Quito, CA PITA L OF TO U RISM IN V E S T MEN T S
inversiones.quito.com.ec
SOUTH AMERICA - ECUADOR
QUITO TURISMO We are a company dedicated to developing tourism within the Metropolitan District of Quito. The main responsibilities of our institution are: • To encourage investment in the tourism sector.
Esmeraldas Tulcán
Galapagos Islands Islas Galápagos
Ibarra
Quito
Lat. 0°0'0"
Nueva Loja
Puerto Ayora Puerto Baquerizo Moreno
Santo Domingo Bahía de Caráquez
Baeza
Latacunga Ambato
Portoviejo
Pacific Coast Costa
Baños
Guaranda
Puyo
Babahoyo
Amazon Amazonía
Riobamba Santa Elena
Guayaquil
• To provide public services through the infrastructure managed by our company, as participant or organizer of meetings, fairs, events and conventions.
Tena
Quevedo
Manta
Francisco de Orellana
• To develop, under current legal parameters, products directly or indirectly related to the tourism sector.
• Provide public services related to the administration of Quito as a tourism destination in all areas of tourism.
Macas Azoguez Cuenca
Machala
Loja
Andes
Zamora
Lat. 0°0 '0"
Galapagos Islands Islas Galápagos
Empresa Pública Metropolitana de Gestión de Destino Turístico Address:
Pacific Ocean Océano Pacífico Atlantic Ocean Océano Atlántico
Published by Empresa Metropolitana QUITO TURISMO - Year 2014 • Edition and photos: Quito Turismo • Design: Francisco Veintimilla R.
Phones: Fax: Mail: Web:
Ave Amazonas N79-39 and Ave de la Prensa (Centro de Eventos Bicentenario) (593 2) 2993 300 al 30 (593 2) 2993 341 uioinvest@quito-turismo.gob.ec www.inversiones.quito.com.ec
www.inversiones.quito.com.ec
3
WHY INVEST in Quito?
QUITO, in the Middle of the World Quito has geographic, economic and cultural conditions that create a favorable environment for business. It is the political and economic center of Ecuador, home to the main governmental and non-governmental entities, both national and international, including the most important cultural, financial, administrative and commercial institutions operating within the country.
5
hours
20
New York Atlanta Houston Miami
12
hours
Amsterdam Madrid
Mexico DF San Jose Panama
hours
18
hours
4-6
hours
Bogota Medellin Caracas Lima Sao Paulo
QUITO, the first World Cultural Heritage Site On September 8, 1978, UNESCO declared Quito the first World Cultural Heritage Site due to the importance and diversity of architectural, natural and cultural wealth found within its Historic Center. In 2011, Quito was also declared American Capital of Culture by the International Bureau of Cultural Capitals.
4
Quito, capital of tourism investments
Being located strategically along the Equator, smackin-the-middle of our globe, Quito serves as an ideal connection between North and South America. Moreover, it is only a few hours by flight from the major cities of the western hemisphere, making it an excellent destination for business and investment.
www.inversiones.quito.com.ec
5
QUITO, a world-class destination La plaza de San Francisco, en Quito, es un monumento al pasado espiritual y cultural de la ciudad.
LO MEJOR del
MundO
National Geographic Traveller included Quito in its “Best of the World: our must see places for 2013” list.
2013
casa gangotena
¿Tienes ansias de conocer el mundo? Tenemos tu boleto. 84
hotel mezclan lo tradicional y lo contemporáneo, creando una oferta turística sincrética que revitaliza esta ciudad de apenas 1.6 millones de habitantes. Durante mucho tiempo, en su camino a la atracción estrella de la nación: las Islas Galápagos, los viajeros han menospreciado la capital de Ecuador. A pesar de que su centro colonial español fue consagrado por la Unesco como Patrimonio de la
Humanidad en 1978, apenas ahora el área ha experimentado un renacimiento que garantiza estancias más largas de los visitantes. Durante la última década, las autoridades de la ciudad han invertido cerca de 500 millones de dólares en mejorar el casco histórico. En el corazón de Quito, calles empedradas y mansiones de color pastel rodean la revitalizada iglesia de San Francisco.
Muchos restauradores aprendieron a aplicar hoja de oro, a hacer incrustaciones en madera y cincelar estatuas en un taller cercano, con la misión de enseñar esas habilidades a los adolescentes pobres con aptitudes para el arte. La gente es lo primero en los nuevos museos de Quito. Haciendo hincapié en la narración, la Casa del Alabado organiza por temas sus obras de arte y artefactos precolombinos
para dramatizar el misterio de los ancestros. El centro histórico de Quito también está empezando a cultivar una vibrante vida nocturna. En la calle La Ronda, la música brota de los restaurantes y los bares. Pero Lagla despierta a los espíritus a la antigua. Agitando un manojo de salvia al final del ritual, ella dice: “Se fue el espanto, la energía vuelve”. Podría haber estado hablando de Quito también. –Elaine Glusac
Lugar para ver: SALENTO, ITALIA. “El extremo sureste de la región de Apulia tiene excelentes playas, una cultura vibrante y comida auténtica”. La Notte della Taranta es un enorme festival de música tradicional y moderna que se lleva a cabo en verano; no te lo puedes perder”. –Stefano Brambilla, National Geographic Touring Club Italiano.
NatioNal GeoGraphic traveler
91
In 2013, several international publications highlighted the beauty and interest of Quito and the investment projects being carried out within the city, in prestigious periodicals such as The Washington Post (USA), the Chicago Tribune (USA) , Via G Magazine (Brazil), Die Welt (Germany), and others. Quito was also included in the #1 New York Times bestseller “1,000 Places To See Before You Die”.
Currently, Quito is finalist in the Seven Wonder Cities of the World competition.
6
Quito, capital of tourism investments
Quito received the Travelers´ Choice Destinos 2012 TripAdvisor Award
In 2013, Quito received a World Travel Award -- the most important award within the world tourism industry -- in the category of Latin American Leading Destination.
Lonely Planet selected Quito as was one of 10 destinations to discover in 2013.
QUITO, outstanding quality of life The Metropolitan District of Quito includes 25 protected areas, 23 of which are protected forests and 2 which are ecological reserves. Within its territory, 542 bird species have been recorded, which has earned the district the recognition of Important Bird Areas (IBA), a Conservation International category, at both the MashpiGuaycuyacu-Sahuangal reserve and the Pachijal watershed reserve. Additionally, Quito enjoys spring climate all year round, with an average annual temperature of 16°C.
www.inversiones.quito.com.ec
7
QUITO, its people Quito’s employment totals 771,423 people, of which over 60% are between 18 and 40. Quito is the city with the highest number of universities in Ecuador, totaling 24, including 5 of the 6 best universities in the country. The city, therefore, provides excellent resources for young professionals in different fields and specializations, including innovation and technology, software, engineering, the arts, traditional crafts, and much more.
QUITO, legal security The Municipal Ordinance #406 issued on June 14, 2013 establishes a public-private partnership scheme that allows both the public and private sectors to develop projects of general interest together. This framework helps minimize economic risks for the implementation of investment projects, establishing a “win-win” relationship between both parties. Under this new legislation, the Metropolitan District of Quito has already begun developing joint projects together with the private sector.
8
Quito, capital of tourism investments
www.inversiones.quito.com.ec
9
QUITO, productive and innovative The capital of Ecuador is a modern city with ambitious plans for the future. • The new Mariscal Sucre International Airport is the main entry point for international passenger and cargo traffic into the country. • The new Metro de Quito will be the most important public transportation system in the city, connecting the north and south segments of the city by the year 2016. • The new Conventions Center will make Quito an attractive option as host of important largescale conventions and events. • A grand Historic Center Revitalization Program is being developed, based on projects that plan to convert the old town into a residential enclave and tourism hub.
• Industrial parks will transform the industrial sector of Quito through the construction of new facilities that offer clean production practices and energy efficiency. • A new Quito Road Plan includes 14 major projects that will optimize connectivity within the city and between the city and the rest of the country. With a total investment of approximately $630 million, improvement, expansion and construction of new roads is currently underway. • Special Tourism Zones (ZET): As per Metropolitan Ordinance # 236, La Mariscal and the Historic Center neighborhoods have become Special Tourism Zones (ZET, in Spanish), which will encourage the management of areas specifically intended for tourism, offering prime investment opportunities. • Digital City: Quito works to become a ‘digital’ city, enabling the exchange of information and communication between people, institutions and companies making it more efficient and opensource.
10
Quito, capital of tourism investments
www.inversiones.quito.com.ec
11
QUITO, tourism figures
10
200,000
2007
Carapungo
14
Zona Industrial
9
TERMINAL CARCELÉN
13
PARQUE METROPOLITANO DEL NORTE
15
8 3
PARQUE METROPOLITANO DEL SUR
11 6 Cumbayá
Nuevo aeropuerto de quito
1
2% Cuba 3%
Zede
3%
Intercambiador
Zona Industrial
2013
Chile
Ciudad Aeropuertaria
THE MOST VISITED SITES 2%
Mexico
France
4,8% 4,5% Other
5,4%
0,37%
Theatres Museums
United States
23%
Canada
3% Germany
11% Venezuela Spain
5%
11%
7%
0,15%
South of Quito Heritage Center
Malls Churches
Peru
Argentina 3%
Túneles
2012
2%
United Kingdom 3% CONECTOR ALPACHACA
Facilitador de tráfico
2011
2%
5
Tumbaco
7
2010
COUNTRY OF NATIONALITY OF THE TOURIST IN QUITO
Pacho Salas
Puente
2009
The number of international visitors increased by 18 % in 2013. By 2018, an estimated 1 million visitors will arrive to Quito.
Calderón
12 4
2008
487.378
300,000
2
TERMINAL QUITUMBE
474.221
400,000
461.865
500,000
Centro Histórico
417.853
Quitumbe
609.277
TOURIST ARRIVALS TO QUITO 2007-2013 600,000
471.499
Centro de Convenciones
Zona Industrial
Quito is the main tourism and business destination in Ecuador. Out of the 1,271,953 visitors who arrived in the country in 2013, 42% visited Quito, a continuing trend from the previous year.
533.458
LOCATION of the main projects of the City
4.2% La Ronda
37,37%
5,59% 8,6% 10.4%
Colombia
El Panecillo
12,4%
Cable car
10,9% La Mariscal
Ecuador
For non-resident visitors, 32% are nationals of North American countries, 35% of South American countries and 21% of European countries.
12
Quito, capital of tourism investments
The Historic Center of Quito is the most visited destination in the city.
www.inversiones.quito.com.ec
13
HOTEL OCCUPANCY RATE (%) PER CATEGORY 2013
73
60,5 First
Luxury
Demand for accommodations reveals a tendency toward establishments with more service and better quality.
42,5
Tourist investment projects THE NEW CONVENTION CENTER QUITO
Second
US$73
US$182 - US$297
AVERAGE RATE PER OCCUPIED ROOM (2013)
AVERAGE RATE PER OCCUPIED ROOM (HERITAGE CENTER - FIRST CATEGORY 2013)
$
Fuente: Modelo de Gestión Inmuebles Patrimoniales
$
US$65
THE DAILY EXPENDITURE of tourists coming to Quito
IN 2012, 25% OF ALL VISITORS TO QUITO ENGAGED IN BUSINESS OR EVENTS TOURISM. Ecuador is ranked 10th in the ICCA (International Congress and Convention Association) in terms of events per country.
Project objectives HOTEL CAPACITY PER BEDS Total 2009 - 2013
23.790
21.358 15.466 17.002 18.638 2009
14
2010
2011
Quito, capital of tourism investments
2012
2013
The number of accommodation units in 2013 has grown by 11% compared to 2012. The city offers 23,790 spaces.
• Position Quito in the top 10 tourism destinations for meetings and events within the Americas and among the top 50 worldwide. • To offer world-class infrastructure that can compete regionally and internationally.
• To generate a new urban center that invigorates the economy around the area of the Bicentennial Park, where the project is located.
www.inversiones.quito.com.ec
15
$
PROJECT LOCATION
$
US$ 35 million
MINIMUM INVESTMENT ESTIMATED
CONVENTIONS CENTER AREA Capacity:
EXHIBITIONS AND FAIRS AREA Capacity
ARENA FOR SHOWS AND ENTERTAINMENT
3.000 people
6.000 people
9.000 people
Capacity
11,4 HA
New Center Area Conventions in Quito The project will be developed within 11.4 hectares where the old Quito airport terminals previously operated, today the Bicentennial Park.
16
Quito, capital of tourism investments
Additionally, complementary businesses are required in order to enhance the services offered at the center.
www.inversiones.quito.com.ec
17
FAQ
UNDER WHAT MODEL WILL THIS PROJECT BE MANAGED?
WHAT ARE THE BASIC AND ADDITIONAL WORKS? The basic construction involves all infrastructural requirements necessary to position Quito as an ideal destination for meetings, conventions and events. They have been established as the following: • A Conventions Center with capacity of 3000 people • An exhibitions and fairs area with capacity of 6000 people • An entertainment arena with capacity of 9000 people Additional works related to the basic works are intended to enhance the economic dynamics of the complex, including restaurants, hotels and shops. There are, as of yet, no minimal requirement for these works; these should be proposed by the participants and are subject to qualification. Basic and additional works are to be realized within the 11.4 hectares located inside the Bicentennial Park.
The project will be managed under a public-private partnership model, as per Municipal Ordinance No. 406. The contribution of the public sector (Metropolitan District of Quito MDMQ) is the allotment of 11.4 hectares of land, located in the Bicentennial Park, former Mariscal Sucre Airport, for development. The contribution of the private sector includes financing, construction, operation and maintenance of the basic and complementary works.
WHO IS ELIGIBLE TO PARTICIPATE? Domestic or foreign corporations, or associations and consortia thereof.
HOW IS THE PROCESS OF SELECTING THE PRIVATE-SECTOR PARTNER? The private-sector partner is selected through a public tender composed of three evaluation phases: • Phase I: assessment of eligibility of experience, solvency and legal capacity of the company or consortia. • Second phase: A technical evaluation of the company or consortia’s project,
18
Quito, capital of tourism investments
www.inversiones.quito.com.ec
19
taking into account all architectural, commercial, operational, urban planning and financial criteria. • Third phase: An economic evaluation where remuneration in favor of MDMQ’s 11.4-hectare property is assessed.
HOW IS REMUNERATION IN FAVOR OF THE MDMQ CALCULATED?
OTHER PROJECTS IN THE AREA
AMAZONAS BOULEVARD The “Bulevar Amazonas” project is located to the west of the Bicentennial Park. This boulevard will become a main longitudinal connector between the station at El Labrador (to the south of the park) and Colegio Benalcázar (on the northern edge of the park). Completion of this project is set for December 2014, and will include public facilities and green areas.
THE BICENTENNIAL PARK The New Conventions Center will be located in 11.4 hectares of the Quito Bicentennial Park. The proposed General Park Plan offers a multifunctional and flexible recreational area destined to consolidate a new urban catchment area in the north part of the city.
There are two components that will be taken into consideration: • A fixed component, which is calculated on the basis of the assessed value of the 11.4-hectare property. • A variable component, which is calculated upon the percentage of the complex’s total sales (of both basic and additional works).
WHAT IS THE PUBLIC-PRIVATE PARTNERSHIP’S TERM? The term of the partnership, to be discussed depending on the proposed project, cannot exceed 40 years.
20
Quito, capital of tourism investments
EL LABRADOR STATION The first phase of the Quito Metro involves building stations El Labrador and La Magdalena (north and south of the city), which are expected to conclude in late 2014. El Labrador will be located along Line 1 of the Metro, adjacent to where the new conventions center will be develop.
www.inversiones.quito.com.ec
21
AVENIDA FLORIDA EXTENSION
THE SOCIAL CIRCUS
Avenida Florida will be extended to connect the western and eastern segments of the city, providing access to the new Quito Conventions Center, through various means of transportation. The extension will include bridges that bypass the Bicentennial Park space.
The Social Circus project, supported by the Vice Presidency of Ecuador and the Cirque du Soleil Foundation, aims to develop cultural and recreational activities at the Bicentennial Park. The project currently features 20 young members who have become professional actors and 200 youths initiated in circus skills.
Since July 2013, the area where the New Convention Center will develop has being operating as a center for events, conventions and exhibitions. This space has been christened the Bicentennial Events Center. The space has become hosted large capacity events, among them:
COLEGIO BENALCÁZAR The transformation of this institution aims to convert the original high school into an educational campus within a period of three years. It will house 2500 students and feature state-of-the-art technology. The estimated investment for the project is 12 to 15 million dollars.
22
Quito, capital of tourism investments
THE BICENTENNIAL EVENTS CENTER
• The Possession of President Rafael Correa, 200,000 people • Metallica’s concert, 40,000 people • The Textures, Colors and Flavors Fair, 14,000 people • Quito Fest (a local music festival), 13,000 people • Diplomatic Ladies Bazaar, 10,000 people • Expocuenca, 9,000 people • Travel Mart Latin America , 7,000 people • Ecuador Culture and Gourmet, 6,000 people • Expo Germany , 5,000 people
www.inversiones.quito.com.ec
23
Until March 2014, a total 59 events have taken place at the Center, with another 24 on schedule for the remainder of 2014. The space is mainly utilized for trade shows, conventions and events.
24
Quito, capital of tourism investments
www.inversiones.quito.com.ec
25
inversiones.quito.com.ec @uioinvest uioinvest