Internet Marketing: If You're Not Finding Success, We Have The Answers...

Page 1

Internet Marketing: If You're Not Finding Success, We Have The Answers

http://marketingmagasinet.dk It's well known that Internet marketing is hard work. It is also known that Internet marketing must be done right to be effective. It is senseless to exert energy that is not pointed in the right direction. Always make sure that you are working towards the right goals and towards directions that will be profitable for your future. Put a link to your website in every signature area you can. Are you registered at online forums? Add your site to your signature, so that people can see it every time you post. Include the link in your email signature, so that people will see it whenever you send a message. This is a passive way to promote your site all over the Internet, and it might even improve your search engine ranking. Place a captivating line above the link, which will encourage them to click your link. Ask for feedback. This is important if you want to be successful because your potential customers expectations may not match yours. Gain feedback from possible customers, family members and friends. Take all of this information under advisement and make any necessary changes. Be sure your page contains information customers want. A simple digital billboard featuring your hours of operation, address and toll free number is simply not going to garner you much business. To increase the potential to your website add content that will help your prospective customers, such as articles, product reviews and other information pertaining to your product. Whenever possible, avoid using AJAX and Flash on your website. Don't overload your site with Flash animations that annoy customers. If possible, try not to use them at all. Flash should be used liberally, and additional keywords and links should be more prominent.


When designing a website, focus on creating comprehensive and high-quality content. You need to educate your customers as quickly as possible, so they will know what to buy. Be sure not to be redundant in your descriptions or include irrelevant information that does not provide any value. One smart way to build a contact list is to create a squeeze page. This will encourage visitors to enter their email addresses. In exchange for contact information, you can offer a free promotional item. Then they will receive something useful, and you can put them on your email list. If your internet marketing plan includes analytics, you should already be familiar with your topperforming products. As for your next step, you should use the products as flagpoles to get more sales. Centered around your big selling products, identify and advertise all complementary products. This is a great way to cross-advertise and draw attention to newer or less popular products. The internet has obscured much of what occurs behind the scenes at many businesses. This is especially important for small business owners who need to use relationship building and personal selling to retain customers. Using words and phrases which are descriptive and ensure very quick gratification can be used for most types of advertisements, whether product or service. Your advertisement should emphasize how quickly orders get processed, how fast orders will be shipped and delivered, and the speed at which buyers will obtain results from their purchase. This means configuring your site for faster downloads, optimizing your checkout process for the least amount of clicks while maintaning high security, and sending immediate email purchase confirmations to customers. Ask major companies to add your link to their site, this will make you more credible. People tend to trust you more when you associate yourself with well known companies. Allowing this to take place will increase your traffic, and your site will become more popular instead of another business listing. Try to give a reward to those that come to your site frequently. When customers get something extra for making a purchase or for visiting your website, they will be encouraged to be loyal to your product. They can also help to advertise your company in a positive light. Providing lots of content is important for an effective Internet marketing campaign, but you should bear in mind that it's critical to let customers retain full control over how much information they get from you. It is critical these days due to all of the unwanted spam and emails. Make it clear that their participating is optional in order to boost your credibility. Design and adhere to a budget for building your website and marketing it online. Set both long term and short terms goals for your internet marketing. If you have goals and know how to use them, you will see an improvement in your success level. http://marketingmagasinet.dk/


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.