Marketing Tool Launch your eCommerce channel - with everything you need! As an eCommerce company you will face many daily challenges: acquiring new customers and earning their loyalty, increasing your Internet visibility and the turnover of your online sales channel, etc. To successfully meet these challenges you need the right marketing tools. And we have the tools you need. We put at your disposal a ready-to-use eCommerce solution that is the best equipped on the market for marketing tools: The greatest range of marketplaces, comparison sites and product portals to help you gain access to new markets Blogs, forums, guest books and product reviews for Web 2.0 communication Newsletters and discount vouchers to build customer loyalty Web page ranking tool (SEO Cockpit) to optimise your shop’s visibility Cross-selling and promotional items to increase the number of online orders Facebook shop and integrated "share" buttons to make the most of the dynamic nature of social networks more information And much more…
The best marketing tools to guarantee your business's success on the Internet. 1) The largest range of marketplaces, comparison sites and product portals Thanks to our solutions, you will be able to: Multiply your sales channels by directly offering your products on the most visited marketplaces: eBay, Amazon and PriceMinister. The Provider solution helps you enter into this distribution channel and guarantees you access to new markets. Ensure maximum visibility by exporting your catalog to the biggest product comparison sites: Ciao, Le Guide, Shopzilla, Twenga, Become, Shopping.com and Kelkoo. By redirecting visitors to your website, these comparison sites will guarantee you quality traffic. Access specific communities using the universal integration for product portals. If you are positioned in a niche market, you can also export your products to specific portals. 2)Your eShop in Web 2.0
Integrate a blog into your eShop. A blog is an excellent way of getting closer to your customers and keeping them up to date about the daily events in your eShop. It creates interest, demonstrates your professionalism and strengthens your customers' loyalty to your brand. Furthermore, in terms of SEO, a blog is an excellent tool for internal linking – e.g.you can include links to specific products on your website.
Add a forum to your website. A forum will let you interact with your customers, give them advice and answer their questions proactively. Your customers will appreciate an area for dialog where they can exchange comments with complete freedom. Win the confidence of potential buyers with the guestbook feature. By collecting positive testimonials and ‘thank yous’ from satisfied customers you benefit from an increased conversion rate (1). Allow your customers to share experiences through the review features and questions about the products. Amazon states that 35 % of its sales come from its recommendation engine (2). 3) Increase your sales with cross-selling With the cross-selling feature, you can recommend an item to your visitors that complement the one they are buying. It's an excellent way of inviting them to discover new products - which in turn, increases your sales. Furthermore, automated cross-selling offers your customers products related to their selection:"clients that bought X also purchased Y".
4) Earn your customers' loyalty The Newsletter is one of our solution's key tools; as well as establishing a long-lasting relationship with your customers; it encourages Internet users to visit your website. You can configure discount vouchers and promotional code campaigns from your back office - so you can offer discounts or specific gifts to the customers you choose. It's as simple as sending them a code; which they enter when creating their order to be eligible for the discount or receive the gift. 5) Gain visibility The SEO cockpit is the most efficient tool to optimize your organic search ranking. There’s no need to worry about the technology – follow the guided steps, and you will appear first in Google searches: guarantee yourself up to 14 times more clicks than the website located in tenth position (3). Our collaboration with Google Adwords will help you to promote your company and appear on Google Maps, which will allow you to locally optimize your ranking in just a few clicks. 6) Make the most of the dynamic nature of social networks Gain visibility with more than 20 million potential customers by integrating a Facebook shop into your eShop. With an anticipated increase of 75% between now and 2015, social commerce is booming; more than 25% of users have already made a purchase through this social network (4). With the integration of buttons for Google +, Twitter and Facebook, your website can spread across the set of networks. In just one click, your eShop will be available to thousands of potential visitors. Analyse your results Thanks to our collaboration with Google Analytics and eTracker, you will be able to analyse your shop's traffic page by page, with the aim of better understanding your customers' activity and managing your online business effectively.
Sell more giving your customers confidence and trust When thinking on getting on eCommerce is very normal to be worried about the payment process, the invoicing and the online security. In fact the fraud of fear is one of the main barriers to get into e-Commerce. With Register.it you can refute easily these arguments, offering a secure and flexible solution. For this purpose, you will find in our Partnerweb the campaign “Sell online without worrying about the payment process”. It serves you to offer a reliable solution for sellers and buyers: with trust and security marks, international renowned payment methods and invoicing tools. You can use this campaign directly or offer it inside an promotion pack with protection and security offers.
Get the best from a complete and secure solution Use security as a sales argument Register.it solution has trust marks and safe purchase that are renowned by buyers and sellers: - Trusted shops - Shop Lupe - JanoLaw - eKomi - Confianza online - Fia-net Position yourself as a local and global provider Offer with Register.it the most used payment methods internationally but also the traditional bank payment methods of your country. (to be adapted for each country) - PayPal - Moneybookers - ClickandBuy - HSBC (UK) - Servired/4B (España) - SipsAtos (Francia)