SOME MANUFACTURERS TRUST GUIDELINES, MARKETING ANALYSTS AND TREND EXPERTS WHEN CHOOSING DESIGNS TO PRODUCE
WE TRUST OUR GUTS Salone Internazionale del Mobile 2012
SCANDINAVIAN DESIGN USUALLY EQUALS LIGHT, MODEST FURNITURE WITH SUBTLE ORNAMENTATION
In recent years, a dazzling chain of Copenhagen restaurants has put Nordic cuisine on the gastronomic world map. Yet our gratitude to these metropolitan restaurants has nothing to do with the food. In connection with a number of interior design assignments for Michelin restaurants in Copenhagen, Space developed what eventually became the Spine series. Their first creation was a lounge chair, soon followed by a dining chair and a bar stool. In line with several of these successful restaurants, Spine is anchored in Nordic tradition, but with an innovative, personal twist. The simple lines are classically Scandinavian, while the unorthodox details give the furniture a striking new expression. Despite the contrasting elements, the top and bottom still merge into an entity that is quite unique. Space has indulged in quality materials that are handcrafted and give the series an authority that is striking and tangible. Available in black or natural oak and ash, with leather upholstery. I de seneste år har en perlerække af københavnske restauranter sat det nordiske køkken på det kulinariske verdenskort. Vores taknemmelighed over for hovedstadens restaurationer har dog intet med maden at gøre. Det var nemlig i forbindelse med en række indretningsopgaver for Michelin-restauranter i København, at designparret Space udviklede det, der senere blev til Spine-serien. I første omgang skabte de en loungestol, men den fik snart selskab af både spisebordsstol og barstol. Helt i tråd med flere af de succesfulde spisesteder har Spine benene plantet i den nordiske tradition, men er tilsat et opfindsomt, personligt præg. De simple former er klassisk skandinavisk, mens de uortodokse detaljer giver møblerne et markant anderledes udtryk. De kontrastfulde elementer til trods smelter bund og top sammen til et lille væsen, der er helt sit eget. Space har mæsket sig i kvalitetsmaterialer, der forarbejdes i hånden og giver serien en tyngde, som er til at tage og føle på. Møblerne er udført i ege- og asketræ i en sort og en naturfarvet version. Stolene leveres polstret med læder.
LUCKILY, DESIGN DUO SPACE DIDN’T GET THAT MEMO Spine Collection by Space
It is believed that it was a surplus of wooden pins and dowels in the factory stores that led Børge Mogensen to design the J39 in 1947. Perhaps that was a fortunate coincidence, as today it is one of Denmark’s most sold wooden chairs, and has been in uninterrupted production ever since it was launched. J39 is the obvious choice for everything from canteens to conference halls, churches to private homes, and is popularly known as the People’s Chair. This simple, yet unique chair was inspired by Mogensen’s mentor, Kaare Klint, as well as American Shaker furniture. The curved backrest and hand-woven seat make the J39 a comfortable dining chair in an aesthetically pleasing quality. The subtle design language means that it can be added to an existing interior, or serve as a room’s visual hub. J39 has a solid beech or oak frame; in untreated, soaped, lacquered, or black or white painted finishes, and seat corded with black or natural paper yarn.
THE PEOPLE’S CHAIR J39 by Børge Mogensen
Efter sigende var det et overskud af rundstokke på fabrikkens lager, der gjorde, at Børge Mogensen i 1947 tegnede J39. Det må i så fald siges at være en lykkelig tilfældighed, for i dag er den Danmarks mest solgte træstol og har været i produktion lige siden lanceringen – uden en eneste afbrydelse. J39 er blevet klassisk inventar i alt fra kantiner og konferencesale til kirker og private hjem og er slet og ret kendt som Folkestolen. Den simple, men robuste stol er inspireret af læremesteren Kaare Klint og de amerikanske shakermøbler. Med det brede rygbræt og håndflettede sæde er J39 en komfortabel spisebordsstol, der ikke går på kompromis med æstetikken. Det beherskede formsprog gør, at den både kan indordnes en eksisterende indretning eller fungere som det visuelle midtpunkt i rummet. J39 fås med naturfarvet eller sort sæde i papirgarn. Stellet er udført i massiv bøg eller eg og fås ubehandlet, sæbe-behandlet eller lakeret samt i sort og hvid.
Having won the hearts of the people, Mogensen found new fans in the sixties
THE SECRETARIES OF STATE 2204 and 2202 by Børge Mogensen
Børge Mogensen graduated from the School of Architecture with a clear mission. He wanted to create quality furniture that everyone could afford. Yet 20 years later, he designed the sofas and chairs that now furnish cabinet ministers offices and Danish embassies around the world.
Børge Mogensen kom ud af Arkitektskolen med en klar mission. Han ville skabe kvalitetsmøbler, der var til at betale for den jævne mand. Ikke desto mindre tegner han tyve år senere de sofasæt, som i dag anvendes til indretning af danske ministerkontorer og ambassader kloden rundt.
The first of the iconic sofas were released in 1962, followed by many different variations, evolving them into Danish institutions. 2204 is a high-backed wing chair with the 2202 as matching footstool. The set was designed in 1963 and is regarded to be among the most comfortable furniture that Mogensen created.
Den første af de ikoniske sofaer blev lanceret i 1962. Siden kom de i en lang række af variationer og blev efterhånden en institution i den danske bevidsthed. Model 2204 er en øreklapstol med den tilhørende skammel 2202. Sættet, der er tegnet i 1963, er noget af det mest komfortable fra Mogensens hånd.
The chair envelops the body, the wings shut out the world, giving one the peace to read or relax. The chair and footstool are part of the 2200 series that also includes an easy chair and two and three-seat sofas.
Beklædningen smyger sig blødt om kroppen, og øreklapperne lukker verden ude, så man har ro til at læse eller blunde. Stolen og skamlen er en del af 2200-serien, der også består af en lænestol samt en to- og tre-personerssofa.
It was love at first sight. At the Milan furniture fair in 2011, we caught sight of a sofa that stood out with simple elegance among the many prototypes. Haiku had an exquisite quality about it, with echoes of the Finn Juhl classic, the Poet. We immediately knew that we had to produce it.
Det var kærlighed ved første blik. Under møbelmessen i Milano 2011 stod vi pludselig over for en sofa, der hvilede ubesværet elegant i mængden af prototyper. Haiku havde en tidløs blærethed over sig, der gav mindelser om Finn Juhl-klassikeren Poeten. Den ville vi producere.
The design duo behind it, GamFratesi, are from Italy and Denmark; an unexpected, but surprisingly harmonious, pairing. This is reflected in how Haiku effortlessly combines the simple with the expressive. The contrast repeats in the meeting between the rigid, enclosing shape of the exterior and the softer, more intimate interior.
Designduoen bag hedder GamFratesi og har dansk/italiensk afsæt. Det ses i Haiku, der gnidningsløst kombinerer det enkle med det ekspressive. Kontrasten går igen i mødet mellem det stramme, omsluttende ydre og det blødere, intime indre. En modsætning, der understreges med kontrasterende stoffer.
The name Haiku is borrowed from the traditional Japanese poetry tradition of describing a mood in a few words. In the same way, GamFratesi has used simple means to create a sofa that both suggests a protective function and encourages a sense of expression. The sofa is based on a moulded foam shell, with legs of black lacquered steel, and is available in two and three-seat versions. Both the interior and exterior can be upholstered in a variety of textiles.
Navnet Haiku er hentet fra den traditionelle japanske digtform, der med få ord beskriver en stemning. På samme måde har GamFratesi med enkle midler skabt en sofa, der vækker en følelse af beskyttelse og nysgerrighed. Sofaen er bygget op omkring en støbt skumskal, med ben i sortlakeret stål og fås i en to- og trepersoners udgave. Den leveres med stof indvendig og udvendig eller med stof indvendig og læder udvendig.
IF THE ITALIAN AND DANISH DESIGN TRADITIONS ARE WORLDS APART
EXPLAIN THIS Haiku by GamFratesi
DESIGNERS
The projects they have embraced range from interior design to furniture and applied art, as well as installations and art direction. Their starting point often lies in seeking to combine elements that would not obviously match each other. Space has undertaken interior design for some of the most prestigious restaurants in the world, as well as for Georg Jensen, Sony and Lagkagehuset, among others. The Spine collection is Space’s first collaboration with Fredericia.
igennem samarbejde og udveksling. Til fælles har de ønsket om at udvikle nyttige og relevante designs, som vækker opmærksomhed og gør en forskel, samt et klart mål om at lave venligtsindede produkter. FurnID betragter nemlig imødekommenhed som sit varemærke. Sara Vinther Martinsen var indtil 2010 en del af FurnID. FurnID-design på Salone Internazionale del Mobile: Hook Me Up stumtjener.
Space Copenhagen design featured at Salone Internazionale del Mobile: Spine collection.
BØRGE MOGENSEN, 1914-1972 Børge Mogensen was known as the furniture designer who created high-quality furniture at affordable prices for Danish homes. He went on to design some of the most renowned furniture designs of the 1950s and 1960s. An exceptionally productive man, Mogensen’s collection of designs numbers into the thousands. New ideas came to him at any time of the day or night, and were scribbled down on matchboxes, table napkins, creased envelopes, or whatever was at hand. His lifelong mission was to create simple and practical furniture for everyone. Appearance was important, but never at the expense of functionality. He disapproved of colleagues who succumbed to the whims of fashion, ignored functionality or used excessively expensive materials. In the same breath, he defiantly brushed off any criticism for only using wood, his preferred material in all its different embodiments.
Space Copenhagen er grundlagt i 2005 af Signe Bindslev Henriksen og Peter Bundgaard Rützou, begge uddannet fra Kunstakademiets Arkitektskole. Fra starten har de været kendt for at gå mod strømmen og præsentere designs med meget personlige udtryk. Projekterne, de har kastet sig over, indbefatter alt fra indretningsdesign til møbler og brugskunst, såvel som kunstinstallationer og art direction. De tager ofte udgangspunkt i forsøg på at kombinere elementer, der ikke umiddelbart matcher hinanden. Space har udført indretningsopgaver for nogle af de mest indflydelsesrige restauranter i verden samt for bl.a. Georg Jensen, Sony og Lagkagehuset. Spine-kollektionen er Space’ første samarbejde med Fredericia Furniture. Space Copenhagen-møbler på Salone Internazionale del Mobile: Spine collection.
Børge Mogensen designs featured at Salone Internazionale del Mobile: 2204 chair, 2202 footstool, 2208 sofa, J39 chair, C18 table and J49 chair. Børge Mogensen var møbeldesigneren, der satte kvalitetsmøbler til fornuftige priser ind i de danske hjem og siden fortsatte med at skabe nogle af 1950erne og 1960ernes mest anerkendte klassikere. Og der er nok at vælge imellem, for han var produktiv som få. Idéerne kom til ham på alle tider af døgnet og blev nedfældet på tændstikæsker, servietter, halvkrøllede kuverter, eller hvad der nu var ved hånden. Hans livslange mission var at skabe enkle, praktiske møbler til folket. Udseendet var vigtigt, men det måtte aldrig gå ud over funktionaliteten. Han kritiserede de af hans kolleger, der jagtede modeluner, ignorerede brugsværdien eller brugte unødigt dyre materialer. I samme åndedrag affejede han trodsigt enhver, der kritiserede ham for kun at anvende træ – det materiale, han elskede i alle afskygninger. Når man siger Børge Mogensen, er man nødt til også at sige Andreas Graversen. Designer og producent er altid afhængige af hinanden, men i de tos tilfælde var Graversens overtagelse af det daværende Fredericia Stolefabrik i 1955 startskuddet til et mere end fagligt samarbejde. De udviklede et stærkt venskab baseret på deres fælles ønske om at skabe enkle kvalitetsmøbler med en tidløs æstetik. De to var lige arbejdsomme og passionerede, så det gik sjældent stille af sig. Lige så disciplineret og målrettet Børge Mogensen var med sit arbejde, lige så stort et levemenneske var han. Børge elskede at sidde oppe hele natten med gode venner, cigarer og vin, og han kunne blæse enhver bagover med sit ræsende nærvær. Men uanset hvor sent det blev, var han tilbage på tegnestuen dagen efter.
For Pedersen, much of the fascination of furniture design lies in how 1:1 models can be constructed. This means that you can try out the furniture for yourself and see whether the structure is sound, and if the item is fit for the intended purpose. Among his role models are Charles and Ray Eames for their work in creating designs that match the human body.
GAMFRATESI GamFratesi is Danish architect Stine Gam and Italian designer/architect Enrico Fratesi, who have been designing together since 2006. Their designs are created in the cross stream between the cool Nordic heritage and the more conceptual Italian approach. Their starting point is the Scandinavian tradition, with emphasis on stringent functionality, but they always add an emotional edge. Each piece tells a story, often with a touch of humour. The design process begins in the workshop, where they explore the potential of breaking borders between harmony and chaos in materials, techniques and proportions. GamFratesi design featured at Salone Internazionale del Mobile: Haiku sofa. GamFratesi består af den danske arkitekt Stine Gam og den italienske designer og arkitekt Enrico Fratesi, der har arbejdet sammen siden 2006. Deres designs skabes i mødet mellem den kølige nordiske tradition og den mere konceptuelle italienske. Parret tager udgangspunkt i den skandinaviske tilgang, hvor funktionalitet og stringens er i højsædet, men tilfører altid en emotionel kant. Med hvert møbel forsøger de at fortælle en historie, ofte med et strejf af humor. Designprocessen starter i værkstedet, hvor de eksperimenterer sig frem for at afsøge mulighederne i grænsefladerne mellem harmoni og disharmoni i både materialer, teknik og proportioner. GamFratesi-møbel på Salone Internazionale del Mobile: Haiku sofa.
Børge Mogensen-møbler på Salone Internazionale del Mobile: 2204 stol, 2202 fodskammel, 2208 sofa, J39 stol, C18 bord og J49 stol.
FURNID
SPACE Space Copenhagen was established in 2005 by Signe Bindslev Henriksen and Peter Bundgaard Rützou, both graduates of the Royal Danish Academy of Fine Arts School of Architecture. From the outset, they have been known for going against the flow and presenting designs with a very personal expression.
Our cooperation with Thomas Pedersen began at the Copenhagen Furniture Fair in 2002. He presented Stingray, and we were very enthusiastic about it from the start. We were not the only ones either, as the prototype was displayed in our showroom after the fair, and customers were already interested in buying the chair. Pedersen’s style is rather atypical of the Danish tradition, yet what they do have in common is simplicity. In his designs, he combines organic lines with innovative ideas and fluid details.
We cannot say the name Børge Mogensen without also mentioning Andreas Graversen. Designers and manufacturers are always dependent on each other, but in this particular case, Andreas Graversen’s acquisition of what was then Fredericia Stolefabrik in 1955 marked the start of more than just a purely professional partnership. Over the years, the two men developed a strong friendship, fuelled by a common desire to create simple, high-quality furniture with timeless aesthetic appeal. The two men were equally dedicated and passionate, and their partnership was often temperamental, just as any close relationship is. Børge Mogensen was disciplined and dedicated about his work, yet also the life and soul of any party. Børge loved to sit up all night, enjoying the company of good friends, cigars and wine, and his exuberant presence could be overwhelming. Yet no matter how late he stayed up, he was always back in the studio the next day.
THOMAS PEDERSEN
FurnID is an ambitious design studio consisting of Morten Kjær Stovegaard and Bo Strange. The two industrial designers joined forces in the belief that the creative process is best stimulated through cooperation and the exchange of ideas. They share the wish to develop useful and relevant designs that attract attention and make a difference, as well as the clear aim of creating friendly products. Until 2010, Sara Vinther Martinsen was also a member of FurnID. FurnID design featured at Salone Internazionale del Mobile: Hook Me Up clothes hanger system. FurnID er en ambitiøs tegnestue bestående af Morten Kjær Stovegaard og Bo Strange. De to industrielle designere har valgt at gå sammen, fordi de mener, at den kreative proces trives bedst
Thomas Pedersen design featured at Salone Internazionale del Mobile: Icicle coffee tables Vores samarbejde med Thomas Pedersen startede med Københavns møbelmesse 2002. Her udstillede han Stingray, som vi med det samme var meget begejstrede for. Vi var ikke de eneste, for da han efter messen havde prototypen med i vores showroom, var der kunder i butikken, som var interesserede i at købe et eksemplar. Pedersens formsprog er lidt atypisk for den danske tradition, men besidder dog tydelige fællestræk i kraft af enkelheden. I sine designs forener han organiske linjer med nyskabende idéer og detaljer. For Pedersen består en stor del af fascinationen ved at designe møbler i det faktum, at man kan bygge modeller 1:1. Det gør, at man kan teste dem på egen krop og med det samme se, om konstruktionen holder, og om de opfylder det tiltænkte formål. Blandt sine forbilleder nævner Pedersen Charles og Ray Eames, som han netop fremhæver for deres arbejde med formgivning i forhold til kroppen. Thomas Pedersen-møbler på Salone Internazionale del Mobile: Icicle sofaborde.
MORE DESIGNS
Det klassiske shakerbord tegnede Børge Mogensen, da han i 1940erne var chef for udviklingsafdelingen i FDB Møbler, hvor ambitionen var at gøre smukke kvalitetsmøbler tilgængelige for alle mennesker. Det lykkedes i høj grad med shakerbordet, som sammen med den meget populære fletstol J39 vandt stor udbredelse – og stadig er et af de mest efterspurgte Børge Mogensenmøbler. C18 produceres i massiv bøg og massiv eg, sæbebehandlet eller lakeret.
J49 In his time at FDB, Børge Mogensen designed an extensive range of wooden chairs. The aim was “to create good, highquality functional furniture that was modest in appearance”. One of them was the J49, which is now proudly being reintroduced … with a twist. Now, as then, the chair is made of Mogensen’s favourite wood, beech. The basic model is exactly as it was sold in the 1940s, with clear lacquer. The modern version is also available in painted black and white. The real novelty, however, is an untreated version, which gives the owner the freedom to paint the chair in any colour or pattern preferred, limited only by one’s imagination. Back in 1944, Børge Mogensen probably did not see this coming, but we think he would wholeheartedly agree with a concept that is in keeping with the spirit of everything he did. Mogensen wanted to create design that did not dictate a particular style, but rather supports the owner’s individuality. We believe that he would have been proud of the new J49. Pictured above: J49 hand-painted by London-based Japanese designer Shin Azumi, for the Japan Red Cross’ 11th March Relief Efforts. I sin tid hos FDB Møbler tegnede Børge Mogensen en næsten endeløs række af elegante pindestole. En af dem er J49, som vi nu reintroducerer – med et tvist. Stolen er ligesom dengang fremstillet i bøg og fås præcis, som den blev solgt i 40’erne, nemlig med klar lak. Desuden lancerer vi den malet i henholdsvis hvid og sort. Den egentlige nyhed består dog i en ubehandlet version, der giver ejeren mulighed for selv at male stolen. Den havde Mogensen efter al sandsynlighed ikke set komme i 1944. Når vi tillader os at pille ved arvesølvet, er det, fordi konceptet lægger sig fint i tråd med hans virke. Mogensen ville skabe design, der ikke dikterer en stil, men understøtter ejerens individualitet og frie livsudfoldelse. Vi bilder os ind, at han ville have været stolt af den opdaterede version.
SPINE SOFA AND TABLES The Spine collection consists of dining and lounge chairs, a bar stool, a sofa, dining and coffee tables. It is available in black or natural. See more on pages 1-2. Spine-kollektionen består af en spisebords-, bar- og loungestol, en sofa samt et spise- og sofabord. Den fås i sort eller naturfarvet. Se mere på side 1-2.
På billedet herover: J49 håndmalet af den London-baserede japanske designer Shin Azumi i forbindelse med japansk Røde Kors’ velgørenhedsprojekt 11. marts.
ICICLE
2208 SOFA The two-seat sofa is part of a fully upholstered furniture series that also includes a three-seat sofa, an easy chair and a wing chair with footstool. See more on pages 5-6. To-personerssofaen er en del af en fuldpolstret møbelgruppe, der også indeholder en tre-personers sofa, en lænestol og en øreklapstol med skammel. Se mere på side 5-6.
Icicle is a stylish coffee table series designed by Thomas Pedersen, who also designed the now iconic Stingray rocking chair. Icicle is distinguished by its organic design and dynamic look, making it the perfect match for not only the Stingray chair, but also furniture of any genre. Icicle is available in black or white veneer with legs in walnut, oak or black-lacquered oak. Icicle er en stilfuld sofabordsserie designet af Thomas Pedersen, som blandt andet også står bag gyngestolen Stingray. Karakteristisk for Icicle er det organiske formsprog og det dynamiske udtryk, der ikke alene passer perfekt sammen med Stingray-stolen, men også med andre klassiske og moderne møbler. Icicle fås i sort og hvid laminat med ben i valnød, eg og sortlakeret eg.
SHAKER TABLE Børge Mogensen designed the Shaker table in the 1940s, as head of the development department at Denmark’s FDB, with the ambition of making beautiful high-quality furniture available to everyone. He fulfilled this ambition with the Shaker table, which, together with the popular J39, soon became a big success. It is still one of the Børge Mogensen tables in highest demand. C18 is available in solid beech or oak, with lacquer or soap treatment.
HOOK ME UP Hook Me Up is a new take on the coat stand and was specially designed for an exhibition at the Denmark Design Museum in Copenhagen. By repetition of a single element, it becomes a chain whereby the distance between floor and ceiling is the only factor limiting the number of elements
linked together. The thought is to keep the floor free while creating a clothes hanger that adults and children alike can use. With its striking graphic outline, Hook Me Up is an outstandingly simple, yet powerful, design concept. Hook Me Up is available in black and white veneer, or oak melamine. Hook Me Up er en nytænkning af stumtjeneren, specielt designet til en udstilling på Kunstindustrimuseet. Ved gentagelse af et enkelt element bliver det til en kæde, hvor afstanden mellem gulv og loft er den eneste begrænsende faktor for antallet af elementer til sammensætning. Designmæssigt har målet været at holde gulvet fri samtidig med at lave et produkt, som kan bruges af alle, høje som lave. Produktet er meget enkelt – og alligevel kraftfuldt på grund af det stærke grafiske udtryk. Hook Me Up fås i sort og hvid laminat eller egemelamin.
1st edition 2012
Our furniture is passed down from one generation to the next. This is naturally due to its enduring quality, but also because the design is eternal in the face of changing tastes and trends. Our new furniture must also stand this test of time. Our fundamental view is that anything is possible in terms of design language, materials and production. No design guides, sales targets or expert panels dictate our choices. Our only requirement is that the design originates from a relevant and functional basic idea. It must also be a delight to the eye – today and forever. We always test new designs by adding the prototypes to rooms already furnished with our classics. Well-designed furniture always fits in. The final decision lies somewhere else though, as a design is only allowed into production if our gut feeling tells us it is right.
Thomas Graversen, CEO
Vores møbler har vist sig at gå i arv fra generation til generation. Selvfølgelig fordi kvaliteten er til det, men også fordi designet har holdt på tværs af tider og modeluner. Sådan skal det blive ved med at være, også for vores nyheder. Vi har den grundlæggende holdning, at alt er muligt med hensyn til formsprog, materialer og produktion. Der er ingen designguides, salgsmål eller ekspertpaneler, der dikterer vores valg. Vores eneste krav er, at designet udspringer af en relevant og funktionel grundidé. Og at det er en nydelse at se på i dag og i morgen. Vi tester altid nye møbler ved at sætte prototyperne i rum med vores klassikere. Kvalitetsmøbler går altid godt sammen. Den endelige beslutning hviler dog et andet sted. Et design bliver kun sluppet ind på fabrikken, hvis vores mavefornemmelse er i orden.