2016 - 2017
[ INTRODUCTION ]
introduction Are you trying to reach the student market in a cost-efficient manner? Have you considered advertising directly to them through Royal Holloway Students’ Union? The Students’ Union is the heart of activity on campus and speaks as the representative voice of students studying here. With access to over 9500 students, advertising through the Students’ Union gives you the opportunity to reach our students in a range of different ways. If your campaign is directly advertising to students, engaging with the general student market or research driven, we can help you reach students through our bespoke packages and advertising opportunities.
page MARKETING@SU.RHUL.AC.UK
2 *All rates subject to VAT
[ OUR DEMOGRAPHICS ]
Fact of the Matter Helping you reach your target audience.
4000+ students attended Freshers’ Fair in 2015/16
250,000+
unique page views between 1 August and 30 September on www.su.rhul.ac.uk
22,576
24 76 OVERSEAS / HOME/EU
42 58 MALE / FEMALE
23 77
social media followers page
3
POSTGRADUATE / UNDERGRADUATE
*All rates subject to VAT
[ FRESHERS ]
survival guide
QUARTER PAGE
£150 YOUR opportunity to reach thousands of students on an on-going basis. Starting out on the university journey can be a
HALF PAGE
£200
daunting experience. That’s why Royal Holloway Students’ Union creates a 32-page Survival Guide, providing students with hints, tips and tricks to get them through the first few months at University.
FULL PAGE
£500
We produce 3000 copies and distribute them directly to new students, placing copies in all bedrooms across campus.
INSIDE FRONT COVER
£600
The Survival Guide is a great way to showcase your brand to students and we have a range of different opportunities available to suit your budget.
INSIDE BACK COVER
£600
Submit by: 5 August
page MARKETING@SU.RHUL.AC.UK
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[ FRESHERS ]
freshers’ festival sponsorship
THE FULL PACKAGE •
your logo on all 1000 printed
Want to be the first brand that students interact with during the Freshers’ Festival period?
Leading wristband sponsor with fabric wristbands.
•
Logo on all promotional materials produced for Freshers’ Festival
We have an opportunity for an organisation to
(posters, social media imagery,
sponsor our Freshers’ Festival package of day
3000
and night events.
survival
guides,
plasma
screens, all student email).
Central to Freshers’ Festival is the fabric wristbands that students wear to gain access to events across the week. Incredibly popular with
•
holders. •
position linked to your desired
available, we’ve increased our capacity to meet out year.
Freshers’ Festival website sponsor with your logo in a prominent
new students due to the wide range of events the growing demand and expect another sell-
Advert in an email to all wristband
URL. •
Branded presence at all evening events including Freshers’ Formal
Contact us today to secure your place as the
Ball.
EXCLUSIVE sponsor of Freshers’ Festival. Submit by: 5 August Freshers’ Festival Launch: 18 August
page
5 *All rates subject to VAT
[ FRESHERS ]
Freshers’ goodY bags
LEAFLET
£300 PER 3000
Goody bags are a staple part of the Freshers’ Festival experience and every year we provide over 3000 for our students. These are distributed to all bedrooms on campus and they’re a great, low cost way of getting your
SAMPLE
£600
brand message out.
PER 3000 Depending on what your business requires you can either include a leaflet/flyer advertising your business, a sample of your product or, for MAXIMUM exposure, your organisation can be the
SPONSORSHIP
sole sponsor of all 3000+ bags. Want the chance to stand out? Contact us now to discuss sponsorship of our goody bags.
GET IN TOUCH
Submit by: 5 August
page MARKETING@SU.RHUL.AC.UK
6 *All rates subject to VAT
[ FRESHERS ]
t-shirt sponsorship Freshers’ Festival wouldn’t go ahead if it wasn’t
50x50mm
£300
for our loyal band of volunteers who help out during the course of the week. This is your opportunity to gain campus-wide exposure as our volunteers operate across the entire Royal Holloway estate, from Founder’s
150x150mm
Building to Kingswood. It’s not just Freshers’ Festival when our volunteers
£600
are active though and this opportunity gives you year-round promotion as our volunteers continually take part in activities and events. Opportunities are limited so we recommend booking early to avoid disappointment. Submit by: 12 August
page
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[ FRESHERS ]
freshers’ fair stalls
NATIONAL
TWO DAYS £1250
Royal Holloway Students’ Union is excited to announce that we’ve totally remodelled our Freshers’ Fair with all activity now taking place
LOCAL
in one location ensuring better visibility and
TWO DAYS £700
footfall than ever before for your organisation. With over 4000 students expected to attend during the course of 19 and 20 September - this
CHARITY
is an opportunity you don’t want to miss.
TWO DAYS £350
Another addition to this year’s fair is the full listing of all attending organisations on our dedicated Freshers’ Fair website giving your brand even more exposure prior to the event. Freshers’ Fair: 19-20 September 2016
page MARKETING@SU.RHUL.AC.UK
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[ FRESHERS ]
wall planners Placed directly into the rooms of 3000 students, our wall planners are a great opportunity to get your organisation year-round recognition. Submit by: 15 August
90x90mm
ÂŁ200
90x180mm
ÂŁ300
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[ YEAR ROUND OPPORTUNITIES ]
Year round opportunities Our year round opportunities are a great way of promoting your brand to students throughout the academic year. WEBSITE Our website www.su.rhul.ac.uk attracts over 10,000 unique visitors a month and is the digital heart of everything we do. Constantly updated with the latest Union news, events and information it’s a key hub for students. Options include: •
Homepage Adverts
•
Subpage Adverts
EMAIL Every week we send an email to all 9000+ members of the Students’ Union. Our highquality responsive emails boast average open
rates of 32% - well above the sector average. Options include: •
Adverts (per email)
DIGITAL SCREENS We have a number of high definition plasma screens available throughout the Students’ Union. These are a great alternative to posters and can feature video content. Options include: •
Internal SU Portrait / Landscape
•
External SU Portrait
POSTERS Placed throughout the Union and Union Shop in highly visible locations, posters are a great way of reinforcing your message. Options include: •
A3 (SU Main Building)
•
A0 (SU Main Building / Union Shop)
page MARKETING@SU.RHUL.AC.UK
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[ YEAR ROUND OPPORTUNITIES ]
TABLE STICKERS Ambient media options give your campaign visibility in high footfall areas where you also have a captive audience. Located in our daytime catering outlet Tommy’s Kitchen, this is a great way of getting eyes on your brand. FLYERING Sometimes the old methods are the best. Handto-hand flyer distribution on campus provides a direct route to the student market through our promotional team. PROMOTIONAL STALLS With high footfall numbers, the Students’ Union is the ideal location to have genuine, face-toface conversations with students. Brilliant for sampling products and attracting sign ups. Options include:
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Half Day (10:00 - 13:00 or 14:00 - 17:00)
•
Full Day (10:00 - 17:00)
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[ STUDENT MEDIA ]
student media Royal Holloway has three active student media outlets including Insanity FM - our very own community radio station listened to by students, staff and local residents. The Orbital is our A4 monthly publication. 3000 copies are printed and distributed each month during term-time. And last but not least, RhubarbTV is our TV station filming a variety of shows and events. Please get in contact to discuss options available. www.theorbital.co.uk www.insanityradio.com www.rhubarbtv.com
page MARKETING@SU.RHUL.AC.UK
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[ SPONSORSHIP ]
sponsorship summer ball We have a number of one-off sponsorship
The biggest event of the academic year. Our
opportunities
Summer Ball is a 3000 capacity, ten-hour
available
for
key
events
festival based within the stunning grounds
throughout the student calendar.
of Founder’s Building. In 2016 we welcomed events
Example, Jaguar Skills, Nina Nesbitt and Becky
provides high levels of exposure for your
Hill to Royal Holloway with the event selling
organisation along with the potential for
out in record time. If you’re looking to be
lasting engagement with our students.
associated with a big ticket event the Summer
Being
involved
with
our
major
Ball is definitely for you. As each event is very unique we develop packages to support your organisation’s aims, be that awareness of your brand, sales
freshers’ festival
generation or access to the student market
We have an opportunity for an organisation
at Royal Holloway.
to sponsor our Freshers’ Festival package of day and night events. Central to Freshers’ Festival is the fabric wristbands that students wear to gain access to events across the week. Incredibly popular with new students due to the wide range of events available, we’ve increased our capacity to meet the growing demand and expect another sell-out year.
page
13 *All rates subject to VAT
[ SPONSORSHIP ]
refreshers Every January we welcome students back to campus with our week-long Refreshers campaign containing night time events, our housing fair and lots more.
colours ball / socs ball During second term we celebrate our sports clubs and societies achievements with two formal events. With 600 students in attendance at each ball this is a great opportunity to have your brand linked to high performing student groups in luxurious surroundings.
laurels Our final awards celebration of the year rewards all those individuals and staff members that have gone above and beyond during the year.
page MARKETING@SU.RHUL.AC.UK
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[ SPONSORSHIP ]
page
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Royal Holloway Students’ Union egham hill egham surrey tw20 0ex registered charity no: 1141998
@surhul
t: 01784 276700 e: students.union@su.rhul.ac.uk w: su.rhul.ac.uk