FR.JANFEB13.PG026.pdf
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Inspire|Franchise story
A healthy takeaway concept with a touch of theatre. That’s the driving force behind Le Wrap, a Sydney based food court franchise that’s on a roll
IT’S A
WRAP K
aan Celik had been looking into the healthy food market when he became inspired by what he saw in his home town of Brisbane. Celik moved to Sydney and created the Le Wrap brand, a fast food service that matches the increasingly healthy-eating requirements of 21st century Australians with a sense of theatre at the store. Like many fast food
outlets, Le Wrap focuses on fresh food preparation, with all the ingredients laid out in front of the customer. The difference, explains Kaan’s wife and business partner, Peri, is the cooking of the meat on a grill while the customer watches. “It’s like teppanyaki,” she explains. “The chicken breast is cut very fine and flat, it’s picked up raw with tongs and grilled in front of the customer.”
Of all the takeaway options, we’re the only one made to order and cooked in front of you. We’re high on hygiene and presentation 26| fRanCHISInG jan/feb 2013
www.fRanCHISe.net.au
While this is happening, another member of staff is assembling the salad elements on a wrap, the grilled chicken is added, and the whole sandwich toasted. This whole process takes just three or four minutes, yet it draws quite a crowd and pleases the customers who can see both the freshness of the ingredients and the healthconscious food handling. “Of all the takeaway options, we’re the only one made to order and cooked in front of you. We’re high on hygiene and presentation,” says Peri Celik. “We get praised for it. All our