FR.JANFEB13.PG028.pdf
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Inspire|Franchise story
trade, with a rush on between 11.30 am and 3pm, there are plans to extend the offer to bring in business earlier in the day.
fRanCHISe StaRt-up Kaan Celik had a hospitality background when he developed the Le Wrap brand. But he’s not looking for anyone with similar experience as a franchisee. Because the model is simple, says Peri, there’s no need for a franchisee to have prior experience in the food or catering industry. Everything can be learned through training, and on-site in the store in the initial phase of business. “Franchisees have to learn the register, how to make wraps, grilling, paperwork, wages, how to run the store.” There is four weeks training for new franchisees, and new staff learn the ropes at existing stores. The system requires a minimum
The former ambulance officer who became a regular patron of the original Parramatta store was AD_ F RVANJ AN_ 1 3 . p d f Pa ge 1 4 / 1 2 / 1 2 , 3 : 5 5 PM first in the door when the system was franchised
staff count of five at any time. When the doors open for the first time, franchisees are able to call on the head office staff for help. “The first week is all about admin, there’s so much to learn,” says Peri.
MaRketInG tHe MeSSaGe It’s rare for the franchisor to engage in a marketing campaign for openings; the business has been built on word of mouth, and this has continued as franchisees join the network. But 2013 is going to be a year of brand communication for the first time for the company, which has targeted magazines, radio, billboards and bus shelters as the vehicles to carry its message. The marketing campaign will focus on Sydney to help boost customer awareness of the brand now that there is an extensive network of outlets for customers to visit. F
Due to eXtremely high demand, coffee retailing is widely regarded as one of the more attractive franchising options available. With your drive, our system and our collective belief in delivering an eXceptional coffee eXperience, you can eXpect an eXcellent return on investment. Plus you get WR EH \RXU RZQ ERVV DQG ZRUN ÁHXible hours, how eXquisite! We’ll supply you with our eXclusive ‘hit the ground running’ pack including free start up stock, marketing materials and eXpert training. For more info on a Cappuccino Xpress mobile coffee franchise, contact Carrick Robinson on 0421 048 716 or email carrick@capx.com.au and get on the road to success today.
28| fRanCHISInG jan/feb 2013
www.fRanCHISe.net.au