Rue Issue 4

Page 130

“I always ask myself the same question: Would I like to own this product?”

130

The company’s wares are all designed in-house and produced in small quantities primarily in England. “In my normal greedy way, I want to do it all!” Christina jokes. “I feel it’s important to create a whole lifestyle, as one goes hand-inhand with the other. In reality, it doesn’t matter whether your coat matches your curtains, but the home products, the fashion, and the fabrics do seem to sit together happily.” She is referring not only to the visual merchandising of her shops but also to the bucolic cottage where she spends weekends with her husband, planting in their vegetable garden and entertain-


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