McCain Retail News ad 07
10/1/07
3:25 PM
Page 1
McCain are continuing to lead the frozen potato category with an exciting new range of products to meet consumer needs. The launch of these new products will be supported with heavyweight advertising and promotional activity as part of our 'It's All Good' campaign.
McCain Potato Gourmet An innovative new ovenable range of potato products prepared with real potato, real ingredients and a twist of imagination. With four great tasting recipes it's taking frozen potato to new meal occasions and new consumers. Sophisticated food that's great anytime.
McCain Roast Potatoes basted in Goose Fat Goose fat is your guarantee of roast potato perfection. Its light and buttery texture produces an unparalleled golden crunch that melts to a succulent fluffiness in the centre. This premium roast offers the perfect opportunity to convert homemade roast potato consumers and is guaranteed to drive extra sales in the frozen roast category.
McCain Rustic Roasts Another great roast potato from McCain, using the whole potato and just adding sunflower oil. A natural, tasty and healthy option.
McCain Potato Winners Winter Herb Wedges An exciting new wedge seasoned with rosemary, thyme and parsley to compliment the popular range of McCain Wedges. The potato wedge category growth is driven by variety and versatility of use e.g. meal accompaniment, snacking and parties.
McCain Beer Battered Chips Ridge cut chips cooked in a delicious crunchy beer batter. Inspired by restaurant food, and driving incremental growth in the chip category.