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Okanagan
HOME Sept/Oct 2009
he Rise is a 735-acre master-planned vineyard resort with a signature golf course and approvals for 1,200 units including homes, condos, and hotel. It is perched on a south facing hillside in Vernon, offering spectacular views of Okanagan Lake. The Believe It campaign, a discount purchase program, was created by Land Launch Marketing which successfully started similar campaigns for two other Okanagan resorts. “It didn’t take long for potential buyers to see the incredible value that is being offered here at The Rise,” says Greg Lowe, president of Land Launch Marketing. “We’ve even had some existing owners come back to purchase more when they realize the future potential of their decision.” One buyer who returned to purchase another home site, Bip Thind, a Realtor in Vernon, says it’s one of the best opportunities he’s seen in this buyer’s market. “I purchased a home site last year at market value, and my house should be finished by this September. But when I saw the discounts they are now offering on other sites, I decided to invest further,” Thind says. “With the real estate market trends starting to reverse, it’s probably the last chance I’ll get to buy in at this price point.” A survey from the B.C. Real Estate Association reports that the real estate market is indeed turning. Findings revealed that four-in-ten British Columbians plan or hope to purchase homes or properties within the next five years, with about half of these potential buyers expecting to do so in the next two years. The survey also revealed a steady uptrend in the B.C. real estate
Fred Couples looks over his Signature Golf Course and Vernon, B.C.
Photo by Bob Huxtable
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