This vision statement is the company inspiration, the framework for all The Coca-Cola Company strategic planning. It serves as the guides to every aspect of their business by describing the needs to accomplish in order to continue achieving sustainable and quality growth.
MISSION The Coca-Cola Company mission statement is: “To refresh the world, to inspire moments of optimism and happiness, to create value and make a difference� The Coca-Cola Company mission is a statement of the purpose and the reason for existence of the organization. In many cases, The Coca-Cola Company mission also represents the vision some key individual, often the organization’s founder.
OBJECTIVES Mainly all companies' objectives are to survive, maximize their profits and to expand their business, however, from when Coca Cola had started, over the years they had achieved these objectives. So the company has come up with six planned objectives to provide the company with a framework for the company's success. In 2003, every function of The Coca-Cola Company integrated these priorities into their business plans. And this year, they will continue to establish these priorities, and their benefits into every aspect of the business. The six planned objectives of Coca Cola are accelerate carbonated soft drinks growth led, selectively broaden their family of beverage brands to drive profitable growth, grow system profitability and capability together with their bottling partners, serve customers with creativity and consistency to generate growth across all channels, direct investments to highest potential areas across markets and drive efficiency as well as cost effectiveness everywhere.
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