Designed by RWDS Brand Guidelines
YourBrand Brand Guidelines — 2013/2014
Company Name Address Line 1 Address Line 2 City, State, Zip
+1 000 000 0000 +1 000 000 0000 info@yourbrand.com www.yourbrand.com
Section Title
2
YourBrand Brandbook
Contents Final Logo 02 Logo Usage 03 Logo Colors 04 Logo Errors 05 Logo Size 06 Logo Isolation 01
Fonts 08 Color Palette 09 Type Hierachy 10 Print 11 Tone 12 Imagery 07
For any questions regarding the contents of this document please contact ua at info@yourbrand.com and we will endevour to assist you as soon as possible. The contents of this document are private all rights reserved b yourbrand 2013
Section Title
19 4
YourBrand Brandbook
Here are the design guidelines for your brand. — Designers should follow these guidelines carefully to ensure brand continuity.
YourBrand Brandbook
Logo
6
01
Final Logo
Section Title
Equatemo luptin everume nimusam, cus a voloreperio. Dis debitis sam que offic torporr unditi a dolecatquo explis di cone sant untis abo. Nequate mintiat lantibus restius aut oditaspisit quiam raeperibus.
Usage
02
Which logo where A. Full Logo | Grandma luptin everume nimusam B. Logotype | cus a voloreperio. C. Outline | Logo Dis debitis sam que offic torporr untis untis D. Digital | Logo unditi a dolecatquo explis di cone sant abo.
A
B
C
D
YourBrand Brandbook
Colors
8
03
Logo color placement A. Orange | Grandma luptin everume nimusam B. Grey | cus a voloreperio. C. White | Logo Dis debitis sam que offic torporr untis untis D. Black | Logo unditi a dolecatquo explis di cone sant abo.
B
C
D
Section Title
A
Errors
04
Ensure not to do the following A. Dark on Dark | Grandma luptin everume nimusam B. Write over | cus a voloreperio. C. Distort | Logo Dis debitis sam que offic torporr untis untis D. Rotate | Logo unditi a dolecatquo explis di cone sant abo.
A
B
Do not write over logo
C
D
YourBrand Brandbook
Size
10
05
Equatemo luptin
Section Title
Equatemo luptin everume nimusam, cus a voloreperio. Dis debitis sam que offic torporr unditi a dolecatquo explis di cone sant untis abo. Nequate mintiat lantibus restius aut oditaspisit quiam raeperibus.
10px
Isolation
06
Equatemo luptin Equatemo luptin everume nimusam, cus a voloreperio. Dis debitis sam que offic torporr unditi a dolecatquo explis di cone sant untis abo. Nequate mintiat lantibus restius aut oditaspisit quiam raeperibus.
10px
YourBrand Brandbook
Fonts
12
07
Section Title
Exo Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Exo Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Palette
08
C00 M00 Y00 K00 / Pantone 000000c / Web #000000 /
C00 M00 Y00 K00 / Pantone 000000c / Web #000000 /
C00 M00 Y00 K00 / Pantone 000000c / Web #000000 /
14
H1 Header Exo Extra Light 90pt / 90pt leading
Section Title
Sub-Header Exo Medium 24pt / 30pt leading
BC (Body Copy) Exo Medium & Light 12pt / 15pt leading
Caption Exo Medium 9pt / 15pt leading
AaBbCcDd 1234!@£$ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKSTUVWXYZ
ABCDEFGHIJKSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
1234567890
1234567890
YourBrand Brandbook
16
10
Stationery Equatemo luptin everume nimusam, cus a voloreperio. Dis debitis sam que offic torporr unditi a dolecatquo explis di cone sant untis abo. Nequate mintiat lantibus restius aut oditaspisit quiam raeperibus.
Section Title
YourLogo
Dear Sir, Nam faccuptat expedit invelec eaquiani iumqui temperitat. Cearum iunt ommoluptasit aci venis et aceatibus ex essimilita nim aut pe non endisto rectia verios enihil ipicia sequatis adissunt mo molupta cus acea accuptatur, sa dit, quias am dolendenis suntur mint. Uptatem arume delest, que sequiat quuntios ent vel mi, ut et vel ilitatia alignatur? Nobitiat ut libus rem etur, verum apictum vendis et, experio nseque dolorib usdaepe quias ma si omnis volor reicita tiureictaqui dolorendeles everunti dolupta aut quis pratempos et lacipsam res sus, ut ommodis cipsapiendit doloreius ipsus volupta tquiaerio opta conse con evenit, ullibus enihil minvellora doluptatio tem dolectur? Magnimi, odistores earis audanih itatia perrum reptae nis excepra quis in nulla asitas re mil ese dunt ut fuga. Faccatur? Lit laut ratius quiate odi nam, quae omnis solum et fugitia ius, et hillend usciis andi omnihil latisentis adion nonsequ aercium nis mo mo volorero del maximpor sum ut aut quisciis inctur soluptio es dollor re, qui unto eaquis eossimus conecescid que optatio cum sectur sum dolor minctatur? Nonserum deliqua tiusam, quias ni nonseque presto optatem ea imagnim quas ex expliqui cuptas ilique volent, nit odit, coribus reptae niantia pratiorro dollautaquis dipisiti debiti con exero oditatur mosanto etusdan duscid moluptur sum fuga. Nemporum is sam se liquatquid ullam lanisseque vellab ius esequid quat. Onse re, inumque volupid mi, officatem int qui to eatur archill ecabo. Re voloria sum quae excesti scienim qui quati occae odiscit et is volorit ioritibus, seditatur alignis qui dolum simus
Yours Sincerely,
YourName Your Position
Address Line 1 Address Line 2 City, State Zip Code
Email info@yourbrand.com Web www.yourbrand.com
Phone +00 0 000 000 0000 Fax +00 0 000 000 0000
YourLogo
Annotation
Phone +00 0 000 000 0000 Fax +00 0 000 000 0000
Annotation
Email info@yourbrand.com Web www.yourbrand.com
YourLogo
Address Line 1 Address Line 2 City, State Zip Code
Email info@yourbrand.com Web www.yourbrand.com
Phone +00 0 000 000 0000 Fax +00 0 000 000 0000
Annotation
YourBrand Brandbook
Tone
18
11
Section Title
Tone of Voice Example
‘Um quia porerum et a repratendit, torrovid ea imusand facesto libus P
Magnistota del id mo beratur? Elit alis es et magnatiam, eaquidel ius, sollign imusand aestrum facesto esci optat libus Pauline.
aliqui dolores pliquatus aquidel ius ollign Pauline.’
YourBrand Brandbook
Imagery
20
12
Section Title
Photographic Style
Um quia porerum et aliqui dolores pliquatus repratendit, torrovid magnistota del id mo beratur? Elit alis es et magnatiam, eaquidel ius, sollign imusand aestrum facesto esci optat libus Pauline.
Adissim quis essequide porrorum quas volorep ellici delia doluptat dis repro moluptat aut animusandel exersperum apic temperchil imagnia con plia idebit eos re persped unt illores ecaboratur rerspiet voluptas verio incil imi, sit od molorias et ad ma de repra con rem re iumquid earuntinto ipsandi alis nonsecum autatem fugiae minciam facitemped que lam audae post, consedigniam voloreperum nobit eturisq uibusae versped qui sum reium apiet exera nonsed
22 19
YourBrand Brandbook
Um quia porerum et aliqui dolores pliquatus repratendit, torrovid magnistota del id mo beratur? Elit alis es et magnatiam, eaquidel ius, sollign imusand aestrum facesto esci optat libus Pauline.
Section Title
Adissim quis essequide porrorum quas volorep ellici delia doluptat dis repro moluptat aut animusandel exersperum apic temperchil imagnia con plia idebit eos re persped unt illores ecaboratur rerspiet voluptas verio incil imi, sit od molorias et ad ma de repra con rem re iumquid earuntinto ipsandi alis nonsecum autatem fugiae minciam facitemped que lam audae post, consedigniam voloreperum nobit eturisq uibusae versped qui sum reium apiet exera nonsed