Emagazine HAS Den Bosch by Studio Jean Philipse BV

2011-2012

Personal. Bachelor Programmes Horticulture & Business Management Floral Design & Business Management Certificate Programme Floral Design

Down to earth. Aware. Enthusiastic. Steady. Young. Normal. Daring. Tolerant. Green. Black. White. Red. Enterprising. Clever. Competent. Passionate. Strong. Pragmatic. Vibrating. Up-to-date. Productive. Futuristic. International. Harmonious. Generous. Personal. Colourful. Distinctive. Profound. Special. Smart. Sympathetic. Accessible. Investigative. Responsible. Honest. Sincere. Natural. Pure. Scientific. Cool. Friendly. Sharp. Competitive. Fierce. Fascinating. Reasonable. Efficient. Erudite. To the point. Stimulating. Pleasant. Vital. Special. Economic. Outstanding. Innovative. Sympathetic. Respectful. Hospitable. Crazy. Charming. Determined. Cosy. Intense. Genuine. Accurate. Hospitable. Affordable. Motivated. Human. Open.

Brave.

Interesting.

Social.

Adventurous.

Liberal.

Something else. Familiar. Eager. Humorous. Super. Reliable. Trusted. Thorough. Alert. Temperamentful. Useful. Versatile. Independent.

Significant.

Warm.

Flexible.

Conceptual.

Involved. Effective. Contemplative. Marvellous. No-nonsense. Unbiased. Top-class. Optimistic. Enthusiastic. Unconventional. Genuine. Accurate. Individual. Affordable. Motivated. Human. Open.

Brave.

Interesting.

Social.

Adventurous.

Liberal.

Easy-going. Ambitious. Entrepreneurial. Attentive. Amusing. Memorable. Capable. Top.

Off

Lively.

Fantastic. the

Modern.

Selective.

beaten

track.

Familiair.

Considerate.

Alert.

Enthusiastic. Fascinating.

Motion.

Inspired.

Down to earth. Aware. High-quality. Steady. Young. Normal. Daring.

Tolerant.

Green.

Black.

White.

Red.

Colourful.

Content

General Information

See for yourself

• Your Destination

Feel the difference

• HAS Den Bosch University of Applied Sciences

• Internationalisation at HAS Den Bosch

Go for it 44 pages of thoughts

Programme Information

• Bachelor Programmes:

ideas and facts

Horticulture & Business Management

From a school without walls

Floral Design & Business Management

down to earth is written high in the sky

• Certificate Programme:

Floral Design

Practical Information

• Application Procedure

• Admission Criteria

• Tuition Fees

• Funding

• Working in the Netherlands

• Accommodation

• Visa Issues

Did you know?

Contact Information

where

HAS Den Bosch, the heartbeat of your future

the heartbeat of your future HAS Den Bosch University of Applied Sciences specialises on agriculture, horticulture, food, nature conservation and environment. At HAS Den Bosch, enthusiasm for your field is key. The university is especially known for providing personal attention and support as well as professional supervision to its students. Furthermore, HAS Den Bosch maintains excellent relations with the industry and has therefore established a wide network with important companies and organisations in its fields of expertise. Due to the universityâ&#x20AC;&#x2122;s small size every student can expect a personal study atmosphere which values individuality.

The Netherlands Due to the country’s geographic location, the Netherlands has become known as the ’Gateway to Europe’. The Dutch are famous for being a nation of traders who are open to change and progressive in their economic as well as political policies. The Dutch way of doing business internationally has been known for many centuries.

Your destination

Throughout the years the Netherlands has built up an outstanding academic record in many fields, such as economics, business, agriculture and engineering. It was the first non-Englishspeaking country in Europe to introduce higher education programmes taught entirely in English. This progressiveness is one of the reasons why the country has become a popular destination for international students. Approximately 50,000 international students are currently studying in one of the 1,485 international study programmes at Dutch higher education institutes. The Netherlands is one of the most densely populated countries in the world. Using the latest technologies and making optimum use of the available means, the Netherlands is also one of the largest exporters of agricultural products in the world. In particular in the fields of dairy and meat production, floriculture, bulb growing, nursery stock and glasshouse horticulture, the Netherlands takes a large share of the world’s trade. This success in agricultural trade is not only the result of highly effective production methods, but also of sound management, marketing and logistics.

‘s-Hertogenbosch

‘s-Hertogenbosch ‘s-Hertogenbosch (or Den Bosch for short) is a lively city in the south of the Netherlands. It is the administrative centre of the province of NorthBrabant and the focal point of a region of rapid economic growth. Den Bosch has approximately 134,000 inhabitants and ranks among the Top 10 most attractive cities to live in the Netherlands. Den Bosch is well-connected to major cities in the Netherlands as well as the rest of Europe, such as Amsterdam (1 hour), The Hague (1.5 hours), Brussels in Belgium (2 hours) or Cologne in Germany (2.5 hours). Furthermore, it borders with important nature reserves such as the fens of the ‘Oisterwijkse Vennen’ and the largest sand plain in north-western Europe, the ‘Loonse en Drunense Duinen’. Being one of the oldest cities in the country, Den Bosch has many monuments. However, Den Bosch is also a city where old and new has met and in some way it represents two key aspects of Dutch culture: it is busy and sometimes hectic but at the same time pleasant, cosy and friendly. It has a lot to offer to you as an international student!

HAS Den Bosch, University of Applied Sciences In 2008 HAS Den Bosch celebrated its 60th anniversary. It was founded in 1948 as a specialised secondary school for dairy production, which later on fused with a specialised secondary school for horticulture. Since 1957 HAS Den Bosch officially holds the title of University of Applied Sciences. Fifty years later HAS Den Bosch is ranked as the best horticultural University of Applied Sciences in the Netherlands and

holds a place in the Top 20 of all Universities of Applied Sciences in the Netherlands. HAS Den Bosch is made up of three faculties, each specialised in a different field. Green Business School The Green Business School (GBS), is one of the three faculties at HAS Den Bosch. All of the English-taught programmes HAS Den Bosch offers are run by the GBS. Its study programmes have been designed in consultation with Dutch companies and are therefore sure to meet the demands of the industry. The GBS is a one-stop shop for high quality education in the green sector. It is an international marketplace for the exchange of knowledge and expertise. Dutch programmes: • Horticulture & Arable Farming • Urban & Rural Development • Landscape Design • Garden & Landscape Management • Geo Media & Design (starting 2012) English programmes: • Bachelor Horticulture & Business Management • Bachelor Floral Design & Business Management • 1-Year Certificate Floral Design Faculty of Biology, Animal & Environmental Studies The Faculty of Biology, Animal and Environmental Studies is the largest faculty of HAS Den Bosch in terms of student numbers. In all study programmes students are challenged to implement theoretical knowledge in practical work situations. For this reason the faculty cultivates and cherishes its excellent contacts with the industry.

Dutch programmes: • Applied Biology • Animal Husbandry & Animal Care • Environmental Studies Faculty of Food & Business The faculty of Food and Business offers three Dutch-taught Bachelor programmes which have recently attracted a lot of interest from international students who take it upon themselves to learn the Dutch language just to be able to enrol in one of the programmes. Like all faculties of HAS Den Bosch, Food & Business frequently cooperates with companies from its fields and consults them on the content of its study programmes. Dutch programmes: • Food Design & Innovation • Food Technology • Business Administration & Agribusiness

NEW!! Bachelor in International Agribusiness & Global Development Starting September 2012 HAS Kennis Transfer Kennis is Dutch for knowledge – and knowledge is the core business of HAS Kennis Transfer (HKT). HKT is a department of HAS Den Bosch

which manages research and consultancy projects, provides tailor-made training programmes for businesses and government organisations in the agribusiness and the food sector. HKT also arranges most of the thesis projects for the Bachelor students of HAS Den Bosch. Final-year students of HAS Den Bosch get a change to participate in HKT’s research projects under the supervision of a professional consultant. They may also participate in traineeships during which they work as junior advisors to real-life companies. www.haskennistransfer.nl Anton Jurgens Institute The food and health industry needs people who are able to manage complex and innovative projects. That is the reason why the Anton Jurgens Institute (AJI) was founded. HAS Den Bosch was the co-initiator of the AJI, supported by renowned partners such as Cargill, Unilever, Vion Food Group, Biox Biosciences en Wageningen University. Next to its cooperation in research projects, AJI also offers an MBA course in Business Creation in Food and Health. Most of the students in this course come from the private sector and are already professionals in the fiels. ¼ of the students transfers directly after completing their higher education Students develop the necessary skills by taking on innovative projects from the business world. The students are supported in their work by specialists from the industry and scientists from universities and research institutes. Together they develop the initial concept into a fullfledged, innovative product or service. www.antonjurgens.com

NEW at HAS Den Bosch University of Applied Sciences How far does your horizon stretch? Can you imagine yourself in a challenging job abroad? Or perhaps in an internationally-oriented job in your home country? Do you see your future in the world of international entrepreneurship? Do you think that the stimulation of economic activity in emerging markets and/or developing countries is an opportunity for everyone? And do you want to know what is the relation between the worlds of food, environment, plants and animals?

In September 2012 we start the Bachelor course

International Agribusiness & Global Development The course International Agribusiness & Global Development: • prepares you for an international job in thesectors animals, plants, environment and food • can be characterised by catchwords such as entrepreneurship, sustainability and global food supply • focuses on developing countries and emerging economies • comprises many challenging components (amongst other things: traineeships, excursions, study trips, projects) abroad • teaches you the skills you need to start working in an international environment • in addition to technical and business-related modules offers modules such as intercultural communication and cooperation, networking and project management Interested? Follow the further developments of International Agribusiness & Global Development on www.hasdenbosch.nl/en and sign up for our mailing list at info-IAGD@hasdb.nl

Internationalisation at HAS Den Bosch: Creating an International Learning Environment Innovation and knowledge are export products too. The agricultural industries are proof of that. At HAS Den Bosch we understand that internationalisation is important, which is why we aim to deliver internationally-oriented young professionals who can function in an international work environment. Mandatory International Traineeships All Dutch students of HAS Den Bosch are obliged to complete an international traineeship during the third year of their studies, which means that annually more than 400 students step out of their comfort-zone in order to gain international work experience. This makes HAS Den Bosch rank first in the top 10 of outgoing mobility amongst Dutch higher education institutes.

Development Cooperation HAS Den Bosch sets store by taking part in development cooperation. More and more of our students choose to apply and increase their technical knowledge by participating in sustainable development projects. HAS Den Bosch wants to encourage this development. Together with the Federation of Agriculture and Horticulture of the South of the Netherlands (ZLTO) HAS Den Bosch has, therefore set up The Antoon Vermeer Internship Fund for International Cooperation (IFIC). This fund helps students to make traineeships in development projects financially possible.

The Antoon Vermeer IFIC Fund makes traineeships in development projects financially possible.

Upon graduation 100% of our students have had international experience due to their mandatory international traineeship. International Cooperation & Consultancy Projects HAS Den Bosch takes part in the Lifelong Learning programme of the European Union and has built up a wide partner network throughout the years with whom we regularly engage in student as well as staff exchange. Furthermore, staff of HAS Den Bosch and consultants of HAS KennisTransfer participate in international research or consultancy projects, such as developing educational curricula or providing tailor-made training for organisations abroad.

10 good reasons to study at HAS Den Bosch! 1.

We are a high-quality education institute.

We are a centre of expertise.

We teach you knowledge and skills.

We maintain excellent relations with the industry.

We bring you in touch with our wide industrial network.

We provide personal attention and support.

We provide professional supervision.

We create a pleasant study atmosphere.

We are flexible and always open to new ideas.

10.

We think of the student first!

Bachelor Programmes 11

Horticulture & Business Management Bachelor of Applied Sciences The Netherlands is the second largest exporter of agrarian products in the world even though it covers no more than 0.008% of its surface. How can this be? The secret lies in the industry’s technological advancement, its efficiency and its innovativeness. The Netherlands is a source of knowledge in the fields of commercial plant breeding, cultivation techniques, technological innovations and product quality. Moreover, since about 80% of Dutch horticultural activities are export-oriented, also the field of logistics and marketing is a crucial and well-developed sector of the Dutch horticultural industry. Horticulture & Business Management lets you in on these secrets of the Dutch horticultural industry. Degree Horticulture & Business Management is a practically oriented 4-year programme at undergraduate level that prepares students for a career in the international horticultural industry. Successful completion of the course leads to an internationally recognised Bachelor of Applied Sciences. “There is so much I can learn about horticulture in the Netherlands that I cannot learn back home!” (Sejong, Korea) Content The programme covers all the sectors of horticulture and the entire horticultural chain from plant breeding to consumer marketing. Due to the business-oriented approach of the course, several elements of the curriculum are run in

cooperation with local and global horticultural companies. It also includes several study trips and guest lecturers as well as training sessions at a vocational training centre. Each course year consists of four terms of ten weeks during which two modules are covered. In order to emphasise the practical aspects of working in the horticultural sector, students participate in project work, practicals, skills trainings, workshops, three traineeships and a final-year thesis, written in cooperation with a Dutch horticultural company. Job Prospects Graduates of this programme can be expected 12

to advance to managing positions in production or export companies, or to work as consultants or researchers. Upon graduation you will also be able to set up your own company or become the successor of your family business. You will be a well-trained professional who is able to work in an international team and address projects in a systematic and practice-oriented manner. “HAS Den Bosch trains students to fulfil the requirements of a career in both a research and a business environment.” (Feng, China)

Bachelor Horticulture & Business Management â&#x20AC;˘ Curriculum 2011-12 Horticulture & Business Management Year 1

Year 2

Term 1

Term 2

Term 3

Term 4

International Horticulture

Plant Sciences 1

Plant Sciences 2

2 Traineeships

Language, Culture & Study

Business & Economics

Cultivation Techniques

Sustainable Cultivation Planning

Technology & Economics

Soil Science & Plant Nutrition

Cultivation & Plant Breeding Research

Marketing & Communication

Retail Marketing

SCM (Supply Chain Management)

Entrepreneurship

Cultivation Project

Year 3

Traineeship

Cultivation & Management 1 Cultivation & Management 2

Year 4

Management & Analysis 1

Management & Analysis 2

Crop & Farm Management 1 or Research & Innovation 1 or International Business 1 or Agro Technology 1

Crop & Farm Management 2 or Research & Innovation 2 or International Business 2 or Agro Technology 2 13

Thesis

Personal Stories

Horticulture & Business Management Living in the Netherlands

Tyrrel

‘Discovering new cultures is a real eye-opener for me’ Den Bosch. ‘HAS Den Bosch is nice and practical’ he says. ‘You do not only spend time with your books but you also go out and experience what you are learning about and I like that very much.’ He almost considers the staff at the International Office as relatives. ‘They help you with everything and you can always appeal to them.’

21-year-old Tyrrel Chisenga comes from the countryside in Zimbabwe. At home they grow maize and peppers. So it was a logical choice for him to study something in that field. ‘I wanted to go abroad to study Horticulture & Business Management. My sister and her husband have taken up permanent residence in the Netherlands. This was another reason to come here. Because of them I was offered this opportunity. I am very grateful to them.’ Tyrrel thinks he is learning quite a lot in the Netherlands. ‘I live in a student house with Dutch students and I really get to know the Dutch culture. Discovering new cultures is a real eye-opener for me.’ Tyrrel is quite satisfied with HAS

After his studies Tyrrel wants to have his own business in agriculture. At home in Zimbabwe. But for the time being he thoroughly enjoys his time in the Netherlands. The only downside? ‘ It’s a shame about the food. You do have a lot of deep-frozen products here!’

Horticulture & Business Management Traineeship in the Netherlands

Frans

“The traineeship is about patience, strong motivation and having a good time!” And what about working with Dutch colleagues for the first time? “My colleagues were nice and working with them was no problem. They were always highly focused during work… but there was also time for fun.”

Frans Hyso (20) is from Albania and came to Den Bosch to study Horticulture & Business Management. For the traineeship in his third year, Frans decided to stay in the Netherlands and get an insight into the famous Dutch horticultural industry. Frans did his traineeship with Van de Westelaken, a lily bulb and dairy farm close to Den Bosch. “I researched the methods of other lily growers all over the world and compared them with the Westelaken way of growing. In my report I also gave recommendations on how to stay informed about the latest developments in the lily growing industry.”

Personal growth For Frans this practical period has been more than just a professional learning experience. “The traineeship is about patience, strong motivation and having a good time. I am proud of what I have achieved and my time there brings back good memories.” In his final year Frans will specialise on the profile Research & Innovation. “I’m interested in the innovation of horticultural products and breeding and I want to improve my research skills. One day I want to work in an international consultancy firm that advises farmers in developing countries on growth parameters.”

Professional insights The traineeship exceeded his expectations. “I strongly recommend Van der Westelaken to other trainees. The atmosphere there was really good and the supervision was excellent, both from the company as well as the lecturer.”

Personal Stories

Horticulture & Business Management • Traineeship Abroad

Elle

"The traineeship is the best part of the whole programme!" Elle Janssen (22) from the Netherlands can’t deny that she was a little scared of getting homesick, but her traineeship at De Ruiter Seeds in Guatemala turned out to be fantastic. Elle studies Horticulture & Business Management and specialises on Research & Development. During her traineeship she did research on the right time to harvest melons and tomatoes. “I really enjoyed my traineeship. In fact, it is the best part of the whole programme”.

pany produces seeds for tomatoes, peppers and various kinds of melons. “It was really interesting, which is probably why I learned so much. I have definitely come one step closer to realising my dream”, says Elle. “I harvested melons and tomatoes on different days after they had been pollinated, sowed the seeds and evaluated how they developed. A cultural experience Elle is proud that she did a good job on her project. She also learned something about the Guatemalan culture. “I thought the people there are really friendly and relaxed. They seemed much happier that we are in the Netherlands.” Any tips for future trainees? Start looking for a suitable traineeship on time. And enjoy it to the fullest, just like I did.”

A job in which she can do research about the quality of vegetable seeds and the breeding thereof, preferably not behind a desk but out in the field (quite literally) – that is what Elle dreams of. Her traineeship was a perfect fit. De Ruiter Seeds is a (seed)breeding company specialising in vegetable seeds and rootstocks. In Guatemala the com-

Horticulture & Business Management • Career

Mark

“In the horticultural industry they are just waiting for HAS graduates.” client with advice which considers all relevant aspects and that what makes it fun.” Mark feels completely at home in the industry. “Elsman is a pleasant and interesting company and I have nice colleagues. They immediately tell you when you are doing well, but also when something is going wrong. I like that.”

25-year old Mark Dankers from the Netherlands is a graduate of HAS Den Bosch and loves his job at Elsman Group B.V. “I always said that I wanted to do something in the direction of consultancy and horticultural technology. With this job I took a step in the right direction.” Elsman Group B.V. is an international consultancy firm, specialising on the top-segment of greenhouse farming, tree-nursery and related sectors. Mark works for Elsman International Consultants, one of the five departments at Elsman Group. “We offer services for entrepreneurs who want to improve their company’s performance and help them obtain better results.” Mark is mainly in charge of energy management and lighting. “We analyse what the client’s energy requirement is, whether there is a possibility to restitute excess energy, and what the revenues and costs are. We try to provide the

A world of opportunities Mark still enjoys working at his family’s nursery. “But I wouldn’t want to work there all week. After all, I didn’t study at HAS Den Bosch for nothing… and there are plenty of opportunities for me to grow elsewhere.” Mark sees a world of possibilities for HAS students. “In the horticultural industry they are just waiting for us HAS graduates. Just look at the number of related job vacancies on the internet!”

Personal Stories

Floral Design & Business Management Bachelor of Applied Sciences The Netherlands is famous for its tulips. The Dutch have a great affinity with flowers and you will find freshly cut flowers is almost every Dutch home. However, flower production and floral design are also big business in the Netherlands. At the Green Business School of HAS Den Bosch you can follow a unique course in Floral Design & Business Management. This course is offered in cooperation with STOAS University of Applied Sciences and Teacher Education, which is one of the leading institutes in the Netherlands in the field of floral design. Degree Floral Design & Business Management is a practically oriented 4-year programme at undergraduate level that prepares students for a career in floral design industries all around the world. Successful completion of the course leads to an internationally recognised Bachelor of Applied Sciences as well as two prestigious florist diplomas in Dutch Flower Arrangements (DFA) and Advanced Dutch Flower Arrangements (ADFA) issued by the Dutch Florist Organisation (VBW). Content During this unique programme you will be instructed in the art of floral design by highly traiâ&#x20AC;&#x153;This course is far from being just a floral design course. I could get to know the entire chain of the floriculture business. I finally understand how the Netherlands has succeeded in marketing flowers all over the world. (Ryoji, Japan)

ned experts with a passion for their field who are also official examiners and delegates of the Dutch Florist Organisation. You will start by getting acquainted with the theory of design, colour and technique and by creating your first flower arrangements. Once you have mastered the basics, you will enter the world of personal creativity. You will learn how to work with different kinds of material and to understand art and composition â&#x20AC;&#x201C; all of which are important aspects of any successful (floral design) artist. In addition to becoming a skilful floral designer you will learn all the skills necessary to run a successful business in the flower industry as you follow classes in marketing and communication, business management and economics, business administration and information management. You will be trained in analysing business problems, finding relevant information in different sources and 22

solving the problems in project teams. During three internships you gather practical experience in the Dutch floral design industry and have the opportunity to apply your skills even before graduation. During the final year you write your Bachelor thesis in cooperation with a Dutch floral design company. Job Prospects Upon graduation you are a professional in the floral design industry. You can work as a floral designer, assume an advisory position at a supply company, open your own flower shop or work for a florist magazine, an interior design business, an import or export company or work in product development. You will be a well-trained professional who is able to work in an international team and address projects in a systematic and practice-oriented manner.

Bachelor Floral Design & Business Management â&#x20AC;˘ Curriculum 2011-12

Year 1

Year 2

Term 1

Term 2

Term 3

Term 4

Flower Arrangements DFA 1 Part 1

Flower Arrangements DFA 2 Part 2

Cultivation Techniques

2 Traineeships

Language, Culture & Study

Business & Economics

Imaging Design

Design & Display 1

Design & Display 2

Flower Arrangements ADFA 1 Part 1

Flower Arrangements ADFA 2 Part 2

Marketing & Communication

Retail Marketing

SCM (Supply Chain Management)

Entrepreneurship

Design Project

Year 3

Traineeship

Business Administration Information Management

Year 4

Management & Analysis 1

Management & Analysis 2

International Business 1

International Business 2

Thesis

* DFA: at the level of the diploma Dutch Flower Arrangements ** ADFA: at the level of the diploma Advanced Dutch Flower Arrangements

Floral Design & Business Management

Floral Design & Business Management Living in the Netherlands

‘My sister thinks I am quite brave’ It is her second year in the Netherlands. 22-year-old Yi Wu from China first studied tourism for a while in Breda. She did not like her studies, however, and consequently came to HAS Den Bosch. She now studies Floral Design & Business Management. ‘I like HAS Den Bosch very much. I like my field of study; I always wanted to do ‘something with flowers.’ Yi is fond of Den Bosch. ‘I think it is a wonderful city. And I have seen several cities since I came to stay here: Den Haag, Maastricht, Amsterdam, Rotterdam and Leeuwar-

den.’ At home in China she has a single sister. ‘She is not the type to go and study abroad’, Yi says. ‘My sister thinks I am quite brave.’ She sometimes misses China, but most of the time she is too busy for that. ‘I enjoy going to the pub or playing football with my fellow students. And I take dancing lessons.’ As a result she does not feel like going home for quite some time. She knows exactly what she wants. ‘I want to finish my studies first. And I would like to do a work placement in South-America and Africa!’

Personal Stories

Floral Design & Business Management Traineeship in the Netherlands

San

“My bouquets were different but they sold well with the Dutch customer. ” San Deul Kim (22) knew for a long time already that she wanted to do something creative with flowers. That’s why she came to study Floral Design & Business Management. Her traineeship took place at an exclusive flower shop in Leiden. San was very pleased with her traineeship company. “The shop where I did my traineeship specialises on top-ofthe-line floral designs. They have several regular customers like a museum, a college and a hotel. But they also have a lot of individual clients, especially brides.”

San did feel the cultural differences from time to time. “It is difficult to feel at home in an industry if you can’t speak the language fluently. Towards the end it got a little easier to understand each other, though, and the cultural differences became interesting instead of frustrating.” A unique contribution What was the best thing about San’s traineeship? “The style of my hand-tied bouquets was just a little different from my Dutch colleagues but they got a lot of praise and sold well with the customers.” San has several ideas about what she would like to do later on. “My dream job is to be the manager of a floral design department in a big hotel. But I can also imagine being a floral design lecturer or to run an exclusive floral design shop, like the one where I just did my traineeship.”

Going Dutch She is especially grateful for the excellent supervision she received. “My boss was very charismatic and in the beginning I was a little intimidated. But after a while I realised how funny and flexible he was and I ended up learning a lot from him.”

Floral Design & Business Management • Traineeship Abroad

Wesley

“I learned a lot about cultural differences.”

proved his language skills considerably. “I also learned a lot about cultural differences between the Netherlands and Canada, which was a great experience.” This is but one of the things that went well. “Giving advice and changing and optimising the garden centre worked very well and the employees accepted the changes quite readily. It was also good to hear that customers thought the garden centre looked much nicer and that they returned to make more purchases. The garden centre is doing quite well with an 18% increase of turnover on last year!” Wesley is not the only one to look back with satisfaction on his traineeship. “The employees were very sad to see me leave. Some of them even wiped away a tear… I think it is fair to say that I considerably changed their way of thinking and that is something I am proud of.”

Wesley van den Berg (20) from the Netherlands studies Horticulture & Business Management and is interested in the garden centre industry, retail business and marketing. Therefore, he did his traineeship abroad at a garden centre in Vancouver, Canada. Wesley’s assignment was to write an advisory report, comparing Dutch and Canadian garden centres and describing the differences. “Many Canadian garden centres are ten to fifteen years behind Dutch garden centres. This was also the reason why it was a challenge to stir up things thoroughly.” A success in every respect The traineeship did not only improve his knowledge of garden centres. Wesley spoke English all the time, so he im-

Personal Stories

Floral Design & Business Management • Career

Tekla

“It is important to promote products in a culturally sensitive way.” work for herself and she knows how to use it. “A concrete example of what I do in terms of promotion? I promote Dutch flowers and plants that have been shipped to Finland by sea. This process involves several important companies, such as the Dutch Flower Group, the Flower Council, KP Holland and Wageningen University.”

Even when she was still a student, Tekla Wannas wanted to start her own company. Flowers are her passion. In 2009 the 26-year old from Finland graduated in Floral Design & Business Management. “HAS Den Bosch offers floral design at a very high level, and in combination with business management. You will not find this kind of combination anywhere else and the chance to learn about both subjects at the same time was too good to miss.”

Going international Tekla’s idea of the future? “I want to continue with my company and hopefully grow as an entrepreneur.” She plans to go back to Finland eventually but for now she wants to go international. “Every product as well as every market has its own character. It is, therefore, very important to promote the products in a culturally sensitive way. For that you need a lot of imagination and when it works, it really gives you a kick!”

Promoting Dutch products During her studies Tekla discovered her interest for the Russian market. “I now work as an advertisement photographer and writer for a magazine that promotes Dutch flowers on the Russian market. I design innovative, creative flower arrangements and preserve them in a photograph. The photos are then printed in the magazine, together with the article that I wrote. It’s very cool!” Tekla’s own company is called TeklaW. She has built quite an international net-

Interested in Tekla’s work? Visit her website at www.teklaw.net 31

Certificate Programme 32

Floral Design 1-Year Certificate Besides the 4-year Bachelor programme in Floral Design & Business Management HAS Den Bosch and STOAS University of Applied Sciences and Teacher Education jointly offer a 1-year certificate programme at undergraduate level in Floral Design. STOAS is one of the leading institutes in the Netherlands in the field of floral design and its lecturers are renowned in the floral design industry. Content This unique programme trains students floral design in order to prepare them for a career in the floral design industry. During the course year you can obtain two prestigious, internationally recognised floral design diplomas (DFA 1 and AFDA 1) issued by the Dutch Florist Organisation (VBW). Furthermore, you gather practical experience during a summer trainee-ship DFA & ADFA Exams The instructors of this programme are highly trained experts with a Master degree in Floral Design and a passion for their field. They are also official examiners and delegates of the Dutch Florist Organisation. They will make sure you are well-prepared for your exams and that you receive high-quality supervision during your traineeship. Students who already have a DFA 1 diploma may be able to obtain the DFA 2 diploma after an in-take interview.

Traineeship The traineeship takes place in a (Dutch) floral design company or flower shop which will give you the opportunity to apply your skills even before graduation and gain an insight into the Dutch floral design industry. Your personal wishes can be taken in consideration to match your education with your future plans. Job Prospects Upon graduation you are a professional in the floral design industry. You can, for example, work as a floral designer, assume an advisory position at a supply company, open your own flower shop or work for a florist magazine, interior design business, an import or export company or work in product development.

“This was the best course for me. In only one year I was able to learn about Dutch design and get the experience of working in a flower shop. I also really wanted to know why Dutch people buy flowers for themselves in the weekend…” (Yayoi, Japan)

Floral Design Certificate â&#x20AC;˘ Curriculum 2011-12

September - November Term 1

November - February Term 2

February - April Term 3

April - July Term 4

Flower Arrangements DFA 1 (a)

Flower Arrangements DFA 1 (b)

Flower Arrangements ADFA 1 (a)

Flower Arrangements ADFA (b)

Design & Display 1

Design & Display 2

Imaging Design

Entrepreneurship

* These modules will be concluded with the official DFA 1 and ADFA 1 exam, which take place at the end of Term 2 and Term 4 respectively.

Summer

Traineeship

Practical Information

Application Procedure How to apply? 1. Download the application form under “Info for Prospective Students” at www.hasdenbosch.nl/en 2. Complete the application form and send it back with all required documents by e-mail or regular post. 3. You receive a confirmation of receipt when we start to process your application to check if you are eligible for the study programme of your choice. 4. After 2-4 weeks we will inform you about the result of your application. If you are eligible you will receive a (conditional) admission letter.

Admission Criteria

English Language Requirements

Horticulture & Business Management • 6 years of secondary school education • final year subjects: mathematics, chemistry and biology • English language proficiency (IELTS or TOEFL)

Unless you have completed your previous education in a country where English is the official language of instruction you are obliged to submit proof of English language proficiency (TOEFL or IELTS).

Floral Design & Business Management • 6 years of secondary school education • affinity with design, art, flowers and business management • English language proficiency (IELTS or TOEFL)

IELTS Overall band score in the academic IELTS programme 6.0 www.ielts.org

Floral Design 1-Year Certificate The course is open to applicants wishing to become professionals in the floral design industry. Therefore, we expect our students to have a creative mind and enthusiasm for (floral) design. Experience in floral design is beneficial but not obligatory. All students need to be proficient in the English language.

5. After you have paid your tuition fees we will start your visa procedure (if applicable) and send you more information about accommodation arrangements and introduction activities.

Deadlines EU students Non-EU students

1 June 1 May

TOEFL Internet-based test Computer-based test Paper-based test www.toefl.org

: 80 : 213 : 550

When taking your language exam, please make sure to enter HAS Den Bosch as a score recipient. Your results will then automatically be sent to us. The institutional code for the TOEFL test is 4451.

Tuition Fees Bachelor Programmes

EU & EER

Non-EU

Horticulture & Business Management

¤ 1727*

¤ 5950

Floral Design & Business Management

¤ 1727*

¤ 5950

Certificate Programme

EU/ EER

Non-EU

Floral Design *

¤ 6950

* Estimation of national tuition fee. Subject to change.

* Tuition fee includes flower money and DFA and ADFA exams.

Additional Fees • • • • • • • •

Study trips (per year) Study trips (per year) Flower money (if applicable) Flower money (if applicable) Accommodation deposit Health insurance (per year) Residence permit including visa (if applicable) Residence permit only (if applicable)

¤ 150 (Year 1 + 2) ¤ 75 (Year 3 + 4) ¤ 1000 (Year 1) ¤ 2000 (Year 2) ¤ 350 ¤ 465 ¤ 438 ¤ 433

Estimation of Expected Costs • Books and lecture notes • Living expenses (food, travel etc.) • Accommodation 38

¤ 15 per month ¤ 300 per month ¤ 350 per month

Funding EU students All students who are citizens of a European Union member state can request a student loan from the Dutch government. This loan is known as a “tuition fee loan” (in Dutch: collegegeldkrediet) and is paid out monthly. It covers no more than the national tuition fee which is set by the government every year (¤ 1672 for 2010). After you finish your studies you need to pay back the amount you borrowed. You can find the application form for this loan on the website of the IB Groep/DUO, the organisation which handles the loan request on behalf of the Dutch government (www.ib-groep.nl). Please note that the application procedure for the tuition fee loan can take several weeks. For EU students there are more funding possibilities, which are dependent on a number of conditions. For more information please check the website of the IB Groep/DUO. Non-EU students HAS Den Bosch gives a ¤ 1000 grant to each non-EU student enrolling in one of the undergraduate programmes. This grant has already been included in the tuition fees for non-EU students. HAS Den Bosch does not award any individual grants.

Working in the Netherlands

tions for a residence permit and a work permit may take up to a few months. Please also note that it will not always be easy to find a student job unless you speak (some) Dutch.

Accommodation in Den Bosch The International Office may be able to assist you in finding suitable accommodation for your stay in Den Bosch. A limited number of furnished rooms can be offered in cooperation with a local housing corporation and private landlords, as HAS Den Bosch does not have a campus of its own. More information on accommodation will be made available after admission.

Visa Issues Only nationals of the following countries do not need a visa to enter the Netherlands: EU member states, Australia, Canada, Iceland, Japan, Liechtenstein, Monaco, New Zealand, Norway, South Korea, Switzerland, United States of America, Vatican City The International Office will apply for your visa at the Dutch Immigration Service (IND) through a fast-track procedure. Please note that the fasttrack procedure will only be started after you have paid the first instalment of your invoice. More information about the visa application procedure will be made available after admission.

Students from EU/EEA-countries are allowed to work unlimitedly in the Netherlands, without a work permit. Non EU/EEA-students are allowed to have a student job for a maximum of 10 hours per week or a full-time summer job in the summer months of June, July and August. Before you can start working, you need to have a valid residence permit and a work permit. The applica39

Did you know?! • More than half of all flower bulbs exported from the Netherlands are tulips. • The tulip is not originally a Dutch flower. Tulips were brought to Europe in the 16th century.

• In 1637, the first economic bubble Was caused by Dutch tulips which were valued at 10 times the average craftsman’s annual salary.

• The world's largest permanent display of tulips can be found at the Keukenhof, in the Netherlands.

• The Netherlands is the second largest exporter of agrarian products in the world even though it only covers 0.008% of its surface.

• Almost 200 different nationalities are living in Amsterdam.

• The Dutch have the second highest coffee consumption in the world. • On average, the Dutch are the tallest people in the world. • The Netherlands is one of the most densely populated countries in the world.

•25% of the country is located below sea level and its highest point is 323 metres high. It is called a “mountain”.

• In almost every Dutch living room you will find a bunch of freshly cut flowers.

• In the Netherlands, there are twice as many bicycles than cars, and more than 15.000 km of bike paths 40

Interesting websites Info on Studying in the Netherlands

Dutch Immigration Service Info on Scholarships TOEFL Test IELTS Test Info for German Students Info for Chinese Students Info about Den Bosch Dutch Language Job Agency for the Netherlands

www.studyin.nl www.newtoholland.nl www.ib-groep.nl www.ind.nl www.grantfinder.nl www.toefl.org www.ielts.org www.studieren-in-holland.de www.nesochina.org www.denbosch.nl www.learndutch.org www.undutchables.com

Postal address: International Office P.O. Box 90108 5200 MA ‘s-Hertogenbosch The Netherlands

E-mail Telephone Fax Website

: international@hasdb.nl : +31 73 6923600 : +31 73 6923699 : www.hasdenbosch.nl/en

Visitor address: Onderwijsboulevard 221 5223 DE ‘s-Hertogenbosch The Netherlands

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