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are available
ns in a range
as eBook editio
IESEN
n om/cw/friese
Routledge titles
FUNDIN
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ISBN 978
mpact.com
neyi www.storymo
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CT Y IMCPHA E N O GE N M A Y STORG MEDIA FOR SOCIAL
TRACEY FR
ARY DOCUMENT : © Thinkstock ges Cover ima
PACT ONEY IM STORY M
ence mative influ the transfor ncial support itation on fina guides a med world, and on the sen deftly in the k. Tracey Frie g positive change arkable boo min rem affir a is and is ring “Th .” play in stee to this shift ia that film can g requisite s Canada to make med e groundin who wants t & CEO Tide and narrativ filmmaker illan, Presiden t to every —Ross McM k is an asse ia & Social ter for Med ntial, this boo of the Cen and experie der c, enti foun and “Fresh, auth University .” American ntial that matters , Professor, ides the esse Aufderheide —Patricia Friesen prov ing read.” many do. A compell but a good Impact new space. al impact, ignite soci and exciting ive uld sho mat transfor s can or “Not all doc map and tools for this s This act. Imp Doc ding), and research, road ld, President, Hot y, Money (fun ona between Stor —Chris McD .” relationship real projects ing at the e stories of lf, Stevie) aphor for look with many concret “A new met ams, Life Itse for able resource tical guide s (Hoop Dre is book is a valu nn, Kartemquin Film sen a prac act with their Tracey Frie Qui —Gordon Change by goal of creating an imp e resources ia for Social mon with finit es Funding Med who share the com e funders ey Impact: r craft, whil sen illuminat y vists Story Mon pening thei evaluation tools. Frie Stor ers, and acti s, shar fund line are t rs, the fron s storytellers rs bring more robust media-make pendent stories from social-issue tent, and inde ed around c innovato work. Today, and strategi three pursuits. Structur umentary, digital con h, reac on s of doc these focus the core of t practices in the area the spark at bes act reveals Money Imp n, journalism. Corporatio FOUR, The as CITIZEN : find erful works Here you will ind such pow Inc. people beh d id, and Foo stories from . Stup one of tent nty, Age ing con • Twe g Caribou ting compell work. Virunga, Bein nts for crea your story ingredie rces for financing h. sou • Six key er your reac o-date sible money taining up-t goals to furth r own projects. • Six pos friesen con act outcome you change. ge.com/cw/ ksheets for • Six imp ia for social tled wor l .rou tica to use med at www prac in inspiration • Seven site located and s web ion tool innovators pan king the and social • A com for those see storytellers ional Film Board of tion ting rma por info local Nat to sup ucer at the ver, a hyper committed ia strategist, erly an Executive Prod e Radio 98.3 Vancou sen is a med ndhous . Form Rou tent for con Tracey Frie g ul of impactf Programmin Director of the creation sen is now ity focus. Canada, Frie ion with a commun stat commercial
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of digital forma
859975 9 781138
ss Book
A Focal Pre
TRACEY FR
TRACEY FRIESEN (pictured second from left) with other attendees at the Media that Matters conference, STEPHEN SILHA (left) BILL WEAVER (right) and SUE BIELY (far right).
ry. Money. Impact. Beginning that
the greater it grows. Stories gener-
that said, “We’ll give this film an
commit myself to. I reasoned that I
weekend, fusing these three ele-
ate emotion; like fires, no two are
award this week if it’s the last thing
could achieve more on its behalf as
ments together has grown into my
alike - and they can be devastating,
I do!” (We did.)
an independent, working to ignite
mission. This book is a part of fan-
as well as illuminating.
Not all documentary films seek
the flames of impact by bridging
to change the world. I truly appreci-
gaps between creators, financiers
MO N E Y is the wind, air that
ate that and have enjoyed working
and activists.
STORY M O N EY I M PAC T: F UND I N G M E D I A FO R SOC IA L C HA N G E
stimulates combustion. Ephemeral
with artists on other genres too, like
Once I made the nail-biting deci-
yet necessary and even life-giving
experimental, educational, musical
sion in 2013 to resign my Executive
from the perspective of the fire-
and animated films. But Spoil was
Producer position at the NFB, I start-
STORY
Funding
maker. Directing intentional breath
unapologetic in its explicit goals to
ed concentrating more heavily on
Media for Social Change is a tale of
toward embers allows them to
provoke change. Right before the
this three-legged stool: Story, Mon-
opportunity. The world contains
spark into actual flames, with the
production credit roll, viewers are
ey, Impact. (Or some days it was:
highly talented storytellers, highly
potential for an inferno. Without it,
told to take out their cell phones.
Media, Means, Mission, or Art, Cash,
principled financiers, and highly
the embers fizzle.
The next screen gives the phone
Activism...) And then, like when you
number of the Canadian Prime
buy a Volkswagen and suddenly
ning those flames…
MONEY
IMPACT:
motivated activists. The goal here is to bring them together, to better un-
I MPAC T is the fire itself, fusing
Minister, which stays up for the du-
start seeing them on every road,
derstand each other, to spark alli-
the other two elements to generate
ration of the credits. We see by the
as soon as this triad was given an
ances. What are the practical needs,
intense heat. Dynamic and power-
logos that the film is financed by a
official name I began to notice the
professional stakes and personal
ful, it alters whatever it comes into
consortium of alternative players –
needs and the opportunities every-
motivations of each?
contact with. By bringing together
like a corporate brand and a couple
where. Skilled filmmakers lacking
We can all benefit from this ex-
the fuel of story and the winds of
of non-profits. But the story is com-
access to resources, mission-driven
ploration: filmmakers, funders, and
financial resources, the potential is
pelling (the pursuit of an elusive
foundations lacking relationships
social innovators, working so hard
heightened for the flames of impact
white Spirit Bear by a National Geo-
with strong storytellers, and those
to solve seemingly intractable soci-
to burn brighter.
graphic photographer); it grabs peo-
working for social change search-
ple’s hearts on an emotional level.
ing for compelling tools to amplify
etal and environmental problems. Plus, of course we welcome people
When the lights came on after
This was a big week for me be-
impact. In STORY MONEY IMPACT:
who defy definition by straddling
Spoil (dir: Trip Jennings), a short
cause while there, screening 72
Funding Media for Social Change such
multiple pursuits, those modern
documentary about the threat of oil
adventure and nature films of vari-
gaps will be addressed. n
hybrid practitioners. The bottom
tankers to the Great Bear Rainfor-
ous lengths over a five-day period, I
line is that our need for each other
est’s waterways, I’d have signed any
had an epiphany. Something about
STORY MONEY IMPACT: Funding Me-
is mutual and our collective work
petition put in front of me. I’d have
watching back-to-back documen-
dia for Social Change was published in
will be that much stronger if done
whipped out my wallet to donate
taries of people really ‘givin-er’,
March 2016 by Routledge/Focal Press
in collaboration.
to the cause. But instead I was wip-
living their lives full-out in pursuit
and can be purchased at www.rout-
ing tears from my cheeks, stealing
of what they believe in, can’t help
ledge.com. Visit Tracey’s blog at www.
STORY is fuel for the fire. The
glances at the four other jurors in
but be a bit of a life-changer. It’s a
storymoneyimpact.com
substance of story is like the physi-
the private screening room at the
true occupational hazard. There, in
to the mini-blog at www.storymoney-
cality of firewood. Both are beauti-
2012 Banff Mountain Film and Book
the mountains of Banff, I knew with
impact.com. If you’d like to sign up for
ful and unique and contain a hid-
Festival. There was a determined
fresh-air clarity that it was the so-
the conference you can do so by visiting
den history. The more fuel we add,
expression growing across my face
cial issues media ecosystem I would
www.mtm-smi.squarespace.com.
REEL WEST SUMMER 2016
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