What is the biggest mistake you see new businesses make? Investing in branding the look of the business and having no client base. It is all very well having a fancy company but if you don’t have clients to sell a product to then you may not have a business.
What drives you? Why do you do it? I’ve seen my father build up a successful business and I’d love to do the same. Also, I love shoes so being able to make your own styles that you love is the best feeling ever.
Do you set goals for yourself in business and personally? I am very strict on myself; you have to be, as you have no boss to look up to.You have to set goals and targets for getting into certain department stores and do everything you can to achieve those goals.
Any words of advice to people who hesitate to try new things? Life is short, so take the risk; you haven’t got anything to lose!
Do you have another entrepreneur you look up to? All the way through starting this business one of the things I’ve done is look for mentors to guide me. I’ve taken advice from Aldo who has a global shoe company and also important owners of other big shoe brands.
EXCLUSIVE OFFER FROM ARUNA SETH At ME Magazine we love Aruna Seth shoes, and to show her devotion to New Zealand, Aruna is offering ME Magazine readers free shipping to New Zealand for the month of March and a free Aruna Seth brooch with every purchase! Just go to www. arunaseth.com and tell them you are from New Zealand and read about Aruna in ME.Magazine!
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