//REPRESENTING DATA: NUMBERS
&
STATS
% REPRESENTING DATA: NUMBERS & STATISTICS A PROJECT ON INFORMATION GRAPHICS
BY SALLY CARMICHAEL
//FOR TAD CARPENTER //NOVEMBER 7, 2011
//INTRODUCTION
//PROJECT BRIEF WE LIVE IN A WORLD OF INFORMATION. More and more we depend on the visual translation of data into information as an important part of our everyday life. The term “data� in itself does not constitute communication, but is more accurately defined as raw statistics.
As designers we encounter scenarios in which we must convey information in an organized and visual way in order to present messages, ideas, and information. It is because of this that I was asked to create a series of infographics that would display information in a clear, concise, and informative way.
I collected data from my peers and used these raw statistics as the content for my information graphics. From these infographics stemmed three poster categories I was to design for: typographic, image based, and non-computer. The outcome was one poster from each category, but as my project grew it became a series of five posters and my image based posters turned into a set of three.
//COLLECTING DATA I FIRST BEGAN BY COLLECTING DATA FROM OUR CLASSMATES. Initially, I was to develop three different topics to collect data for and from there narrow the topic down to one. I chose transportation, travel, and caffeine.
But, as I began brainstorming further, I decided to change gears completely and chose to focus my information graphics on vegetarianism. The decision to switch topics came about from my own personal life, being a vegetarian for almost five years, and the need for a unique topic.
//CONCEPT SKETCHES TYPE BASED SKETCHES
//CONCEPT SKETCHES IMAGE BASED SKETCHES
//CONCEPT SKETCHES HANDMADE SKETCHES
//WORD LIST VEGETARIAN
OVO-
MILK
VEGAN
DIET
SOYBEANS
HEALTHY
VITAMINS
SOY MILK
ENVIRONMENT
MINERALS
ORGANIC
GREEN
PETA
CATTLE
VEGETABLES
GLOBAL WARMING
CHICKENS
FRUITS
WORLD HUNGER
PIGS
PROTEIN
HUMMUS
DAIRY
TOFU
PITA
PEPPERS
NUTS
HOLY
PASTA
HIPPIES
CARBON FOOTPRINT
ECO-FRIENDLY
ANIMALS
FOOD PYRAMID
EARTH
MEAT
PEAS
LEAVES
CHEESE
RICE
VINES
FARMS
BROCCOLI
BRANCHES
ANIMAL CRUELTY
CARROTS
WATER
FACTORY FARMING
TOMATOES
GREEN TEA
CONSCIOUS
ASPARAGUS
RELIGIOUS
THOUGHTFUL
HERBS
LONGEVITY
LOCAL
HERBAL TEA
ENERGY
GOURMET
UNIVERSAL
ALL-AGES
HUNGRY
CLEAN
LACTO-
SUSHI
PESCA-
BEANS
//EARLY EXPLORATIONS
MEAT: FRI E N D O R F O E ? Do you eat meat?
No
Do you use animal products?
No
Yes
Yes
Why?
Actually, eating meat leads to many health problems, including an increased risk of heart disease
Health Reasons
While it may taste good, there are hundreds of alternatives that are healthier and better for the earth
Taste Value
Don’t Know
Have you considered being vegetarian? There are many different types of vegetarians, including ovo (egg), lacto (milk), and pesca (fish)
Yes
No
Have you considered being vegan?
14 % of students have considered going vegan
Awesome! Keep doing what you’re doing. You are helping the planet and yourself by being vegan
No Yes
Go for it! Making the switch is easier than you think for a healthier and happier lifestyle
Try it out! You will notice a higher boost of energy and alertness as well as a healthier lifestyle. 74 % of students have considered going veg
Hopefully someday you will.The pros heavily outweigh the cons and 24% of students are current vegetarians
SEVENTY EIGHT PERCENT OF STUDENTS HAVE THOUGHT ABOUT BECOMING VEGETARIAN. 100 MILLION PEOPLE COULD BE ADEQUATELY FED USING LAND FREED IF AMERICANS REDUCED THEIR INTAKE OF MEAT BY 10%
80% OF FACTORY FARMED ANIMALS CONTAIN GROWTH HORMONES.
WHY GO VEGETA VEGETARIAN? A RIAN?? d.
a. b.
h
e. c.
g. f.
a. vegetarians live 6 to 9 times longer than non-vegetarians. b. eating meat can lead
e. 78% of students have thought about becoming vegetarian. f. 80% of factory farm
to complications including increased risk of heart disease. c. vegetarians are 35%
livestock contain growth hormones. g. meat eaters are twice as likely to get heart disease. h. 1 in 6 students is are vegetarian.
less likely to get cancer. d. 24% of students follow a vegetarian lifestyle.
THE TRUTH ABOUT YOUR FOOD 660,000 ANIMALS ARE SLAUGHTERED EVERY HOUR IN THE UNITED STATES
80% OF FACTORY FARM LIVESTOCK CONTAINS GROWTH HORMONES
100 MILLION PEOPLE COULD BE ADEQUATELY FED USING LAND FREED IF AMERICANS REDUCED THEIR INTAKE OF MEAT BY 10%
THE AMOUNT OF GRAIN USED AS FEED IS MORE THAN WHAT IS NEEDED TO FEED A STARVING VILLAGE
BEING VEGETARIAN LESSENS YOUR RISK TO GET CANCER
VEGGIES ARE LOW IN FAT, UNLIKE MEAT WHICH DOES NOT GET DIGESTED UNTIL 24 HOURS AFTER CONSUMPTION
LIFE OF A VEGETARIAN OVO-LACTO
16% PESCA
8%
18% 56% VEGAN 2%
OVO-LACTO-PESCA
RAW
VEGETARIANS ARE 45% LESS LIKELY TO DEVELOP CANCER
2006 24% OF STUDENTS FOLLOW A VEGETARIAN LIFESTYLE
2007
2008
2009
OVER THE YEARS
2010
2011
LIFE OF A VEGETARIAN Ovo-Lacto
16% Pesca
8%
18% 56% Vegan
2%
Ovo-Lacto-Pesca
Raw
Vegetarians are 45% less likely to develop cancer
2006
2007
2008
2009
OVER THE YEARS
2010
2011
24% of students follow a vegetarian lifestyle
VEGETARIANS LIVE SIX TO NINE TIMES LONGER THAN NON-VEGETARIANS
MEAT EATERS ARE TWICE AS LIKELY TO DEVELOP HEART DISEASE
660,000 ANIMALS ARE SLAUGHTERED EVERY HOUR IN THE UNITED STATES
a n ce r
deve lop c
nt 80perce
es ormon
s ar vegetarian
e 45
hh
ontains gro c f e e wt of b
percent ess likely t l
o
//LATER REFINEMENTS
MEAT: FRIEND OR FOE?
Actually, eating meat leads to many health problems, including an increased risk of heart disease
No
Taste Value
Why?
Yes
Do you eat meat?
Health Reasons
Don’t Know
While it may taste good, there are hundreds of alternatives that are healthier and better for the earth
Do you use animal products? Have you considered being vegetarian?
No
64 % of students have considered vegetarianism
Yes
Have you considered being vegan?
2% of students are vegan
Awesome! Keep doing what you’re doing. You are helping the planet and yourself by being vegan
Yes
No
There are many different types of vegetarians, including ovo (egg), lacto (milk), and pesca (fish)
No Yes
Go for it! Making the switch is easier than you think for a healthier and happier lifestyle
Try it out! You will notice a higher boost of energy and alertness as well as a healthier lifestyle.
Hopefully someday you will. The pros heavily outweigh the cons - 14% of students are current vegetarians
LIFE OF A VEGETARIAN 100
75
50
25
2006
2007
2008
2009
2010
2011
VEGETARIAN VS. VEGAN LIFESTYLE ON CAMPUS
OVO-LACTO
74 % OF STUDENTS HAVE CONSIDERED BEING VEGETARIAN
16% PESCA
8%
VEGETARIANS ARE 45% LESS LIKELY TO DEVELOP CANCER
18% 56% VEGAN 2%
24% OF STUDENTS MAINTAIN A VEGETARIAN LIFESTYLE
OVO-LACTO-PESCA
RAW
LIFE OF A VEGETARIAN OVO-LACTO
16% PESCA
8%
18% 56% VEGAN 2%
OVO-LACTO-PESCA
RAW
100
74 % OF STUDENTS HAVE CONSIDERED BEING VEGETARIAN
75
50
VEGETARIANS ARE 45% LESS LIKELY TO DEVELOP CANCER
25
2006 24% OF STUDENTS MAINTAIN A VEGETARIAN LIFESTYLE
2007
2008
2009
2010
2011
VEGETARIAN VS. VEGAN LIFESTYLE ON CAMPUS
MEAT EATERS ARE TWICE AS LIKELY TO DEVELOP HEART DISEASE
SPREAD GLOBAL AWARENESS. VISIT GOVEG.COM.
660,000 ANIMALS ARE SLAUGHTERED EVERY HOUR IN THE UNITED STATES
SPREAD GLOBAL AWARENESS. VISIT GOVEG.COM.
VEGETARIANS LIVE SIX TO NINE YEARS LONGER THAN NON-VEGETARIANS
SPREAD GLOBAL AWARENESS. VISIT GOVEG.COM.
eat.
nt 80perce
ea t m
dents choose u t s to of
vegeta ein g
t of 74 percen
stud en
ri a n
SPREAD GLOBAL AWARENESS. VISIT GOVEG.COM.
ts have considered
b
SPREAD GLOBAL AWARENESS. VISIT GOVEG.COM.
53 perc en
t
d u t s of
ns
dent vegetar ia
eat fish.
//FURTHER REFINEMENTS
LIFE OF A VEGETARIAN A LOOK INTO THE VEGETARIAN LIFESTYLE ON KU’S CAMPUS OVO-LACTO
16% PESCA
8%
18% 56% VEGAN 2%
OVO-LACTO-PESCA
RAW
100
74 % OF STUDENTS HAVE CONSIDERED BEING VEGETARIAN
75
50
VEGETARIANS ARE 45% LESS LIKELY TO DEVELOP CANCER
25
2006 24% OF STUDENTS MAINTAIN A VEGETARIAN LIFESTYLE
2007
2008
2009
2010
2011
VEGETARIAN VS. VEGAN LIFESTYLE ON CAMPUS
MEAT: FRI E N D O R F O E ? SO...
Actually, eating meat leads to many health problems, including an increased risk of heart disease
No
Taste Value
Why?
Yes
Do you eat meat?
Health Reasons
While it may taste good, there are hundreds of alternatives that are healthier and better for the earth
Don’t Know
Do you use animal products? Have you considered being vegetarian? 64 % of students have considered vegetarianism
No
Yes
Yes
There are many different types of vegetarians, including ovo (egg), lacto (milk), and pesca (fish)
Have you considered being vegan?
2% of students are vegan
Awesome! Keep doing what you’re doing. You are helping the planet and yourself by being vegan.
No
No Yes
Go for it! Making the switch is easier than you think for a healthier and happier lifestyle.
Try it out! You will notice a higher boost of energy and alertness as well as a healthier lifestyle.
Hopefully someday you will. The pros heavily outweigh the cons - 14% of students are current vegetarians.
MEAT EATERS ARE TWICE AS LIKELY TO DEVELOP HEART DISEASE
81% 38% VEGETARIANS
MEAT EATERS
SPREAD GLOBAL AWARENESS. VISIT GOVEG.COM.
660,000 ANIMALS ARE SLAUGHTERED EVERY HOUR IN THE UNITED STATES
= 5,000 ANIMALS
SPREAD GLOBAL AWARENESS. VISIT GOVEG.COM.
80%
660,000
FARM ANIMALS
SLAUGHTERED
of FACTORY
contain
GROWTH HORMONES
ANIMALS ARE
every hour
IN THE U.S.
THE GRAIN USED AS FEED IS enough TO FEED A STARVING
VILLAGE
SPREAD GLOBAL AWARENESS. VISIT GOVEG.COM.
nt
ONE IN SIX students
CONTAINS HORMONES MEAT EATERS
DON’T EAT ARE TWICE MEAT as likely TO DEVELOP HEART DISEASE
SPREAD GLOBAL AWARENESS. VISIT GOVEG.COM.
eat.
80perce
55%
of BEEF
ea t m
dents choose u t s to of
//FINAL POSTER DESIGNS 1 TYPOGRAPHY BASED 3 IMAGE BASED 1 HANDMADE
//REFLECTION FOR THE FINAL POSTER DESIGNS I TRIED TO PUSH MYSELF A GREAT DEAL. As I worked on my information graphics I began to notice that some of my work was transforming into more of a series. Because of this, I have included a set of three image-based infographics that I feel supplement each other when placed together.
Over the course of this project I have developed a greater understanding of how to convey information in a simple, clean and concise way. The organization and structure of an information graphic transforms raw facts and figures into understandable information.
LIFE OF A VEGETARIAN A LOOK INTO THE VEGETARIAN LIFESTYLE ON KU’S CAMPUS
OVO-LACTO
16% PESCA
8%
18% 56% VEGAN 2%
OVO-LACTO-PESCA
RAW
STUDENTS
100
74 % OF STUDENTS HAVE CONSIDERED BEING VEGETARIAN
75
50
VEGETARIANS ARE 45% LESS LIKELY TO DEVELOP CANCER
25
2006 24% OF STUDENTS MAINTAIN A VEGETARIAN LIFESTYLE
2007
2008
VEGETARIAN VS.
2009
2010
2011
VEGAN LIFESTYLE ON CAMPUS
MEAT EATERS ARE TWICE AS LIKELY TO DEVELOP HEART DISEASE
81% 38% VEGETARIANS
MEAT EATERS
SPREAD GLOBAL AWARENESS. VISIT GOVEG.COM.
660,000 ANIMALS ARE SLAUGHTERED EVERY HOUR IN THE UNITED STATES 90% OF ALL PIGS RAISED FOR FOOD ARE CONFINED AT SOME POINT IN THEIR LIVES
80% OF FACTORY FARM ANIMALS CONTAIN GROWTH HORMONES
MOST PIGS DON’T SEE DAYLIGHT UNTIL THEY ARE SHIPPED FOR SLAUGHTER
= 5,000 ANIMALS
MEAT TAKES OVER 24 HOURS TO COMPLETELY DIGEST IN YOUR STOMACH
SPREAD GLOBAL AWARENESS. VISIT GOVEG.COM.
VEGETARIANS LIVE SIX TO NINE YEARS LONGER THAN MEAT EATERS
= 10.5 YEARS
AVERAGE LIFE EXPECTANCY
ME
AT E
VE
AT E
GE
RS
TA R
IA
NS
78 84
SPREAD GLOBAL AWARENESS. VISIT GOVEG.COM.
80perce
nt
n e d u t s of
ON IN SI
stude
DON’T E ME
SPREAD GLOBAL AWARE
nts choose CONTAINS HORMONES MEAT EATERS
EAT ARE TWICE EAT as likely TO DEVELOP HEART DISEASE
ENESS. VISIT GOVEG.COM.
eat.
ents
of BEEF
eat m
NE IX
55%
to
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