spot es Page 1 Spot n Page 1 Spot
,750 Value)
Half page horizontal 10” x 10.5”
Quarter page 3 cols. x 10.5” 4.907” x 10.5”
THE GUIDE TO EVERYTHING SAN MARCOS San Marcos Chamber of Commerce GUIDE TO THE CITY Join the San Marcos Chamber of Commerce and the Daily Record in celebrating the growth and prosperity our hometown is experiencing. This publication is distributed through the Record, the Chamber, area businesses and trade shows telling readers across the state what a great community San Marcos is.
Two-Year Booking Double Page 4,800 Back Cover 4,800 Inside Front Cover 2,300 Inside Back Cover 2,100 Page 3 2,300 Inside Back (facing) 2,100 1 Page 1,600 1/2 Page 1,100 1/4 Page 750 1/8 Page 600
Standard Offer 6,700 6,700 3,200 3,000 3,200 3,000 2,000 1,400 1,000 865
Two-Year Booking for Non-Members 6,500 6,500 3,100 2,900 3,100 2,900 1,950 1,350 970 865
Two-Year Booking for Members 4,600 4,600 2,200 2,010 2,200 2,000 2,200 1,050 700 600
Space ReserÛ>Ì \ÊÊ iL°Ên]ÊÓä£ÎÊUÊ «ÞÊ i>` i\ÊÊ iL°Ê£x]ÊÓä£ÎÊUÊ*ÕL Ã Ê >Ìi\ÊÊ >r. 22, 2013
SHOWCASE / PROGRESS Color Ad Rates
FULL PAGE 1/2 PAGE 1/4 PAGE 1/8 PAGE
$950 $549 $299 $199
Ad Deadline: June 11, 2013 Publish Date: June 24, 2013
June Publication Our annual special edition that chronicles the progress made over the previous year and explores the future progress just around the corner.
BUSINESS EXPO / SHINING STARS UNDER 40 Advertiser Rates FULL PAGE - $459 HALF PAGE - $259 QUARTER PAGE - $129
Full Color Tab Distributed in the San Marcos Daily Record, includes a map of exhibitors and available on the eve of the event at the entrance of the Expo Preview and at the Expo.
SHINING STAR RATES Highlights the Stars Under 40 in San Marcos HALF PAGE - $199
Publish Date: August 8, 2013
FALL SPORTS PREVIEW Color Ad Rates
FULL PAGE 1/2 PAGE 1/4 PAGE 1/8 PAGE
$950 $549 $299 $199
Ad Deadline: June 11, 2013 | Publish Date: June 24, 2013
June Publication Our annual special edition that chronicles the progress made over the previous year and explores the future progress just around the corner.
DISCOVER MAGAZINE
Full Color Glossy Magazine
THE Community Magazine for Hays County Over 7,000 Distribution Discover is designed to open the doors of hospitality and commerce to the millions of folks who each year visit this bustling and beautiful area of Central Texas. This glossy, color-filled magazine will provide an easy and pleasant way for visitors t find out what there is to do, see, hear, feel, experience - and purchase - along the IH-35 Corridor between Buda and New Braunfels. It will also be an eye-opening opportunity to remind those who call this area home about all the fun that awaits them right in their own backyard. Please join us as we povide visitors the information and inspiration they need to make the most of their time in our corridor community.
HEALTH & FITNESS
We’ve Improved our Health & Fitness guide by
UÊ Ý«> ` }ÊV ÀVÕ >Ì ÊÌ Ê£x]äääÊ iÃÊ> `Ê LÕà iÃÃiÃÊ Ê-> Ê >ÀV ÃÊLÞÊ ÃiÀÌ }ÊÌ iÊ}Õ `iÊ ÊÌ iÊ -Õ `>ÞÊ-> Ê >ÀV ÃÊ > ÞÊ,iV À`Ê> `ÊÌ iÊ Ê Õ ÌÀÞÊ ,iV À`]Ê i « }Ê V> Ê i` V> Ê«À Û `iÀÃÊÀi>V Ê ÀiÊ v> iÃÊ> `ÊÃÌÕ`i ÌÃÊ Û }Ê Ê ÕÀÊÌ Ü ÊÌ >ÌÊ ii`ÊL Ì Ê i` V> Ê> `Ê`i Ì> ÊÃiÀÛ Við UÊ `` }Ê>Ê i` V> Ê` ÀiVÌ ÀÞÊ ÌÀ `ÕV }Ê-> Ê >ÀV ÃÊ > `Ê Þ iÊ>Ài>Ê` VÌ ÀÃ]Ê`i Ì ÃÌÃÊ> `Ê Ì iÀÊ i` V> Ê «À viÃà ðÊ/ ÃÊ V Õ`iÃÊ>Ê« Ì Ê> `Êà ÀÌÊ«À v i° UÊ i>ÌÕÀiÊ>ÀÌ V iÃÊ V> ÞÊÜÀ ÌÌi Ê>L ÕÌÊ ÕÀÊ>Ài>Ê«À Û `iÀÃÊ> `ÊÌ iÊÃiÀÛ ViÃÊÌ iÞÊ vviÀÊ Ê> Êi` Ì À > Êv À >Ì° UÊ* ÕÃÊÌ iÊ >ÌiÃÌÊ iÜÃÊ>L ÕÌÊ-> Ê >ÀV ÃÊ i` V> Ê `ÕÃÌÀÞ]ÊÜ >ÌÊ ÃÊ>Û> >L iÊ ÊÌ Ü Ê> `ÊÌ iÊ iV VÊivviVÌÊ Ê ÕÀÊV Õ ÌÞ°
This is the biggest event of the year in San Marcos and our event program is a full color magazine style program that will reach over 25,000 locals, visitors and San Marcos homes. The program is distributed in the San Marcos Daily Record the day before the event and will be available to event patrons all four days. Last year all 25,000 copies were scooped up by event goers!
RATTLER MAGAZINE HIGH QUALITY FULL COLOR DEADLINE AUGUST 1
4 SEASON-THEMED RUNS PER YEAR U MARCH: SPRING U MAY: SUMMER FUN U AUGUST: WELCOME BACK STUDENTS U NOVEMBER CHRISTMAS / WINTER
FULL PAGE 3/4 PAGE 1/2 PAGE 1/4 PAGE 1/8 PAGE
$549 $449 $329 $199 $99
4 RUNS PER YEAR U JANUARY U APRIL U JULY U OCTOBER
Color Ad Rates
FULL PAGE 1/2 PAGE 1/4 PAGE AD DEADLINE: NOVEMBER 9, 2012
$599 $499 $349 $199 $99
Color Ad Rates
QUARTERLY MEDICAL GUIDE
SIGHTS & SOUNDS
FULL PAGE 3/4 PAGE 1/2 PAGE 1/4 PAGE 1/8 PAGE
$749 $399 $249
PUBLICATION DATE: NOVEMBER 28, 2012
Advertisers running in Discover Magazine, Holiday Gift Guide and Letters to Santa will get an additional 25% OFF. Full Page + Calendar Poster Ad + Spirit T-Shirt Full Page - 8.7 x 11.5 with bleed $1,300 Half Page Horizontal or Vertical + Calendar Poster Ad + Spirit T-Shirt Horizontal Half Page - 7.5 x 5, Vertical Half Page - 4x10 $800 Quarter Page + Calendar Poster Ad + Spirit T-Shirt Quarter Page - 4x5 $500 1/8th Page + Calendar Poster Ad 1/8th Page - 4x2.5 $265 Back Cover + Calendar Poster Ad + Spirit T-Shirt Full Page - 8.7 x 11.5 with bleed $1,600 Other Premium Pages (TBD) + Calendar Poster Ad + Spirit T-Shirt Full Page - 8.7 x 11.5 with bleed $1,350
CALENDAR January
February
SPECIAL SECTIONS
March
20 13 April
Health & Fitness
Best of Hays
Discover Spring
Health & Fitness
First Baby
Romance Alive
Chamber Guide
Health Check
TVMagazine
TVMagazine
Wedding Planner
TVMagazine
Tournament
Madness TVMagazine
May
June
July
August
Discover Summer
Showcase Edition Health & Fitness
Discover - Fall
Beautiful Baby
Graduation Edition 4th of July
Fall Sports Preview
Memorial Page
CashWord
Back 2 School
TVMagazine
TVMagazine
TVMagazine
TVMagazine Business Expo
September
October
November
December
Rattler Football
Health & Fitness
Discover Winter
Last Minute Gift
Program TVMagazine
Breast Cancer
Sights & Sounds
Christmas & New
Awareness TVMagazine
Gobbledygook
Year’s Greetings TVMagazine
Reader Contest Holiday Gift Guide TVMagazine
Sign up early for best prices.
* Dates subject to change.
San Marcos Daily Record sanmarcosrecord.com
512-392-2458
1910 IH 35 South • San Marcos, Texas 78666