m u l i ti m oda li t y
Multimodality
The Routledge Handbook of Multimodal Analysis Edited by Carey Jewitt, University of London, UK
New
Multimodality A Social Semiotic Approach to Contemporary Communication Gunther Kress, Institute of Education, University of London, UK
The twenty-first century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making.
Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made, Multimodality: A Social Semiotic Approach to Contemporary Communication deliberately sets out to locate communication in the everyday, covering topics and issues not usually discussed in books of this kind, from traffic signs to mobile phones. In this book, Gunther Kress presents a contemporary, distinctive and widely applicable approach to communication. He provides the framework necessary for understanding the attempt to bring all modes of meaning-making together under one unified theoretical roof. This exploration of an increasingly vital area of language and communication studies will be of interest to advanced undergraduate and postgraduate/graduate students in the fields of English language and applied linguistics, media and communication studies and education. Selected Contents: 1. Multimodality: A New Approach to Questions of Meaning 2. Signs 3. Modes and Materiality 4. Texts and Messages 5. Media, Messages, Texts 6. Design and Production 7. Doing Multimodal Analysis 8. Thinking and Looking Ahead November 2009: 234 x 156: 236pp Hb: 978-0-415-32060-3: $125.00 Pb: 978-0-415-32061-0: $41.95 eBook: 978-0-203-97003-4 For more information, visit: www.routledge.com/9780415320610
Multimodality is an innovative approach to representation, communication and interaction which looks beyond language to investigate the multitude of ways we communicate: through images, sound and music to gestures, body posture and the use of space.
The Routledge Handbook of Multimodal Analysis is the first comprehensive ’research tool kit’ for multimodal analysis, with twenty-two chapters written by leading figures in the field on a wide range of theoretical and methodological issues. It clarifies terms and concepts, synthesizes the key literature with in-depth exploration and illustrative analysis, and tackles challenging methodological issues. Selected Contents: 1. Introduction: What is Multimodality? 2. Multimodal Data Collection and Transcription 3. What is Mode? 4. Materiality and Meaning: A Social Semiotic Approach 5. Multimodality and Language: A Retrospective and Prospective View 6. Modal Density and Modal Configurations 7. Transduction and Transformation 8. Multimodality, Identity, and Time 9. Technology and Sites of Display 10. Historical Changes in Semiotic Signs 11. Conceptions of Literacy 12. Culture and Multimodality July 2009: 246 x 174: 368pp Hb: 978-0-415-43437-9: $199.00
2nd Edition
Redesigning English Edited by Sharon Goodman, David Graddol and Theresa Lillis, all at the Open University, UK
This fully updated edition of Redesigning English explores the innovative uses of English from early manuscripts to post-colonial literature, creative writing and developments in new media. Focusing on how English has, and continues to evolve through its global status, there is a strong emphasis on the visual forms of language and communication, and on issues of identity and politics. New chapters for this edition include: • what makes English into Art? • a tongue for sighing • English manuscripts: the emergence of a visual identity • English in a globalized world. 2007: 246 x 189: 328pp Hb: 978-0-415-37688-4: $120.00 Pb: 978-0-415-37689-1: $39.95 For more information, visit: www.routledge.com/9780415376891
For more information, visit: www.routledge.com/9780415434379
Linguistic Landscape
The Language of New Media Design
Edited by Elana Shohamy, Tel Aviv University, Israel and Durk Gorter, University of the Basque Country, Spain
Theory and Practice
Radan Martinec, London College of Communication, UK and Theo van Leeuwen, University of Technology, Sydney, Australia ‘This textbook is really a road map for how research in new media should evolve. It offers such an overwhelming variety of examples, it is so clearly written, it is so stimulating in research topics. This book should be the base of MA courses all over the world.’ – Jan Renkema, Tilburg University, the Netherlands The Language of New Media Design is an innovative new textbook presenting methods on the design and analysis of a variety of non-linear texts, from websites to CD-Roms. Integrating theory and practice, the book explores a range of models for analyzing and constructing multimedia products. For each model the authors outline the theoretical background and demonstrate usage from students’ coursework, commonly available websites and other multimedia products. Assuming no prior knowledge, the book adopts an accessible approach to the subject which has been trialled and tested on MA students at the London College of Communication. Written by experienced authors, this textbook will be an invaluable resource for students and teachers of new media design, information technology, linguistics and semiotics. 2008: 234 x 156: 224pp Hb: 978-0-415-37257-2: $125.00 Pb: 978-0-415-37262-6: $35.95 For more information, visit: www.routledge.com/9780415372626
CONTACT US – for further information, email linguistics@routledge.com eBooks: www.ebookstore.tandf.co.uk eUpdates: www.tandf.co.uk/eupdates
Expanding the Scenery
In this comprehensive and pioneering volume, language scholars from around the world examine the ’linguistic landscape’ from multiple perspectives - theoretical, methodological, and critical. Written by widely recognized experts, the articles in Linguistic Landscape: Expanding the Scenery analyze linguistic landscapes in a range of international contexts. Dozens of photographs illustrate the use of language in the environment - the words and images displayed and exposed in public spaces. Suitable for graduate or advanced undergraduate students in applied linguistics, sociolinguistics, and language policy studies, Linguistic Landscape is a vital contribution to a burgeoning field. 2008: 235 x 156: 392pp Hb: 978-0-415-98872-8: $135.00 Pb: 978-0-415-98873-5: $48.95 eBook: 978-0-203-93096-0 For more information, visit: www.routledge.com/9780415988735
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