FIVE DOLLAR WRESTLING
BRAND IDENTITY MANUAL
Designed by Alexander Kahrs for Five Dollar Wrestling http://www.5dollarwrestling.com awkahrs@gmail.com
“I’ve got six things in store...pain, hurt, pain, hurt, and more pain! And I can’t even count to six.”” - Sean Van Halen
“Can you feel the earthquake when Dyn-O-Mite explodes?” - Dyn-O-Mite
“I know a lot of wrestling fans don’t necessarily read, but wrestling books were quite popular back in the day.” - Jake “Manscout” Manning
FIVEDOLLARQUOTES
“Fi’ Dolla’ Wrasslin’, wrasslin’ so good you gon’ get yo’ feet wet!” - Freight Train
HISTORY Five Dollar Wrestling (5$W) was started in 2009 with the appropriately named “FIVE DOLLAR WRESTLING DEBUT SHOW.” Since the beginning, 5$W has been all about combining professional wrestling and comedy with a low budget feel. There is a small staff of wrestlers, referees, and stage crew, and the events are commentated by Colt Cabana and Marty DeRosa.
ASSESSMENT The staff of 5$W are motivated by the desire to bring a fresh change of pace to wrestling fans. Instead of all the fancy, high budget design and setup of traditional promotions, 5$W uses low budget (“cheap”) design and setup to promote a more comedic approach. Even so, the current branding of 5$W has a chance for a revamp to compete on a stylistic level with the more mainstream wrestling promotions (and, depending on the final outcome, perhaps a playful parody of current trends in wrestling as a whole).
POSITIONING PLATFORM The brand of 5$W is all about giving the wrestling fans their money’s worth, for less money needed than the typical wrestling experience. The shocking success of 5$W comes from the desire to want a true alternative to the status quo, and that is what 5$W presents. In the words of current 5$W Champion Freight Train, 5$W is “so good, you’re gonna get yo’ feet wet.”
5$W tends to play out parodies of trends in professional, including but not limited to: the “Monday Night Wars” era of wrestling, the “tournament of champions,” and most recently the Internet Pay-Per-View. In addition to the usual live events featuring the 5$W wrestling roster, the promotion holds special “$5 Wrestling LIVE” shows at wrestling conventions in which Cabana and DeRosa deliver their sharp wit against the backdrop of archived wrestling footage.
TARGET AUDIENCE 5$W is targeted at the 18-35 male demographic typically associated with pro wrestling, specifically those who have lost faith in the product, but is accessible to anyone inclined to laugh at dry (and occasionally raunchy) humor.
GOALS One of the major goals of 5$W is to help bring wrestling fans back to enjoying the product. With such a big emphasis on low budget, bargain bin style wrestling action, the goal of this project is to drive home the entertainment that comes with 5$W!
B R A N D S T R AT E G Y
TRENDS/OBSERVATIONS
Full Size Logo: 9.0734 in (W) x 5.5572 in (H)
75%
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• Use the guidelines listed in this manual for logos, type, etc. • Use a half inch of space between the left/right most edge of the logo and the edge of the page in prints • Use at least a quarter inch of space between any edge of the logo and other elements on a page in prints
DON’T:
50%
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Minimum: 25% FIVE DOLLAR WRESTLING
DO:
• Stretch or “squish” the logo in any way • Omit type from logo UNLESS it is smaller than the minimum 25% (logo can be as small as 15% without type) • Use logo, type, etc. inconsistent with the manual
Print/Web
COLOR PALETTE Primary - Pantone 7484 M; RGB (#00653B) ; CMYK (100,0,85,50)
Logo - Bemio AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz
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Primary Copy - Helvetica Neue AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz Five Dollar Wrestling is an awesome wrestling promotion! Headlines - Franchise Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz NEWS: FIVE DOLLAR IMPRESSES! Web Only Blog Title - Oswald AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz Blog Post: Something Catchy Body Copy - Droid Sans AaBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz Something cool and exciting goes here
Secondary A - RGB (#004226) ; CMYK (90,44,90,54)
Secondary B - RGB (#2DB279) ; CMYK (75,2,71,0)
V I S U A L S
TYPOGRAPHY
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5DOLLARWRESTLING.COM SPONSORED BY HIGHSPOTS.COM
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THIS CARD IS GOOD FOR FREE ADMISSION TO A 5$W SHOW.
FIND OUR DVDs AT
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FIND OUR DVDs AT
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ACTUAL TEXT MESSAGES FROM FREIGHT TRAIN I been doing alots of sit up and put up Ay tail cm punk if he not busy on may the 25 tell him to come and see 5dollar wrestling in indiana Ay colt cabana vince mcmahon got road dogg and josh matthew copying off u and marty Ay more people want a shot at the 5dollar wrestling titles
Banner (8’ wide by 3’ tall) & Wrestling Ring Apron (16’ wide by 6’ tall)
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Business Card
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5dollarwrestling.com Sponsored by highspots.com
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Fi Dolla Wrasslin, wrasslin so good you gon get yo feet wet! - Freight Train FIVE DOLLAR WRESTLING
I’ve got six things in store...pain, hurt, pain, hurt, and more pain! And I can’t even count to six. - Sean Van Halen
FIVE DOLLAR WRESTLING
5DOLLARWRESTLING.COM
I know a lot of wrestling fans don’t necessarily read, but wrestling books were quite popular back in the day. - Jake “Manscout” Manning
Fi Dolla Wrasslin, wrasslin so good you gon get yo feet wet! - Freight Train
FIVE DOLLAR WRESTLING
Can you feel the earthquake when Dyn-O-Mite explodes? - Dyn-O-Mite
DELIVERABLES
5DOLLARWRESTLING.COM
• Events Page: Keeps track of upcoming live events and DVD releases • Wrasslers: The stars of Five Dollar Wrestling! • Previews: Every preview and hype video! • Shows: When full shows are available to stream, you’ll find them here!
FIVEDOLLARWEBSITE
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