Media HIGHLIGHTS
THE CHAMPIONSHIPS 2012: ‘A record-breaking Wimbledon’
16.9 MILLION Peak UK TV AUDIENCE
The highest audience figure for a Wimbledon final was 17.3m when BjĂ–rn Borg beat John McEnroe in 1980
107 MILLION Total UK TV audience
Total 15 minute+ reach was 35.5m, or 62% of the population, the highest figure since 2003 when 36m (66%) watched Roger Federer win his first Wimbledon title
2.9 Television viewer rating for ESPN’s coverage
Beating the previous best rating for tennis, ESPN peaked at 4.1 during the Federer v Murray final
869 MILLION Global TV AUDIENCE (IN VIEWING HOURS)
15,388 hours of global TV coverage
198 Broadcast territories in 2012
There were 189 broadcast territories in 2011
TV Coverage: 62 Broadcasters in EUROPE 20 Broadcasters in Asia 9 Broadcasters in Australasia 2 Broadcasters in Africa 6 Broadcasters in North & Latin America
16.9 MILLION Unique users of Wimbledon.com in 2012
An increase of 8.3% on 2011
1.5 MILLION Wimbledon apps downloaded in 2012
An increase of 650,000 on 2011
10 MINUTES Average time spent on Wimbledon.com
An increase from 6 MINUTES in 2011
990,000 Likes on Facebook.com/Wimbledon
An increase of 89% on 2011
342,000 Followers on @Wimbledon twitter
There were an average of 160,000 tweets about Wimbledon per day during The Championships
300,000 Followers on Chinese social media
Wimbledon is NEW TO Sina Weibo, Tencent Weibo and Sohu
1.2 MILLION Live video streams of Live @ Wimbledon TV
1.9 MILLION Listeners of Live @ Wimbledon Radio
4.7 MILLION Video clips watched on Wimbledon.com in 2012
An increase of 74% on 2011
484,805 Spectators in 2012
584 competitors
54,250 balls used
Learn more about Wimbledon
wimbledon.com
INFO@aeltc.com
‘The most-watched Wimbledon since Borg v McEnroe 1980’