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Figure 1. Bulk red wine exports by price segment and average price. Source: Wine Australia
Figure 2. Bulk white wine exports by price segment and average price. Source: Wine Australia
been no bulk red wine shipments valued at under A$0.50 per litre. Figure 2 illustrates Australian bulk white wine exports by price segment. The figure demonstrates that there has not been a meaningful shift in bulk shipments since the crop size was known. Total exports have been flat over the past half year. The average price has declined, however, this trend has been in place for the past 12-month period. Of some concern, is the reemergence of some shipments of bulk white wine below A$0.50 per litre. A total of 3 million litres were shipped in this segment. The share of bulk white wine exports below $1 per litre also increased, from a 77% share in January to an 80% share in the year ended July 2013. Note that Australia represents just 4% of global wine production and, therefore, Australian supply is a small component of a global wine market. The economic and global wine market conditions have
changed significantly since the time that Australia last recorded a vintage intake of this volume. Reduced planted vineyard area in Australia and Europe coupled with continued growth in global wine sales, largely driven by increasing demand in Asia, has brought the global supply of wine more in-balance with total demand. Recent easing of the Australian dollar to levels last experienced in 2010 is likely to have some effect if the easing is sustained. The results of the next Wine Export Approval Report will provide greater clarity as to the market impacts resulting from the 2013 harvest. Endnotes 1
n analysis of the varieties used for sparkling and fortified wine exports in Wine A Australia Export Approval database is the basis of the assumptions used for sales in this category. Some Moscato is included in this section.
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W i n e & V i t i c ult ur e Jo ur na l SEPTEMBER/O C TO BER 2013
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