1. any of numerous, owl \oul\ n. chiefly nocturnal birds of prey, of the order Strigiformes, having a broad head with large, forward-directed eyes that are usually surrounded by disks of modified feathers: many populations are diminishing owing to loss of habitat. 2. one of a breed of domestic pigeons having an owllike appearance. 3. night owl. 4. a person of owllike solemnity or appearance. 5. any of various breeds of owl-like fancy domestic pigeon (esp the African owl, Chinese owl, and English owl ). 6. The original name of Trellis. 7. origin: O.E. ule, from P.Gmc. *uwwalon (cf. Du. uil, O.H.G. uwila, Ger. Eule, O.N. ugla), a dim. of root *uwwa, which is imitative of an owl’s hoot (cf. L. ulula
Sally Carmichael Principals of Visual Communication Tad Carpenter |October 12, 2011
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wls have large forward-facing eyes and ear-holes; a hawk-like beak; a flat face; and usually a conspicuous circle of feathers, a facial disc, around each eye. The feathers making up this disc can be adjusted in order to sharply focus sounds that come from varying distances onto the owls’ asymmetrically placed ear cavities. Most birds of prey sport eyes on the sides of their heads, but the stereoscopic nature of the owl’s forward-facing eyes permits the greater sense of depth perception necessary for low-light hunting. Owls can rotate their heads and necks as much as 270 degrees in either direction. The plumage of owls is generally cryptic, but many species have facial and head markings, including face masks, ear tufts and brightly coloured irises.
Most owls are nocturnal, actively hunting their prey only in darkness. Much of the owls’ hunting strategy depends on stealth and surprise. Owls have at least two adaptations that aid them in achieving stealth. First, the dull coloration of their’ feathers can render them almost invisible under certain conditions. Secondly, serrated edges on the leading edge of owls’ remiges muffle an owl’s wing beats, allowing an owl’s flight
to be practically silent. An owl’s sharp beak and powerful talons allow it to kill its prey before usually swallowing it whole. All owls are carnivorous birds of prey and live mainly on a diet of insects and small rodents such as mice, rats and hares. Some owls are also specifically adapted to hunt fish. They are very adept in hunting in their respective environments.
Greater wing coverts Alula Median wing coverts Lesser wing coverts Mantle Nape Primary wing feathers
Crown Facial disk
Secondary wing feathers
Forehead Upper tail coverts
Bill Breast
Under tail coverts Tibia Tarsus
Talons
Flank Belly Toes
Owls exhibit specialized hearing functions and ear shapes that also aid in hunting. They are often noted for the asymmetrical ear placements on the skull in some genera. Owls can have either internal or external ears, but the genera exhibiting asymmetrical ear geometry only have external ear placements. Asymmetry has not been reported to extend to the middle
or internal ear of the owl. The asymmetrical ear placement on the skull allows the owl to pinpoint the location of its prey. Behind the ear openings there are modified, dense feathers which are densely packed to form facial ruff which creates an anteriorly-facing concave wall which cups the sound into the ear structure.
While the auditory and visual capabilities of the owl allow it to locate and pursue its prey, the talon and beak of the owl does the final work. The owl’s prey is killed by using these talons to crush the skull and knead the body. The crushing power of an owl’s talon varies according to prey size and type as well the size of the owl itself. The coloration of the owl’s plumage plays a key role in its ability to sit dormant and blend into the environment, making themselves nearly invisible to prey. Owls tend to mimic the colorations and sometimes even the texture patterns of their surroundings, with the common barn owl being an exception.
Bird Feathered Awake Alert Winged Poised Strong Regal Nocturnal Predatory Beaked Quiet All-seeing 270 degrees Perched Wise Balanced Hunting Sharp Stealthy Hunter Night Moonlight
Branches Trees Forests Fog Shadows Mice Pellets Guardian Stealthy Magic Messengers Silent Stoic Perched Muscular Friendly Cute Serene Round Hidden Dark Big Eyes Tootsie Pop
Moon Trendy Still Antique Beaked Quiet All-seeing 270 degrees Perched Wise Balanced Hunting Sharp Stealthy Hunter Night Moonlight Branches Trees Forests Fog Shadows Mice
Pellets Guardian Stealthy Magic Messengers Silent Stoic Perched Muscular Friendly Cute Serene Round Hidden Dark Big Eyes Tootsie Pop Moon Trendy Still
Screechy Calm Protective Lulling Woodsy Distant Late Echoic Mysterious Frightening Soft
Magical Poetic Beautiful Sad Lonely Distinct Shrill Melodic Piercing Heavy Pattering
Throaty Alert Spooky
Intelligence Prestige Seniority Respect Intellect Academics Protection Wisdom Foresight Sacred
Truth Honesty Sincerity Power Longevity Status Wealth Round Soft Feathers
Large Eyes Talons Intuition Flight Insight
On-edge Shy Wise Mysterious Dark Protective Curious Alert Guarding Savage Frightening Disguised Intelligent Quickthinking Observant Segregated Alone Solitary Independent Introverted Brave Magical Witnesses Power Trusting
Surprising Optimistic Awe Affectionate Friendly Cute Serenity Balance Stability Unwavering Sleepy Peaceful Cozy Lonely Educational Nerdy Little Hunched Watchful Protective Watchful Secret Serious Antique Hidden
In this portion of the project, I was asked to explore different methods and strategies (both formal and conceptual) “representing� a threedimensional object in two-dimensions. I was to create 16 different representations which identify the concept of an animal of my choosing, which was ultimately an owl. Using a variety of methods, from painterly to cut and paste, I represented my animal on a multitude of levels both literally and symbolically, encapsulating its character, behavior, and appearance. Over the course of two months, I studied, sketched, scanned, and became an expert over my animal. Once we created out marks, we were to arrange them on a 4x4 grid. My overall goal with this project was to convey the essence of my animal while being both serious and unusual with my representations.
o o HOOT v
HOOT
HOOT
MOON
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ow having completed over 300 sketches of owls and marks in various conceptual and physical forms, I expanded upon these representations to create a brand. Specifically, branding for a food truck. The deliverables included a logo, identity, applications, and a truck design. I was to use my animal to influence the name and concept of my company while making it noticeable and unique. Having an owl as my animal, I thought my most logical type of service would be a coffee shop. After debating on quite a few names, I chose Wise Guys, reflecting the popular assiciation of owls being knowledgeable and wise.
Coffee Bookstore Late Night Food Breakfast Foods Munchies Bakery Pastries Vegetarian/Vegan Beer/Wine Organic
Owl Owlish Fowls Wildfowlers Night Owl The Nest Owl’s Nest Hoot Birdies Barn Owl Bakery Owl Gal Wired Coffee Midnight Oil Parliament Coffee Know It Owl Wise Owl Wise Guys Good Night Good Morning The Spotted Owl Mr. Owl The Coffee Owl Wide Eyes Owl’s Howl
Night Watch Sleepy Owl Coffee Owl The Roost The Roost Roast Crescent Coffee Early Bird 100 Acre Eats Harvest Three Feathers Tree of Life On the Fly
Rustic, naturals with red color palette, handmade feeling
Feminine vintage feel, pastel palette
Classic farmer’s market look, primary colors
midnight oil wise guys midnight oil good morning good night crescent coffee harvest harvest harvest 100 Acre Eats the grove
TAGLINES: EYES WIDE OPEN SMART COFFEE YOU’LL COME FLOCKING YOUR MORNING PERCH A WISE CHOICE DARN HOOTIN’ GOOD
GOOD MORNING CRESCENT COFFEE T H R E E F E AT H E R S GOOD NIGHT MIDNIGHT OIL
T H R E E F E AT H E R S
T H R E E F E AT H E R S
wise guys
wise guys
wise guys
wise guys
wise guys
wise guys
wise guys wise guys
WISE GUYS
wise guys
WISE GUYS
wise guys
SMART COFFEE
SMART COFFEE
DARN HOOTIN’ GOOD
YOU’LL COME FLOCKING
WISE GUYS wise guys SMART COFFEE.
HELLO.
GOODBYE.
wise guys DARN HOOTIN’ GOOD.
WISE GUYS wise guys SMART COFFEE.
HELLO.
GOODBYE.
wise guys DARN HOOTIN’ GOOD.
wise
guys
wise
guys
OUR BREWS
specialty drinks
OUR BREWS
specialty drinks
HOUSE COFFEE
ALMOND JOY
HOUSE COFFEE
exceptional guatemalan coffee: deep, dark chocolaty
ALMOND JOY
latte with coconut, chocolate, and almond syrups
HOUSE DECAF
CAFE CARMELLO
CAFE CARMELLO
swiss water pressed - mellow with a hint of cocoa
latte with caramel and vanilla syrup
HOUSE DECAF
swiss water pressed - mellow with a hint of cocoa
latte with caramel and vanilla syrup
DAVID’S BLEND
CHOCOLATE COVERED ALMOND
DAVID’S BLEND
CHOCOLATE COVERED ALMOND
exceptional guatemalan coffee: deep, dark chocolaty
sweet hazelnut with a subtle coconut aroma
latte with chocolate and almond syrup
MONTHLY OFFERINGS
latte with coconut and vanilla syrups
featured selections from 2010 roaster of the year
ESPRESSO DRINKS
COCONUT CREAM GRASSHOPPER
latte with chocolate and creme de menthe syrups
latte with coconut, chocolate, and almond syrups
sweet hazelnut with a subtle coconut aroma
latte with chocolate and almond syrup
MONTHLY OFFERINGS
latte with coconut and vanilla syrups
featured selections from 2010 roaster of the year
ESPRESSO DRINKS
COCONUT CREAM GRASSHOPPER
latte with chocolate and creme de menthe syrups
(standard 2 shots of espresso per drink)
IRISH NUT
ITALIAN KISS
ESPRESSO
2oz. of our award winning espresso, Bella Vita
ITALIAN KISS
latte with chocolate and hazelnut syrup
ESPRESSO MACCHIATO
HONEY BROWN
ESPRESSO MACCHIATO
2oz. of espresso with frothed milk
HONEY BROWN
latte with honey and vanilla syrup
AMERICANO
SNICKERS
AMERICANO
espresso and hot water
SNICKERS
latte with chocolate, caramel, and hazelnut syrups
CAPPUCCINO
TOASTED ALMOND
CAPPUCCINO
espresso with steamed and foamed milk
TOASTED ALMOND
latte with amaretto and almond syrups
LATTE
WHITE COW
LATTE
espresso with steamed milk
WHITE COW
latte with chocolate and vanilla syrup
MOCHA
VANILLA SKY
MOCHA
espresso, chocolate, and steamed milk
VANILLA SKY
latte with caramel, white chocolate, and vanilla syrups
CHAI CHARGER
TOASTED MARSHMALLOW
CHAI CHARGER
espresso in a chai latte
TOASTED MARSHMALLOW
latte with caramel, vanilla, and irish cream syrups
DOUBLE BLACK
DIRTY BLONDE
DOUBLE BLACK
DIRTY BLONDE
(standard 2 shots of espresso per drink)
IRISH NUT
ESPRESSO
2oz. of our award winning espresso, Bella Vita 2oz. of espresso with frothed milk espresso and hot water espresso with steamed and foamed milk espresso with steamed milk espresso, chocolate, and steamed milk espresso in a chai latte your choice of coffee with espresso
latte with hazelnut and irish cream syrups
latte with white chocolate and hazelnut syrups
latte with hazelnut and irish cream syrups latte with chocolate and hazelnut syrup latte with honey and vanilla syrup latte with chocolate, caramel, and hazelnut syrups latte with amaretto and almond syrups latte with chocolate and vanilla syrup latte with caramel, white chocolate, and vanilla syrups latte with caramel, vanilla, and irish cream syrups
your choice of coffee with espresso
latte with white chocolate and hazelnut syrups
TALL 3.25 | GRANDE 3.75 | VENTI | 4.25
TALL 3.25 | GRANDE 3.75 | VENTI | 4.25
*any drink may be substituted with skim, soy, or almond milk upon request
*any drink may be substituted with skim, soy, or almond milk upon request
wise guys SMART COFFEE
wise guys SMART COFFEE
SALLY CARMICHAEL OWNER | 8 16.426.5812 SALLY@WISEGUYS.COM
215 W. 18TH ST. KCMO | W I S E G U Y S . C O M
SALLY CARMICHAEL OWNER
816.426.5812 | WISEGUYS.COM
COFFEE ENTHUSIAST CARD
10TH DRINK IS FREE!
COFFEE ENTHUSIAST CARD
10TH DRINK IS FREE!
DARN HOOTIN’
GOOD
CAUTION: HOT & DELICIOUS COFFEE INSIDE
“owl;” cf. also ululation). The bird was employed proverbially and figuratively in ref. to nocturnal habits, ugliness, and appearance of gravity and wisdom (often ironic). 8. Biblical: (1.) Heb. bathhaya’anah, “daughter of greediness” or of “shouting.” In the list of unclean birds (Lev. 11:16; Deut. 14:15); also mentioned in Job 30:29; Isa. 13:21; 34:13; 43:20; Jer. 50:39; Micah 1:8. In all these passages the Revised Version translates “ostrich” (q.v.), which is the correct rendering. (2.) Heb. yanshuph, rendered “great owl” in Lev. 11:17; Deut. 14:16, and “owl” in Isa. 34:11.