Portfolio.3_Year 2// Rebranding Hulme

Page 1

PORTFOLIO 2.3 RYAN BATTICK


CONTENTS SITE ANALYSES HISTORY AND FUTURE HULME’S BACKGROUND CONCEPT: BRANDING AND IDENTITY SITE MODELS

DEVELOPMENT SITE AND PROGRAMME STUDY CONCEPT AND DESIGN DEVELOPMENT PRECEDENT: DUBLIN NATIONAL CONCERT HALL FORM DEVELOPMENT OLD BUILD : HULME HIPPODROME

THE HULME CREATIVITY CENTRE SITE PLAN AND SECTION PLANS CHICHESTER ROAD ELEVATION A-A SECTION OLD BIRLEY STREET ELEVATION B-B SECTION PROGRAMME INTERIOR VIEWS

TECHNOLOGY AND ENVIRONMENT


The Hulme Creativity Centre is a community centre located in Hulme, Manchester. The creativity centre gives the residents of Hulme a public place to call thier own, the centre will be owned by the community and bring a sense of pride to the area. The community centre is aimed at displaying the brand of Hulme and expressing Hulme’s identity to the wider community. Through the concept of branding and identity, the centre will give the citizens of Hulme a sense of unity and continue the regeneration of the area.


SITE ANALYSES


HULME MANCHESTER The site of this project is located in Hulme. Hulme is a gem in Manchester’s history and has played an integral role in the most important events of Manchester’s growth as a city. Hulme is sometimes referred to as the birthplace of the Bohemian culture that makes Manchester itself today, the events that took place in Hulme shaped Manchester and placed it in Global views.



SITE ANALYSES HISTORY

SITE ANALYSES

BLACK WHITE MIXED

Historically, Hulme plays a vital role in the growth of Manchester as a city and the famous culture that Manchester is known for. The bohemian culture that is Manchester’s trademark sprung out of Hulme. The music and arts scene in Manchester came out of the youth of Hulme and eventually attracted international attention. However, Hulme suffered a breakdown in community and society during this growth period.

CHINESE

ASIAN

DIVERSITY

One of Hulme’s greatest assets is it’s ethnic diversity. Historically speaking, the industrial revolution, and the immigration that surrounded this era made Hulme an international community. Today, Hulme’s culture is heavily influenced by the vast number of different ethnicities and backgrounds in the community.


FUTURE DEVELOPMENTS

MANCHESTER METROPOLITAN UNIVERSITY : BIRLEY FIELDS

Within the last few decades, there have been major regeneration attempts for Hulme. These regeneration plans are vital in understanding Hulme, it’s past and it’s future. One of the biggest developments in Hulme is the Manchester Metropolitan University Birley Fields Campus, this development has brought a demographic back to the area that was absent for a number of years; students. This university campus plays a huge role in affecting the community and how residents place themselves in the wider community.


ROUTES AND TRANSPORT

STREETS

SUSTAINABILITY

LANDMARKS

INTEGRATION

PERMEABILITY

HULME’S REDEVELOPMENT PLANS HULME CITY CHALLENGE

DENSITY

IDENTITY

The Hulme city challenge is a set of plans for the future development of Hulme. The plans set out the aims and goals of development over ten years and gives a set of criterion and guidelines for this growth.


WHAT CAUSED HULME’S

BREAKDOWN

Hulme suffered a degeneration and a breakdown after the second World War, which led to Hulme being branded as a dangerous and forgotten community. Hulme became the home of gangs, vandalism and street crime. An important factor in understanding the site, was establishing why these events occurred in Hulme. After researching the psychology behind urban situations and breakdowns a number of causes for Hulme’s breakdown arose. > Hulme suffered placelessness, Hulme’s residents had no place to call their own, therefore they fought over the little areas they had and claimed territory, this led to gang violence. > The residents of Hulme had no sense of ownership or belonging in their community, therefore they vandalised it because they had no reason to take care of it. > With the developments of the city centre and other areas of Manchester, the residents of Hulme felt ‘forgotten’ and therefore reacted negatively to authorities and the government.


BRANDING CONCEPT GIVING HULME AN IDENTITY HULME’S HISTORY

HULME’S CHARACHTER

HULME’S BRAND

HULME’S CULTURE

REFLECT HULME’S BRAND

HULME’S IDENTITY

After the research into Hulme’s background , the concept of branding arose. The people of Hulme had no care for their community because they did not feel like it was their own. Therefore, my concept is creating a place which reflects Hulme’s identity and brand as a community. The community will have a sense of ownership of this place and it will bring a sense of unity in the community.

HULME’S BRAND COMMUNITY MEMBERS

COMMUNITY MEMBERS

COMMUNITY MEMBERS


WHAT IS HULME’S BRAND SPORT DIVERSITY

DIVERSITY

MUSIC HULME

“HULME’S IS ABOUT YOUTH AND ART”

THEATRE ARTS AND DANCE

YOUTH

CULTURE GRAFFITI

As the architect, it was impossible to decide on Hulme’s brand from my own perspective. Therefore, through interviews, Hulme’s brand from the perspective of the residents was recorded.

“VIBRANCE AND

CREATIVITY”


SITE MODELS

A number of site models were made in order to understand the context of the site. The site at the scales of 1:100, 1:500 and 1:1000 were studied. The models gave important insight into the spatial qualities of the surrounding buildings and the site within its wider context.


BIG PICTURE


INITIAL PROPOSALS

Giving Hulme a brand and an identity and reflecting that brand through the building was the aim of these proposals. Through further research, the brand discovered was creativity and vibrance and these proposals were attempting to display this.


BIG PICTURE


MOVEMENT THROUGH SITE

VIEWS TO SITE

SITE MAPPING The initial proposals were based solely on making the form vibrant and creative. In an attempt to strengthen the proposals, a programmatic approach was undertaken. A detailed site study was done. These layers were combined to form a thorough analyses of site and context.

TRAFFIC FLOW

SURROUNDING ARCHITECTURE


SITE

STUDY The major lines of action and important points taken from the site study were combined to inform the programme study. These geometries and lines were used to develop the form and geometry of the site and proposals.


PROGRAMME

STUDY

A number of studies were done in the development of the programme of the proposals . A large number of models a were made at the 1:500 scale to test different possible programme combinations.


PROGRAMME

DEVELOPMENT A number of programme combinations were tested. Where red blocks were used to represent primary programmatic elements and blue blocks were used to represent secondary programmatic elements. The major views, lines and paths through the site were considered in the arrangement of these combinations.


LET THE

COMMUNITY

CREATE THEIR OWN

With the concept of the project as Branding Hulme and giving it an identity, it was necessary to define the brand of Hulme. However, the architect is not able to define the brand of the community because he is not a member of the community. Therefore, the idea of making the building a blank canvas, and creating a means in which the community can create and display their own view of their community was the aim.

BRAND


BRANDING HULME In the site study, the major views to the site were mapped. These viewpoints are locations of digital screens that cover walls of the building. These screens display the brand of Hulme. The Community will create artwork that reflects how they see the brand of their community and this artwork will be displayed, making the building itself the ‘brand’


DESIGN

DEVELOPMENT Using the concept of Branding and the site and programme studies that were done previously, the form of the building began to become visible. A number of ideas, using the geometries and the results from the project so far, were proposed.



CONCERT HALL

DUBLIN NATIONAL

PROGRAMME + SKIN = FINAL FORM The Dublin National Concert Hall by 3XN architects was a precedent used during the development of the project. The aspect of this building that influenced the proposal was the generation of form. 3XN architects used a simple method of generating the form of the building, they set out three main programmatic blocks and then connected the spaces of these blocks with a building skin. This idea influenced the proposal with the inclusion of the shutters that both have a security purpose and connect the first floor with the ground floor by using a similar language of design.


FORM DEVELOPMENT With a general block model and the layout of the proposal, a modification of heights of certain elements changed the feel of the space and way the space was interpreted. A number of modifications were made to bring a hierarchy to the design and open up the space some more.


SPATIAL STUDY

Through a model of the final proposal, one may start to see the idea or branding and identity come through the design. The building was aimed at also becoming a popular community space. The front area acts as a community square, which is almost an extension of the junction. This becomes a community space that is defined by the community.


DAYTIME AND NIGHTTIME USE SHUTTER USAGE

Daytime use of Space - Indoor - Semi-Indoor - Outdoor

Problems of internal vs external space and daytime vs nighttime usage are solved by the use of shutters. Shutters will define an internal/external boundary at nighttime when they are closed. They will also be a security feature when they are closed at nighttime. They will be allowed to open in the day, opening up the space to encourage flow of people and residents. Casa Puglia By Peter Pichler

Nighttime use of Space - Indoor - Outdoor

House 77 By Dioniso Lab


TRANSITION BETWEEN

DIGITAL The Hulme Hippodrome, represents theatre arts and performing arts. Although the new build houses a dance and music studio, it represents these creative forms digitally, as opposed to physically. The proposal as a whole will be a transition or a journey from experiencing art digitally, through to a physical experience of art and theatre.

ART AND

PERFORMING ARTS



SCALE 1:500

HULME

CONTEXT The Hulme Creativity Centre is a community centre which provides the residents of Hulme with a place to create and display their brand and identity to world. The Building is a physical manifestation of the Hulme’s brand, this brand is created by the residents through the medium of artwork. The creativity centre gives the youth a place to practice their creative hobbies. This place will become a community hotspot and provide the residents with something to call their own. The project is aimed at bringing a sense of ownership and pride back to the community of Hulme and to give the community an organised way of expressing their creativity.

SCALE 1:300


FIRST

FLOOR

SCALE 1:100


SECOND

FLOOR

SCALE 1:100



CHICHESTER ROAD ELEVATION

SCALE 1:100 A

Curtain Wall

Coloured Glass fin

Waffle Concrete slab B

In situ Concrete Wall

Concrete Foundation

WALL DETAIL

C

SCALE 1:50


PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

FLOOR / WALL DETAILS Coloured Glass Fins

Resin Flooring

Flashing Aluminium Insulation

Thin concrete exterior

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

Curtain Wall Support

Call out A.

SCALE 1:10

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

SCALE 1:100

SECTION A-A


CEILING / WALL DETAILS PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

Roof Buildup Insulation

Glass Fin Steel Bracket

PVC ceiling

Steel Curtain wall support

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

Damp-proof Membrane

Call out B.

SCALE 1:10

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

SCALE 1:100

OLD BIRLEY STREET ELEVATION


FLOOR (GROUND ) DETAIL PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

Damp-proof membrane

Insulation

Aluminium flashing

Concrete Foundation

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

Wall covering

Call out C.

SCALE 1:10

PRODUCED BY AN AUTODESK EDUCATIONAL PRODUCT

B-B SECTION

SCALE 1:100



PROGRAMME The creativity centre has a dance studio, a music studio and an art studio. Residents of the community may visit the centre and take part in a range of classes in the dance studio, or have a jam session in the music studio. The centre is aimed at becoming owned by the community, giving the residents a sense of pride for their public space. Visitors may also create artwork in the art studio of the centre, this art is then edited and outputted to the screens. The technical process of displaying the artwork on the media screens is done in the digital projector room of the centre. The centre also has a meeting room for community meetings, a cafe and an open outdoor space that acts as a community square.


INTERIOR VIEWS

Circulation Space

Dance Studio

Circulation space/ Projection room

Art studio


STRUCTURE LIVE LOADS

DEAD LOADS

In-Situ concrete structure The structure of the building made from concrete. The concrete walls and slabs are cast in place and form a super-structure. The building loads are transferred to the ground using load-bearing internal and external walls. All load bearing walls on the first floor are directly over or close to a load bearing wall beneath it to transfer the loads to the ground.


LEDDIGITAL FACADES PRECEDENT MediaLab Prado By Langarita Navarro Arquitectos The digital displays on the walls of the Hulme creativity centre use a similar technology to this precedent. This technology consists of an aluminium mesh sheet that has LED’s fixed to it. Each LED is similar to a pixel on a television screen. This technology is suitable for use on the display walls to display artworks that are outputted from the digital projection room.


OLD BUILD The renovations of the hippodrome will be aimed at also encapsulating the concept of branding that was used in the design of the new building. The old build renovation will represent a transition through the experience of art. The proposal as a whole, including the old build renovations, will be a journey from experiencing art digitally to experiencing art physically. The foyer in the old build will be changed into a digital gallery, acting as the final phase, of the change between the digital art displayed on the screens and the physical art on the display in the theatre.


PROGRAMME

Primary Programmatic elements Secondary Programmatic elements Indoor Circulation Space

The exploded perspective view of the building shows the relationship between the programmatic elements of the design. The flow of people through the centre is also shown. The building uses a number of programmatic tactics, the programme is decentralised to encourage flow and circulation of people. The programme is also set out according to access (public and private access). This all comes together to form a well informed organization of spaces.


NATURAL

LIGHTING

The Hulme creativity centre has large expanses of curtain wall, these glass walls have an aesthetic value however, they also play a large role in the environmental considerations of the building. These glass walls let in vast amounts of natural light into the interior of the building. Due to the height of these walls, they let in natural sunlight into the depths of the rooms. This decreases the amount of energy used for lighting the building.

Sainbury’s Laboratory The Sainsbury’s Laboratory was used as a precedent for the skylights of the Hulme Creativity Centre. On the Left, there is a diagram of the skylights of the Sainsbury’s Laboratory and how this skylight lets in natural light which reduces amount of energy used in lighting. This is the same principle used in the skylights for the proposal.


SOLAR

SHADING 6:00

18:00

12:00 The building’s positioning allows it take full advantage of the direct sunlight, which is beneficial for solar gain and heating. However, overheating during the summer months was considered. The coloured tinted glass fins are not only for aesthetics, they act as shading devices. At 12:00 when the sun is at it’s brightest during the summer months, these fins are positioned at a specific orientation to provide the optimum amount of shading, reducing overheating on the interior.


CROSS VENTILATION Cross ventilation is a passive cooling technique that the building will use. There will be small openings at the top of curtain walls and solid walls to allow air to move throughout the expanse of the building.

DIRECT GAIN Along with other methods of heating and cooling, the heating and cooling of the building will be somewhat based upon the direct gain of the elements of the structure. The nature of the building makes it suitable to use the thermal mass of elements such as the concrete walls and slabs to retain the heat gained throughout the day. The heating of the building at night will be based on the release of the heat gained directly from the sun throughout the day. The cooling of the building during the day will be based on the cooling of the air by the cold retained by the mass during the night.


ENERGY PRODUCTION The energy that powers the Hulme creativity centre will be a combination of solar power and power from the main grid. The whole roof of the hippodrome will be covered with Solar panels, which is a total of 2200 sq m. This area of solar Panels will produce as much energy as possible and will be backed up by the mains. This will not produce enough energy to power the building everyday, however it will reduce the amount of energy taken from the mains, thus reducing it’s environmental impact.

WATER CATCHMENT SYSTEM The new building will use a simple drainage system, however, the water will be harvested for use in the building. The rainwater that is drained off the roof will be collected and used to flush toilets and laundry and so on.



REFERENCES 3XN architects, 2011. National Concert Hall Dublin [online] Available at <http:// www.3xn.com/#/architecture/by-year/34-national-concert-hall-dublin> Accessed April 23, 2013 Abel, C., 2000. Architecture and identity: responses to cultural and technological change. Oxford : Architectural Press. Anderson, J., 2011. Architectural design. Lausanne ; Worthing : AVA Academia Archidaily, 2009.Led Action Faรงade, Digital Faรงade for Medialab Prado / Langarita Navarro Arquitectos [online] Available at <http://www.archdaily.com/43582/led-actionfacade-digital-facade-for-medialab-prado-langarita-navarro-arquitectos/> Accessed March 12, 2013 Bucks New University, 2012. An artisitc performance [online] Available at < http:// bucks.ac.uk/courses/course/bm2pea1> Accessed May 2,2013 Dezeen Magazine, 2010. Casa Puglia By Peter Pichler [online] Available at <http:// www.dezeen.com/2010/12/19/casa-puglia-by-peter-pichler/> Accessed April 20, 2013 ExHulme, Old Hulme Manchester, History [online] Available <http://www.exhulme. co.uk/> Accessed March 12, 2013 Flickr, 2011. The Hulme Hippodrome [online] Available at <http://www.flickr.com/photos/slaterspeed/6207462149/> Accessed May 2, 2013 Klingmann, A. 2007. Brandscapes : Architecture in the experience economy. Cambridge, Mass. ; London : MIT 2007 Richard J. et al, 2011. Regenerating culture and society: architecture, art and urban style within the global politics of city branding. Liverpool: Liverpool University Press. Stone S., 2007. Form and Structure: The organization of interior space. Lausanne ; Worthing : AVA Academia The Surf Centre, 2002. Hulme, Ten years on [online] Available at <http://www.3xn. com/#/architecture/by-year/34-national-concert-hall-dublin> Accessed March 12, 2013 Walter T., 2011. The green studio handbook: environmental strategies for schematic design. 2nd ed. Oxford: Architectura Press. Weiler, E. 2008. Natural flair. Koln : Evergreen.



Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.