1 Wednesday, January 19, 2011
COMPANY OVERVIEW
2 Wednesday, January 19, 2011
3 Wednesday, January 19, 2011
‣
Zara is a Spanish chain store of Inditex Group, one of the world’s biggest retail store in the world
3 Wednesday, January 19, 2011
‣ ‣
Zara is a Spanish chain store of Inditex Group, one of the world’s biggest retail store in the world Founded by Amancio Ortega, he first opened a Zara store in 1975 in downtown A Coruna, Spain, where it’s still home to it’s headquarters today.
3 Wednesday, January 19, 2011
‣ ‣ ‣
Zara is a Spanish chain store of Inditex Group, one of the world’s biggest retail store in the world Founded by Amancio Ortega, he first opened a Zara store in 1975 in downtown A Coruna, Spain, where it’s still home to it’s headquarters today. At the beginning Zara sold low price clothes that resemble designs from the couture designers. Then he changed the design, manufacturing and distribution so he could make clothes quicker, and that way react to trends faster.
3 Wednesday, January 19, 2011
‣ ‣ ‣ ‣
Zara is a Spanish chain store of Inditex Group, one of the world’s biggest retail store in the world Founded by Amancio Ortega, he first opened a Zara store in 1975 in downtown A Coruna, Spain, where it’s still home to it’s headquarters today. At the beginning Zara sold low price clothes that resemble designs from the couture designers. Then he changed the design, manufacturing and distribution so he could make clothes quicker, and that way react to trends faster. Key success is that it has a quick constant exchange of information. All is managed in one design and production centre in Coruna
3 Wednesday, January 19, 2011
COMPANY IMAGE
4 Wednesday, January 19, 2011
5 Wednesday, January 19, 2011
‣
Zara is a fast industry
5 Wednesday, January 19, 2011
‣ ‣
Zara is a fast industry They have always-new products but in limited supply
5 Wednesday, January 19, 2011
‣ ‣ ‣
Zara is a fast industry They have always-new products but in limited supply Zara’s designers create approximately 40,000 new designs annually of which 10,000 are produced
5 Wednesday, January 19, 2011
‣ ‣ ‣ ‣
Zara is a fast industry They have always-new products but in limited supply Zara’s designers create approximately 40,000 new designs annually of which 10,000 are produced They also care about the environment, animals and workers. Two years ago they demanded their Bangladesh jeans supplier to close their factory and built a new one with better conditions for their workers after they found about the poor conditions in which they where working.
5 Wednesday, January 19, 2011
‣ ‣ ‣ ‣
Zara is a fast industry They have always-new products but in limited supply Zara’s designers create approximately 40,000 new designs annually of which 10,000 are produced They also care about the environment, animals and workers. Two years ago they demanded their Bangladesh jeans supplier to close their factory and built a new one with better conditions for their workers after they found about the poor conditions in which they where working.
Mr.Ortega transmits the values of the company which are freedom, perfectionism, responsibility, rapidness, flexibility and respect to others to his Zara team. 5 Wednesday, January 19, 2011
MARKETING POSITION/COMPETITORS
6 Wednesday, January 19, 2011
7 Wednesday, January 19, 2011
‣
Right now Zara is well positioned in the market globally.
7 Wednesday, January 19, 2011
‣ ‣
Right now Zara is well positioned in the market globally. They produce women, men and children articles
7 Wednesday, January 19, 2011
‣ ‣ ‣
Right now Zara is well positioned in the market globally. They produce women, men and children articles Comparing quality against price, Zara sells a good quality for it’s value, plus current fashion trends.
7 Wednesday, January 19, 2011
‣ ‣ ‣ ‣
Right now Zara is well positioned in the market globally. They produce women, men and children articles Comparing quality against price, Zara sells a good quality for it’s value, plus current fashion trends. Their main competitors are the other high street fashion brands such as Mango (also from Spain), Top Shop and H&M.
7 Wednesday, January 19, 2011
NUMBER AND LOCATION OF STORES
8 Wednesday, January 19, 2011
9 Wednesday, January 19, 2011
‣
Their first store was opened in Spain, then Portugal, USA, France and the rest of the world.
9 Wednesday, January 19, 2011
‣ ‣
Their first store was opened in Spain, then Portugal, USA, France and the rest of the world. They had 1,688 stores by the end of October 2010, in 77 countries all around the world and counting.
9 Wednesday, January 19, 2011
‣ ‣ ‣
Their first store was opened in Spain, then Portugal, USA, France and the rest of the world. They had 1,688 stores by the end of October 2010, in 77 countries all around the world and counting. They are opening stores all the time because they prefer to invest in expansion better than in advertisement.
9 Wednesday, January 19, 2011
METHODS OF TRADING
10 Wednesday, January 19, 2011
11 Wednesday, January 19, 2011
‣
The stores are company owned, unless the countries regulations say otherwise and in these cases they franchise the store.
11 Wednesday, January 19, 2011
‣ ‣
The stores are company owned, unless the countries regulations say otherwise and in these cases they franchise the store. They have in-store shopping and launched their online store last year. They have a web page where you can browse their catalogue, lookbook and all the new garments that are arriving every week. It also has a Store locator with directions and maps. All this information is also available in their application for iPhone and iPad.
11 Wednesday, January 19, 2011
TARGET CUSTOMER DEMOGRAPHICS
12 Wednesday, January 19, 2011
13 Wednesday, January 19, 2011
‣
Zara’s target is a woman, and their primary age group is between 25 to 40. They are looking for the women that likes to be fashionable but at a low cost.
13 Wednesday, January 19, 2011
‣ ‣
Zara’s target is a woman, and their primary age group is between 25 to 40. They are looking for the women that likes to be fashionable but at a low cost. The secondary target customer for Zara could be man in the same age range, 25 to 40. Classic men that like fashion but that are not going to the extremes.
13 Wednesday, January 19, 2011
LOCATION
14 Wednesday, January 19, 2011
15 Wednesday, January 19, 2011
‣
Their shops are always situated in a prime location
15 Wednesday, January 19, 2011
‣ ‣
Their shops are always situated in a prime location in the middle of the most commercial streets in Barcelona, that way they can attract their prime costumer into the store
15 Wednesday, January 19, 2011
‣ ‣ ‣
Their shops are always situated in a prime location in the middle of the most commercial streets in Barcelona, that way they can attract their prime costumer into the store Normally Zara It’s easy to reach by the metro, bus or walking
15 Wednesday, January 19, 2011
‣ ‣ ‣ ‣
Their shops are always situated in a prime location in the middle of the most commercial streets in Barcelona, that way they can attract their prime costumer into the store Normally Zara It’s easy to reach by the metro, bus or walking The store locations are always located at prestigious, hightraffic locales
15 Wednesday, January 19, 2011
STORE DESIGN
16 Wednesday, January 19, 2011
17 Wednesday, January 19, 2011
‣
The stores are huge, with big window displays. They are always very modern and very well organized.
17 Wednesday, January 19, 2011
‣ ‣
The stores are huge, with big window displays. They are always very modern and very well organized. Zara has always characterized because they don’t advertise so their windows are really important.
17 Wednesday, January 19, 2011
‣ ‣ ‣
The stores are huge, with big window displays. They are always very modern and very well organized. Zara has always characterized because they don’t advertise so their windows are really important. The doors of the store are big to let in and out the large quantities of shoppers that come daily to the store
17 Wednesday, January 19, 2011
‣ ‣ ‣ ‣
The stores are huge, with big window displays. They are always very modern and very well organized. Zara has always characterized because they don’t advertise so their windows are really important. The doors of the store are big to let in and out the large quantities of shoppers that come daily to the store They are placed in all the corner of the to streets so it is accessible really easy.
17 Wednesday, January 19, 2011
‣ ‣ ‣ ‣ ‣
The stores are huge, with big window displays. They are always very modern and very well organized. Zara has always characterized because they don’t advertise so their windows are really important. The doors of the store are big to let in and out the large quantities of shoppers that come daily to the store They are placed in all the corner of the to streets so it is accessible really easy. The colour of the store are classy, they use brown and beige tones.
17 Wednesday, January 19, 2011
‣ ‣ ‣ ‣ ‣ ‣
The stores are huge, with big window displays. They are always very modern and very well organized. Zara has always characterized because they don’t advertise so their windows are really important. The doors of the store are big to let in and out the large quantities of shoppers that come daily to the store They are placed in all the corner of the to streets so it is accessible really easy. The colour of the store are classy, they use brown and beige tones. The store materials are shiny silver metal, glass and glossy wood
17 Wednesday, January 19, 2011
‣ ‣ ‣ ‣ ‣ ‣ ‣
The stores are huge, with big window displays. They are always very modern and very well organized. Zara has always characterized because they don’t advertise so their windows are really important. The doors of the store are big to let in and out the large quantities of shoppers that come daily to the store They are placed in all the corner of the to streets so it is accessible really easy. The colour of the store are classy, they use brown and beige tones. The store materials are shiny silver metal, glass and glossy wood They have mirrors everywhere so people can try on things if they are in a hurry.
17 Wednesday, January 19, 2011
BRANDS
18 Wednesday, January 19, 2011
19 Wednesday, January 19, 2011
‣
Zara Woman, little more formal.
19 Wednesday, January 19, 2011
‣ ‣
Zara Woman, little more formal. Zara Basic (woman), it is a brand that has all the basics
19 Wednesday, January 19, 2011
‣ ‣ ‣
Zara Woman, little more formal. Zara Basic (woman), it is a brand that has all the basics Zara TRF, for younger women, it has the trendy clothes for young girls who love to be up to fashion
19 Wednesday, January 19, 2011
‣ ‣ ‣ ‣
Zara Woman, little more formal. Zara Basic (woman), it is a brand that has all the basics Zara TRF, for younger women, it has the trendy clothes for young girls who love to be up to fashion Zara Men, with all the clothes for men. Both casual and formal.
19 Wednesday, January 19, 2011
‣ ‣ ‣ ‣ ‣
Zara Woman, little more formal. Zara Basic (woman), it is a brand that has all the basics Zara TRF, for younger women, it has the trendy clothes for young girls who love to be up to fashion Zara Men, with all the clothes for men. Both casual and formal. Zara Kids
19 Wednesday, January 19, 2011
MAIN FASHION TREND
20 Wednesday, January 19, 2011
21 Wednesday, January 19, 2011
‣
Zara's global strategy is to offer cutting edge fashion at affordable prices by identifying which styles are "hot" at fashion shows and moving simulations into production even before the original designer can.
21 Wednesday, January 19, 2011
‣ ‣
Zara's global strategy is to offer cutting edge fashion at affordable prices by identifying which styles are "hot" at fashion shows and moving simulations into production even before the original designer can. They always have the latest trends. You can find the most trendiest pieces mixed with the basics.
21 Wednesday, January 19, 2011
PRICES
22 Wednesday, January 19, 2011
23 Wednesday, January 19, 2011
9 .9
‣
Zara's pricing is lower than its competitors, but profit margins are higher due to direct efficiencies gained from a shortened, vertically integrated, supply chain.
23 Wednesday, January 19, 2011
9 .9
‣ ‣
Zara's pricing is lower than its competitors, but profit margins are higher due to direct efficiencies gained from a shortened, vertically integrated, supply chain. Zara is a brand that it is really well positioned. They give to their costumer high fashion at low prices. Their quality it is in a good price for the value.
23 Wednesday, January 19, 2011
9 .9
‣ ‣ ‣
Zara's pricing is lower than its competitors, but profit margins are higher due to direct efficiencies gained from a shortened, vertically integrated, supply chain. Zara is a brand that it is really well positioned. They give to their costumer high fashion at low prices. Their quality it is in a good price for the value. They use the psychology of prices by ending their price tags in .99
23 Wednesday, January 19, 2011
9 .9
ADVERTISING
24 Wednesday, January 19, 2011
25 Wednesday, January 19, 2011
‣
Zara doesn’t advertise. Zara's advertising expenses are minimal
25 Wednesday, January 19, 2011
‣ ‣
Zara doesn’t advertise. Zara's advertising expenses are minimal Zara prefers to invests more money in renovating its storefronts and buying prime real estate for store locations
25 Wednesday, January 19, 2011
‣ ‣ ‣
Zara doesn’t advertise. Zara's advertising expenses are minimal Zara prefers to invests more money in renovating its storefronts and buying prime real estate for store locations They just use posters in their windows whenever they are in sale with just a small word that reads sale and post it on Facebook and online.
25 Wednesday, January 19, 2011
P.R.
26 Wednesday, January 19, 2011
27 Wednesday, January 19, 2011
‣
They get a lot of publicity from the fact they don’t advertise and because they are helping the people in the industries.
27 Wednesday, January 19, 2011
‣ ‣
They get a lot of publicity from the fact they don’t advertise and because they are helping the people in the industries. Zara also has a Facebook page where they currently have 7’818.477 people who “Like” them or follow them.
27 Wednesday, January 19, 2011
‣ ‣ ‣
They get a lot of publicity from the fact they don’t advertise and because they are helping the people in the industries. Zara also has a Facebook page where they currently have 7’818.477 people who “Like” them or follow them. They post videos, photos of new arrivals, making of the photos for the lookbook and catalogue, invitations to new stores opening events, sales information, new countries with online shopping available, etc.
27 Wednesday, January 19, 2011
‣ ‣ ‣ ‣
They get a lot of publicity from the fact they don’t advertise and because they are helping the people in the industries. Zara also has a Facebook page where they currently have 7’818.477 people who “Like” them or follow them. They post videos, photos of new arrivals, making of the photos for the lookbook and catalogue, invitations to new stores opening events, sales information, new countries with online shopping available, etc. This way they are getting into the social network trend and reaching new and old costumers, strengthening their core values which are to Increase customer loyalty and brand recognition.
27 Wednesday, January 19, 2011
SUITABILITY OF MARKETING MIX
28 Wednesday, January 19, 2011
29 Wednesday, January 19, 2011
‣
Zara take a faster approach at producing clothing items that customers want at the present moment.
29 Wednesday, January 19, 2011
‣ ‣
Zara take a faster approach at producing clothing items that customers want at the present moment. They find current popular trends and ask consumers what they want and need instead of predicting future trends
29 Wednesday, January 19, 2011
‣ ‣ ‣
Zara take a faster approach at producing clothing items that customers want at the present moment. They find current popular trends and ask consumers what they want and need instead of predicting future trends The one thing that makes Zara different is the designs that make it to Zara store racks are low in quantity, which cause items to sell out faster.
29 Wednesday, January 19, 2011
‣ ‣ ‣ ‣
Zara take a faster approach at producing clothing items that customers want at the present moment. They find current popular trends and ask consumers what they want and need instead of predicting future trends The one thing that makes Zara different is the designs that make it to Zara store racks are low in quantity, which cause items to sell out faster. Targets the young fashionable consumers who are always looking for the latest hip trends and the older consumer who is looking for a bargain plus a good quality clothing item.
29 Wednesday, January 19, 2011
Clara Escobar Gunnlaugur Arnar Elíasson Sandra Ósk Kristbjarnardóttir
30 Wednesday, January 19, 2011