Increase Your Reverse Mortgage Closings Exponentially www.brokermatch.com
Internet Leads • Real Time Mortgage Refinance Leads • Direct Mail • Lists from Credit Bureaus
Internet Leads Internet Leads are created when someone clicks on an ad for a reverse mortgage. Then the consumer answers a few online questions. If that person may qualify for a reverse mortgage, their information is added to a list and sold. The generator of the list has determined the following things for you before you ever start dealing with the consumer:
• The person has an interest in a reverse mortgage • Their age is 62+. • The current loan to value (LTV) on their home is below 60%. These leads are "Fresh", meaning they are sent to you within minutes of applying. Click here http://brokermatch.com/blog/reverse-mortgage-leads/ for fresh internet leads.
Real Time Mortgage Refinance Leads A telemarketer calling people creates Real Time Mortgage Refinance Leads. When they find a person who meets your pre-determined criteria, the lead is sent to you immediately. You can then make a call to them while a mortgage is fresh on their mind.
Direct Mail Direct mail lists have been around for years, but they are now more sophisticated than in thee past. Direct mail list creators are able to target specific demographics to suit your business.
Lists from Credit Bureaus Lists from the three national credit reporting agencies, TransUnion, Equifax, and Experian can be customized for you with exactly the criteria you choose. A few of the selections you may want to choose are: • • • • •
Someone over the age of 60 Owns a home Never late on a payment in the last 24 months Estimated market value of home A credit score greater than 680
These are just suggestions. Your criteria would depend on your Reverse Mortgage Program. If you are able to get good fresh leads and work them diligently, your closings will go up exponentially.