QUARTER 1
DRIVING APPRAISALS 2018
Connecting with
Consumers
Social & Digital strategies to get
you noticed
Set & Forget
just so
easy…
Active Be
in
Your
Local
Market
Introduction Real Estate Results Network is all about being the best in your market, standing out in your community and above all being relevant to your clients. As a partner in your business, our role is more than just education and support. We are dedicated to discovering and providing the best tools and services on the planet as well as negotiating the best deals for you with industry leading suppliers. Something we heard loud and clear from you last year was that you needed more support in effectively connecting you with your market and community. Well...we’ve done the hard work and come up with a range of marketing resources that will certainly help you achieve this. Over the next few pages you will see the ads, campaigns and accompanying marketing calendars. So have a look around feel free to ask any questions Just to let you know - RERN does not get any kickback on any sale or transaction you make with our suppliers. We simply want you to have the best advantage in the marketplace and work with some of the leading suppliers. And YES as always, we have negotiated the best possible rate exclusively for RERN Members. So here’s to growing your business and cultivating exceptional relationships in your community.
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FREE
WEBSITE AUDIT Normally priced at $75O details page 6
Contents Checklist to success.....................................4 Setting out to Achieve..................................5 GDR Group + FREE Offer.............................6 BONUS Content..............................................8 Campaign Calendars................................. 10 Create Campaigns...................................... 12
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Checklist to Success Read through the RERN Connect Driving Listing Appraisals magazine Choose the marketing plan and budget you would like to put in place Ensure you have a goal of how many appraisals you would like to gain out of the campaign Make sure team members are aware of the marketing campaign Have a script and dialogue set and ready to support this campaign Ensure front line team members are aware of what to say and how to capture the correct details, and tag in your database for an action Get on the phone to past and present contacts and offer a market update: • From OFI’s • Past Appraisals • Past Buyers • Past Vendors • Landlords • Email property enquiries As a team, coordinate an “Hour-ofPower” every week – where everyone gets on the phones and prospects
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Setting Out to Achieve We’ve created a scheduled consumer marketing calendar which covers mail, distribution, newsletters, advertising, blogs and social. The idea is to leverage your connection with potential clients and help you stand out in your market. The calendar and campaigns will allow you to ‘set and forget’ this crucial element of your marketing mix, making life for you and your marketing team much easier! Your new consumer campaign will take your business to a whole new level of engagement and differentiation. It means you can be consistent in your messages and connected to your current clients and potential ones: it’s a win/win.
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Marketing Partner We’re really pleased to be partnering with GDR Group to provide you with consumer marketing solutions. They bring exceptional knowledge and creativity to each campaign and really understand local area marketing. GDR believe in the power of storytelling and the difference a great marketing campaign can make to business.
Exclusive Offer for RER Network To support this great new initiative, GDR Group are offering the first 25 network members a FREE* website audit. Offered on a first-in, best-dressed basis, please contact Steve Toun today to secure your audit.
Their team has taken the time to learn about the Network and how dedicated you as a Network agency are to excellence and exceptional customer service. They speak our language and can become a valuable marketing resource for you and your team. gdrgroup.com.au
FREE
WEBSITE AUDIT Normally priced at $75O*
Sarah Bidmead - RER Network sarahb@rernetwork.com.au 0406 111 522
To learn more about the RER Steve Toun – GDR Group Network and GDR Group stevet@gdrgroup.com.au partnership, please contact us: 0423 365 272
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Take a look at what our Marketing Campaigns offer...
TITLE
Basic package includes...
Printed Flyers
Social Posts
Promotional Posters
distributed to your local area
attention grabbing posts
for your office
See page 19 for full details
Standard & Premium packages includes...
Local Press Ad
Digital Flyer
Email Campaigns
You book the space, we’ll design it
target customers direct
to send to your database
See page 19 for full details
Plus more BONUS content... Check out the bonus content over the page >>> 7
BONUS Articles
Our marketing packages also offer plenty of FREE articles for you to blog about, email or run your own ads anywhere you want to. We’re including two free articles a month, check out some of the headlines...
Which rooms sell
a house?
Spring clean – tips and tricks to your home
clean out
How to make the most of your
outdoor living space 8
Renovations on a shoestring - how to impact your home, not your wallet
Steps to selling a house –
the selling process 101 How to get equity out of your property to fund an investment property
pool add value
Does a
Preparing your house to sell the ins and outs of effective
styling
How to make money out of your house without
How to
build your wealth
through property
Is real estate a
worthwhile
having to sell
investment?
How to
The do’s and don’ts of
prepare
renovating
to your home?
your house for inspections
your home
Storage solutions that
To sell or stay? How do you know when it’s
Ask the seller? Top tips from the top
Finding the
Buying property: how to
will change your life and your bottom line
Finding the
perfect home
time to move on?
perfect rental
sellers in your area
give your kids
a helping hand
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Getting the Most Out of Your Campaign
What to Do & When?
Email all of your clients on your database advising what the new initiative is. Work out what digital advertising you should do to complement this campaign through Facebook. With any integrated marketing campaign you need to take advantage of every advertising medium. You need to compliment social, email and print initiatives by advertising the campaign on a local level with traditional follow up.
Here’s a campaign calendar for the next three months. On various dates we have listed some suggested activities. Picking up the phone and talking to your past contacts will bring great results. Offer a new market update: suggest to your client that prices have changed and take the opportunity to find out a little about their current situation. Are they looking at selling at the right price, are they looking for an investment property etc.
Set an office challenge – connect with 10 clients every day!
MA RCH
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
SATURDAY
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SCHEDULE: Your ready-made appraisal & listings marketing campaign
Sydney See you at PowerUp
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SCHEDULE: Your Easter Facebook Campaign
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26 SCHEDULE: Your vendor property marketing packages
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FRIDAY
21 See you at Coach the Coach
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Web Q&A: Got a digital marketing question? Ask our expert Steve Toun
NEED A FILLER AD? Contact us for fast turn-around and a great fixed price
22 See you at Coach the Coach
29 NEED FLYERS? Order today and save 15%
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Upload your FREE blog post: ‘Steps to selling a house – the selling process 101’
30 REMINDER: Have you booked your ready-made marketing campaign?
Want more info? Contact Sarah Bidmead on 13OO 273 785
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SUNDAY
MONDAY
1
TUESDAY
2
WEDNESDAY
3
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APRIL
SCHEDULE: Your monthly customer eNewsletter
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11 NEED A FILLER AD? contact us for fast turn-around and a great fixed price
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23 SCHEDULE: Your vendor property marketing packages
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REMINDER: Have you booked your ready-made marketing campaign?
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REMINDER: Don’t forget to book your FREE Web Audit
See you at Outsourcing Think Tank
Social Media Q&A: Got a SM question? Ask our expert Erienne Lette
SATURDAY
Upload your FREE blog post: ‘Preparing your house to sell the ins and outs of effective styling’
NEED FLYERS? Order today and save 15%
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SCHEDULE: Your vendor property marketing packages
FRIDAY
5 BONUS: Book your FREE Web Audit
SCHEDULE: Your vendor property marketing packages
15
THURSDAY
26 NEED FLYERS? Order today and save 15%
27
28
Upload your FREE blog post: ‘How to build your wealth through property’
30 SCHEDULE: Your vendor property marketing packages
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
M AY
1
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9
2 NEED A FILLER AD? contact us for fast turn-around and a great fixed price
SCHEDULE: Your monthly customer eNewsletter
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14 SCHEDULE: Your vendor property marketing packages
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30 SCHEDULE: Your vendor property marketing packages
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SEO Q&A: Got a SEO marketing question? Ask our expert Steve Toun
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Upload your FREE blog post: ‘How to get equity out of your property to fund an investment property’
BONUS: Book your FREE Social Media Audit
23 NEED A FILLER AD? contact us for fast turn-around and a great fixed price
29
SATURDAY
REMINDER: Have you booked your ready-made marketing campaign?
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WHAT’S COMING UP? Sneak peak of the next 3-mth marketing calendar
SCHEDULE: Your vendor property marketing packages
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BONUS: Book your FREE Social Media Audit
NEED FLYERS? Order today and save 15%
15
FRIDAY
3
9
SCHEDULE: Your vendor property marketing packages
13
THURSDAY
30
24 NEED FLYERS? Order today and save 15%
25
Upload your FREE blog post: ‘How to make money out of your house without having to sell’
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31 LIVE TOMORROW: New 3 month marketing calendar
Want more info? Contact Sarah Bidmead on 13OO 273 785
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FREE Creative Campaigns The design and copy are FREE including the BONUS two articles a month - so you’ll be saving time and money. All you need to do is pay for the printing and distribution or ad placing and social if you choose, there are three packages to choose from to suit your budget and you can be sure that you are getting great value for money as we’ve negotiated the best possible rate for RER Network Members.
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Creative Campaign
1
SUGGESTED COPY: Do you actually know how much your home is worth, or just think you know? You may be pleasantly surprised. The local market has grown dramatically and now is the time to get a valuation update from your local experts at [insert local office name]. With our live local market visibility and in-depth knowledge of the area’s dynamics, find out how much your house’s value has grown, today. OFFER IDEA: Get your home appraised and listed by us this month and you could win one of three property marketing packages worth more than $6,000. Find out more about this campaign at: gdrgroup.com.au/rern
Click Here to order this campaign 13
Creative Campaign
2
SUGGESTED COPY: You don’t want to sell too early or too late and miss your opportunity. Speak to your local experts at [insert local office name] to get an idea of your home’s current potential value with a free market appraisal today. With our live local market visibility and in-depth knowledge of the area’s dynamics, now is the time to find out how much your house’s value has grown. OFFER IDEA: With every appraisal, we’re giving away a limited number of lucky keys, which unlock our rewards prizes, including dinners for two, holidays and cash give aways. Find out more about this campaign at: gdrgroup.com.au/rern
Click Here to order this campaign 14
Creative Campaign
3
SUGGESTED COPY: Do you actually know how much your home is worth, or just think you know? You may be pleasantly surprised. The local market has grown dramatically and now is the time to get a valuation update from your local experts at [insert local office name]. With our live local market visibility and in-depth knowledge of the area’s dynamics, find out how much your house’s value has grown, today. OFFER IDEA: Get your home appraised and listed by us this month and you could win one of three property marketing packages worth more than $6,000. Find out more about this campaign at: gdrgroup.com.au/rern
Click Here to order this campaign 15
Creative Campaign
4
SUGGESTED COPY: With the recent property boom, has your home gone sky-high or are you dreaming? To get the real picture of what it’s worth, book a market update right now with our team at [insert local office name]. Our valuations are grounded in live local market visibility and indepth understanding of the area’s dynamics. Get started by speaking to one of our local experts today. OFFER IDEA: With every appraisal, we’re giving away a limited number of lucky keys, which unlock our rewards prizes, including dinners for two, holidays and cash give aways. Find out more about this campaign at: gdrgroup.com.au/rern
Click Here to order this campaign 16
Creative Campaign
5
SUGGESTED COPY: Maximising the sale price of your home is about creating an emotional connection that tells the story behind the bricks and mortar. At [insert local office name], using our indepth local knowledge we paint a complete picture for potential buyers - sharing the history, culture, and unique selling points of a neighbourhood’s charm, and clear visibility on the current state of the live local market. Get started on your property’s story by getting an appraisal of your home from our local expert today. OFFER IDEA: Complete a home appraisal with us this month and you’ll receive a free $100 gift card to spend at local businesses. Hurry, this offer is limited! Find out more about this campaign at: gdrgroup.com.au/rern
Click Here to order this campaign
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Creative Campaign
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SUGGESTED COPY: It takes a local to sell local, maximising the sale price of your home. At [insert local office name], we combine our live local market visibility with in-depth knowledge of the unique selling points of your neighbourhood’s charm, history and culture. Get an idea of your home’s current potential value with a market update and free appraisal from our local expert team today. OFFER IDEA: Complete a home appraisal with us this month and you’ll receive a free $100 gift card to spend at local businesses. Hurry, this offer is limited! Find out more about this campaign at: gdrgroup.com.au/rern
Click Here to order this campaign 18
YOUR STEPS TO BECOMING A LOCAL AREA EXPERT
STEP 1
STEP 2
STEP 3
Choose Creative Campaign 1-6 (Pages 13-18)
Choose Package Basic, Standard or Premium
Click Here to Order Your Campaign
BASIC $3,995
STANDARD $4,995
PREMIUM $7,995
Campaign set-up
Campaign set-up
Campaign set-up
1O,OOO Printed flyers, distributed in your local area by Australia Post
1O,OOO Printed flyers, distributed in your local area by Australia Post
1O,OOO Printed flyers, distributed in your local area by Australia Post
Promotional posters for your office
Digital flyer, target customers direct to their phone, up to 15km around your business
Digital flyer, target customers direct to their phone, up to 15km around your business
Colour advert in local press
Colour advert in local press (x2)
Promotional posters for your office
Promotional posters for your office
Attention grabbing Facebook ads, supported with $5OO of media spend
Online landing page to promote your campaign and collect leads
Branded email campaign to your database.
Attention grabbing Facebook ads, supported with $5OO of media spend
Attention grabbing Facebook ads, supported with $5OO of media spend Account management, our team manages the whole campaign for you *2 x BONUS articles a month for you to blog about, add to your newsletters or create extra press campaigns
Account management, our team manages the whole campaign for you
- All packages exclude prize costs. - All costs exclude GST. - Terms & conditions apply. - Campaigns last for 3O days. *Ads must be booked separately.
CLICK HERE TO BOOK NOW
*2 x BONUS articles a month for you to blog about, add to your newsletters or create extra press campaigns
Google AdWords campaign to raise awareness, supported by $5OO of media spend Branded email campaign to your database Account management, our team manages the whole campaign for you *2 x BONUS articles a month for you to blog about, add to your newsletters or create extra press campaigns
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MORE Campaigns Are On Their Way! We’ll be designing and producing Speciality Seasonal Campaigns and additional marketing ideas coming soon for: • • • •
Rentals Investors Winter Spring
Stay tuned for the next issue of RERN Connect!
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The
Power of the
Network
1300 273 785 | PO Box 620, Paddington NSW 2021 | rernetwork.com.au