HAILEE STEINFELD
LOOKBOOK SPRING 2017
Hailee Steinfeld knows a thing or two about versatility. An esteemed Academy Award, Golden Globe Nominee and Platinum recording artist who is one of today’s most sought-after talents. Hailee has forged her own path by living boldly, confidently and with passion, all while having fun and approaching every endeavor with seeming ease. Hailee embodies the spirit of Reef Escape, our latest collection just for women who dare to be spontaneous and embrace the unexpected in everything they do. REEF ESCAPE LUX S H O W N I N L I M E | AVA I L A B L E I N 1 2 C O L O R S
Simple yet chic. The Black Marble REEF Escape Lux Print works with any style, from the adventure seeker to the yogi to the fashionista.
REEF ESCAPE LUX PRINT S H O W N I N B L A C K M A R B L E | AVA I L A B L E I N 6 P R I N T S
All marble everything. The Blush Marble REEF Escape Lux Print upgrades a basic neutral to this season’s must-have style.
REEF ESCAPE LUX PRINT S H O W N I N B L U S H M A R B L E | AVA I L A B L E I N 6 P R I N T S
Escape is a state of spirit, not a state of mind. It’s a journey, not a place, and these Turquoise Marble REEF Escape Lux sandals are sure to take you there.
REEF ESCAPE LUX PRINT S H O W N I N T U R Q U O I S E M A R B L E | AVA I L A B L E I N 6 P R I N T S
Anything but basic. These classic Nude REEF Escape Lux sandals are ready for any adventure, from a beach day to a date night and any adventure in between. REEF ESCAPE LUX S H O W N I N N U D E | AVA I L A B L E I N 1 2 C O L O R S
A bold color for a bold adventure. These Raspberry REEF Escape Lux sandals are the perfect berry tone to elevate your style this spring.
REEF ESCAPE LUX S H O W N I N R A S P B E R RY | AVA I L A B L E I N 1 2 C O L O R S
HOW DID REEF REVOLUTIONIZE THE WOMEN’S RUBBER SANDAL?
WHAT WE HEARD WE COLLABORATED WITH AN INSIGHTS, STRATEGY AND INNOVATION CONSULTANCY, TO CONDUCT A WOMEN’S SPECIFIC CONSUMER INSIGHTS STUDY. WHAT WE LEARNED IS THAT ALL RUBBER SANDALS ARE NOT CREATED EQUAL. CURRENT OPTIONS ALL HAVE THEIR ADVANTAGES AND DISADVANTAGES, BUT WE LEARNED THAT MOST BRANDED RUBBER DISAPPOINTS IN THE FOLLOWING WAYS:
UNCOMFORTABLE FOOTBEDS
ANATOMICAL FOOTBED WITH HEEL CUPPING AND ARCH SUPPORT FOR ALL DAY COMFORT
EXCLUSIVE CUSHION RUBBER MOLDED FOR IMPROVED TRACTION
COMFORT LINED INTERIOR OF THE STRAPS HAVE BEEN CAREFULLY TEXTURED TO REDUCE FRICTION AGAINST THE SKIN
A SIGNIFICANTLY STRONGER STRAP DESIGN IS THE RESULT OF EXTENSIVE PROTOTYPING
QUALITY CONCERNS
HEALTH / ENVIRONMENT
WE HEARD IT LOUD AND CLEAR: QUALITY IS SYNONYMOUS WITH DURABILITY, AND A SENSE OF CONFIDENCE THAT SANDALS WON’T BREAK. WHILE BASIC STYLE IS EXPECTED, THOUGHTFUL DETAILING ARE A HUGE PLUS.
HOW WE RESPONDED IN LIEU OF THE TYPICAL FLAT RUBBER BOTTOM, WE MOLD EACH REEF ESCAPE LUX TO SIZE AND SHAPE. A CONTOURED FOOTBED ENABLES US TO CREATE AN ANATOMICAL FOOTBED WITH HEEL CUPPING AND ARCH SUPPORT.
MADE WITH 100% PVC FREE MATERIALS
THE SOFT, OVAL TOE POST IS DESIGNED TO PERFECTLY FIT BETWEEN THE TOES
REEF ESCAPE LUX
SLIPPERY OUTSOLES
HEEL CUPPING STABILIZES FOOT, ADDS SUPPORT ARCH SUPPORT
Q. WHY DON’T OTHER BRANDS DO THIS?
A. IMPORT INCENTIVES ARE AVAILABLE FOR RUBBER SANDALS WITH MINIMAL ARCH, CONTOURING AND PITCH. WHEN BUILDING THE REEF ESCAPE LUX, WE PRIORITIZED COMFORT OVER COST TO DELIVER THE BEST POSSIBLE PRODUCT.
INDICATORS OF QUALITY THE REEF ESCAPE LUX NOT ONLY DELIVERS ON SHAPE AND QUALITY, BUT EXTREME COMFORT AS WELL. DEVELOPED BY VF SOURCED CHEMICAL ENGINEERS, OUR NEW EXCLUSIVE CUSHION RUBBER COMPOUND BLENDS EVA FOAM WITH RUBBER TO STRIKE THE PERFECT BALANCE BETWEEN DURABILITY AND SOFTNESS.
MOLDED LOGO, NOT REPEAT GRAPHIC
IMPROVED TRACTION
CONTOURED SIDEWALL, NOT FLAT OR BUFFED