28
January 2012
RL
www.myRealtyLine.com
austin
Austin CRS Chapter
ABoR’s 2012 Chairman Leonard Guerrero of JB Goodwin REALTORS and ABoR staff members Beth Gatlin, Vicki Harris and Kate Mack welcome Sandy Bednar, second from left, of Distinct Austin Properties and Mary Black, far right, of Hilltop Realty to the Meet and Greet event held for new ABoR President and CEO Matt Maire.
Putting a Face on Real Estate since 1995.™
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Putting a Face on Real Estate since 1995
Director ‘s Column By Risé Johns • 2012 Director
Analyzing your expenses is the first step to getting your business' financial house in order
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Everyone could use a little help in the time management department. Frank Perdichizzi of Private Label Realty gives members of the Austin Young Real Estate Professionals some tips at its Real Estate Sales Clinic and Networking Happy Hour at Cool River Café. Buy photo: RL_121211_D.JPG at www.myRealtyLine.com
Cindy Reeder, right, of RE/MAX Capital City and James Castillo of DR Horton congratulate Cindy’s daughter Colleen on winning a check card at the Austin Chapter CRS Charity Casino Night.
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Texas American Title Company Texas American Title is one of the WCAoR 2011 Nominated Companies of the Year
t the end of the year and start of a new year, many of us make New Year’s resolutions. Resolutions are supposed to make us better, improve our business and otherwise help us in some manner. Of course, we have all heard that most resolutions are forgotten after 30 to 45 days. In many cases, we soon return to our old ways. One reason that people make New Year’s resolutions that are soon forgotten is they are wishfully thinking rather than thinking through what they really want. People actually make New Year’s resolutions that subconsciously they never intend to keep. Recently, my business coach had me go through an exercise that focused on my business expenses. The purpose of the exercise was to know exactly where my business stood financially in 2011. That knowledge allows me to improve and get my business financial house in order for 2012. This was not an easy process. I went back through my checkbook, credit cards and the proverbial shoebox with
the weird receipts to track every expense for the entire year. Next, every expense was categorized and examined. I quickly found that even those “little” expenses add up substantially over the course of a year. I put my expenses into three categories: fixed costs, costs that could be lowered and expendable costs. While fixed costs—MLS dues and license renewal fees are examples— cannot be negotiated and are just part of doing business, there are expenses, though needed, that can be either lowered or negotiated. Set those expenses aside. Eliminate the expenses that jump out as ridiculous and expendable right away. To “get your business financial house in order” is to know where every penny goes. When you are aware of where you spend your hard-earned dollars, you can make wise decisions about which expenses to keep, which expenses to toss and which expenses to negotiate or change. The trick is to know your numbers. Good luck! RL
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Experienced. Reliable. Excellence.
Linda Komm
and Summer Pavliska is the recipient of the 2011 President’s Award for dedication and service to the WCAoR!
A seasoned mortgage veteran with 30 years of experience and committed to excellence.
lkomm@swbc.com 512-531-1807
The Komm Team Linda Komm, VP NMLS #219050
James Barnes NMLS #215987
Join us in 2012 as we continue to make a difference in Williamson County! Cedar Park Office 715 Discovery Blvd. Suite 205 Cedar Park, TX 78613 Office: 512-259-5950
Round Rock Office 1001 S. Mays Suite 103 Round Rock, TX 78664 Office: 512-255-1550
www.txa mti tl e.co m
Rhona Bogie NMLS #222089
Kathleen Condry NMLS #214903
Emily Franke NMLS #223977
Ann Jones
NMLS #221084
The Avallon Building, Building 1 10415 Morado Circle, Ste. 100 Austin, TX 78759 866-766-5252 512-531-1800 swbcmortgage.com
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