The Little Black Book of SaleCycle
“We put customer behavior at the heart of everything we do.” Dominic Edmunds, Founder & CEO, SaleCycle
Why settle for good. When you could do something great. When I launched SaleCycle back in 2010, we wanted to help brands combat online abandonment. It’s been an incredible journey, with some of the world’s biggest brands pushing us to continually innovate and create campaigns that make a real difference to their bottom line. Today, we work with companies to make their entire customer journey better. Monitoring every single touch-point online to help curb, influence and reinforce the behaviors that are most important. From the moment someone lands on their website for the first time, through to follow-up purchases in style and ensuring the journey is truly cyclical. We do it by putting customer behavior at the heart of everything we do. And by never settling for ‘good’, when we know we could do something great.
Dominic Edmunds Founder and CEO, SaleCycle
What We Do
They came to your site for a reason. A truly unique customer journey goes beyond that of mass generalizations, segmentations and blanket messaging. SaleCycle cuts through the noise. Putting customer behavior at the heart of everything we do. By tracking every move a customer makes online, we enable brands to deliver a truly unique experience for every single customer. Both while they’re on your website; and after they’ve left it. Remember, they came to your site for a reason…
It’s not just about conversion rates. You have to create online experiences that are valuable for both you and your customers.
73% of consumers say they want a more personalized experience online. The other 27% just haven’t experienced it yet.
Website Personalization
Increase your conversion rate. Create a unique experience for every visitor. Every one of your visitors is unique. They have their own DNA, their own story and their own reasons for being on your website. Instead of campaigns geared towards ‘one-size-fits-most’, SaleCycle tracks online behaviors to power intelligent onsite messaging and interactions to delight and inspire visitors to your website. Personalization helps to reduce bounce and exit rates, and ultimately turn more of your visitors into customers.
Flavors of Website Personalization
Product Recommendations Oh, but there’s more! Customers love a personal touch. With product recommendations you can suggest personally selected products throughout the buying cycle. You’ll make every customer feel like your shop was created just for them – and enjoy a nice boost in average order values in the process. Social Proof Never underestimate the power of the crowd. With social proof you can show product reviews and even live trends of how many people have viewed or bought a certain product. You’ll ease any uncertainty your visitors may have and increase conversions in the process. Countdown Timers Get ’em before they’re gone. We all need an extra nudge sometimes. With countdown timers you can highlight how long is left until the end of a sale or the deadline for a delivery day. You’ll provide a helpful dose of urgency to your visitors and help persuade more to get it before it’s too late.
75% of visitors add something to their shopping cart but leave your site. Reconnect with your hottest prospects.
Abandonment Remarketing
Stop people leaving. Tempt back those who do. Reconnect with customers who abandon. The reasons for abandonment are endless; the phone rings, you’re late for dinner; sometimes we get distracted or just have to go. The reality is that website abandonment is inevitable. SaleCycle identifies the moment someone is about to leave your website, helping you to tempt them to stay. And reconnects you with those who have left, tempting them to return and finish what they started. Abandonment remarketing helps companies to reduce abandonment rates and recover abandoned sales.
Flavors of Abandonment Remarketing
Browse Abandonment Turn window shoppers into buyers. Sometimes folks are ‘just looking’. Browse Abandonment enables you to reconnect with those visitors and provide suggestions based on their browse history. They’ll be so impressed with your super-relevant approach they’ll soon come running back to carry on where they left off. Cart Abandonment Reconnect with your hottest prospects. It’s a fact; most shopping carts are left abandoned. Cart Abandonment enables you to reconnect with visitors who’ve abandoned their shopping cart; reminding them what they’ve left behind and tempting them back to complete the purchase. Email My Basket Make it easy for them to come back. Sometimes we get distracted or just have to go. Email My Basket offers your customers a handy reminder, which not only allows them to complete their purchase when they’re ready (and stress-free), but you now have their email address for additional marketing opportunities.
It costs 5x more to acquire a new customer than keep an existing one. So keep yours happy, engaged and spending.
Lifecycle Marketing
Increase your customer lifetime value. Build a lasting relationship for years to come. You might think that your customers love you so much that they’ll never leave. The reality is that when a visitor converts, your work has just begun. SaleCycle helps brands to focus on creating personal connections throughout the lifecycle of the customer, utilizing behavioral data to drive campaigns that keep customers engaged and spending. Lifecycle marketing enables you to increase customer lifetime value, reduce churn, and get your customers doing the selling for you.
Flavors of Lifecycle Marketing
Up-Sell/Cross-Sell Tempt your customers to buy more. This isn’t some underhanded technique to shake down your customers. Up-Sell/Cross-Sell enables you to take your customer relationships to the next level. They get better stuff, you get more money and the real win-win: you’ve added real value ensuring they’re here to stay. Product Replenishment Remind your customers to buy another. Think how great it would be to receive a reminder just as you were about to run out of your favorite product. Replenishment campaigns do just that; helping drive increased revenue and making sure your valued customers are never left up the proverbial creek without a paddle. Satisfaction Surveys Give your loyal customers a voice. Don’t wait for feedback to come to you, proactively reach out post-purchase to find out what’s really on your customers mind. Take the time to learn what they want from your brand and they’ll thank you with their repeat business for years to come!
Amazing Clients
“I’ve been very impressed by the service and support we’ve received from our SaleCycle team from the beginning, as well as the fantastic commercial performance of our campaign.” Darren Drew at Virgin Atlantic
“I really like the company. From the platform to the people I deal with, it’s a good experience. As a marketer in an extremely busy work place, having SaleCycle takes huge load of my day to day work. I know that its running in the background, generating revenue and making me look good!” Lee Dellow at Appliances Online
“Here at Oakley, we partner with companies who are constantly innovating, pushing the envelope and obsessing over the details. That’s why we chose SaleCycle.” Ryan Porte at Oakley
About SaleCycle
Founded in 2010, behavioral marketing company SaleCycle helps businesses create better customer journeys online. Putting customers at the heart of everything they do, SaleCycle uses behavioral data to help optimize conversion rates, recover abandoned sales and increase customer lifetime value. The end result? Increased online sales. With offices in the USA, UK, France and Singapore, SaleCycle fuels the growth of over 500 companies, including the likes of Ralph Lauren, IKEA and Virgin Atlantic. Find out why people love what SaleCycle do at www.SaleCycle.com
Get in touch. Americas Headquarters Sterling, VA +1 571 888 3000 EMEA Headquarters United Kingdom +44 191 500 7400 Paris +33 6 31 21 79 78 Asia-Pacific Headquarters Singapore +65 6635 2487 Sydney +61 437 131 888 Hong Kong +852 9765 7531
They came to your site for a reason.