project for them, which led to another and another, and then all of a sudden it seemed this idea I had had when I moved to Los Angeles, this idea of creative building, had turned into a reality. A little under a year later from that first Falling Whistles party I was able to hire my first employee, Nina Hans. She quickly realized I needed some serious help if this was going to be a real business. She had come from a non-profit background and had a lot of success in that world, and had a lot creative talent to offer as well. We were a great duo for the next year, learning the business and establishing where we wanted to go. Since then
we have transitioned from a single person maker into a company that employs 7 people and works in a large space in downtown Los Angeles. We have both design and production capabilities, as well as expertise in understanding what brands are all about and envisioning ways that we can help them communicate through a physical build. What part does graphic branding play in your design builds? Graphic branding is an integral piece into everything we do. We make communication touch points. We’re
constantly seeking new ways to implement graphics in unique, thoughtful, and sometimes experimental ways. We have access to an incredible network of vendors are capable of creating almost anything we want to make, whether it be digitally printing on wood, engraving, laser etching, debossing, or hand painting things. The opportunities are as wide as our abilities to imagine them, which wouldn’t be possible if we weren’t here in Los Angeles. It’s an area in which we want to continually explore and expand.