ROSHNI CHINUBHAI Design Portfolio roshnichinubhai@gmail.com
July 2014
roshnichinubhai@gmail.com
July 2014
PACKAGING - Guru Herbs Guru Herbs is a UK based Indian Tea brand. Launching six ranges of herbal teas. The challenge in this project was to maintain a constant brand language while giving each range its own unique visual language. LUMIUM Innovations, 2012
roshnichinubhai@gmail.com
July 2014
Colour Pallette Guru Herbs has six ranges of tea, with flavour varients for every range. I began the ideation process with the colour pallete and mood board for every range and varient, this in turn contributed to the look and feel of each range
roshnichinubhai@gmail.com
July 2014
Light Herbal Tea Range The Light Herbal Tea range has subtle flavours.Each flavour in the range is named after an attribute,with this in mind I’ve used illustrations of Indian classical dance movements along with colour associations that depict each attribute. Ideation:
Clarity
Purity
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Happiness
Love
Serenity
July 2014
Light Herbal Tea Range The Guru Herbs tea boxes will be cube shaped,with this in mind I’ve created the graphics such that there will be a continuity in the imagery through all the sides of each box. Light Herbal Teas : Happiness box spread
roshnichinubhai@gmail.com
July 2014
Light Herbal Teas : Entire Range
roshnichinubhai@gmail.com
July 2014
Everyday Tea Range The everyday tea range has time of the day flavours, i.e. Indian sunrise, Indian nights etc. I’ve used illustrations showing each time of day seen from one’s window.I’ve used cues from Indian architecture & motifs. Ideation :
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July 2014
Everyday Tea Range Indian Sunset : box Spread
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July 2014
Everyday Teas : Entire Range
roshnichinubhai@gmail.com
July 2014
Fruit Teas : Entire Range
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July 2014
Vedic Teas : Entire Range
roshnichinubhai@gmail.com
July 2014
PACKAGING - Fresh Drink Fresh Drink is an instant energy drink produced and marketed by Bajaj Foods Ltd. Ahmedabad, for the UAE market. Fresh Drink is available in five flavour varients - Lemon, Orange , Mango , Strawberry and Cola. As the name suggests, the visual language of the pack is meant to be fresh and vibrant LUMIUM Innovations, 2012
roshnichinubhai@gmail.com
July 2014
Monocarton packaging spread : Lemon Varient
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Sachet packaging spread : Lemon Varient
July 2014
Final Renders
roshnichinubhai@gmail.com
July 2014
PACKAGING - Orient CFL Orient wanted to create a distinction in its CFL range according to the power consumed, such that it would be easier to stack and identify at stores. The range consists of Slim line single 'U' , triple 'U' and half spiral CFL bulbs. LUMIUM innovations, 2011
roshnichinubhai@gmail.com
July 2014
PACKAGING - Orient CFL Packaging option for Orient CFLs 5,8 and 9 watt spiral and slim line double and triple 'U' bulbs. Here colours have been associated to specific wattages.
Front
Back
Front
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Back
Front
Back
July 2014
PACKAGING - Orient CFL Final Concept renders
roshnichinubhai@gmail.com
July 2014
BRANDING - Sri Sri Ayurveda Sri Sri Ayurveda, a part of the Art of Living foundation includes a range of medicinal products, panchkarma spa treatments as well as Yoga merchandise. I've worked on its branding process and collaterals as my graduation project. Apart from reflecting its spiritual ideology, the goal was for the identity to be relatable as an Indian brand in India as well as abroad. Diploma project, 2011
roshnichinubhai@gmail.com
July 2014
Identity The identity for Sri Sri Ayurveda consists of the word ‘Sri Sri’ in digital calligraphy such that it reads the same in hindi as well as english. Since the brand and its products are popular in India as well as abroad, this woul help the users to be able to associate with the identity. The full project can be viewed here https://www.behance.net/gallery/1033255/Sri-Sri-ayurveda
roshnichinubhai@gmail.com
July 2014
Corporate Stationery : Sri Sri Ayurveda, Yoga
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July 2014
Surya Namaskar Infographic : Sri Sri Ayurveda, Yoga
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July 2014
Herb ingerdients Infographic : Sri Sri Ayurveda, Herbs
roshnichinubhai@gmail.com
July 2014
BRANDING - TRIP TRIP is a radio station for the youth. It is energetic, bold and loud. This project explores the visual language development, identity, branding and collaterals for TRIP. This project can be viewed here https://www.behance.net/gallery/1032785/Trip Class room project, MITID, 2010
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July 2014
BRANDING - TRIP Visual Language : Ideation sketch
roshnichinubhai@gmail.com
July 2014
BRANDING - TRIP
roshnichinubhai@gmail.com
July 2014
BRANDING - TRIP
roshnichinubhai@gmail.com
July 2014
BRANDING - TRIP
roshnichinubhai@gmail.com
July 2014
BRANDING - TRIP
roshnichinubhai@gmail.com
July 2014
DIGITAL COLLAGE- Good Governance? 'Good Governance?' was a part of my summer exchange program at Siena Art Institute, Italy. This is my response to ' The Allegory of a good government' by Ambroggio Lorenzetti. Using media generated imagery, I've explored the idea of our minds being governed by the media. Siena Art Institute, 2013
roshnichinubhai@gmail.com
July 2014
roshnichinubhai@gmail.com
July 2014
DIGITAL COLLAGE- Mediature 'Mediature' was a result of integrating the Mughal Miniature narrative structure with what I was seeing around me using the media as my lens. This series of digital collages is a response to the comissioned doccumentation of the past with media portrayal of the present. This series aims to critique through humour. View the full project here https://www.behance.net/ gallery/16665109/Mediature-Media-influence-through-miniature Thesis Project ,CEPT University, 2014
roshnichinubhai@gmail.com
July 2014
'Re -verse' 'guise'
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July 2014
'Preference' 'Legacy'
roshnichinubhai@gmail.com
July 2014
PHOTOGRAPHY Most of these pictures were taken as a part of my diploma in Photography, they include a mannequin themed photo essay, double exposure portraits and long exposure photography among other projects. CEPT University, 2012
roshnichinubhai@gmail.com
July 2014
These pictures are a part of my project on mannequins, this series depicts a range of themes and concepts using the life like attributes of mannequins, these are shot and un edited photographs. View full project on https://www.behance.net/gallery/3579911/Life-ofManny and https://www.behance.net/gallery/3579817/Life-of-Manny-Kin
roshnichinubhai@gmail.com
July 2014
These are a part of my Double Exposure series, people and activity, These photographs are as shot on camera, without use of Photoshop. View full project on https://www.behance.net/gallery/6376083/Double-exposure-people-activity and https://www.behance.net/gallery/4992235/Double-exposure-2
roshnichinubhai@gmail.com
July 2014
roshnichinubhai@gmail.com
July 2014
roshnichinubhai@gmail.com
July 2014
THANK YOU roshnichinubhai@gmail.com
July 2014
roshnichinubhai@gmail.com
July 2014