We are a design and marketing agency who cares about healthcare. Our zest lies in this important sector – it’s a space where we have an enormous dose of experience and we love nothing more than seeing our ideas make our partners more fruitful.
Let us show you how...
Trusted Partner
Like you, we want to help make the world a better, healthier and happier place. We believe that great ideas aren’t just good for business, they can make a real difference to healthcare professionals and patients alike. That’s why we work with you – not just for you. We listen and uncover the intricate layers of what needs to be achieved. To live and breathe it as an independent but invested extension of your team.
Our job is to get to the heart of what makes your customers tick. We explore and experiment, climbing well outside of the box so that we can reinvent, refresh and re-energise your healthcare brand with rich digital solutions.
Your success is our success. From NHS trusts to private health companies, medical technology suppliers to hospital charities, we’ve brought our human centred design methodology to organisations across the country. And we’re proud of the work we’ve done for them.
It’s our cause – and creativity is in our DNA.
Ready to see more?
We create beautifully effective healthcare websites by thinking clearly and creating the right experience.
We treat our websites as individuals – there’s no rigid process or system here. We put your people at the centre of it all – using our flexible digital frameworks to understand what’s right for them, so we can do what’s fruitful for you.
Our approach is adaptive and we’re proud of it – creating healthcare websites of all shapes, sizes and applications.
Click the images to visit the sites
Behind each beautiful website we create lies the technical know-how that turns content into customers and ideas into impact.
From tracking the most important events with custom analytics, to bespoke Mailchimp campaigns, we’ve got our finger on all things digital. With a huge selection of specialist tools to utilise, our team ensures your site is kept up to date with SEO best practice both on and offpage, as well as being in the best technical shape possible. We’ve got over 150 websites on our books, so we’re well-versed in optimisation strategies (no matter how old your site is) and you’ll be kept in the know at every stage of the process.
However, being more fruitful could mean paid advertising is the ideal service for you. From Google Ads, to Twitter, Facebook, Instagram and more, we have both the design and marketing knowledge to help you succeed.
Whatever your fruitful route, you’ll receive one of our monthly reports delivered to all clients wherever you are in the world, confident in the knowledge that your campaigns really do convert.
To motivate healthcare professionals you need to build marketing narratives around empathy first –facts second. To communicate in a way that triggers memories and creates connections, with a fruitful dose of creativity that appeals to real human emotions.
And that’s exactly what we’re on a mission to do.
20-35% of people with eating disorders have traits of autism.
EDAC is the beginning of a UK-wide collaborative network of autism and eating disorder researchers dedicated to improving understanding and treatments. We were thrilled to be referred by FREED to to develop the brand identity and digital platform for this groundbreaking project.
EDAC is a world-first – enabling Autistic people to lead and conduct eating disorder research. So, we took an Autistic-led approach to break out of neurotypical design habits and put Autistic people’s needs at the heart of our design process. Click here to view the full case study. You can also visit the EDAC website here.
“Fruitful were extremely thoughtful about the sensory and processing needs of our audience and proposed details which we had not considered and did not even know were possible!”
Maximise high quality job applications by promoting Hampshire as a fantastic place to live and the Trust as an exceptional place to work.
Redefining the Trust recruitment website and curating an impactful, diverse launch campaign.
● Recruitment website
● Staff & hospital photoshoot
● Advertising & social media campaigns
● Brochure design & print
Hampshire Hospitals NHS Foundation Trust is one of the region’s biggest employers; but, when they came to us, they had a vision to take their reach even further. They wanted to encourage more and more medical professionals (at all levels) to join the Trust, including those from further afield. We brought this to life with a holistic campaign that spanned website, social media, print and advertising, showcasing the multicultural, purpose driven nature of the Trust as an employer.
You can view the full case study here.
Attracting like-minded employees to an organisation built on support, opportunities and care. Producing a multi-platform marketing campaign to support Southern Health’s valuebased recruitment strategy.
We knew that facts and stats alone weren’t going to magnetise the right kind of employees to Southern Health. That’s why we worked closely with them to research, plan, design and deliver a recruitment campaign that would capture everything Southern Health stood for as an organisation and the many benefits of working within the trust community. This all came together to form the #caretojoinus campaign –a multi-platform marketing campaign which highlighted the excellent worklife balance and progressive career opportunities Southern Health offers.
Watch the campaign
Finding the very best and brightest mental health professionals for a brand new care facility. Designing a high impact and emotion-led recruitment campaign with an authentic narrative.
Watch the campaign
We joined the Southern Health CAMHS team at their high and medium secure units to experience their everyday life, understand their motivations and develop an authentic narrative for the campaign. We saw the uniquely challenging environment up close, but also an amazing culture of unity, support and – ultimately – a strong sense of belonging and purpose. This became our storyline – enabling potential employees to see and feel the impact they would have.
Up the energy and expand the reach of a unique evidence-based eating disorder service.
Producing a fresh new identity and online presence built around a digital support and training hub.
● 1000+ people trained online
● 2000 users
● Utilised by 53 out of 54 mental health trusts
● New website, training platform and mobile app
“Without the website and online training that Fruitful designed and built, this growth and reach (on a national scale) in only four years would not have been possible”
We were delighted to work with FREED on a complete brand and digital revamp to help grow this amazing service. We talked, listened and planned with their experts and patients to map out a digital hub for patients and professionals – bringing together support, science, real experiences, tools and training.
Click here to view the full case study.
You can also visit the Mantra website here and the Edify website here.
2,064
FREED patients started treatment over the last 4 years
FREED is now running in mental health Trusts in England 53 of 54 online trainees from UK, Ireland US, Canada, & Australia 1000+
Reaching a broader online audience with a new digital identity. Researching, designing and developing a brand, website and social media strategy for a new online community.
Click is an online community providing interactive activities via Zoom for learning disabled and autistic adults. As their service is entirely online, we used lookalike audiences to achieve success with our Facebook adverts. Spending only a few pence per link click, we were able to reach thousands of new people who might benefit from Click’s services. Retargeting adverts achieved a click through rate of almost 10% (9.64%) resulting in their services reaching 350 miles away on the Isle of Man… This was inconceivable prior to the pandemic.
Visit the Click website here.
“I think the simple rainbow incorporates a lot: colour, hope after storms, connection during COVID, pride & inclusivity, universally known and loved.”
Rebranding and re-establishing a much-loved, well known charity; shifting the focus back to the people out there saving lives.
HIOWAA are well known for their yellow and green helicopter – it’s always been a staple of their charity image. However, when they came to us it was with a desire to increase brand awareness and fundraising to help keep their vital service in the air.
We collaborated with the HIOWAA team on a complete rebrand and strategic marketing launch; The Small Change Big Difference campaign. Our concept behind the campaign was to focus on the humans behind the helicopter and connect with their audience on a more emotional level.
The popular campaign ran across social, local out-of-home, digital and print; since the campaign launch, we’re proud to say that by the end of the financial year 2022-2023 HIOWAA forecast that the campaign will be delivering a massive £3,381,866 per annum.
You can view the full case study here.
“Their skill and experience, as well as their ability to add the fizzingly inspirational mountain-top moments to the process, have delivered us a stellar outcome! ”
We love taking complex concepts and translating them into digital solutions that engage, inspire and connect. Our experience of with the health innovation network has called for us to do precisely that – working within structures to communicate intricate ideas...
…with a dose of fruitful creativity.
Health Innovation
Wessex
Health Innovation Kent Surrey Sussex
Health Innovation Network
Community Response Digital Toolkits
E-commerce Clinical Trial Equipment Website
Showcasing Health Innovation Wessex in a contemporary, consistent way.
As one of our long standing clients, Fruitful have had the pleasure of supporting Health Innovation Wessex (formerly Wessex AHSN) since 2014 with their ongoing digital strategy. We have worked collaboratively with the team on a number of innovative projects, producing strategies, solutions and content that sit within the NHS remit while embracing the Health Innovation Wessex brand values. From high profile event materials to webpages and case studies, the success of this work rests in the great relationship that we have built with them.
“Working with fruitful is nothing short of brilliant.”
Beyond being a statutory requirement (for some), an annual report can also be a great marketing tool.
An annual report is a representation of your organisation to a wide range of stakeholders and must work hard to both inform and impress.
We worked with Health Innovation Kent Surrey Sussex (formerly Kent Surrey Sussex AHSN) to wrap up their year in style with an impressive annual report design.
We helped formulate a timetable, setting out roles and responsibilities at each stage, taking ownership at each step of the process to ensure the experience was a smooth and punctual journey towards delivery.
“It looks great!”
We worked with HIN South London and SLaM to deliver a knowledge-sharing project online, funded by NHS England, as part of the FREED website (another project of ours that we branded and build a website for).
We added to the professional section 5 learning modules, each of which contained specific content pages with interactive content:
Module 1 - setting the scene
Module 2 - supporting transitions between services
Module 3 - preparing for transitions
Module 4 - university transitions and emerging into the wider world
Module 5 - parents and carers
Developing a ‘home first’ approach through community response digital toolkits.
Hampshire Hospitals NHS Foundation Trust and South Central Ambulance Service have set out a goal to reduce the number of ambulance conveyances relating to falls in older people living with frailty. They do this by providing comprehensive clinical assessments conducted in a patient’s own environment. This ‘home first’ approach reduces risk of conveyance to hospital and further deconditioning.
We worked with Wessex AHSN to produce an offline toolkit which enables commissioners to deliver an urgent community frailty response service appropriate for their system and population. The toolkit also provides links to a resources to support and inform local conversations to deliver urgent community frailty response models.
Woodley provide a unique range of technology, products and services which are crucial for clinical trials all over the world. From protecting children from Malaria in Gabin, to assisting with providing trials for Covid vaccination, to solutions for identifying blood cancer.
With rapid advances in medical tech and the increase of decentralized clinical trials they needed a new website to enable their customers and product & logistics management teams to stay ahead.
We designed and built a bespoke e-commerce system enabling agile stock database control and optimisation in the content management system and intuitive product browsing, ordering and support.
“We did our due diligence and matched against competitors, but there was only one winner - Fruitful.”
Today’s technology is tomorrow’s innovation. If you want to break through the crowd with your medical technology, then you need on and offline strategies that cut straight into human awareness and attention.
We’ve got the tools to bring that to fruition.
Continuous Glucose Monitoring Tech Type 2 Diabetes Health & Well-being Campaign
Creating an entire brand identity for a life-changing medical program.
BEATdiabetes® is a weight management and personalised lifestyle coaching app designed to help prevent or even reverse the effects of type 2 diabetes. The app is exceptional with the potential to genuinely change the user’s life; and so it needed an exceptional brand identity to launch it into the public domain.
We worked with Nemaura Medical to create a slick brand identity, eye-catching packaging solution and engaging launch campaign collateral for this incredible program.
You can view the full case study here.
Raising awareness and influencing behaviour with a video marketing campaign.
Following our brand development work with BEATdiabetes®, they commissioned us to create an impactful well-being and lifestyle campaign. This campaign would highlight the impact that diet and activity adjustments can have on type 2 diabetes –with the potential to reverse it entirely.
This provided the key message for the #yesyoucan campaign, which takes inspiration from A Tribe Called Quest’s hip hop classic ‘Can I Kick It?’ As part of the launch campaign deliverables we produced a video commercial as well as motion graphics for social media marketing. This included working with Sony Music Publishing who were able to grant us usage rights to the Can I Kick It? master audio track.
You can view the full case study here.
Our bioscience clients come to us searching for that perfect point in between human empathy and technological innovation. A way to connect with the individuals in their audience while showcasing the enormous impact and potential of their products and services.
We’ve got the ideal formula.
Next Gen Sequencing Specialised & Large Scale DNA Synthesis
Launching an exciting startup journey from the ground up.
YouSeq were a brand new provider of next gen sequencing solutions when they came to us at the very beginning of their startup journey. Their aim was to minimise the complexities found in competitor kits so that they could make life easier for NGS users across the globe.
As well as creating the brand identity and asset generation for both on and offline applications, we were asked to build a fully integrated e-commerce and learning website. A totally unique and tailored project, the website allows their customers to both discover the latest developments and advancements in NGS sequencing, and allow them to purchase bespoke NGS and qPCR kits and tools.
You can view the full case study here.
“They were miles ahead of other agencies we spoke to in the things that really matter.”
Positioning a small but world-leading specialist in a global marketplace.
We met ATDbio 2019 when they decided to rebrand as part of their business development strategy. At the time, they were a small but influential organisation who wanted to propel themselves onto a global stage. Our role – as creative partner –was to find the digital solutions that would make this possible.
It wasn’t simple – understanding the complexities of their science and its impact coincided with the start of the pandemic. Our work moved online and COVID was their sole focus as they became a vital part of the global PCR testing supply chain. But, in the end, this unprecedented challenge only made it clearer to us why they exist; to make scientific progress possible.
This extraordinary journey ultimately led to ATDbio’s acquisition by Biotage in 2022.
“What we do is complex and technical, we need flexibility and control. You are collaborative, reactive and flexible.”
Chris is Head Honcho here at Fruitful. He’s been in the world of marketing for over 30 years, and has taken the business through many different stages of growth and transformation (you may remember us as 3 Men Squared).
He still absolutely adores what he does and loves nothing more than getting strategically creative with his incredible team.
You can reach him on Zoom, Teams, WhatsApp or good old fashioned email.
Chris Orr Managing & Creative Director
T: 07966 363968
E: chris@fruitful.studio
linkedin.com/in/chrisorr1/ fruitful.studio