CONCLUSION The quality of employees and their development through training and education are major factors in determining long-term profitability of any business. If the organization hires and keeps good employees, it is good policy to invest in the development of their skills, so they can increase their productivity. Training often is considered for new employees only. This is a mistake because ongoing training for current employees helps them adjust to rapidly changing job requirements. Training is a structured and efficient way to ensure that all employees have the tools to contribute to the maximum extent possible. This type of training is a good way to help create a strong employee base and get the company in alignment. We come to the conclusion that the marketing strategy of Coca Cola is working for them and the product is gaining popularity among youth day by day. The Coca Cola company are very keen to retain motivate and satisfy their employees to the extent to get utilize their best potentials for organizational purpose. For this purpose, they are managing their employees to create and innovate opportunities to work more efficiently. One main reason of high motivation is Coca Cola’s multinational brand image that everyone wants to join its name with their expertise for more career development. This all make Coca Cola such meaningful in the eyes of not its workers but also its customers and competitors as well. They are promoting high finance for it, challenging tasks and good job profile make employees motivated and satisfied.
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