FR.JANFEB13.PG044.pdf
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Opportunities|Coffee
CAFé2u Cafe2U provides multi award winning espresso coffee to people in non-traditional locations. What distinguishes Cafe2U from the competition at a consumer level? Multi-award winning coffee is made fresh to order by baristas at people’s workplace or at events. How is your franchise offer distinct? The Acceleration Package training and launch programme means the new business is built by expert franchise mentors while coaching the new franchisee. This means no knocking on doors by the new franchise partner so they can focus on getting to know their customers, rather than acquiring them. Each new franchisee is supported during the launch phase by a weekly income guarantee of $2500.
Turnkey cost of your franchise: $129,600 + GST (includes van and all fittings, training and support); training for two people is included. There are no hidden extras, opening stock is even included Ongoing fees: set weekly fee of $174 + GST and marketing fee of $27.21 + GST. These figures are CPI adjusted annually
MuFFIN bReAk Muffin Break is a premium bakery-café franchise with a CSR Golden Bean award-winning proprietary coffee blend. What distinguishes you from your competition at consumer level? Our freshly-baked on-site daily model continues to meet with consumer acclaim and there’s a strong loyalty program. Muffin Break was recognised this year with multiple Roy Morgan Customer Satisfaction Awards and a Canstar Blue Award for Most Satisfied Customers – Coffee Shop Chains 2012.
How do you benchmark franchisee performance? A proprietary process of weekly KPI (key performance indicator) monitoring plus a quarterly review process with the franchisee’s personal franchise mentor is used.
How is your franchise offer distinct? Brand evolution that better accentuates Muffin Break’s freshly baked-on-site policy and especially caters to the core market of on-the-go, typically adult female consumers. Easy access to Foodco’s team of retail experts, periodic faceto-face events and franchisees are encouraged to support each Established in 2000; 135 franchisees in Aus and NZ, over AD_ F RS I G1 J AN_ 1 3 . p d f Pa ge 1 2 6 / 1 1 / 1 2 , 8 : 5 1 AM other via intranet portals. 200 worldwide Innovative marketing and advertising campaigns including Length of agreement: five years with a five year option
Details
40 FOR FRANCHISE INFORMATION CALL:
1800 662 663 www.embroidme.com.au
44| FRANCHISING jAN/Feb 2013
www.FRANCHISe.Net.Au
LOCATIONS NATIONALLY