Ampersand (Test) by Renata Gandha

AMPERSAND

     Like an ampersand continues a sentence, the journey commences...



Academy of Art University 79 New Montgomery / San Francisco, CA 94109 Department Director / Mary Scott Course / Portfolio Seminar Instructor / Thomas McNulty

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Cover Stock / Arrestox 828 Yellow, Process Blanks 100% Recycled .056 Board Weight Text Stock / Neenah Environment 100% PC White 80lb Text Printer / Typecraft Wood & Jones, Pasadena, CA Bindery / Excel Bindery, Azusa, CA Photography / E. Renata Gandha, Derek A. Smith

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Typefaces / Helvetica Neue, Excelsior Software / Adobe Illustrator, Photoshop, InDesign Printer / HP Indigo Press 5500 Lighting / Studio Lighting Camera / Nikon D90, 12.3 MP

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Behind The Color Yellow / Yellow denotes happiness and joy. It shines with optimism, enlightenment and creates positivity. Its bright and warm color has a profound impact on creative intellect, stimulates mental processes and triggers energy.

   Every moment is of the essence.

N o:

/ ď ˝

[ INTRODUCTION ]

PURPOSE_ A closer look at recent work. CONCEPT_ Journey: the experience and process; from skills, ideas, knowledge, and inspirations acquired and used to the full potential. ENJOY.

GRAPHIC DESIGN_00

Elizabeth Renata Gandha

GRAPHIC DESIGN_00

JOU R

THE

N A N A D V E N T U R E T H AT T R A N S F O R M S

A DREAM INTO A GOAL...

» determined

» imaginative

» organized

» creative

» positive

» curious

» passionate

   

 a passionate individual. These are me. The journey is just the beginning.

toward a desired, noteworthy outcome. Every journey is full of possibilities, and these are my interpretations. These are what make me

the right message. The journey is an adventure that transforms a dream into a goal—and my goal is to inspire my audience, working

I strive to express positivity through my work. Pieces that could make my audience smile or even inspire, at the same time conveying

everyday things, leading me on a journey to venture forth—as the experience and process are essential to be able to resolve a problem.

revealing a message that may perhaps touch others and make a positive outcome. As a designer, I love to explore and be inspired by

its own way. Each one embarks upon an idea that is ventured through a search of its problem and finding the appropriate solution,

create something special and memorable, coming to realize that every design begins with a journey. Each and every one is unique in

Since that moment, I begin searching, finding myself becoming interested in the process behind it all; the journey and experience to

by the piece—begin to journey in deep thoughts, searching for an answer, “What does this mean? Is it supposed to mean something?”

it—words running through my head, lines and shapes interacting as if trying to fit together. I was frozen in time, becoming so fascinated

in trouble. I was a passionate lass, a curious one at that. Until one day, I come across a paper substance with strange elements all over

would doodle on just about every book, paper that I see, anything that is of writing materials, even knowing the possibilities that I’d get

Reminiscing upon my childhood, I begin to ponder, “What has led me to this path? How have I come so far?” I remember, as a child, I

[ ABOUT THE DESIGNER ]

008 / 009

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 02

+ ME

•

L NOW

EDGE

•

SKILL S

•

D IV E

•



E L

•

• OBJECTIVE

•

IN S

•

U R N

GHT NSI • I

RA T

•

& SELECTED WORKS 2005–2010

   Graphic Design / 02 / 03

Package Design / 01 / 02 / 03 / 04

Typography / 03

Print / 01 / 03

PRO JE C TS



/   / 214 – 231

10 / SEEING BEYOND REALITY --Future contact lens ad campaign

/ 150 – 167

07 / ROUND'EM UP --A new line of men's bath and body care

/ 190 – 213

/ 132 – 149

0 6 / A L L - I N - O N E C O M M U N I C AT I O N --Magic realism product promotion

09 / LIVING A RETRO LIFESTYLE --Stylish lamp design

/ 096 – 131

05 / THE GOOD LIFE --Promoting "the good life" products of Kmart

/ 168 – 189

/ 076 – 095

04 / SKIN CARE MEETS TECHNOLOGY --Environmental innovation

0 8 / V I B R AT I O N S O F L I F E --Wasau Paper promotional concept

/ 056 – 075

/ 038 – 055

/ 016 – 037

03 / REFOCUSING IN --Nature Photographer magazine redesign

0 2 / B A R E F O O T- LY D E L I G H T F U L --Harking back to the wine tradition

01 / TWINE OF ENLIGHTENMENT --International Fabrics Expo event identity

[ TA B L E O F C O N T E N T S ]

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In art, the hand can never execute anything higher than the heart can inspire.

[ Ralph Waldo Emerson ]

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[ P R O J E C T / M AY 2 0 0 8 ]

T H E T W I N E O F E N L I G H T E N M E N T / E V E N T I D E N T I T Y _ M AY 2 0 0 8

AUDIENCE_ Men and women ages 20-40+. Seamstress. Fashion designers. Tailors. Artists. Arts and Crafts enthusiasts. CONCEPT_ Providing insight of a significant source of mankind's survival. An individuality that has created global fashion and trends; embracing the importance of the fabrics of our lives. EXECUTION_ The solid, fresh, selective colors and perfect bound book is a visual exploration through a narrative individuality of each fabric. TYPEFACE_ Gotham

T H E T W I N E O F E N L I G H T E N M E N T / E V E N T I D E N T I T Y _ M AY 2 0 0 8

[ P R O J E C T / M AY 2 0 0 8 ]

TWINE OF ENLIGHTENMENT



N o:

& EVENT IDENTITY

AMPERSAND_ E . R E N ATA G A N D H A

INTERTWINE

CLIENT

PRINT / IDENTITY

C AT E G O R Y

GRAPHIC DESIGN 3

COURSE

K E L LY C O N L E Y

INSTRUCTOR

TWI

something that will be remembered.

N E

a particular fabric is made. Each collateral piece works as a standalone-—though together, they are a cohesive unity, which surely be

that is typical of textiles—"intertwining" each other, as well as icons and step-by-step figures shown in the booklet to illustrate how

it. To keep the viewers engaged and involved, a series of posters were created with graphics and words that were placed in a way

is easily understood, yet informative. Careful choice of type and colors work successfully in conveying the message without shouting

in its personality. With a great deal of creative thinking and strategic plan, the identity is presented in a friendly, interactive manner that

will capture the viewers' attention, and of course, attend the event--Intertwine is then, born. Fresh, fun, and approachable—is apparent

in the country, I wanted to create and promote an event that will appeal to a new generation of demographics. Bringing something that

With an objective to enlighten and educate the curious minds of men and women alike, as well as introducing fabrics of different regions

in some cultures. The colors and styles we choose to wear, they are what make us different. They signify our individuality.

dependent upon. It has created fashion and trends throughout the world. Patterns, colors, materials—vthey represent something special

How can we ever abandon something that is a significant source of our survival? Fabric, has always been something that we are

PROJECT

PORTFLIO

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10 01

LIG H TEN

EN ME

BE ENLIGHTENED. J O U R N E Y T O T H E W O R L D O F FA B R I C S .

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

EVENT IDENTITY

INTERTWINE

PRINT / IDENTITY

GRAPHIC DESIGN 3

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K E L LY C O N L E Y

10 09 08 07 06 05 04 03 02 01 AMPERSAND_ E . R E N ATA G A N D H A

CHAPTER / 01 TWINE OF ENLIGHTENMENT

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

EVENT IDENTITY

INTERTWINE

PRINT / IDENTITY

GRAPHIC DESIGN 3

K E L LY C O N L E Y

10 09 08 07 06 05 04 03 02 01

PA P E R I L L U S T R AT I O N S PRINTER BINDERY

1 Booklet / 3 Posters / 3 ID Tags / Tickets Moab Lasal Matte Bright White / 235 gsm Self Epson Stylus Photo 1280 California Office Service

AMPERSAND_ E . R E N ATA G A N D H A

CHAPTER / 01 TWINE OF ENLIGHTENMENT

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COMPONENTS

» abstract

» interactive

» universal

» informational

» illustrative

» insightful

EVENT IDENTITY

INTERTWINE

PRINT / IDENTITY

GRAPHIC DESIGN 3

K E L LY C O N L E Y

10 09 08 07 06 05 04 03 02 01 CHAPTER / 01 TWINE OF ENLIGHTENMENT

026 / 027

AMPERSAND_ E . R E N ATA G A N D H A



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

ABOVE

Intertwine Poster Series

TWINE OF ENLIGHTENMENT

CHAPTER / 01

AMPERSAND_ E . R E N ATA G A N D H A EVENT IDENTITY

INTERTWINE

PRINT / IDENTITY

GRAPHIC DESIGN 3

K E L LY C O N L E Y

032 / 033

EVENT IDENTITY

INTERTWINE

PRINT / IDENTITY

GRAPHIC DESIGN 3

K E L LY C O N L E Y

CHAPTER / 01

TWINE OF ENLIGHTENMENT

3 FABRICS EXPO INTERNATIONAL

INTERNATIONAL FABRICS EXPO

INTERNATIONAL FABRICS EXPO 1

INTERNATIONAL FABRICS EXPO

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AMPERSAND_ E . R E N ATA G A N D H A

154

08 1608

�

WELCOME TO THE WORLD OF WHERE FABRIC BECOMES YOUR NECESSITY

WELCOME TO THE WORLD OF WHERE FABRIC BECOMES YOUR NECESSITY �

WELCOME TO THE WORLD OF WHERE FABRIC BECOMES YOUR NECESSITY

 

EVENT IDENTITY

INTERTWINE

PRINT / IDENTITY

GRAPHIC DESIGN 3

K E L LY C O N L E Y

10 09 08 07 06 05 04 03 02 01 CHAPTER / 01 TWINE OF ENLIGHTENMENT

036 / 037

AMPERSAND_ E . R E N ATA G A N D H A

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[ P R O J E C T / M AY 2 0 0 9 ]

B A R E F O O T- LY D E L I G H T F U L / W I N E L A B E L _ M A Y 2 0 0 9

AUDIENCE_ Everyone, from first-time wine consumers to long-time connoisseurs. Primarily, male and female consumers in the 20's and 40's range. CONCEPT_ Flavory experience in this wine is defined in the tradition of crushing grapes barefoot. Classic and contemporary join in the formation of a new lifestyle and lasting impression; a simple pleasure that whispers satisfaction and freedom. EXECUTION_ Tactile allure, minimal saturated colors, and classic appeal are exposed through abstraction and words of insights; carrying the sense of liveliness and "juicy" excitement. TYPEFACES_ Gotham, Lauren Script, Granjon, Imprint MT Shadow, Chopin Script, Chaparral Pro

B A R E F O O T- LY D E L I G H T F U L / W I N E L A B E L _ M A Y 2 0 0 9

[ P R O J E C T / M AY 2 0 0 9 ]

R E

B A R E F O O T- LY DELIGHTFUL

02 & WINE BOTTLE LABELS

AMPERSAND_ E . R E N ATA G A N D H A

BAREFOOT

CLIENT

PA C K A G I N G

C AT E G O R Y

PA C K A G E D E S I G N 3

COURSE

T H O M A S M C N U LT Y

INSTRUCTOR

O T - LY

and character, are certainly to be noticed on the shelf alongside their competition.

affordability for the lower line, sill offering the tactile allure. Classic and juicy—is what is being achieved. Unmistakably flavorsome, both in design

Organic, delicate elements are apparent in conveying its distinct personality. Careful choice of paper and colors were chosen to accent its elegant

memorable way. Following the slogan of, "Get barefoot and have a good time"—meet the new delightful line of Barefoot wine.

while elevating their level of achievement to a wider audience—affordable, lively, yet leaves a lasting impression; one that speaks elegance in a

then, comes to: "How do we reminisce upon the tradition and convey such feeling of invigorating excitement?" Ones that reflect their persona

barefoot—every tension of every steps, juices fly up in the air; splashing in every direction. Every moment of it is full of sensation. The question

alludes to the original way of crushing grapes barefoot. We want to envision standing on a pile of grapes; each and every one being crushed

A simple pleasure that whispers satisfaction and freedom—explains the philosophy that is apparent in Barefoot personality. Its prominent name,

PROJECT

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10 01

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D G HT F

TA S T E T H E P L E A S U R E . J O U R N E Y T O T H E V I N E YA R D O F D E L I G H T.

U L 

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

W H AT IS THE DEFINITION OF A G OOD WINE?

01 4

It should start and end with a smile.

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» passion

» inspirational

» authentic

» modern

» classic

» friendly

» memorable

» lively

  01

COMPONENTS PA P E R I L L U S T R AT I O N S PRINTER PRODUCTION

2 High-end Cabernet / 1 Low-end Cabernet & Chardonnay Arches Watercolor Paper Natural Self Epson Stylus Photo 1280 / Purrfect Color Adhesive Transfers / Ink Jet

WINE BOTTLE LABELS

BAREFOOT

PA C K A G I N G

PA C K A G E D E S I G N 3

T H O M A S M C N U LT Y

10 09 08 07 06 05 04 03 02 01 CHAPTER / 02 B A R E F O O T- LY D E L I G H T F U L

046 / 047

AMPERSAND_ E . R E N ATA G A N D H A

BAREFOOT SOMETIMES IT IS HARD

TO E X P L A I N T H E

SHEERDELIGHTOFBEINGBARE

FOOT

FRESH•APPROACHABLE FLAVORSOME•VIBRANT LIVELY•CHARACTERFUL L A S T I N GI M P R E S S I O N

Modesto California 2 0 0 9

C A B E R N E TS AU V I G N O N A S I M P L E P L E A S U R E T H AT W H I S P E R S

S AT I S F A C T I O N A N D F R E E D O M

G E TB A R E F O O TA N D HAVEAGREATTIME

barefoot

BAREFOOT WINERY

B A R E F O OT WINERY

BA R E F O O T

BAREFOOT

Cabernet Sauvignon

WINERY

2 0 0 9 C A L I F OR N I AW I N E

2009

Cabernet Sauvignon

CABERNETS AUVIGNON C A L I F OR N I AW I N E

C A L I F OR N I AW I N E

WINE BOTTLE LABELS

BAREFOOT

PA C K A G I N G

PA C K A G E D E S I G N 3

T H O M A S M C N U LT Y

10 09 08 07 06 05 04 03 02 01

BAREFOOT SOMETIMES IT IS HARD

BAREFOOT WINERY

TO EXPLAIN THE

SHEER DELIGHT OF BEING BAR

E F O OT

FRESH•APPROACHABLE FLAVORSOME•VIBRANT LIVELY • CHARACTERFU L L A S T I N GI M P R E S S I O N

Modesto California 20 09 C ABERNETS AUVIGNON A S I M P L E P L E A S U R E T H AT W H I S P E R S

S AT I S F A C T I O N A N D F R E E D O M

G E TB A R E F O O TA N D HAVEAGREATTIME

2009 CABERNETS AUVIGNON

AMPERSAND_ E . R E N ATA G A N D H A

CHAPTER / 02 B A R E F O O T- LY D E L I G H T F U L

048 / 049

C A L I F OR N I AW I N E

AMPERSAND_ E . R E N ATA G A N D H A

CHAPTER / 02 B A R E F O O T- LY D E L I G H T F U L

WINE BOTTLE LABELS

BAREFOOT

PA C K A G I N G

PA C K A G E D E S I G N 3

T H O M A S M C N U LT Y

050 / 051

052 / 053

B A R E F O O T- LY D E L I G H T F U L

CHAPTER / 02

AMPERSAND_ E . R E N ATA G A N D H A WINE BOTTLE LABELS

BAREFOOT

PA C K A G I N G

PA C K A G E D E S I G N 3

T H O M A S M C N U LT Y

AMPERSAND_ E . R E N ATA G A N D H A

CHAPTER / 02 B A R E F O O T- LY D E L I G H T F U L

WINE BOTTLE LABELS

BAREFOOT

PA C K A G I N G

PA C K A G E D E S I G N 3

T H O M A S M C N U LT Y

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N o:

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[ PROJECT / DECEMBER 2008 ]

REFOCUSING IN / MAGAZINE REDESIGN_DECEMBER 2008

AUDIENCE_ Men and women 22-35. Photographers, both amateur and professional. Artists. Nature photography enthusiasts. CONCEPT_ Interactivity and experience in photography is just as important as learning it from a magazine. Communicating that message visually and verbally in appealing to those audience, as well as providing the technical insights and nature experience is the challenge of this project. EXECUTION_ Rich photography and vivid colors, interactive elements in conveying movement are explored typographically and aesthetically in creating an interactive learning experience as if the readers are in their natural locations. TYPEFACES_ DIN, Rockwell, Grotesque MT, Orator, Baskerville, Eureka

REFOCUSING IN / MAGAZINE REDESIGN_DECEMBER 2008

[ PROJECT / DECEMBER 2008 ]

F O CU

REFOCUSING IN

ď ˝

N o:

NATURE PHOTOGRAPHER

MAGAZINE REDESIGN

AMPERSAND_ E . R E N ATA G A N D H A

C AT E G O R Y

PRINT 1

COURSE

JEREMY STOUT

INSTRUCTOR

SI N G I N

magazine serves as an insight, at the same time inspiring those who yearn for success.

delicate strokes of elements provide technicality and interaction in contrast to the large images and representation. In its entirety, the

aim for the elegance of natureâ&#x20AC;&#x201D;a reverence and appreciation for the universe coupled with valid information, insight, and purpose. The

show interactivity, technical; aesthetic elements of photography are integrated. The imagery and color palette in the cover and interior

competitive market, the magazine undergo a great deal of change where desirable images and information are applied. As well as to

desired results, appealing to those target market needs to play the part as well. To elevate its current stature and appeal to the

adventures into more successful trips in the natural world. While it is essential to clarify the techniques necessary to help produce

For more than a decade, Nature Photographer magazine has provided guidance to millions of photographers and enthusiasts in their

CLIENT

PROJECT

PORTFLIO

10 09 08 07 06 05 04 03 02 01 C A P T U R E T H E M O M E N T. J O U R N E Y T O T H E N AT U R A L W O R L D .

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

» resource

» technical

» exposure

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MAGAZINE REDESIGN

NATURE PHOTOGRAPHER

P R I N T / I D E N T I T Y / PA C K A G I N G

PRINT 1

JEREMY STOUT

10 09 08 07 06 05 04 03 02 01

PA P E R PHOTOGRAPHY PRINTER BINDERY

Masthead / 2 Seasonal Magazines Epson Premium Presentation Matte 27 lb & 44 lb Various Epson Stylus Photo 1280 Self-bound

AMPERSAND_ E . R E N ATA G A N D H A

CHAPTER / 03 REFOCUSING IN

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COMPONENTS

REFOCUSING IN

CHAPTER / 03

AMPERSAND_ E . R E N ATA G A N D H A

MAGAZINE REDESIGN

NATURE PHOTOGRAPHER

P R I N T / I D E N T I T Y / PA C K A G I N G

PRINT 1

JEREMY STOUT



MAGAZINE REDESIGN

NATURE PHOTOGRAPHER

P R I N T / I D E N T I T Y / PA C K A G I N G

PRINT 1

JEREMY STOUT



AMPERSAND_ E . R E N ATA G A N D H A

CHAPTER / 03 REFOCUSING IN

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new life

SUMMER

warmth

activity

insects buzz

REFOCUSING IN

SPRING

CHAPTER / 03

solitude

P R I N T / I D E N T I T Y / PA C K A G I N G

reflection

NATURE PHOTOGRAPHER

WINTER

MAGAZINE REDESIGN

PRINT 1

harvest

AMPERSAND_ E . R E N ATA G A N D H A

FA L L / A U T U M N

change in colors

brisk air

blossom

swallows arrival

JEREMY STOUT

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MAGAZINE REDESIGN

NATURE PHOTOGRAPHER

P R I N T / I D E N T I T Y / PA C K A G I N G

PRINT 1

JEREMY STOUT

CHAPTER / 03 REFOCUSING IN

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AMPERSAND_ E . R E N ATA G A N D H A

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[ PROJECT / DECEMBER 2007 ]

S K I N C A R E M E E T S T E C H N O L O G Y / E N V I R O N M E N TA L I N N O V AT I O N _ D E C E M B E R 2 0 0 7

AUDIENCE_ Generation Y. Primarily men and women in their early 20’s to late 40’s. Travelers. Those who enjoys the sun as well as gadgetry. CONCEPT_ We are aware that our most powerful resource is the sun. We know that many technology materials are going to waste and destroying the environment. An innovation combining skin care and technology in the form of a lotion with the use of the sun as the main source, we are helping ourselves by using energy more efficiently, at the same time helping rebuild the environment. EXECUTION_ Solar panels and the sun work as the main idea to introduce the brochure, as the inner content explains what the product is about, what it contains, and how consumers use it to the full potential. Scientific elements, warm photography and color palette are incorporated to communicate skin care and the primary source of power—the sun. TYPEFACES_ Chaparral Pro, Abadi MT Condensed

S K I N C A R E M E E T S T E C H N O L O G Y / E N V I R O N M E N TA L I N N O V AT I O N _ D E C E M B E R 2 0 0 7

[ PROJECT / DECEMBER 2007 ]

SKIN CARE MEETS TECHNOLOGY

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EPI

ENVIRONMENTAL I N N O VAT I O N

AMPERSAND_ E . R E N ATA G A N D H A

PRINT / IDENTITY

C AT E G O R Y

GRAPHIC DESIGN 2

COURSE

MAX SPECTOR

INSTRUCTOR

R E

elegance—through scientific, friendly, clean, yet sophisticated approach.

No batteries, no waste. As an intention to introduce and promote this new product, Epi communicates to the audience by showing its

contact with the skin, the solar panels draw power from the sun, which work to charge any electronic devices that are carried with you.

derived from the word "epidermis," meaning skin. Not only it helps protect from the sun, it also converts to energy. When it comes in

went in the process to combine a cream substance with micro solar panels. The result, is an amazing lotion—hence the name, "Epi"

Epi is a product that could change the way we live. It is essentially a cream containing solar panels. You say, "How in the world?" I

could be revolutionary.

would be the first thing that comes to mind—at least my mind. But how do we take that beyond our imagination? An invention that

the box—something you may think is impossible to produce. When we think of things that uses the sun as its source, solar panels

What could be so cool and convenient, transportable, at the same time helps the environment? Not something ordinary, but outside

CLIENT

PROJECT

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10 09 08 07 06 05 04 03 02 01

TE CH N O LOG

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B E E F F I C I E N T. J O U R N E Y T O A B E T T E R E N V I R O N M E N T.

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» informational

» warm

» experimental

» technical

» scientific



E N V I R O N M E N TA L I N N O VAT I O N

COMPONENTS PA P E R PHOTOGRAPHY PRINTER PRODUCTION

EPI

Logo / Stationery System / Brochure Epson Premium Presentation Matte 27 lb & 44 lb Self / iStockphoto.com / Flickr.com Epson Stylus Photo 1280 Self-assembled

PRINT / IDENTITY

GRAPHIC DESIGN 2

MAX SPECTOR

10 09

AMPERSAND_ E . R E N ATA G A N D H A

07 06 05 04 03 02 01

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SKIN CARE MEETS TECHONLOGY

CHAPTER / 04

COMPONENTS PA P E R PHOTOGRAPHY PRINTER PRODUCTION

Logo / Stationery system / Brochure Epson Premium Presentation Matte 27 lb & 44 lb Various Epson Stylus Photo 1280 Self-bound

AMPERSAND_ E . R E N ATA G A N D H A

CHAPTER / 04 SKIN CARE MEETS TECHONLOGY

E N V I R O N M E N TA L I N N O VAT I O N

EPI

PRINT / IDENTITY

GRAPHIC DESIGN 2

MAX SPECTOR

E N V I R O N M E N TA L I N N O VAT I O N

EPI

PRINT / IDENTITY

GRAPHIC DESIGN 2

MAX SPECTOR

10 09 08 07 06 05 04 03 02 01 CHAPTER / 04 SKIN CARE MEETS TECHONLOGY

086 / 087

AMPERSAND_ E . R E N ATA G A N D H A



 E N V I R O N M E N TA L I N N O VAT I O N

EPI

PRINT / IDENTITY

GRAPHIC DESIGN 2

MAX SPECTOR

10 09 08

hair fo llicle

micro solar panel s

T he micr o panels in the skin r eceive r ays fr om the sun. It deflects the bad r ays (UV) w hile absorbing the solar r adiation conver ting it to ene r gy.

When the solar panels conver t the r adiation into ener gy, it then stor es the ener gy by cr eating a for ce field ar ound itsel f on the surface of the skin.

T he for ce field that is cr eated using epi cr eam is able to r echar ge and r un all electr onic devices by holding the device in the for ce field .

for ce field

micr

la o so

ne r pa

electronic devices

ď&#x201A;ą

AMPERSAND_ E . R E N ATA G A N D H A

CHAPTER / 04 SKIN CARE MEETS TECHONLOGY

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ď&#x201A;ą

skin

how epi wor ks

E N V I R O N M E N TA L I N N O VAT I O N

EPI

PRINT / IDENTITY

GRAPHIC DESIGN 2

MAX SPECTOR

10 09

AMPERSAND_ E . R E N ATA G A N D H A

07 06 05 04 03 02 01

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SKIN CARE MEETS TECHONLOGY

CHAPTER / 04



E N V I R O N M E N TA L I N N O VAT I O N

EPI

PRINT / IDENTITY

GRAPHIC DESIGN 2

MAX SPECTOR

10 09 08 07 06 05 04 03 02 01





AMPERSAND_ E . R E N ATA G A N D H A

CHAPTER / 04 SKIN CARE MEETS TECHONLOGY

094 / 095



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[ PROJECT / DECEMBER 2009 ]

T H E G O O D L I F E / K M A RT R E VA M P E D _ D E C E M B E R 2 0 0 9

AUDIENCE_ Earliest baby boomers. Generation Y (Millennials). Primarily modern women who are also single mothers. CONCEPT_ In a mission to elevate Kmart ahead of Target and Walmart as the leading department store, we wanted Kmart to appeal to a larger demographic by bringing well designed products into their stores. Kmart will be known as a design within reach company that still proves to be a leader in low prices. Our house of brands will be inspired by the theme of "the good life." EXECUTION_ With the use of contemporary and fresh colors, Kmart is revamped with a new logo along with a creation of its tiers: heritage brand of affordable basic products featuring $1 sample items, boutique brand of high quality and sophisticated products, as well as a Kmart endorsed bistro that are designed revolving our theme and design objectives. TYPEFACES_ Univers, Rockwell, Gotham, Clarendon, Garamond, Love Ya Like A Sister

T H E G O O D L I F E / K M A RT R E VA M P E D _ D E C E M B E R 2 0 0 9

[ PROJECT / DECEMBER 2009 ]

THE GOOD LIFE



N o:

& KMART

KMART RE-BRANDING

AMPERSAND_ E . R E N ATA G A N D H A

PA C K A G I N G / IDENTITY

C AT E G O R Y

PA C K A G E D E S I G N 4

COURSE

MICHAEL OSBOURNE

INSTRUCTOR

communicating our design objectives.

lunch and a fro-yo. It's quick, easy, and good for both of them. The products are designed with this situation in mind, as well as

Bistro when she is finished her shopping, picks up her kid at the daycare, and wants to treat baby Zoey and herself to a healthy

she can get a good quality item at a reasonable price, because that's what Kmart has stood for since 1889. Chloe eats at Full Belly

and indulgent—which she is. Chloe shops the Five-and-Dime line when she just needs her basic everyday essential items. She knows

at Bloomingdales and now she is shopping at Kmart, but still wants to feel like she is purchasing something that is premium quality

story: Chloe shops the Vida line when she is shopping for a dinner party and wants to impress her friends. She is used to shopping

To aid us with our design visuals, we gave birth to our imaginary target audience, Chloe. Our design and items revolves around her

regular size at a considerable price).

OneZee (select products are sold at a value of $1 in small packages provided for consumers who want to try before they buy the

basic and organic, Vida (high-end boutique line), Full Belly Bistro (a Kmart endorsed bistro that is located inside of Kmart), and

simple, smart, honest, fresh, and refined—and from these objectives, we created four house of brands consisting of two tiers: Kmart

Kmart around the theme of "The Good Life", thus, later becomes its slogan for a select demographic. Its design objectives include:

design within reach company that still proves to be a leader in low prices. Keeping that in mind, we gathered a strategy to transform

vision of Kmart is to appeal to a larger demographic by bringing well designed products into their stores. Kmart will be known as a

A team of three prominent designers we call, Mavericks, have set on a mission to bring Kmart to a level of Target and beyond. Our

CLIENT

PROJECT

PORTFLIO

10 09 08 07 01

IF 

ENJOY THE GOOD LIFE. J O U R N E Y T O T H E C O N S U M E R H E AV E N .

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



SIMPLE / SMART / HONES FRESH / REFINED

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ST / 01

KMART RE-BRANDING

KMART

PA C K A G I N G / B R A N D I N G

PA C K A G E D E S I G N 4

MICHAEL OSBOURNE

10 09 08 07 06 05 04 03 02 01

PA P E R PHOTOGRAPHY PRINTER PRODUCTION

4 Brands / As many as necessary Epson Watercolor / Moab Entrada Istockphoto.com / Flickr.com Epson Stylus Photo 1280 & R 1800 / Plotnet Purrfect Color

AMPERSAND_ E . R E N ATA G A N D H A

CHAPTER / 05 THE GOOD LIFE

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COMPONENTS



HOUSE OF BRANDS

SUB-BRANDS

KMART RE-BRANDING

KMART

PA C K A G I N G / B R A N D I N G

PA C K A G E D E S I G N 4

MICHAEL OSBOURNE

10 09 08 07 06 05 04 03 02 01 CHAPTER / 05 THE GOOD LIFE

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AMPERSAND_ E . R E N ATA G A N D H A

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KMART RE-BRANDING

KMART

PA C K A G I N G / B R A N D I N G

PA C K A G E D E S I G N 4

MICHAEL OSBOURNE

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AMPERSAND_ E . R E N ATA G A N D H A

THE GOOD LIFE

CHAPTER / 05

AMPERSAND_ E . R E N ATA G A N D H A

KMART RE-BRANDING

KMART

PA C K A G I N G / B R A N D I N G

PA C K A G E D E S I G N 4

MICHAEL OSBOURNE

KMART RE-BRANDING

KMART

PA C K A G I N G / B R A N D I N G

PA C K A G E D E S I G N 4

MICHAEL OSBOURNE

10 09 08 07 06 05 04 03 02 01 CHAPTER / 05 THE GOOD LIFE

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AMPERSAND_ E . R E N ATA G A N D H A

KMART RE-BRANDING

KMART

PA C K A G I N G / B R A N D I N G

PA C K A G E D E S I G N 4

MICHAEL OSBOURNE

10 09 08 07 06 05 04 03 02 01 CHAPTER / 05 THE GOOD LIFE

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AMPERSAND_ E . R E N ATA G A N D H A

 

KMART RE-BRANDING

KMART

PA C K A G I N G / B R A N D I N G

PA C K A G E D E S I G N 4

MICHAEL OSBOURNE

10 09 08 07 06 05 04 03 02 01 AMPERSAND_ E . R E N ATA G A N D H A

CHAPTER / 05 THE GOOD LIFE

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Detail images above from left

KMART RE-BRANDING

KMART

PA C K A G I N G / B R A N D I N G

PA C K A G E D E S I G N 4

MICHAEL OSBOURNE

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AMPERSAND_ E . R E N ATA G A N D H A

THE GOOD LIFE

CHAPTER / 05

AMPERSAND_ E . R E N ATA G A N D H A

KMART RE-BRANDING

KMART

PA C K A G I N G / B R A N D I N G

PA C K A G E D E S I G N 4

MICHAEL OSBOURNE

KMART RE-BRANDING

KMART

PA C K A G I N G / B R A N D I N G

PA C K A G E D E S I G N 4

MICHAEL OSBOURNE

10 09 08 07 06 05 04 03 02 01 CHAPTER / 05 THE GOOD LIFE

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AMPERSAND_ E . R E N ATA G A N D H A

CHAPTER / 05 THE GOOD LIFE

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AMPERSAND_ E . R E N ATA G A N D H A

KMART RE-BRANDING

KMART

PA C K A G I N G / B R A N D I N G

PA C K A G E D E S I G N 4

MICHAEL OSBOURNE

AMPERSAND_ E . R E N ATA G A N D H A

CHAPTER / 05 THE GOOD LIFE

N o:

/ 

[ PROJECT / DECEMBER 2008 ]

A L L - I N - O N E C O M M U N I C AT I O N / P R O D U C T P R O M O T I O N _ DECEMBER 2008

AUDIENCE_ Business men and women. Translators. Travelers. Anyone who wants to expand diversity and be able to communicate with people of various ethnicities. CONCEPT_ Living in a world filled with diversity, everyone’s culture and language are distinct. To break the language barriers, Fluent has been thought to resolve all issues limiting communication, which will help in listening and speaking in various, unlimited languages—translating one language to another. EXECUTION_ The concept of “translating” is explored and shown in the collateral pieces. The simple, interactive design immediately sends the message to the viewer and communicates exactly what the product does. TYPEFACE_ DIN

A L L - I N - O N E C O M M U N I C AT I O N / P R O D U C T P R O M O T I O N _ DECEMBER 2008

[ PROJECT / DECEMBER 2008 ]

ALL-IN-ONE C O M M U N I C AT I O N



N o:

& FLUENT

PRODUCT PROMOTION

AMPERSAND_ E . R E N ATA G A N D H A

PRINT / IDENTITY

C AT E G O R Y

PRINT 1

COURSE

JEREMY STOUT

INSTRUCTOR

AL L - IN

result, is interactive, as that is what communication is.

O NE

the voice to the specific language of choice as he speaks it. This concept of “translating” then, is taken to the collateral pieces--the

unlimited languages. It works as an automatic translator with the language that comes through the user’s ear as he listens, and converts

Fluent is created to resolve all of those issues. It is primarily a compact device that will help in listening and speaking in various,

when we speak different languages? Do you ever wonder what people say when they know you don’t understand what they are saying?

distinct—but what could we do to get us closer to unity? We are in a world that is held by language barriers. How do we make friends

completely gone. Our world is diverse. As mankind, we are all different in our unique ways--our culture, background, and language are

my ideas. In this case, the invention is derived from my personal experience. The idea was to eliminate an issue in my life that I want

A product can be of great benefit. It may even change a person’s life. There is no limit to the product--only my imagination will limit

CLIENT

PROJECT

PORTFLIO

10 09 08 01

C O M MU NI 

S AY W H AT Y O U M E A N J O U R N E Y T O G L O B A L C O M M U N I C AT I O N .

134 / 135

C A TIO N 

136 / 137

» universal

» translate

» communication

  01

PRODUCT PROMOTION

FLUENT

PRINT / IDENTITY

PRINT 1

JEREMY STOUT

10 09 08 07 06 05 04 03 02 01 CHAPTER / 06 ALL-IN-ONE COMMUNICATION

138 / 139

AMPERSAND_ E . R E N ATA G A N D H A

ALL-IN-ONE COMMUNICATION

CHAPTER / 06

AMPERSAND_ E . R E N ATA G A N D H A

PRODUCT PROMOTION

FLUENT

PRINT / IDENTITY

PRINT 1

JEREMY STOUT

COMPONENTS PA P E R PHOTOGRAPHY PRINTER BINDERY

Logo / 1 Booklet / Product Packaging / Poster Moab Lasal Matte Bright White / 235 gsm Self Epson Stylus Photo 1280 Self-bound

PRODUCT PROMOTION

FLUENT

PRINT / IDENTITY

PRINT 1

JEREMY STOUT

CHAPTER / 06 ALL-IN-ONE COMMUNICATION

144 / 145

AMPERSAND_ E . R E N ATA G A N D H A

PRODUCT PROMOTION

FLUENT

PRINT / IDENTITY

PRINT 1

JEREMY STOUT



AMPERSAND_ E . R E N ATA G A N D H A

CHAPTER / 06 ALL-IN-ONE COMMUNICATION

146 / 147



N o:

/ 

[ P R O J E C T / M AY 2 0 0 8 ]

R O U N D ’ E M U P / M E N ’ S B AT H & B O D Y C A R E _ M A Y 2 0 0 8

AUDIENCE_ Sportsmen. Ages 25–40. Hunters. Ranchers. CONCEPT_ As the world’s leading sportsmen supplies with the best sporting ammunition, Winchester takes a whole new level in showing their authentic character apparent in their new line of men’s bath and body care. EXECUTION_ Rustic and vintage is the personality that Winchester brings in their body care line. Aside from their bold intentions, a classic appeal balances their trait, communicating soft with a manly exterior. TYPEFACE_ Rockwell, Gotham

R O U N D ’ E M U P / M E N ’ S B AT H & B O D Y C A R E _ M A Y 2 0 0 8



N o:

[ P R O J E C T / M AY 2 0 0 8 ]

R OU

ROUND’EM UP

07 &

 

WINCHESTER

MEN’S BATH & BODY CARE

AMPERSAND_ E . R E N ATA G A N D H A

PA C K A G I N G

C AT E G O R Y

PA C K A G E D E S I G N 2

COURSE

CHRISTINE GEORGE

INSTRUCTOR

‘E

elements combined, expands Winchester’s products and are certainly to be noticed on the shelf.

an addition, a specialty box is carefully crafted to mimic Winchester ammunition box to flatter the new set of products. All the unique

rate Winchester’s equity. The rust texture harks back to the vintage ammunition and weaponry, and is sure to convey the message. As

The authentic and rustic look and feel that is embraced in sturdy containers is the personality I have approached in a way to incorpo-

appeal to the target market and to stand uniquely on the shelf along with other Winchester products, as well as their shelf competitors.

Winchester takes on a new level and introduces a new line of men’s bath and body care. The primary challenge of this packaging is to

sporting ammunition that attracts many male consumers. To keep the company at its best and continue to serve its loyal consumers,

Famous for bringing to life “the Gun that Won the West,” Winchester has been known for their sportsmen supplies with the leading

CLIENT

PROJECT

PORTFLIO

10 09 08 07 06 05 04 03 02 01

U P BE A MAN. J O U R N E Y T O T H E W I L D W E S T.



154 / 155



» classic

» rustic

» vintage

» authentic

156 / 157

ROUND’EM UP

CHAPTER / 07

AMPERSAND_ E . R E N ATA G A N D H A

MEN’S BATH & BODY CARE

WINCHESTER

PA C K A G I N G

PA C K A G E D E S I G N 2

CHRISTINE GEORGE

10 09 08 07 06 05 04 03 02 01



COMPONENTS PA P E R I L L U S T R AT I O N S PRINTER PRODUCTION

5 Products of the same line Epson Premium Presentation Matte 27 lb & 44 lb AllPosters.com Epson Stylus Photo 1280 Self

158 / 159



162 / 163

MEN’S BATH & BODY CARE

WINCHESTER

PA C K A G I N G

PA C K A G E D E S I G N 2

CHRISTINE GEORGE

ROUND’EM UP

CHAPTER / 07

AMPERSAND_ E . R E N ATA G A N D H A

MEN’S BATH & BODY CARE

WINCHESTER

PA C K A G I N G

PA C K A G E D E S I G N 2

CHRISTINE GEORGE

164 / 165

MEN’S BATH & BODY CARE

WINCHESTER

PA C K A G I N G

PA C K A G E D E S I G N 2

CHRISTINE GEORGE

AMPERSAND_ E . R E N ATA G A N D H A

CHAPTER / 07 ROUND’EM UP

N o:

/ ď ˝

[ PROJECT / AUGUST 2008 ]

V I B R AT I O N S O F L I F E / P A P E R P R O M O T I O N _ A U G U S T 2 0 0 8

AUDIENCE_ Graphic Designers. Printers. Advertisers. Educated individuals. CONCEPT_ Based on a theory I researched, we are provided with factual evidence that human vibrational energy, thoughts, words, ideas and music, affect the molecular structure of water. With this in mind, I chose to expand this concept further to enlighten people that water not only has the ability to visually reflect the environment, but it also molecularly reflects the environment, and is explored through typographic experimentation. EXECUTION_ Abstract graphics and soft, pastel colors are used to convey the message and provide meaningful narrative with its imagery. The typography flows with the elements surrounding it to allow for an increased learning and engaging experience to the readers. TYPEFACE_ Univers, Orator, Courier

V I B R AT I O N S O F L I F E / P A P E R P R O M O T I O N _ A U G U S T 2 0 0 8

/ &

B RA

[ PROJECT / AUGUST 2008 ]

V I B R AT I O N S OF LIFE

ď ˝

N o:

T I

WA S A U PA P E R

PA P E R P R O M O T I O N A L CONCEPT

AMPERSAND_ E . R E N ATA G A N D H A

C AT E G O R Y

TYPOGRAPHY 3

COURSE

ARIEL GREY

INSTRUCTOR

O NS O F

to provide an engaging experience.

L IF

convey the flow and meaning of the narrative. The entire book shows fluid movement that takes the viewer from one page to the next

A perfect bound book, along with abstract images, info-graphics, and experimental typography are explored in a scientific manner to

snowflake when seen under a microscope.

fascinating. The idea that any vibrations of sound projected in the emotion of what we say produces an imagery that is apparent in the

created based a phenomenon of snowflake formations comprised of water that is experimented by a scientist, which I found very

case, Exact Ice is the main subject explored to generate an interesting, yet meaningful story. Vibrations of Life is the concept I have

The primary purpose of this project is to promote a particular paper line that is taken to conceptualization based on its name. In this

CLIENT

PROJECT

PORTFLIO

10 09 08 07 06 05 04 03 02 01 BE INSPIRED. J O U R N E Y T O A FA S C I N AT I N G P H E N O M E N O N .



170 / 171



172 / 173

» classic



» rustic

» vintage

» authentic

 01

VIBRATIONS OF LIFE

CHAPTER / 08

AMPERSAND_ E . R E N ATA G A N D H A

PA P E R P R O M O T I O N A L C O N C E P T

WA S A U PA P E R

TYPOGRAPHY 3

ARIEL GREY

174 / 175

...

---------------------------------------------------------------------------------------------------

VIBRATIONS OF LIFE

CHAPTER / 08

AMPERSAND_ E . R E N ATA G A N D H A

PA P E R P R O M O T I O N A L C O N C E P T

WA S A U PA P E R

TYPOGRAPHY 3

ARIEL GREY

VIBRATIONS OF LIFE

CHAPTER / 08

AMPERSAND_ E . R E N ATA G A N D H A

PA P E R P R O M O T I O N A L C O N C E P T

WA S A U PA P E R

TYPOGRAPHY 3

ARIEL GREY

180 / 181

PA P E R P R O M O T I O N A L C O N C E P T

WA S A U PA P E R

TYPOGRAPHY 3

ARIEL GREY

10 09 08 07 06 05 04 03 02 01 CHAPTER / 08 VIBRATIONS OF LIFE

182 / 183

AMPERSAND_ E . R E N ATA G A N D H A

8HZ

5HZ

1.25 1 0.75 0.5 0.25 0 -0.25 -0.5 -0.75 -1 -1.25

12 HZ

AMPERSAND_ E . R E N ATA G A N D H A

CHAPTER / 08

VIBRATIONS OF LIFE

PA P E R P R O M O T I O N A L C O N C E P T WA S A U PA P E R PRINT TYPOGRAPHY 3

PA P E R PHOTOGRAPHY PRINTER BINDERY

Logo / 1 Booklet / Product Packaging / Poster Moab Lasal Matte Bright White / 235 gsm Self Epson Stylus Photo 1280 Self-bound

ARIEL GREY

COMPONENTS

PA P E R P R O M O T I O N A L C O N C E P T

WA S A U PA P E R

TYPOGRAPHY 3

ARIEL GREY

  

10 09

AMPERSAND_ E . R E N ATA G A N D H A

07 06 05 04 03 02 01

VIBRATIONS OF LIFE

CHAPTER / 08

N o:

/ 

[ P R O J E C T / M AY 2 0 0 9 ]

L I V I N G A R E T R O L I F E S T Y L E / L A M P D E S I G N & PA C K A G I N G _ M AY 2 0 0 9

AUDIENCE_ Designers in general. Architects. Interior decorators. Individuals who enjoy creative and contemporary lifestyle ranging from young adults to 50’s. CONCEPT_ The heart and soul of the Fossil brand is about a unique kind of inspired creativity. In an intention to launch a new lamp product, Fossil’s objective is to keep its vintage authentic style mixed with a creative spirit and a sense of humor that creates an innovative and unique design while strengthening its brand equity.

EXECUTION_ Keeping consistent with the company’s existing product themes and images, Fossil studies and draws inspiration from emerging lifestyle and fashion trends, bringing a lamp that possesses a retro vintage, yet modern personality with a sense of humor present in the packaging. Playful colors and illustrations bring the packaging to life.

TYPEFACES_ DIN, Courier

L I V I N G A R E T R O L I F E S T Y L E / L A M P D E S I G N & PA C K A G I N G _ M AY 2 0 0 9

& FOSSIL

LAMP DESIGN & PA C K A G I N G

AMPERSAND_ E . R E N ATA G A N D H A

PRODUCT DESIGN / PA C K A G I N G

C AT E G O R Y

PA C K A G E D E S I G N 3

COURSE

T H O M A S M C N U LT Y

INSTRUCTOR

M OD ER N

As a build-your-own lamp, Fossil creates a packaging that makes for easier shipping and gives more room on the store shelf.

tage, yet modern personality with a sense of humor present in the packaging. Playful colors and illustrations bring the packaging to life.

Fossil constantly studies and draws inspiration from emerging lifestyle and fashion trends bringing a lamp that possesses a retro vin-

Ensuring consistency with the company’s existing product offerings and the themes and images that it associates with its products,

uct, Fossil’s objective is to keep its vintage-modern style, bringing an innovative and unique design while strengthening its brand equity.

extends into all its product offerings, graphics and one-of-a-kind, trademark collectible tins. In an intention to launch a new lamp prod-

concept of accessible cool, Fossil’s identity is anchored in vintage authentic style mixed with a creative spirit and a sense of humor that

The heart and soul of the Fossil brand, its people, products and culture is about a unique kind of inspired creativity. Representing the

CLIENT

PROJECT

PORTFLIO

V IN G

[ P R O J E C T / M AY 2 0 0 9 ]

LIVING A MODERN LIFESTYLE



N o:

ES T

L Y LE 

I L L U M I N AT E L I F E . JOURNEY TO A MODERN LIFESTYLE.

192 / 193



194 / 195

» playful

» memorable

» inspiration

» stylish

» retro

» vintage

» modern

B 01

COMPONENTS PA P E R I L L U S T R AT I O N S PRINTER PRODUCTION

L A M P D E S I G N & PA C K A G I N G

FOSSIL

Lamp Design / Lamp Packaging Matte Paper with Lamination Self BPS California Model & Design / Self-assembled

P R O D U C T D E S I G N / PA C K A G I N G

PA C K A G E D E S I G N 3

T H O M A S M C N U LT Y

10 09 08 07 06 05 04 03 02 01





AMPERSAND_ E . R E N ATA G A N D H A

CHAPTER / 09 LIVING A MODERN LIFESTYLE

198 / 199



L A M P D E S I G N & PA C K A G I N G

FOSSIL

P R O D U C T D E S I G N / PA C K A G I N G

PA C K A G E D E S I G N 3

T H O M A S M C N U LT Y

10 09

AMPERSAND_ E . R E N ATA G A N D H A

07 06 05 04 03 02 01

200 / 201

LIVING A MODERN LIFESTYLE

CHAPTER / 09

L A M P D E S I G N & PA C K A G I N G

FOSSIL

P R O D U C T D E S I G N / PA C K A G I N G

PA C K A G E D E S I G N 3

T H O M A S M C N U LT Y

10 09 08 07 06 05 04 03 02 01





CHAPTER / 09 LIVING A MODERN LIFESTYLE

202 / 203

AMPERSAND_ E . R E N ATA G A N D H A

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LIVING A MODERN LIFESTYLE

CHAPTER / 09

AMPERSAND_ E . R E N ATA G A N D H A L A M P D E S I G N & PA C K A G I N G

FOSSIL

P R O D U C T D E S I G N / PA C K A G I N G

PA C K A G E D E S I G N 3

T H O M A S M C N U LT Y

STEEL

COLORED

Front view

GLASS

Right side from front

Back view

IN DIMENSION

INSIGHT

it will easily fit in and is sure to be a

conversational piece.

This retro, modern design is ideal for

virtually any home with its premium

STYLISH

T H I S L A M P W I L L N E V E R L E AV E Y O U I N T H E D A R K . I T ’ L L B E T H E R E T O L I G H T Y O U R H O M E

L E M E M O R A B L E I C O N I C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R D E A U T H E N T I C C L A S S I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R

wood finish and accent colored glass,

A N D I T ’ S S T Y L I S H ! S O I T W I L L N E V E R B O R E Y O U — A N D W O U L D B E A G R E AT

WOOD

COMPLIMENT TO YOUR HOME.

FROSTED

Left side from front

BRUSHED

HIGH

STEEL

BIRCH

BRUSHED

GRADE

3 4

I C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R D E A U T H E N T I C C L A SS I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O R

V E C H I C S T Y L I S H AVA N T - G A R D E A U T H E N T I C C L A SS I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O R A B L E I C O N

Y L I S H AVA N T - G A R D E A U T H E N T I C C L A SS I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O R A B L E I C O N I C C R E AT I

N T - G A R D E A U T H E N T I C C L A S S I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O R A B L E I C O N I C C R E AT I V E C H I C S T

A U T H E N T I C C L A S S I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O R A B L E I C O N I C C R E AT I V E C H I C S T Y L I S H AVA

C C L A S S I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O R A B L E I C O N I C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R D E

U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O R A B L E I C O N I C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R D E A U T H E N T I

CLOCK + LAMP

A B L E I C O N I C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R D E A U T H E N T I C C L A S S I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y



T H O M A S M C N U LT Y PA C K A G E D E S I G N 3 P R O D U C T D E S I G N / PA C K A G I N G FOSSIL

L A S S I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E

A U T H E N T I C C L A S S I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N

P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O R A B L E I C O N I C C R E AT I V

U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O R A B L E I C

TA G E M O D E R N L I F E S T Y L E M E M O R A B L E I C O N I C C R E AT I V E C H I C S T Y L I S E M O R A B L E I C O N I C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R D E A U T H E N T

L I F E S T Y L E M E M O R A B L E I C O N I C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R

C O N I C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R D E A U T H E N T I C C L A SS I C U IVECHICSTYLISHAVANT-GARDEAUTHENTICCLASSICUNIQUERETRO

L A M P D E S I G N & PA C K A G I N G

T H I S L A M P A N D C LO C K

HOME.THE DESIGN WAS

M I N D A N D C R E AT I V I T Y T

KEEP UP WITH THE TREN

LAMP + CLO

B B B

A U T H E N T I C C L A S S I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I

VA N T - G A R D E A U T H E N T I C C L A SS I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA

HICSTYLISHAVANT-GARDEAUTHENTICCLASSICUNIQUERETROINSPI

C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R D E A U T H E N T I C C L A SS I C U N I Q U E

R A B L E I C O N I C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R D E A U T H E N T I C C L A

SS I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O

CHAPTER / 09

G E M O D E R N L I F E S T Y L E M E M O R A B L E I C O N I C C R E AT I V E C

LIVING A MODERN LIFESTYLE

206 / 207

R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O R A B L E I C O N I

I F E S T Y L E M E M O R A B L E I C O N I C C R E AT I V E C H I C S T Y L I S H A

AMPERSAND_ E . R E N ATA G A N D H A bringing out its individuality.

design to your home.

to keep up with the trend, but still

bring the most innovative and unique

vintage, retro and modern style

from a fresh mind and creativity to

The design was inspired by the

This lamp was designed and created

INSPIRED

UNIQUE

to light up and compliment your home.

A mix of modern and retro lamp and clock LAMP

CLOCK

INSIGHT

AUTHENTIC

INPIRED

UNIQUE

INSIGHT

INSIGHT LAMP

CLOCK

A mix of modern and retro lamp and clock to light up and compliment your home.

LAMP + CLOCK

to light up and compliment your home.

A mix of modern and retro lamp and clock

INSIGHT

LIGHT FROM WITHIN LIGHT FROM WITHIN

OCK

N D , B U T S T I L L B R I N G I N G O U T I T S I N D I V I D U A L I T Y.

S I N S P I R E D B Y T H E V I N TA G E , R E T R O A N D M O D E R N S T Y L E T O

T O B R I N G T H E M O S T I N N O VAT I V E A N D U N I Q U E D E S I G N T O Y O U R C O M B I N AT I O N W A S D E S I G N E D A N D C R E AT E D F R O M A F R E S H

ď&#x201A;ą

V I N TA G E M O D E R N L I F E S T Y L E M E M O R A B L E I C O N I C C R E A N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E M E M O R A B L E Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R N L I F E S T Y L E C C L A S S I C U N I Q U E R E T R O I N S P I R AT I O N V I N TA G E M O D E R D E A U T H E N T I C C L A S S I C U N I Q U E R E T R O I N S P I R AT I O N V I HAVANT-GARDEAUTHENTICCLASSICUNIQUERETROIN ECHICSTYLISHAVANT-GARDEAUTHENTICCLASSICUNI N I C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R D E A U T H E N T I C M O R A B L E I C O N I C C R E AT I V E C H I C S T Y L I S H AVA N T - G A R D

01 02 03 04 05 06 07 08 09 10

LIVING A MODERN LIFESTYLE

CHAPTER / 09

AMPERSAND_ E . R E N ATA G A N D H A

L A M P D E S I G N & PA C K A G I N G

FOSSIL

P R O D U C T D E S I G N / PA C K A G I N G

PA C K A G E D E S I G N 3

T H O M A S M C N U LT Y

L A M P D E S I G N & PA C K A G I N G

FOSSIL

P R O D U C T D E S I G N / PA C K A G I N G

PA C K A G E D E S I G N 3

T H O M A S M C N U LT Y

10 09 08 07 06 05 04 03 02 01 CHAPTER / 09 LIVING A MODERN LIFESTYLE

210 / 211

AMPERSAND_ E . R E N ATA G A N D H A

N o:

/ 

[ PROJECT / DECEMBER 2009 ]

S E E I N G B E Y O N D R E A L I T Y / A D C A M PA I G N _ D E C E M B E R 2 0 0 9

AUDIENCE_ Male and female in their 20’s–30’s. College students. Engineers. Soldiers. Fighter pilots. Those who have interest in future technology. CONCEPT_ Knowing that electronics are getting smaller and smaller, eventually what will exist is something as small as a contact lens that helps you see beyond reality. With a recent research I did, a prototype has been made and experimented. This project is to promote its capabilities, push the boundaries of technology, and inform the possibilities of future technology. EXECUTION_ Perfect bound book with die-cuts of circuitry from metallic paper gives a textural appeal and makes for an interesting exterior that communicates directly to the viewer. Put together in a story, illustrations and graphics are made bold and clear, with a touch of humor to show the capabilities of the contact lens. TYPEFACE_ Akzidenz Grotesk

S E E I N G B E Y O N D R E A L I T Y / A D C A M PA I G N _ D E C E M B E R 2 0 0 9

[ PROJECT / DECEMBER 2009 ]

SEEING BEYOND REALITY



N o:

& UNIVERSITY OF WA S H I N G T O N

ADVERTISING C A M PA I G N

AMPERSAND_ E . R E N ATA G A N D H A

C AT E G O R Y

PRINT 3

COURSE

ROLAND YOUNG

INSTRUCTOR

S EE I NG

what the contact lens can do.

E YOND

that communicates directly to the viewer. Simple illustrations and graphics are made bold and clear with a touch of humor to show

exterior. A perfect bound book with die-cuts of circuitry from metallic paper gives a textural appeal and makes for an interesting exterior

The bionic lens is basically an electrically charged carrot to say, therefore explains the logo and the orange goodness of the book

capabilities, push the boundaries of technology, and inform the possibilities of future technology.

do things beyond our perceptions. From my research, a prototype has been made and experimented. This project is to promote its

from the fact that eating a lot of carrots give better eyesight and have been known to help see better in the dark. This contact lens can

it Carrot or Super Carrot, named after the simply called Bionic Contact Lens that is used as a metaphor. The idea of Carrot comes

What could be more interesting than to research something that doesn’t exist in the market, yet may possibly exist in the future? Call

CLIENT

PROJECT

PORTFLIO

10 09 08 07 06 05 04 03 02 01

R EA L IT Y 

DISCOVER THE POWER. J O U R N E Y T O T H E F U T U R E T E C H N O L O G Y.

216 / 217



» informational

» direct

» technical

218 / 219

AMPERSAND_ E . R E N ATA G A N D H A

CHAPTER / 10 SEEING BEYOND REALITY

A D V E R T I S I N G C A M PA I G N

U N I V E R S I T Y O F WA S H I N G T O N

PRINT 3

ROLAND YOUNG

A D V E R T I S I N G C A M PA I G N

U N I V E R S I T Y O F WA S H I N G T O N

PRINT 3

ROLAND YOUNG

10 09 08 07 06 05 04 03 02 01

PA P E R I L L U S T R AT I O N S PRINTER BINDERY

Logo / Booklet / Poster Series Canson Mi-Tientes / Metallic Paper / Moab Lasal Matte Self Epson Stylus Photo 1280 Self-bound

AMPERSAND_ E . R E N ATA G A N D H A

CHAPTER / 10 SEEING BEYOND REALITY

222 / 223

COMPONENTS





A D V E R T I S I N G C A M PA I G N

U N I V E R S I T Y O F WA S H I N G T O N

PRINT 3

ROLAND YOUNG

CHAPTER / 10 SEEING BEYOND REALITY

224 / 225

AMPERSAND_ E . R E N ATA G A N D H A

226 / 227

SEEING BEYOND REALITY

CHAPTER / 10

AMPERSAND_ E . R E N ATA G A N D H A A D V E R T I S I N G C A M PA I G N

U N I V E R S I T Y O F WA S H I N G T O N

PRINT 3

ROLAND YOUNG

230 / 231

232 / 233

10 09 08 07 06 05 04 03 02 01

The journey goes on with endless possibilities. The skills, ideas, knowledge, and inspirations I acquire, are experiences that will continue to build... ...and so, a new chapter

234 / 235

begins with a new journey.

THANK YOU

THANK YOU FOR PROVIDING YOUR GUIDANCE AND SUPPORT THROUGHOUT THE YEARS TO HELP ME GROW AS A PERSON AND DESIGNER. YOU’VE OPENED MY EYES WITH IMMEASURABLE K N O W L E D G E A N D I N S P I R AT I O N S T O A C H I E V E A L L T H E T H I N G S I N L I F E . I A M T R U LY B L E S S E D .

 



Family / God / My dearest parents / Arvin Gandha / Keith Dolezel / Janet Dolezel / Dwight Dolezel Friends / Jup Tummanon / Angela Wijaya / Adam Mulyadi / Rika S. Putri / Jon Patterson / Marek Djordjevic / Jayde Cardinalli / Derek A. Smith / Cristina Rotundo / Caitlyn Gibbons Faculty / Mary Scott / Thomas McNulty / Michael Osbourne / Roland Young / Ariel Grey / Kelly Conley / Christine George / Jeremy Stout / David Haliwell / Coco Qiu / Reneé D’Arcy / Max Spector / Hunter Wimmer / Julia Brown / Jeff Towner / Mark Reynolds / Claude Dieterich / Doris Harrison / Amy Broadbent / James Gleeson / James Canning Service / Neenah Paper / Paper Source / Blicks / Plotnet / Purrfect Color / California Office Service / BPS / Amazon

