Brandirectory - The Global Banking 500 League Table
Page 1 of 17
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The BrandFinance® Global 500 Rank 2011 2010
Logo File
Name
Country
Brand Value (USD $ Millions)
Brand Rating
2011
2011
2010
2010
Market Cap (USD $ Millions) 2011
2010
1
2
44,294 36,191 AAA+ AAA+ 143,016 157,970
2
5
Microsoft
42,805 33,605 AAA+ AAA+ 165,724 199,989
3
1
Walmart
36,220 41,365 AA
AA
154,324 190,803
4
4
IBM
36,157 33,706 AA+
AA
189,717 180,027
5
7
Vodafone
30,674 28,995 AAA+ AAA
6
12
Bank of America
30,619 26,047 AAA- AAA+ 120,195 111,754
7
6
GE
30,504 31,909 AA+
AA+
8
20
Apple
29,543 19,829 AAA
AAA- 244,381 156,416
9
15
WELLS FARGO
28,944 21,916 AA+
AA
136,069 131,225
10
11
AT&T
28,884 26,585 AA+
AA+
235,987 229,792
11
8
HSBC
27,632 28,472 AAA
AAA+ 171,163 193,793
12
14
Verizon
27,293 23,029 AA
AA
http://brandirectory.com/global_500_2011.html
192,455 178,603
475,066 528,712
381,093 196,292
25/03/2011
Brandirectory - The Global Banking 500 League Table
Rank Logo File
2011 2010
Name
Country
Page 2 of 17
Brand Value (USD $ Millions)
Brand Rating
2011
2011
2010
2010
Market Cap (USD $ Millions) 2011
2010
13
9
HP
26,756 27,383 AA+
AAA- 84,186
14
10
Toyota
26,152 27,319 AA+
AAA
15
13
Santander
26,150 25,577 AAA
AAA+ 100,281 128,087
16
3
Coca-Cola
25,807 34,844 AAA+ AAA+ 69,507
87,814
17
18
McDonald's
21,842 20,193 AAA
AAA- 89,594
77,139
18
23
Samsung
21,511 18,925 AA+
AA+
19
17
Tesco
21,129 20,654 AAA
AAA- 69,867
20
39
Mercedes-Benz
20,798 13,883 AA
A+
114,328 55,309
21
26
Mitsubishi
20,473 17,805 AA
AA+
195,040 231,268
22
22
The Home Depot
20,423 19,013 AA-
AA-
60,527
51,076
23
29
BMW
20,157 16,616 AA+
AAA- 92,873
91,170
24
31
Pepsi
19,514 15,991 AA+
AA+
79,149
44,865
25
24
China Mobile
19,317 18,673 AA
AA+
170,543 153,077
26
40
Chase
19,150 13,400 AA-
AA
90,088
69,900
27
28
Intel
19,078 16,642 AA+
AA+
92,546
95,316
28
43
Bradesco
18,678 13,299 AAA
AAA- 69,604
56,582
29
25
Orange
18,622 18,352 AA+
AA
30
27
Shell
18,605 16,997 AAA- AAA- 222,663 208,854
31
33
Nike
18,437 15,808 AAA
AAA
31,589
24,776
32
42
Amazon.com
17,780 13,340 AA
AA
64,132
54,961
33
66
Nestlé
17,455 11,178 AA
AAA- 66,288
39,319
34
45
Barclays
17,358 13,134 AA
AA
50,682
56,154
35
54
ICBC
17,194 12,083 AA
AA+
218,131 225,368
36
36
Citi
17,133 14,362 AA
A+
105,323 70,105
37
55
China Construction Bank
17,092 12,077 AA
AA+
205,563 208,117
38
44
UPS
17,012 13,170 AA+
AA+
73,299
39
35
Siemens
16,769 14,709 AA+
AA+
103,769 102,939
40
51
Ford
16,662 12,652 AA+
AA
108,341 97,539
41
116
Itaú
16,655 6,911
AAA- 98,923
42
37
BNP Paribas
16,643 14,060 AAA- AA
64,882
67,143
43
46
Honda
16,356 13,083 AAA- AA+
90,658
82,377
44
62
Chevron
16,265 11,464 AA
169,617 159,998
-
http://brandirectory.com/global_500_2011.html
AA
AA
100,997
204,863 185,402
113,326 86,384 73,969
106,791 120,119
61,884
58,587
25/03/2011
Brandirectory - The Global Banking 500 League Table
Rank Logo File
2011 2010
Name
Country
Page 3 of 17
Brand Value (USD $ Millions)
Brand Rating
2011
2011
2010
Market Cap (USD $ Millions)
2010
2011
2010
45
34
Target
15,989 15,224 AA
AA
52,693
51,677
46
50
American Express
15,530 12,737 AA
AA
45,505
42,043
47
19
Walt Disney
15,424 13,436 AAA+ AAA
52,049
44,984
48
73
Deutsche Bank
15,169 9,862
AA+
AA-
52,442
43,272
49
30
AXA
15,099 16,403 AA-
AA-
41,268
44,326
50
65
Tata
15,085 11,216 AAA- AAA- 103,720 63,868
51
77
Movistar
14,935 9,666
AA
AA+
142,731 203,347
52
-
IKEA
14,676 -
A-
-
-
53
49
Oracle
14,602 12,775 AA
AA+
134,787 105,193
54
82
Hitachi
14,503 9,095
BBB
A+
50,569
55
76
ExxonMobil
13,756 9,683
AA+
AA
311,832 329,542
56
68
Nissan
13,705 10,412 AAA- AA
69,637
65,677
57
91
Credit Suisse
13,497 8,430
46,644
50,468
58
38
Goldman Sachs
13,406 13,887 AAA- AAA+ 81,679
93,316
59
78
Bank of China
13,257 9,615
60
57
JP Morgan
13,241 11,732 AA-
61
52
Sony
62
47
63
-
AAA- AA
21,091
AA
131,499 149,394
AA-
66,614
102,424
13,194 12,648 AAA- AAA
28,993
30,684
GDF SUEZ
12,902 12,878 AA
A+
132,442 146,131
61
Volkswagen
12,705 11,468 A+
AA+
82,446
82,209
64
158
Panasonic
12,525 5,438
AA
44,792
18,357
65
58
Sberbank
12,012 11,729 AA+
AA+
64,329
51,107
66
80
Sam's Club
11,952 9,398
AA-
A+
30,649
29,301
67
79
Carrefour
11,894 9,436
AA
AA+
37,959
35,251
68
56
Comcast
11,876 11,979 AA+
AA+
73,693
41,180
69
109
Total
11,828 7,218
A+
AA-
147,473 165,876
70
70
Walgreens
11,708 9,983
AA-
AA-
33,394
28,634
71
60
CISCO
11,667 11,480 AA-
AA+
90,445
110,002
72
69
T-Mobile
11,553 10,126 AA
AA
75,975
140,069
73
72
PWC
11,445 9,908
AAA+ AAA
-
-
74
83
Toshiba
11,136 8,949
AA-
23,199
23,256
75
63
Heineken
11,108 11,435 AAA- AAA- 25,314
29,489
76
-
Olay
11,067 -
-
http://brandirectory.com/global_500_2011.html
AA+
-
AA
AA
AA
-
35,777
25/03/2011
Brandirectory - The Global Banking 500 League Table
Rank Logo File
2011 2010
Name
Country
Page 4 of 17
Brand Value (USD $ Millions)
Brand Rating
2011
2011
2010
Market Cap (USD $ Millions)
2010
2011
2010
AAA- AAA- 18,952
18,280
77
75
Dell
10,983 9,750
78
48
Allianz
10,898 12,836 AA
AA
50,936
57,333
79
67
BBVA
10,720 10,728 AA
AA-
51,232
69,133
80
81
ASDA
10,689 9,122
AA-
AA
23,004
30,849
81
88
FedEx
10,686 8,588
AA
AA-
27,778
26,679
82
160
Unitedhealth
10,606 5,297
AA+
AA
35,659
17,525
83
122
3M
10,532 6,551
AA+
AA
64,471
57,572
84
103
E.ON
10,513 7,590
A+
AA-
105,505 68,253
85
64
NTT Group
10,338 11,248 AA
AA+
60,333
79,787
86
71
Avon
10,171 9,917
AA+
AA-
15,842
16,134
87
89
KPMG
10,160 8,507
AAA- AAA- -
-
88
95
UBS
9,915
8,261
AA
AA-
67,481
62,240
89
94
H&M
9,875
8,298
AA
AAA- 55,628
45,608
90
-
NTT Docomo
9,801
8,187
AA+
-
73,144
64,997
91
107
DHL
9,778
7,304
AA-
AA-
21,628
20,213
92
74
Lowe's
9,751
9,784
AA-
AA-
35,501
35,652
93
99
EDF
9,697
7,922
AA
AA+
128,306 139,646
94
21
Nokia
9,658
19,558 AA
AAA- 26,908
48,467
95
118
Banco do Brasil
9,526
6,662
AA+
49,565
43,135
96
84
Generali
9,487
11,588 AA
AA
23,730
40,360
97
126
Canon
9,372
6,421
AAA- AA+
55,438
47,061
98
101
-
CVS
9,286
7,881
AA-
AA-
23,378
25,744
99
-
-
Agricultural Bank of China
9,283
6,032
A+
A+
134,232 -
100
112
Boeing
9,213
7,058
AA
AA
54,226
101
222
China Life Insurance
9,212
3,714
AA-
AA
209,407 131,323
102
87
BT
9,061
8,685
AA+
AA
31,986
36,239
103
93
Philips
9,033
8,321
AAA
AA+
31,807
27,094
104
53
BP
8,754
12,114 BB
AA+
131,469 178,840
105
113
ING (Banking)
8,703
7,051
AA
AA
40,835
106
148
Petrobras
8,697
5,592
AA+
A+
262,223 245,460
110
85
Telecom Italia
8,315
8,866
AA+
AA+
58,991
83,992
111
183
Iberdrola
8,221
4,575
AA+
AA+
53,769
66,321
http://brandirectory.com/global_500_2011.html
AA+
42,824
27,609
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Brandirectory - The Global Banking 500 League Table
Rank Logo File
2011 2010
Name
Country
Page 5 of 17
Brand Value (USD $ Millions)
Brand Rating
2011
2010
2011
Market Cap (USD $ Millions)
2010
2010
112
59
Société Générale
8,153
8,635
AA-
30,080
33,303
113
104
SAP
8,037
7,584
AAA- AAA- 60,809
58,379
114
175
PetroChina
8,031
4,879
AA
AA-
115
166
eBay
8,002
5,148
AAA
AAA- 17,711
18,756
116
135
Caterpillar
7,911
6,190
AA+
AAA- 76,632
64,826
117
105
Deloitte
7,841
7,374
AAA
AA
-
-
118
114
Renault
7,801
7,042
AA
AA
40,283
42,880
119
-
Gillette
7,784
-
AAA- -
20,237
-
120
-
Mckinsey
7,728
-
AAA- -
18,000
-
121
32
L'Oréal
7,630
5,809
AAA- AAA- 23,935
24,205
122
98
Kellogg's
7,507
7,982
AAA+ AAA+ 23,520
24,725
123
111
ZURICH
7,463
7,160
AA
AA
30,600
29,947
124
139
Woolworths
7,443
6,003
AA
AA
31,092
25,805
125
146
Rabobank
7,423
5,627
AA-
AA+
-
-
126
106
Standard Chartered
7,419
7,332
AAA- AAA- -
127
119
TEPCO
7,365
6,653
AA
AA-
115,170 59,052
128
127
MUFG
7,336
6,393
A+
A+
66,316
56,607
129
115
China Telecom
7,261
7,027
AA-
AA+
53,470
46,823
130
202
Sinopec
7,135
4,152
BBB
A-
139,982 175,677
131
165
RBC
7,069
5,170
AA+
AA
76,611
71,697
132
86
Johnson & Johnson
7,037
8,715
AA
AA+
63,662
85,322
133
108
Reliance
6,994
7,250
A+
AA-
86,811
87,757
134
100
Morgan Stanley
6,857
7,907
AA-
A+
35,022
45,930
135
124
Ernst and Young
6,848
6,480
AAA- AAA- -
-
136
168
Yahoo!
6,804
5,116
AA-
AA
36,911
17,178
137
481
NTT DATA
6,788
1,967
AA
AA
142,139 10,511
138
128
Enel
6,758
6,380
AA
AA
114,972 122,657
139
144
adidas
6,754
5,702
AAA- AAA- 10,631
11,232
140
130
FOX
6,746
6,277
AA
AA
23,757
21,185
141
192
Peugeot
6,625
4,485
AA-
AA
19,513
23,768
142
92
UniCredit
6,621
5,325
AA-
A+
24,315
28,523
143
164
TD
6,604
5,179
AA-
AA+
63,962
50,040
-
-
http://brandirectory.com/global_500_2011.html
AA-
2011
217,181 257,843
51,466
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Brandirectory - The Global Banking 500 League Table
Rank Logo File
2011 2010
Name
Country
Page 6 of 17
Brand Value (USD $ Millions)
Brand Rating
2011
2010
2011
Market Cap (USD $ Millions)
2010
2011
2010
144
129
Sainsbury's
6,595
6,346
A+
A+
13,817
12,754
145
251
Nivea
6,569
3,424
AA+
AA
10,177
7,981
146
137
O2
6,558
6,117
AAA- AA+
44,407
203,347
147
173
VISA
6,555
5,037
AAA- AAA- 48,779
55,159
148
140
Best Buy
6,534
6,000
A+
A+
14,186
16,228
149
-
Saint Gobain
20,798 13,883 AA
A+
114,328 78,057
150
123
Danone
6,458
6,544
AAA- AAA- 25,788
151
169
ConocoPhillips
6,392
5,085
AA-
A+
111,423 107,214
152
201
Aeon
6,368
4,153
AA-
AA-
14,599
12,654
153
-
Neutrogena
6,350
-
AAA
-
14,466
-
154
143
China Unicom
6,315
5,704
A+
A+
44,435
36,222
155
156
VINCI SA
6,208
5,449
AA+
AA
45,100
42,608
156
141
AVIVA
6,175
5,882
AA
A+
15,376
17,104
157
154
Accenture
6,169
5,501
A+
A+
27,774
26,261
158
315
Thomson Reuters
6,164
2,880
AA
AA
37,663
13,935
159
210
BHP Billiton
6,111
4,034
AA-
AA
432,338 203,609
160
150
Morrisons
6,101
5,581
AA
AA
14,035
13,716
161
178
Metro Cash and Carry
6,098
4,776
A+
AA-
15,417
16,120
162
136
T-Home
6,085
6,121
AA-
AA-
36,721
140,069
163
131
Costco
6,067
6,259
AA-
AA-
25,946
24,782
164
189
macy's
6,027
4,533
AA-
AA-
15,341
13,571
165
195
Honeywell
6,006
4,351
AA-
AA-
39,112
35,077
166
-
Schneider Electric
5,870
-
AA+
-
41,030
-
168
203
LG Electronics
5,767
4,149
A+
AA+
30,719
11,867
169
191
Nordea
5,741
4,509
AA+
AA
43,856
43,057
170
-
Lanc么me
5,685
-
AA+
-
12,300
-
171
187
State Bank of India
5,670
4,551
AAA- AA+
46,417
29,808
172
155
Fujitsu
5,634
5,497
AA-
AA
17,742
16,372
173
188
SoftBank
5,587
4,539
AA-
AA-
62,877
54,353
174
-
Co-operative
5,587
4,660
AA-
A+
-
-
175
133
Motorola
5,585
6,254
AA
AA-
15,359
16,097
176
250
eni
5,571
3,440
AA
AA
85,267
94,871
-
-
http://brandirectory.com/global_500_2011.html
35,463
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Brandirectory - The Global Banking 500 League Table
Brand Value (USD $ Millions)
Brand Rating
2011
2010
2011
NEC
5,553
5,129
A+
Mitsui
5,551
-
Rank Logo File
2011 2010
Page 7 of 17
Name
Country
Market Cap (USD $ Millions)
2010
2011
2010
AA-
13,002
12,627
AA
-
56,337
-
177
167
178
-
179
177
Sharp
5,517
4,805
AA-
AA
17,967
18,278
180
246
SMFG
5,512
3,462
A+
A
37,945
33,856
181
110
Ericsson
5,504
5,697
AA-
AA
23,529
19,275
182
273
Bank of Communications
5,476
3,269
AA-
AA
56,876
64,382
183
163
Starbucks
5,462
5,187
AA
AA-
15,446
14,860
184
286
Randstad
5,451
3,163
AA+
A+
9,775
9,170
185
172
Kroger
5,442
5,049
AA-
AA-
9,545
8,818
186
220
U.S. Bank
5,416
3,777
AA
AA
42,867
45,983
187
231
Petronas
5,352
3,578
AAA- AAA
-
48,552
188
230
Jardines
5,162
3,594
AA-
AA-
24,386
17,145
189
-
Union Pacific
5,125
-
AA
-
50,156
-
190
-
Oi
5,046
4,342
AA+
AA
25,514
24,912
191
-
Itochu
5,045
-
AA
-
40,060
-
192
247
China State Construction
5,018
3,459
A
AA-
21,765
19,142
193
260
PNC
4,993
3,383
AA
AA-
27,898
23,236
194
405
BOMBARDIER
4,980
2,318
A+
A+
11,382
9,342
195
-
Heinz
4,952
-
AA-
-
19,375
-
196
134
RWE
4,928
6,194
A+
AA
38,921
59,716
197
198
NESCAFÉ
4,927
4,297
AA
AA-
23,200
19,109
198
-
NBC International
4,923
-
A
-
52,785
-
199
179
MTN
4,920
4,693
AAA
AA
34,809
30,229
200
209
Kimberly-Clark
4,833
4,045
AA+
AA+
20,129
20,302
201
248
EMC2
4,828
3,447
AA
AA
33,747
28,558
202
186
Publix
4,796
4,556
A
AA-
-
-
203
-
Prudential
4,780
4,130
A+
A+
23,850
20,384
204
182
CBS
4,744
4,582
A+
AA-
16,552
14,349
205
197
Telstra
4,741
4,308
AA
AA-
40,226
52,335
206
159
Safeway
4,720
5,318
AA-
A+
10,328
11,305
207
142
Xbox
4,715
5,744
AAA- AA+
16,390
30,551
208
145
Gazprom
4,675
5,694
AA+
174,147 188,582
-
-
-
-
-
http://brandirectory.com/global_500_2011.html
AA+
25/03/2011
Brandirectory - The Global Banking 500 League Table
Rank Logo File
2011 2010
Name
Country
Page 8 of 17
Brand Value (USD $ Millions)
Brand Rating
2011
2010
2011
Market Cap (USD $ Millions)
2010
2011
2010
209
437
Kraft
4,644
2,168
AA
AA
22,857
6,277
210
227
Swiss Re
4,610
3,630
A+
A+
17,775
15,498
211
349
Kohl's
4,557
2,623
AA-
AA-
16,032
6,711
212
219
Medtronic
4,537
3,784
AA+
AA
42,863
52,926
213
-
Loblaws
4,536
-
AA-
-
9,850
-
214
430
Warner Bros.
4,521
2,217
AA-
AA-
20,039
10,938
215
199
M&S
4,519
4,285
AA
AA+
13,697
14,236
216
-
Dove
4,517
1,889
AA
AA
8,714
6,175
217
229
MetLife
4,510
3,599
AA-
AA-
35,252
27,989
218
212
Zara
4,505
3,963
A+
AA-
31,184
25,535
219
256
Sanyo
4,501
3,402
AA-
AA-
13,440
12,182
220
121
Münchener Rück
4,487
4,300
AA-
AA-
15,923
18,655
221
-
au
4,479
-
A+
-
27,613
-
222
275
Texas Instruments
4,461
3,260
AA-
AA-
31,644
28,858
223
308
Citroën
4,456
2,937
AA-
AA-
16,687
16,890
224
194
Fiat
4,447
4,439
A+
AA-
15,173
16,564
225
184
SYSCO
4,447
4,570
A+
AA-
14,721
13,853
226
-
Marubeni
4,433
-
AA-
-
33,881
-
227
176
ArcelorMittal
4,388
4,848
AA-
AA-
78,440
87,520
228
213
HYUNDAI
4,376
3,905
AA+
AA-
27,835
13,440
229
-
Colgate
4,373
-
A+
-
16,214
-
230
303
Emerson
4,366
2,956
AA
AA+
43,839
34,161
231
204
BlackBerry
4,362
4,122
AAA- AAA
19,898
25,859
232
-
Indian Oil Corporation
4,351
4,074
AA-
A+
30,154
21,428
233
375
Mizuho
4,349
2,508
A+
A+
33,214
28,205
234
282
SUSUKI
4,320
3,211
AA
AA
11,546
12,688
235
-
Chevrolet
4,314
-
AA-
-
15,481
-
236
174
DZ BANK
4,303
4,953
AA-
A
-
-
237
278
ERSTE
4,293
3,229
AA
AA-
16,084
13,404
238
426
Vivo (Brazil)
4,286
2,240
AA-
AA-
31,399
15,386
239
233
VEOLIA
4,268
3,559
A+
AA
29,172
30,961
240
-
Sumitomo
4,260
-
AA
-
55,077
-
241
216
Swisscom
4,255
3,829
AA
AA-
30,564
30,020
-
-
-
-
-
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Brandirectory - The Global Banking 500 League Table
Rank Logo File
2011 2010
Name
Country
Page 9 of 17
Brand Value (USD $ Millions)
Brand Rating
2011
2010
2011
Market Cap (USD $ Millions)
2010
2011
2010
242
208
Staples
4,250
4,066
AA-
AA-
10,344
11,742
243
205
Beeline
4,189
4,116
AA+
AA-
23,250
25,254
244
207
National Australia Bank
4,176
4,073
AA-
A+
35,214
37,071
245
382
The Bank of New York Mellon
4,156
2,477
AA-
A+
32,123
33,306
246
266
Media Markt & Saturn
4,134
3,327
AA-
A+
8,832
9,235
247
360
Scotiabank
4,120
2,579
AA-
A
52,472
42,689
248
-
-
SFR
4,101
-
AA+
-
24,870
-
249
-
-
Purina
4,099
-
A
-
28,415
-
250
353
AIRBUS
4,080
2,605
AA
A+
9,861
5,204
251
161
CNP Assurances
4,058
5,272
A+
AA-
11,443
15,972
252
-
Coles
4,056
-
AA
-
23,272
-
253
385
Allstate
4,045
2,455
AA-
AA-
17,449
13,717
254
-
-
BAE Systems
4,042
-
AA-
-
20,664
-
255
-
-
BBC
4,019
3,648
AAA- AA+
-
-
256
270
Louis Vuitton
3,996
3,293
AAA
AAA
10,377
8,029
257
-
SPC
3,990
-
AA-
-
93,077
-
258
224
ABB
3,950
3,690
AA
A+
44,890
38,453
259
294
Fresenius Medical Care
3,949
3,027
AA
AA
24,162
21,829
260
312
Deutsche Post
3,949
2,892
A
AA-
5,407
7,124
261
-
MasterCard
3,931
3,186
AA+
AA+
25,753
28,520
262
120
Nintendo
3,928
6,585
AA+
AAA- 11,056
23,535
263
-
WPP
3,922
-
A+
-
19,156
-
264
218
telenor
3,918
3,813
AA-
A+
21,036
30,354
265
410
7-Eleven
3,905
2,302
AA
A+
7,927
8,731
266
-
Mountain Dew / Mtn Dew
3,882
-
AA
-
19,853
-
267
211
AEGON
3,874
3,986
AA-
AA
10,735
11,575
268
244
Commonwealth Bank of Australia
3,858
3,475
AAA- AA+
54,746
59,573
269
237
Raytheon
3,829
3,514
AA
AA
17,084
19,702
270
276
Ping An
3,827
3,237
AA
AA-
71,399
64,228
271
243
Lufthansa
3,801
3,477
AA+
AA-
8,592
8,979
272
334
Bank of Montreal
3,797
2,767
A+
A+
32,990
26,076
-
-
-
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25/03/2011
Brandirectory - The Global Banking 500 League Table
Rank Logo File
2011 2010
Name
Country
Page 10 of 17
Brand Value (USD $ Millions)
Brand Rating
2011
2010
2011
Market Cap (USD $ Millions)
2010
2010
72,716
90,927 10,281
273
259
StatoilHydro
3,758
3,387
A+
274
225
Singapore Airlines
3,757
3,654
AAA- AAA
12,157
275
488
Vale
3,749
1,937
A+
A
185,138 153,418
276
257
Audi
3,739
3,398
AA-
AA-
23,613
-
277
-
lenovo
3,707
2,239
AA+
AA
4,132
4,273
278
181
Crédit Agricole
3,706
4,617
AA-
A+
13,250
21,075
279
-
Bell
3,702
3,364
AA
AA-
31,136
31,921
280
193
edp
3,692
4,449
AA-
AA
36,318
41,608
281
-
3,690
-
A
-
-
-
282
-
Airtel
3,686
3,159
AA-
AA
28,861
27,737
283
288
KEPCO
3,683
3,160
AA-
A+
38,097
36,351
284
-
Nokia Siemens Network
3,664
-
AA
-
11,147
-
285
373
Carlsberg
3,646
2,525
AAA+ AA
9,561
7,990
286
402
ROGERS
3,643
2,344
AA+
AA
30,564
24,928
287
314
Aetna
3,632
2,885
AA
AA-
13,045
12,412
288
-
Bank of America Merrill Lynch
3,629
2,694
A
A+
13,355
18,192
289
-
Emirates Airlines
3,622
3,518
AAA- AAA- -
290
324
Rio Tinto
3,613
2,838
AA-
A+
157,461 160,719
291
-
Champion
3,603
-
A+
-
-
-
292
268
KitKat
3,594
3,307
AA-
AA-
20,549
22,117
293
449
FUJIFILM
3,586
2,131
AA
AA
16,988
10,866
294
336
Capital One
3,584
2,758
AA-
A
17,937
17,885
295
414
Chūbu Electric Power
3,579
2,285
AA
AA
46,265
24,047
296
300
endesa
3,569
2,986
AA+
AA-
45,653
57,412
297
-
British Gas
3,560
2,415
A+
A+
17,784
16,393
298
323
Sprint
3,535
2,843
AA
AA-
22,929
27,159
299
322
TNT
3,534
2,847
AA
AA-
11,765
12,708
300
264
QVC
3,526
3,332
A
AA-
9,511
8,470
301
267
Bridgestone
3,511
3,325
AA-
AA
20,021
20,761
302
280
Gatorade
3,505
3,225
AA-
AA-
20,093
17,713
303
302
Alcatel-Lucent
3,461
2,967
A+
A
8,991
7,787
304
318
MTS
3,458
2,869
AA-
AA-
22,902
18,054
-
-
-
-
-
-
http://brandirectory.com/global_500_2011.html
A+
2011
12,131
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Rank Logo File
2011 2010
Name
Country
Page 11 of 17
Brand Value (USD $ Millions)
Brand Rating
2011
2010
2011
Market Cap (USD $ Millions)
2010
2011
2010
305
263
Claro
3,447
3,334
AA-
A+
48,698
84,020
306
279
Michelin
3,437
3,228
AA-
AA+
17,902
16,950
307
255
MOL
3,415
3,402
AA
AA-
16,397
15,398
308
354
State Street
3,411
2,598
AA-
AA-
19,407
21,482
309
301
Adecco
3,404
2,974
AA-
AA-
10,449
9,374
310
217
Johnson Controls
3,393
3,814
AA-
AA
24,098
21,556
311
417
Nippon Steel
3,391
2,269
AA
AA
43,576
46,405
312
272
Westpac
3,384
3,280
AA
AA+
42,511
54,116
313
271
JR-East
3,373
3,292
AA
AA
24,162
31,067
315
325
Royal Bank of Scotland
3,346
2,838
A
A-
41,406
20,519
316
-
Playstation
3,341
-
A
-
2,867
-
317
357
Lloyds TSB
3,332
2,595
A
A
24,476
11,567
318
-
Wii
3,324
-
AA-
-
12,812
-
319
310
CIGNA
3,310
2,918
AA-
AA-
7,721
7,356
320
-
MTV Networks
3,304
-
AA-
-
15,354
-
321
249
International Paper
3,304
3,441
AA
AA+
17,071
19,231
322
-
NYK
3,303
-
AA
-
16,698
-
323
471
C.H. ROBINSON
3,277
2,020
AA-
AA-
11,608
8,963
324
422
CIBC
3,276
2,255
A+
A+
29,149
22,200
325
-
Chanel
3,272
-
AAA
-
-
-
326
-
CAP GEMINI
3,271
-
AA
-
7,046
-
327
337
Amstel
3,263
2,721
AA
A+
8,438
7,372
328
429
Maersk
3,250
2,222
AA+
A-
55,255
53,288
329
-
PSEG
3,250
-
A
-
25,998
-
330
-
Marlboro
3,245
-
AA+
-
65,732
-
331
258
Nestle Pure Life
3,213
3,397
A
A
19,908
17,143
332
432
China Merchants Bank
3,189
2,212
A+
AA-
43,802
49,802
333
-
Lux
3,177
-
AA-
-
4,404
-
334
-
Southern Company
3,170
-
AA+
-
52,530
-
335
-
Sony Ericsson
3,165
3,697
A+
A+
14,431
24,415
336
305
Polo Ralph Lauren
3,162
2,952
AA-
AA-
6,223
5,268
337
-
Berkshire Hathaway
3,159
-
AA
-
204,886 -
338
296
Hermès
3,151
3,003
AA+
AAA- 24,409
-
-
-
-
-
-
-
-
http://brandirectory.com/global_500_2011.html
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Brandirectory - The Global Banking 500 League Table
Rank Logo File
2011 2010
Name
Country
Page 12 of 17
Brand Value (USD $ Millions)
Brand Rating
2011
2010
2011
2010
Market Cap (USD $ Millions) 2011
2010
339
330
MAPFRE
3,148
2,799
A
A-
340
221
Asahi
3,134
3,734
AA+
AAA- 7,815
9,100
341
-
-
WellPoint
3,125
-
AA
-
11,847
-
342
-
-
JOHN DEERE
3,122
-
AA+
-
52,140
-
343
-
-
Conagra
3,115
-
AA-
-
12,279
-
344
378
wilmar
3,101
2,498
AA
AA-
23,664
21,952
345
-
-
DELTA
3,100
-
AA
-
20,306
-
346
-
-
OMV
3,096
-
A+
-
18,202
-
347
306
Bharat Petroleum
3,090
2,945
AA
AA-
8,922
8,496
348
287
Lukoil
3,089
3,161
AA
A+
55,496
59,084
349
361
Thermo Fisher SCIENTIFIC
3,080
2,579
AA
AA
20,213
19,563
350
-
Weston (George)
3,075
-
AA
-
8,807
-
351
465
BB&T
3,067
2,056
AA+
AA
16,679
17,472
352
236
Commerzbank
3,067
3,521
AA+
A+
7,578
11,065
353
241
Holcim
3,054
3,497
AAA- AAA- 36,943
39,540
354
372
Estée Lauder
3,037
2,531
AA
A+
5,095
3,800
355
445
Casino
3,033
2,153
A
A+
6,292
6,710
356
-
ESPN
3,031
-
AA
-
13,206
-
357
-
Biore
3,014
-
AA-
-
5,575
-
358
245
ACS
3,014
3,468
AA-
AA
29,342
30,155
359
-
National Grid
3,012
-
AA
-
66,252
-
360
352
Etisalat
3,002
2,607
AA-
AA
19,563
19,951
361
-
Tyco
2,987
-
AA+
-
20,914
-
362
331
acer
2,982
2,795
AA-
AA-
7,181
6,848
363
316
ANZ
2,977
2,873
AA+
AA
50,999
44,054
364
450
SHISEIDO
2,973
2,130
AA+
AA-
4,818
8,042
365
-
HTC
2,970
-
A
-
16,529
-
366
355
SANDVIK
2,968
2,597
AA
A+
20,247
17,806
367
319
Scottish and Southern Energy
2,958
2,865
A+
A-
25,390
12,629
368
295
Travelers
2,956
3,025
AA-
AA+
24,885
28,624
369
327
Danske Bank
2,948
2,835
A+
A+
16,822
17,014
370
404
ROSNEFT (Роснефть)
2,943
2,324
A+
A+
90,694
107,248
-
-
-
-
http://brandirectory.com/global_500_2011.html
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13,281
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Brand Value (USD $ Millions)
Brand Rating
2011
2010
2011
Camel
2,942
2,574
A
A
8,434
7,119
Volvo
2,941
-
A+
-
17,415
-
Rank Logo File
2011 2010
Page 13 of 17
Name
Country
2010
Market Cap (USD $ Millions) 2011
2010
371
364
372
-
373
345
Mazda
2,932
2,652
AA-
AA-
8,809
9,803
374
291
Telcel
2,930
3,069
A
A+
46,379
84,020
375
420
Marathon
2,928
2,261
AA-
A+
30,892
30,405
376
-
ENBW
2,917
-
A
-
18,558
-
377
321
T-Systems
2,916
2,847
AA-
A+
13,833
140,069
378
424
Infosys
2,908
2,246
AA+
AA+
37,962
27,111
379
-
-
Schwarzkopf
2,904
-
A
-
4,632
-
380
-
-
Datang
2,901
-
AAA+ -
32,660
-
381
328
Virgin media
2,901
2,808
AA-
A+
16,249
14,541
382
-
-
Geico
2,881
-
AA
-
24,586
-
383
-
-
Black & Decker
2,870
-
AA+
-
11,859
-
384
-
-
HESS
2,856
-
AA-
-
23,618
-
385
-
-
ABC
2,851
-
AA
-
12,429
-
386
235
Manulife Financial
2,823
3,545
AA
AA
21,577
22,265
387
-
SunTrust
2,821
1,724
AA-
A+
13,448
9,538
388
455
Continental
2,821
2,096
A+
AA-
13,461
12,274
389
-
-
Tropicana Beverages
2,815
-
AA
-
14,457
-
390
-
-
HypoVereinsbank
2,813
2,434
A
A
11,492
13,937
391
362
PRUDENTIAL
2,805
2,578
A+
AA
24,961
23,130
392
-
JR-Central
2,797
-
AA
-
52,335
-
393
383
Qwest
2,794
2,463
AA-
AA-
22,417
19,416
394
343
POSCO
2,788
2,659
AA
AA+
41,647
43,428
395
418
KIA
2,788
2,264
AA
A+
15,240
8,850
396
274
-
Cadbury
2,784
3,261
AA-
AA-
15,510
21,196
397
-
-
Aflac
2,783
1,837
AA-
AA
25,593
21,537
398
307
CSC
2,779
2,943
AA-
A+
8,568
10,323
399
371
Pearson
2,755
2,535
AA-
AA-
11,115
9,607
400
-
-
Empresas Copec
2,740
-
AA-
-
26,426
-
401
-
-
Pao de Aรงucar
2,723
-
A+
-
10,839
-
402
-
-
Genting
2,721
2,583
AAA- AAA- 15,637
7,809
403
347
Rolls-Royce
2,720
2,643
AA-
AA-
15,611
12,230
404
408
Schindler
2,717
2,306
AA
A+
11,537
-
405
-
HERSHEY'S
2,715
-
AA-
-
12,202
-
-
-
-
-
http://brandirectory.com/global_500_2011.html
25/03/2011
Brandirectory - The Global Banking 500 League Table
Brand Value (USD $ Millions)
Brand Rating
2011
2010
2011
CSX
2,706
2,108
AA
FPCC (Formosa Petrochemical…
2,690
-
Rank Logo File
2011 2010
Page 14 of 17
Name
Country
Market Cap (USD $ Millions)
2010
2011
2010
AA-
29,086
25,552
A
-
29,753
-
406
453
407
-
408
339
J.C Penney
2,683
2,696
A+
A+
8,832
8,041
409
304
Crédit mutuel
2,677
2,955
AA-
A-
-
-
410
-
-
Norfolk
2,675
-
AA
-
27,838
-
411
-
-
Lipton
2,669
-
A
-
5,938
-
412
431
ACE
2,667
2,216
AA-
A+
20,054
16,386
413
441
KYOCERA
2,660
2,162
AA-
AA
17,000
11,111
414
416
SK telecom
2,651
2,282
AA
AA
15,865
15,381
415
-
Nomura
2,651
1,767
A+
A-
20,289
25,131
416
-
Halifax
2,632
1,738
A-
BB
18,439
8,713
417
332
Qualcomm
2,632
2,781
AA-
AA-
62,606
63,896
418
-
MAN
2,631
-
AA
-
17,672
-
419
132
Pfizer
2,616
6,257
AAA- AA+
164,527 106,930
420
-
SUEZ
2,610
-
A+
-
20,699
-
421
317
Bouygues
2,608
2,872
AA
AA-
12,713
21,006
422
-
Magnit
2,606
-
A
-
10,681
-
423
309
Harley-Davidson
2,592
2,928
AA
AAA+ 12,397
10,477
424
-
BlackRock
2,591
1,580
AA+
AA
32,739
29,722
425
442
GAP
2,589
2,161
AA
AA+
3,686
5,141
426
-
Lay’s Potato Chips
2,577
-
A+
-
21,563
-
427
461
Marriott
2,576
2,071
AA
AA
8,671
7,030
428
-
Raiffeisen Bank
2,575
1,851
AA-
A
8,001
9,728
429
-
Ergo
2,561
-
AA-
-
11,065
-
430
396
Bed Bath & Beyond
2,559
2,388
A
AA-
9,514
8,735
431
397
LOCKHEED MARTIN
2,555
2,382
AA
AA
9,439
10,676
432
460
CN
2,553
2,071
AA+
AA+
35,776
30,803
433
-
Tyco Electronics
2,540
-
AA
-
14,025
-
434
-
China Southern Airlines
2,533
1,792
AA-
AA
18,273
15,371
435
-
Optus
2,530
-
AA
-
28,412
-
436
-
-
7UP
2,526
-
AA
-
12,987
-
437
-
-
Adobe
2,524
-
AA-
-
12,849
-
-
-
-
-
-
-
-
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Brandirectory - The Global Banking 500 League Table
Rank Logo File
2011 2010 438
-
439
-
Name
Country
Page 15 of 17
Brand Value (USD $ Millions)
Brand Rating
2011
2011
2010
2010
Market Cap (USD $ Millions) 2011
2010
Eletrobras
2,519
-
AA-
-
18,538
-
459
Sodexo
2,509
2,078
AA-
A
12,601
11,157
440
-
Postbank
2,506
1,475
AA-
A
7,596
7,534
441
-
Stop & Shop
2,505
-
A
-
5,487
-
442
440
ICICI Bank
2,501
2,164
AA
AA-
28,809
19,807
443
-
Arcon
2,496
-
AA
-
47,745
-
444
-
Garnier
2,493
-
AA
-
6,440
-
445
-
Korea Gas Corp
2,482
-
A
-
14,620
-
446
-
Cepsa
2,479
544
A
BBB
7,634
2,631
447
-
COSCO
2,468
266
AA-
AA
19,212
24,796
448
394
STC
2,468
2,393
A+
A+
27,984
32,607
449
320
KBC
2,466
2,864
A
BBB
16,616
15,912
450
-
CenturyLink
2,464
1,545
AA-
AA-
19,571
18,398
451
486
KEPCO
2,453
1,956
AA-
A+
57,507
30,471
452
398
CHS
2,452
2,380
AA-
A+
11,827
11,743
453
492
TELUS
2,451
1,930
AA
A+
20,136
14,973
454
399
Winston
2,446
2,378
A
A
7,012
5,887
455
-
PICC
2,441
1,315
A
A
15,649
9,301
456
483
DnB NOR
2,433
1,964
AA
A+
21,924
16,537
457
-
Dia
2,421
1,139
A
A+
5,380
-
458
-
MURPHY
2,416
-
AA-
-
12,283
-
459
-
KT
2,407
1,837
AA
AA
16,417
14,844
460
-
Banamex
2,406
1,356
A+
A+
18,692
13,759
461
358
Agip
2,405
2,591
AA-
A+
24,715
27,499
462
152
AIG
2,390
5,536
A
A+
13,177
14,856
463
-
CATHAY PACIFIC
2,383
-
AA+
-
11,518
-
464
311
Air France
2,382
2,909
AA+
A+
8,926
6,300
465
338
Thales
2,377
2,713
AA-
AA-
8,277
10,640
466
462
BYD
2,374
2,065
A+
AA
17,454
22,785
467
-
Danaher
2,371
-
AA
-
28,447
-
468
433
JR West
2,367
2,210
AA-
AA-
19,081
18,503
469
-
-
Astra International
2,360
-
A
-
28,463
-
470
-
-
HBO
2,357
-
AA-
-
10,019
-
-
-
-
-
-
-
-
http://brandirectory.com/global_500_2011.html
25/03/2011
Brandirectory - The Global Banking 500 League Table
Rank Logo File
2011 2010
Name
Country
Page 16 of 17
Brand Value (USD $ Millions)
Brand Rating
2011
2010
2011
Market Cap (USD $ Millions)
2010
2011
2010
471
395
Ferrovial
2,355
2,393
AA
AA-
40,630
42,018
472
456
EIFFAGE
2,354
2,086
A+
AA-
21,882
23,554
473
479
UNITED
2,352
1,972
AA-
A
-
4,996
474
-
WIPRO
2,352
2,492
A+
AA
24,737
19,993
475
-
Telia
2,351
2,180
AAA- AA
15,312
41,167
476
-
-
Turner
2,349
-
AA-
-
10,019
-
477
-
-
Luxottica
2,347
-
AA
-
16,084
-
478
-
China CITIC Bank
2,342
1,866
A+
A+
29,348
33,903
479
419
Kuehne + Nagel
2,330
2,262
AA
AA+
13,908
11,179
480
-
-
PROGRESSIVE
2,329
1,872
AA-
AA-
14,086
11,306
481
-
-
Legrand
2,325
-
AA-
-
11,013
-
482
-
Aveeno
2,319
-
AA
-
10,458
-
483
-
Denso
2,310
-
A+
-
22,709
-
484
482
ADP
2,308
1,967
AA
AA
19,136
20,351
485
413
Colruyt
2,300
2,286
A+
AA
8,683
8,113
486
-
-
Dairy Farm-900
2,299
-
AA-
-
10,604
-
487
-
-
BD
2,295
-
AA
-
17,591
-
488
313
zain
2,293
2,889
AA-
AA-
20,193
24,170
489
-
Shoppers Drug Mart
2,291
-
A-
-
-
-
490
475
PUMA
2,291
1,990
AA+
AA
4,838
4,544
491
261
Universal Music Group
2,286
3,368
AA-
AA-
8,700
15,775
492
-
Ameriprise Financial
2,283
1,498
AA
A
12,552
9,207
493
-
Isbank
2,280
1,662
AA
AA-
19,221
12,703
494
-
KLine
2,279
-
AA-
-
7,845
-
495
-
Natura
2,274
-
AA-
-
12,721
-
496
-
GUCCI
2,272
-
AA
-
3,783
-
497
500
KOMATSU
2,270
1,898
AA+
AA
28,480
25,475
498
-
-
Vestas
2,267
-
A+
-
8,781
-
499
149
-
Marlboro
2,266
5,586
AA
AA+
53,315
15,692
500
-
-
Cognizant Tech
2,262
-
AA-
-
17,605
-
-
-
-
-
http://brandirectory.com/global_500_2011.html
25/03/2011
Brandirectory - The Global Banking 500 League Table
Page 17 of 17
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http://brandirectory.com/global_500_2011.html
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