Ever
the
p i o n e e r,
Herbie
Fletcher
continually
sets
out
to
change surfing. Though some may cast sideways looks, he generally goes on to show those in the community how it can b e d o n e b e t t e r. I n 1 9 7 6 , H e r b i e c r e a t e d A s t r o d e c k i n h i s o w n lab—the
world-famous
traction
pad
company.
There
were
bumps along the way, but as the use of the pads became more well-received and technology advanced, so did the ability to create different contours and shapes. “I looked at it like the last part of my shaping job by adding kicks, arches and different surface patterns for ultimate grip and control, until the designs eventually evolved into the patented multi-grid lock high performance foot pad of today,” explains Herbie. Astrodeck started a revolution in performance surfing and continues to be the standard for surfboard traction. Through the years, Herbie has worked with the best surfers in the business and created the Wave Warriors video series to promote the Astrodeck brand. The iconic Wave Warrior photoshoots with the best surfers on the North Shore is still a tradition that carries on today. Astrodeck has evolved over the years, but the family tradition of the brand has not. Herbie and Dibi continue to be the driving force behind Astrodeck. Their sons Christian and Nathan are also involved and besides Herbie, are their most tenured team riders. The RVCA X Astrodeck collaboration has been in the making for many years through a deep friendship between t h e F l e t c h e r s a n d R V C A f o u n d e r P M Te n o r e . R V C A i s p r o u d t o present the RVCA X Astrodeck collection that is only available in our premiere surf retailers worldwide. P l e a s e f o l l o w t h e H e r b i e F l e t c h e r ’s n e w v i d e o s e r i e s T h e Thrill is Back at RVCA.COM. The Thrill is Back is a catalog of re-edited footage from the Astrodeck archives, packaged by Herbie in a video series exclusive for RVCA. Enjoy.
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