TYPE PORTRAIT Rory Stevens RORY STEVENS | GD208 COMPUTER DRAWING | TYPE PORTRAIT
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PROJECT STATEMENT Background The client is Showtime. One of Showtime’s most popular series is “Dexter,” which stars Michael C. Hall as Dexter Morgan, a blood spatter pattern analyst who moonlights as a vigilante serial killer. The series is currently in its seventh season, and the next season will be the final season. Showtime wants a new promo ad. Target Audiences The target audience are mature audiences who watch “Dexter”, as well as mature people who have never watched “Dexter” and who looking for a quality series to watch. Also, the target audience would include people who like to use IMDb. Objectives The objective is to generate excitement for the final season of “Dexter,” so that current audiences are excited for the last season of “Dexter,” and audiences who have never watched the series before will subscribe to Showtime and
catch up on all of the earlier seasons before the final season airs. Obstacles Some people may be unable to get past the idea that Dexter is a serial killer and will not be interested in watching the show. Tone The portrait should evoke a sense of gore and violence to it. Media This portrait will be shown in ads on popular websites such as IMDb and other websites having to do with popular film and television. Creative Considerations The text used in the portrait should the names of the cast. The portrait will be in black and white, except for the red blood.
RORY STEVENS | GD208 COMPUTER DRAWING | TYPE PORTRAIT
ORIGINALS
RORY STEVENS | GD208 COMPUTER DRAWING | TYPE PORTRAIT
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PROCESS
RORY STEVENS | GD208 COMPUTER DRAWING | TYPE PORTRAIT
RORY STEVENS | GD208 COMPUTER DRAWING | TYPE PORTRAIT
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RORY STEVENS | GD208 COMPUTER DRAWING | TYPE PORTRAIT
RORY STEVENS | GD208 COMPUTER DRAWING | TYPE PORTRAIT
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RORY STEVENS | GD208 COMPUTER DRAWING | TYPE PORTRAIT
RORY STEVENS | GD208 COMPUTER DRAWING | TYPE PORTRAIT
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RORY STEVENS | GD208 COMPUTER DRAWING | TYPE PORTRAIT
RORY STEVENS | GD208 COMPUTER DRAWING | TYPE PORTRAIT
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RORY STEVENS | GD208 COMPUTER DRAWING | TYPE PORTRAIT
RORY STEVENS | GD208 COMPUTER DRAWING | TYPE PORTRAIT
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RORY STEVENS | GD208 COMPUTER DRAWING | TYPE PORTRAIT
FINAL
RORY STEVENS | GD208 COMPUTER DRAWING | TYPE PORTRAIT