an alchemical portfolio of rinaldo hartanto
just who is rinaldo? A BRIEF SUMMARY - PER SONAL S TATEMENT
Grew up in a Chinese Indonesian
with both digital and traditional
family in Muntilan, Central Java
mediums. My love for comics and
(and later in Yogyakarta, Bandung,
graphic novels has been influencing
and finally Jakarta), my life has
my artwork style.
been being a melting pot of my favorite things since childhood:
My body of work is an ever-
fantasy stories, video games, comic
growing constellation of connected
books, toys, movies, books, history,
dots mirroring my inspirations,
mythology and culture. Those
covering mythology, culture and
eclectic interests are the seed
concept from different eras. It is
and drive for me in creating visual
an anachronistic and alchemical
works and working in creative field.
process to mix the inspirations and sources from different eras and
As a full-time graphic designer
cultures into my own creation.
and freelance illustrator, I work
I am also heavily influenced
Tolkien, Neil Gaiman, J. K.
Kenya Hara) and illustrators
and inspired by fantasy
Rowling), graphic designers
(Yoshitaka Amano, Dave
writers (such as J. R. R.
(Reza Abedini, Milton Glaser,
McKean, Moebius).
curriculum vitae B A SIC A L LY, E V ERY T H ING S O FA R
profile email azuric_revolution@yahoo.com valgranaire@gmail.com
full name Rinaldo Hartanto place & date of birth Magelang, 14 th of April 1988 phone +61 449 920 162 +62 812 155 02 95
personal websites reidge.deviantart.com facebook.com/valgranaire twitter.com/muntilander
proficiencies skills • drawing • illustration • typography • graphic design • research • concept development • creative writing • corny jokes
softwares • adobe photoshop • adobe illustrator • adobe indesign • microsoft word operating system • macintosh • windows
While I am trained formally
points are illustration and
Adobe Photoshop and Adobe
as a graphic designer, I
concept development.
Indesign. I am also a self-
believe that my strongest
I also prefer working with
trained copywriter.
education
work experience
2006-2007 Faculty of Art and Design, Bandung Institute of Technology, Bandung
2010 Graphic Designer Internship at DesignEko, Bali
2007-2011 Bachelor of Art in Visual Communication Design, University of Pelita Harapan, Lippo Karawaci
February 2012 – January 2014 Graphic Designer at Rubicube Creative, Jakarta
2014-current Master of Design, University of New South Wales, Sydney
exhibition 2007 ‘Akar’ Academic Exhibition, Gedung Serba Guna, Bandung Institute of Technology 2008 UPH Festival XIV Academic Exhibition, Room B242, University of Pelita Harapan
2010 ‘Daydream’ Illustration Exhibition, Bulding B Gallery, University of Pelita Harapan ‘Bark #2,’ Project Bark Online Exhibition ‘Eskapis’ Painting Exhibition, Painting Studio, University of Pelita Harapan 2011 ‘Bark #9 - 1st Anniversary,’ Project Bark Online Exhibition
how the alchemy works THE CRE ATIVE PROCE SS
I believe both art and design are
untrained eyes, the whole thing
similar to alchemy: it is about how
would appear just like magic. I also
turning mere pebbles into precious
believe that the chemistry also
gold (which is not just visually
extends to relationship between
pleasing but also functional). The
the artist/designer and the client
process itself needs chemistry and
and public. That said, depicted
synthesization of raw materials.
beside is my own alchemical
Even though it is a systematical
creative process.
and scientific process, for
While the depicted process
process covers most of them.
the next project I take. In the
is not identical or applicable
Also, evaluation works as
end, this process become a
for every projects, this
the data or study case for
sort of cycle.
inspiration
benchmar k ing
problem
research
brief
EXECUTION
DATA & S O U R C E S
DRAFT
POLISHING
PREELIMINARIES
PRESENTATION
revision
feedbac k
moc k up
Evaluation POLISHING
BRAINSTORM MINDMAPPING
PRODUCTION
D I G I TA L O R P R I N T
chimaera PORTFOLIO ILLUS TR ATION
These are portfolio pieces for
a sea dragon (a metaphor of my
my portfolio back then in 2011-
academic projects) and a warhound
2012, ‘Chimaera.’ My concept
(a metaphor of my professional
was a portfolio which reflect and
projects). These pieces are the
discuss my work as a Chimera itself:
allegory of my effort to be a great
a mythological creature which
illustrator/graphic designer by
composed of several creatures.
combining the best of my assets
The story was about the creature
and potentials. The chimaera is
born from the essences of a garuda
the metaphor for my idealism.
(a metaphor of my personal ideas),
type
tools/media
dimension
year
personal work:
adobe photoshop
variable
2011
portfolio illustration
digital drawing
the vida SIGN SYSTEM DESIGN
The Vida is an office building
of the building, we explored
located in Kebon Jeruk, West
two different kinds of material:
Jakarta. The eclectic design
wood (represents ecological
of the building represents an
notions) and metal (represents
embodiment of diverse ideas such
professionalism and technology).
as modernism, professionalism
Blue was chosen as it represents
and ecological friendliness. The
the visual identity of The Vida.
brief of this project was to create a sign system that befits The
This project was done under
Vida’s vision and design.
Rubicube Creative with Mario Utama as Creative Director and
Inspired by the combination of
Indra Sutanto as Art Director.
geometric and organic element
type
tools/media
dimension
year
professional work:
adobe indesign
variable
2013
sign system design
adobe illustrator. wood and metal
gadung TYPEFACE DESIGN
The objective of this typography
The unique element of this typeface
project was to design an
is the cloud-like part at terminal
original new typeface. I chose
of each character with some
Megamendung batik ornament as
exceptions. The final result of the
basic concept for my typeface. The
design is a display type with cultural
name Gadung was originated from
yet modern look and feel. This
Megamendung. ‘Gadungan’ also
typeface is suitable for logotype
suggests experimental nature of
and nameplate of products with
the typeface.
Indonesian flavor.
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklm nopqrstuvwxyz12345678 90.,!?&‘’“”()-_
type
tools/media
dimension
year
academic work:
fontographer
50cm x 70cm
2008
typeface design
adobe illustrator, digital print
maxone hotels WEBSITE DESIGN
Maxone Hotels is a hotel franchise
Max is depicted with different
based in Jakarta and owned by
properties and costumes. The aim
MPHG Group. The brief was to give
of these criterias was to capture
facelift of old Maxone Website with
different ambience of Maxone
exploring Max as the hotel’s mascot
Hotels that is unique to each city.
and the elements of travelling. The scope of work was covering
This project was done under
3 cities where Maxone Hotels are
Rubicube Creative with Mario
located (Jakarta, Bali, Palembang).
Utama as Creative Director, Indra
Each cities is depicted with its own
Sutanto as Art Director and Erasys
landmark and atmosphere while
Consulting as Programming team.
type
tools/media
dimension
year
professional work:
adobe indesign
variable
2012
website design
digital
illustration
museum wayang VISUAL IDENTITY
This project objective was to
the museum). The Eye logogram
redesign the visual identity
suggests the museum’s nature as
of Museum Wayang which is
a place for sightseeing, as well
located in Jakarta, Indonesia.
as place to give the insights of
The keywords for this project are
wayang. The brown color suggests
ethnic (for the cultural content),
natural and ethnic aspects. Brown
friendly (for the atmosphere
represents trees and soil, which
and service) and educative (for
nurture the lives above them.
the contents and activities of
type
tools/media
dimension
year
academic work:
adobe indesign
variable
2009
visual identity
adobe illustrator. digital print
fable ILLUS TR ATION
Fable is one of prominent new
corporate stationeries, marketing
Lounge and Dining in Jakarta,
collaterals and the interior elements
especially in SCBD area. This unique
inside the Fable itself. This series
place was concepted back in 2011 by
of illustrations comprised of
taking inspiration from fairy tales,
various characters and objects from
sometimes the dark and mysterious
medieval and fairy tales.
ones, emulating the ambience of a dark forest.
This project was done under Rubicube Creative with Mario
Inspired with old book illustration
Utama as Creative Director and
and engravings, a serial of drawings
Johanes Mario Abhimantra as
were made to be applied to the
Graphic Designer.
Fable’s identity, especially in
type
tools/media
dimension
year
professional work:
traditional drawing
variable
2012
illustration
type conference TYPOGRAPHY POSTER
This Type Conference 2010 was an
For a twist, I used Javanese letters
assignment for Typography II class.
(Hanacaraka) instead of the
The brief was to create a poster
original Kufic script. The phrase
for a fictitious event called ‘Type
of main typographic arrangement
Conference.’ The students are
in center is read as “Rembug
expected to emulate the style of a
Aksara,” Javanese equivalent for
graphic designer or typographer.
Type Conference. Interlaced words
This poster was created by
suggests the meaning of ‘meeting’
emulating Reza Abedini’s style.
or ‘dialogue.’
type
tools/media
dimension
year
academic work:
adobe illustrator,
50cm x 70 cm
2010
typography class
print on art paper
odysseia MENU ILLUS TR ATION
Odysseia is a high-end dining
combine the elements of fictitious
located in Pacific Place. It derived
maps, related food and beverages,
from the word Odyssey, which
also animals. I used an approach
means travel and the Greek epic
of vector collage, drawing and
by Homer. The place itself was
lettering combination to convey the
an eclectic concept of dining
eclectic and festive feel of Odysseia.
with various international dishes and interior style. Odysseia was
This project was done under
concepted under the term “Another
Rubicube Creative with Mario Utama
Journey� with travelling and
as Creative Director and Johanes
adventurous themes.
Mario Abhimantra as Junior Art Director. The overall menu layout
I was assigned to make the
and visual identity was designed by
illustration for menus which
Johanes Mario Abhimantra.
type
tools/media
dimension
year
professional work:
adobe indesign
variable
2013
menu illustration
adobe illustrator digital print on paper
graphic novel ANAK BAJANG MENGGIRING ANGIN
This is my Final Project for
were Epileptic (a graphic novel by
Bachelor degree which is a graphic
David Beauchard) and wayang orang
novel adaptation of Anak Bajang
or theater of Sriwedari. Stylized
Menggiring Angin, a novel written
Solonese style shadow puppet
by Sindhunata. The objective was
was chosen as visual model for its
to create an accurate, intriguing
slimmer and elegant anatomy. The
and persuasive visualization of the
book was printed in black and white
novel. Numerous visual and literary
on Japanese Book Paper 160gsm
research was committed. The
and comprised of 64 pages.
example of visual references used
type
tools/media
dimension
year
academic work:
adobe photoshop,
variable
2011
graphic novel
adobe indesign digital drawing
multi-donor fund BOOK DESIGN
Following tsunami in Aceh in 2004
design for the cover and sleeve.
and Nias in 2005, World Bank in
The cover symbolizes the new tree
collaboration with Indonesian
or hope that has been planted by
government formed the Multi-
MDF. The sleeve depicts Acehnese
Donor Fund to manage the funding
handwoven pattern, symbolizes the
for disaster relief and restoration
strong partnership between World
projects. This committee worked
Bank and Indonesian government.
for 7 years on various communitybased programs. This book is a
This project was done under
commemoration that documented
Rubicube Creative/R&W Publishing
those programs over the course
with Mario Utama as Creative
of years. In this project, I was
Director and Indra Sutanto as Art
responsible in assisting design for
Director. Book photography by
the book content and developing
Mario Utama.
type
tools/media
dimension
year
professional work:
adobe indesign
variable
2012
book design
adobe photoshop offset print
pertamina aviation C ALENDAR ILLUS TR ATION
A 6-set illustration for Pertamina
and Batik Kompeni (Cirebonese
Aviation 2013 Calendar Pitching
Batik that depicts daily activities).
Project by Studio Grafis. The brief
The sequences in each illustration
was to create a series of illustration
depicts how the principles
that visualizes the core principals
would be applied in company’s
of Pertamina Aviation (a renowned
activities, e.g. precise timing in
aviation fuel company in Indonesia)
fuel replenishment, quality control
The style was inspired by Klungkung
in terms of fuel’s purity, precise
Painting (royal Balinese style)
calculations and statistic, etc.
type
tools/media
dimension
year
professional work:
adobe photoshop,
16cm x 31cm
2012
calendar illustrations
digital drawing
kaja - kelod A VISUAL RESPONSE
As a response to “Negative Forces,
(head, torso, upper limbs) while
Witchcraft and Idolatry�by Attik,
Kelod refers to a less sacred
we were assigned to create a
downward direction and lower part
representational visual work. The
of body (sexual organs, excrement
movie itself depicts a multisensory
orifices and lower limbs).
journey documentation of a group of people in New York subway
I perceive the subway world and
during a 24-hour period.
network as the Kelod aspect of NYC, where it becomes a home to
Kaja and Kelod in Balinese means
the homeless, an infested place for
North and South respectively.
vermin to breed and a junkyard.
Balinese people also apply this concept of orientation in three-
This project was done during
dimensional perspective and
my first semester in Design
architectural concept, where Kaja
Communication class as a part
refers to a more sacred upward
of Master of Design program of
direction and upper part of body
University of New South Wales.
type
tools/media
dimension
year
academic works:
adobe photoshop,
43.5cm x 63cm
2014
design
adobe indesign,
communication
digital print on paper
memento mori PER SONAL VISUAL NARR ATIVE
The project of this brief was to make trajectory should I take if I manage a series of narrative study based on
to lose my vision for good.
a personal experience. I explored my near death and blackout experience This experience has been strongly back in 2008-2009.
reminding me that I am a mere mortal, hence “Memento mori.�
I was riding my motorcycle while suddenly and gradually my vision
This project was done during
faded out. At some point, all I can
my first semester in Design
see is black. I realized that was a
Communication class as a part
near death experience. In that short
of Master of Design program of
time I was thinking what sort of
University of New South Wales.
type
tools/media
dimension
year
academic work:
adobe photoshop,
15cm x 15cm x 9
2014
design
adobe indesign,
pieces
communication
digital drawing & collage, print on paper
compiled works DR AWINGS AND ILLUS TR ATIONS
These are my personal illustration
Tove Jansson, Jean Giraud/Moebius,
excercises over the years. Most
Teguh Santosa and many others.
of them are my own musing
Some themes in those pieces
about culture, human psychology,
are angelic characters, heroism,
symbolism and esoterica. Many
Javanese-Balinese mythology,
of them also my own study and
megalomania, strangeness and even
emulation of the artists and
mundane daily musings.
illustrators I looked up to, such as
type
tools/media
dimension
year
personal work:
adobe photoshop,
variable
2010-2013
illustrations
watercolor, pen on paper
I don’t believe in perfection, but I do believe in improvement. I don’t rely on talent but I do solemnly trust process and persistence. I believe good works are born from good intention, passion and perseverance. Nevertheless, it is really all about alchemy and chemistry.
This Portfolio is Authorized by Rinaldo Hartanto
All Artworks Belongs to Rinaldo Hartanto
No part of this publication may be reproduced, stored in any retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or other wise, without prior permission in writing from the author. For non-commercial use only.
Rinaldo Hartanto Š 2014
Rinaldo Hartanto Š 2014