Prime Insights

EDITOR’S NOTE

Celebrating Feminine Resilience and Determination to Break Barriers

From the title itself, you must have guessed what we’re about to discuss! If you haven’t guessed already, then let us tell you. This edition is not only about celebrating entrepreneurial successes but also taking pride in the fact that our women are shackling every barrier possible to pursue their dreams relentlessly. They’re unstoppable in their entrepreneurial endeavors, irrespective of any factor whatsoever. It doesn’t make much difference whether her brand is big or not or whether the industry she’s chosen is hyped or not, but what makes the charismatic difference is her courage!

One such remarkable example of women taking the entrepreneurial charge is the Founder and Proprietor of XYSTER Devices, Ms. Swarna Sunil Shetty.

It was in 1992 that Mr. Sunil Shetty and Ms. Swarna Sunil Shetty established XYSTER as a company that was involved in the development, manufacturing, and design of endoscopy surgical instruments. The duo’s commitment led to a significant acknowledgement of XYSTER across India over these years.

Under their combined leadership, XYSTER made a courageous breakthrough, establishing it as the most trusted destination for comprehensive solutions for urology, gastroenterology, gynecology, nephrology, and radiology. With a dedication to bringing disruptive innovation and improvement to the healthcare industry, XYSTER’s team continued working with a laser-sharp focus on quality and gradually carved a niche in the industry. Today, XYSTER holds the position of a prominent OEM manufacturer based in Mumbai, specializing in the research, development, and production of innovative medical products.

For our edition, we had the privilege of interacting virtually with Ms. Swarna Sunil Shetty and learning everything about the brand’s journey from her. We are honored to celebrate the breeze of #womepreneurship by featuring Ms. Swarna Sunil Shetty’s entrepreneurial stint on the cover page of this edition.

Behold, as we have placed many more excellent narratives inside with perfection, just like always! Haha! You can write to us if we are lagging even by an inch in what we have just mentioned. Your feedback is invaluable, so please share your thoughts about the aspects where we need to improve.

As we conclude this special monthly issue, we genuinely hope our readers will enjoy reading it as much as we enjoyed curating it for you. Until we meet again, enjoy the festivities that are around the corner and immerse yourself in an enthusiastic atmosphere of compassion, happiness, and sharing meaningful bonds. Keep growing!

Editor In Chief

Ankur Mishra

Editorial Coordinator

Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

Art Director

Aryan Jha

Graphic Designer

Virendra Dhami, Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

Head Of Distribution & Production

Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance

Apoorva Jain, Anup Bhandari

Advertising & Promotion

Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

Sr. Business Development Manager

Manish Mishra, Arindam Sarma , Yashwinee Singh

Business Development Manager

Priyanka, Mehul Garg

Data Analysis

Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

Email: yashwinee@primeinsights.in

Prakriti

Gourmer Services Pvt. Ltd.

Dining experience with a commitment to clean, quality ingredients—because every bite matters.

Mirasimo Fragrances & Cosmetics LLP

An Emerging Pioneer of Niche Fragrance Distributor in India

Mr. Divyesh Bhagvati

Offering Reliable and Premium PLC Systems, DCS Systems, and HMI Panels for Prompt Automation

Mr.

Charting a Visionary Path for Alleviating the Hospitality Industry

Effectively Utilize Your Business Money

Mr. Amit Sharma

An Ideological Trendsetter Reforming the Plumbing, Firefighting, and Construction Industries

10 habits of highly effective people leading to their success

How Human Machine Interface is Revolutionizing Tech

7 Habits of Highly Effective Visionary Leaders

How Google Analytics helps us to increase Business Growth

Souvagya Mohapatra

XYSTER DEVICES

Pioneering innovations in Medical devices with a focus on Cutting-Edge Technology and Quality Solutions

Today’s era witnesses a wave of fearless women boldly pursuing their aspirations, leaving an indelible mark on various industries, particularly in the business arena. Among these trailblazers stands Ms. Swarna Sunil Shetty, epitomizing the boundless potential of women in the entrepreneurial landscape.

At Prime Insights, we take pride in traversing alongside the evolving landscape of female leadership, striving to spotlight the remarkable stories that underscore the unwavering spirit and innovative prowess of these women entrepreneurs. In an exclusive dialogue with Prime Insights Magazine for our special edition, “The Most Inspiring Business Leaders of 2024,” Ms. Swarna Sunil Shetty graciously shared profound insights into her entrepreneurial journey. Let us delve into her narrative and gain a comprehensive understanding of her brainchild, XYSTER.

An Exemplary Entrepreneur Crafting Excellence in Creating Innovative Medical Products Since 1992

Founder & Proprietor

SWARNA SUNIL SHETTY

For our readers, can you give us a brief introduction to your company?

Pace Devices, having a registered brand name XYSTER owned by Mr. Sunil Raja Shetty, a prominent OEM manufacturer based from Mumbai, India, dedicated to pioneering research, development, and production of innovative medical products. Our focus remains steadfast on advancing the field of cardiology, with ongoing efforts geared towards the introduction of new and groundbreaking products. XYSTER DEVICES, founder by Ms. Swarna Sunil Shetty having Dealer\Distributor network pan India as well as overseas countries with a registered hub office at Dubai (UAE), takes immense pride in our diverse range of offerings, which encompass top-tier medical devices, including laser-compatible equipment, not readily found elsewhere in the Indian market. Our unwavering commitment lies in delivering state-of-the-art technology and solutions that cater to the ever-evolving demands of healthcare professionals. We take great pride in our ability to serve a broad spectrum of clients, ranging from esteemed medical institutions to surgical companies and individual healthcare practitioners across India. At XYSTER, we distinguish ourselves through our bespoke approach, tailoring products and services to address the distinct requirements of each client.

We embarked on our journey in 1992, driven by a passionate commitment to the research and development/manufacturing of endoscopy surgical instruments. Our dedication led to a significant breakthrough across India, establishing us as the go-to destination for comprehensive solutions ranging from research to development, alongwith personalized customizations for Urology, Gastroenterology, Gynecology, Nephrology, Radiology and Cardiology products, ensuring that our products were as trustworthy as international-quality products.

How have you kept a balance between your personal life and professional one?

Balancing personal and professional life is indeed challenging, especially for a working parent. However, I have been fortunate to have a supportive family and a reliable team at work. We prioritize family time on weekends, ensuring our children feel connected and cared for despite the demands of our professional commitments. Effective time management and open communication have been key in maintaining this balance.

Being a Leader, is your story of struggle any different from others?

Every leader faces their share of struggles on the path to success. While the specifics may vary, the journey is often characterized by challenges, setbacks, and moments of doubt. What sets apart successful leaders is their resilience, determination, and ability to learn from adversity. My story is no different, filled with obstacles that I’ve overcome through perseverance and a steadfast commitment to my goals.

What kind of clients do you serve, any special mentions?

XYSTER serves a diverse range of clients, including medical institutions, surgical companies, and healthcare professionals both in India and overseas. We take pride in our ability to tailor our products and services to meet the unique needs of each client, fostering long-term partnerships built on trust and reliability.

How do you keep up the pace with the changing market trends?

Staying ahead of market trends is crucial in the fast-paced healthcare industry. We invest in continuous market research and analysis to anticipate changes and adapt our strategies accordingly. Additionally, we prioritize innovation and collaboration, partnering with research institutions and industry experts to develop and introduce new products that address emerging needs and trends.

Do you believe R&D is essential for the growth of the company?

Research and development (R&D) are fundamental to our growth strategy at XYSTER. We recognize the importance of innovation in staying competitive and meeting the evolving demands of the healthcare market. Our dedicated R&D team continually explores new technologies, conducts clinical trials, and refines existing products to ensure we remain at the forefront of medical innovation.

How necessary do you feel is it to keep your employees content, how do you ensure it?

Employee satisfaction is paramount to our success as a company. We believe in creating a supportive and inclusive work environment where employees feel valued, empowered, and motivated to contribute their best. We prioritize regular communication, provide opportunities for professional development, and offer competitive benefits and incentives to ensure our team remains content and engaged.

Who do you look up to and what do you convey further to the ones who look up to you?

I look up to leaders who embody integrity, resilience, and a commitment to excellence. To those who look up to me, I convey the importance of perseverance, lifelong learning, and maintaining a positive mindset in the face of challenges. I encourage them to pursue their passions, embrace failure as a stepping stone to success, and prioritize personal growth and development.

What are your thoughts on Leader participation in the entrepreneurial world?

Leader participation in the entrepreneurial world is essential for driving innovation, fostering economic growth, and creating positive social impact. As leaders, we have a responsibility to inspire, empower, and mentor the next generation of entrepreneurs. By sharing our experiences, insights, and lessons learned, we can contribute to a thriving ecosystem that nurtures talent and fosters innovation.

What message do you want to give to those Leader who give up on their dreams because of some stereotypes?

partnerships with medical institutions and distribution networks to reach more customers and enhance accessibility to our products.

What milestones and achievements do the company boast of?

Lastly, is there a message you would like to give to Prime Insights readers?

To leaders who contemplate giving up on their dreams due to stereotypes or societal pressures, I urge them to stay true to their vision and persevere. Success often requires breaking free from conventional norms and challenging the status quo. Embrace your uniqueness, leverage your strengths, and surround yourself with a supportive network that believes in your potential. Remember, the journey may be challenging, but the rewards of realizing your dreams are immeasurable.

What does the company hold for it in the future (Plans)?

Looking ahead, XYSTER is committed to further expanding our product portfolio and market presence. We plan to continue investing in research and development to introduce innovative solutions that address unmet needs in healthcare. Additionally, we aim to strengthen our

XYSTER has achieved several milestones and accomplishments throughout our journey, including the successful development and launch of laser-compatible medical devices, establishing strategic partnerships with leading healthcare institutions, and receiving recognition for our commitment to quality and innovation. These milestones serve as a testament to our dedication to excellence and our vision for transforming healthcare.

How are you giving back to society (CSR)?

As a socially responsible company, XYSTER is committed to giving back to society through various corporate social responsibility initiatives. We actively support community healthcare programs, provide medical equipment and supplies to underserved areas, and contribute to initiatives aimed at promoting health and wellness in our communities. By leveraging our resources and expertise, we strive to make a positive impact on the lives of those in need.

To Prime Insights readers, I would like to convey my gratitude for your interest and support. As entrepreneurs and business leaders, we have a shared responsibility to inspire, educate, and empower one another. Let us continue to collaborate, share insights, and learn from each other’s experiences to drive innovation, growth, and positive change in the business world. Together, we can overcome challenges, seize opportunities, and create a brighter future for generations to come.

SUNIL RAJA SHETTY

SWARNA SUNIL SHETTY

BUSFAM Digital Advertising Pvt. Ltd.

Committed to Embracing the Power of Digital Marketing and Branding

“Together, BUSFAM is not just a digital marketing agency; it is the creator of experiences that resonate with excellence and creativity.”

For every business, having a comprehensive digital presence is an inevitable need of the hour. In today’s time, every business, irrespective of its scale, needs the guidance and support of a seasoned expert to help become digitally visible and grow in multiple folds. Turning manifestations into reality, BUSFAM, is a company with close to eight years of experience in working right from the bottom level to help businesses grow to commendable heights of success. Founded in February 2016 by Dr. Shreya Dasgupta (Co-Founder) and Mr. Subhra Kanti Dey (Managing Director), BUSFAM is a 360° digital marketing agency catering to any and every business’ promotional needs. The company focuses on crafting creative websites and strategizing digital ads that offer excellent value for money. The team adeptly understands what each client wants, and then they move forward to create clear goals, optimise business operations, and structure marketing strategies that best fit the budget. BUSFAM caters to a diverse clientele, spanning domestic and international markets. The company deals with businesses of all sizes, from small enterprises to large corporations, targeting a wide range of industries.

Exemplifying genuine empowerment, two entrepreneurs, Dr. Shreya Dasgupta and Mr. Subhra Kanti Dey, have realised their ambitions by gracefully surmounting challenges. Prime Insights’ editorial team delves into their inspiring journeys through a candid conversation, uncovering the essence of their triumphs and humility.

The Inception Roots

The journey of BUSFAM began by making websites and social media graphics. During the initial years, they didn’t have any investors and completely depended on the team’s cohesive efforts. Presently, with a strong team of 34 employees, the services have expanded from just designing websites to now making ROI driven Digital Marketing strategies with a multidimensional approach that includes target audience approach dependent holistic branding to creative advertising, through mastered techniques of SEO, SMO & SMM, Pay-Per-Click or Google Ads, creative content creation, E-commerce marketing, and all other kinds of digital marketing avenues.

These dedicated efforts helped BUSFAM earn the badge of “Google Partner in 2023.” The motivation behind its inception was to become a

Dr. Shreya Dasgupta

| Co-Founder |

trustworthy partner for businesses that couldn’t afford expensive offline advertising methods. Moreover, these methods didn’t even promise a satisfactory or measurable ROI. BUSFAM monitored this gap in the market and came forward to support every SME and MSME, while also working with already established brands and corporations over the years.

Dr. Shreya Dasgupta: A Microbiologist Venturing into Entrepreneurship

“I always wanted to do something by myself. At first, I thought about starting a biotech company, but there were already many big companies in that field. So, we decided to start our own thing with almost no investors.

My journey shares common threads with others and is marked by challenges and triumphs. Despite hailing from a very different background, with a Masters and a Ph.D. in Microbiology and Postdoctoral studies, I decided to dive into the world of digital marketing and advertising. Economics being a major part of my courses helped me understand how ads contribute to a business’s growth and build a country’s economy. Digital marketing, a growing part of advertising, particularly caught my interest.

I figured out how ads worked and researched diligently about market trends. It was quite challenging, but my passion for research, ingrained in my DNA, propelled me to start this company. I have also observed that advertising is a unique fusion, blending scientific curiosity with the world of digital innovation. So, I took a break from research and explored this industry, learning about new trends. The transition from a highly challenging academic field to entering into digital marketing was a profound breakthrough in my professional sphere. The lesson to draw from my story is that learning is a powerful tool, and it is very important to maintain a mind-set for continuous learning.”

Highlighting the Essentiality of Research and Development

Both Dr. Shreya Dasgupta (Co-Founder) and Mr. Subhra Kanti Dey (Managing Director) firmly believes that R&D and the accommodativeness to welcome new techniques such as the AI, are indispensable for the company’s growth. It’s the lifeblood of innovation, fostering new ideas and solutions. The dignitary duo has cultivated an enduring relationship with R&D for the sustained growth of BUSFAM. With continuous research and development, BUSFAM has succeeded in staying at the forefront of the digital marketing industry. The team has met evolving customer needs and discovered untapped opportunities with dynamic R&D, while continuously learning and developing skills to use AI techniques proficiently.

Harnessing a Robust Work Culture

Awareness about maintaining a healthy work culture has spread on a massive scale. For this, they are motivating the employees to maintain a healthy work-life balance and keep learning new trends. The same agenda is applied in BUSFAM, and various initiatives are taken in the same direction.

At BUSFAM, work spirit of employees is escalated by celebrating achievements, birthdays, work anniversaries, festivals, and other cultural occasions. The workforce at BUSFAM enjoys the complete freedom to work at their pace, learn new skills, and maintain corporate brotherhood. They are taught that a balanced worklife significantly contributes to collective success. At BUSFAM, it’s not just about delivering on time; it’s also about valuing each individual’s journey.

The BUSFAM Academy: A Promise to Empower Young Minds

Over the years, BUSFAM has understood that while people possess theoretical knowledge, they often lack practical experience. In response, the company has launched “Academy BUSFAM,” a digital marketing and advertising institute tailored for students, learners, and job seekers. The courses here are delicately crafted with industry relevance in mind, developed by industry experts to ensure a balance of theory and hands-on experience.

Students not only learn theory but also engage in practical classes and real-world projects across various domains. Academy BUSFAM aims to bridge the gap between theoretical understanding and practical skills. Upon course completion, participants receive a certification, and for those pursuing the advanced digital marketing course, they are also offered job assistance and an internship.

The Future Plans

At BUSFAM, the future is all about envisioning rock-solid connections with the pertinent clients. The company is infusing emotion into every digital story, using AI and innovative tools to make them unforgettable. The team will focus more on staying ahead of the latest ad trends; ensuring clients receive the most impactful updates. They are committed not only to supporting businesses in need of advertising and marketing assistance but also to nurturing individuals aspiring to gain certifications and employment in this field.

Igniting Words from the Trailblazers

“As entrepreneurs, we would like to convey the importance of perseverance, compassion, and a collaborative spirit. We would also like to share that feeling happy on the inside is really important. When we are genuinely happy, it helps us appreciate and find meaning in our work. It is essential not to become too comfortable because being content all the time can make us lazy. We should always look for ways to grow and get better. Also, one should respond thoughtfully, not quickly, while facing the challenges. This way, we build a better version of ourselves. Great things take time to blossom. Trust the process; incubation is more than a timeframe. Embrace persistence, determination, and resilience; they breathe life into your dreams. Ignore the doubters; stay true to your vision. Your dream is valid; let it fuel your journey. If it’s worth giving up, perhaps it wasn’t your true dream after all.”

A AWoman Entrepreneur Is a Business Warrior

In recent times, there has been a growing movement to empower women entrepreneurs and support their success in the business world. Still, the language used to describe women entrepreneurs can occasionally immortalize dangerous conceptions and support gender bias. One common expression that’s frequently used to describe women entrepreneurs is” business legionnaire”. While this expression is meant to convey strength and determination, it can also be limiting and reductive. In this essay, I’ll explore the myth of the” business legionnaire” and argue that successful women entrepreneurs embody a wider range of chops and rates.

First, it’s important to unload what we mean by the term” business legionnaire”. The term implies that women entrepreneurs are engaged in a battle or struggle, and that they must be tough and aggressive in order to succeed. This language can be empowering for some women, who feel that they must fight against gender bias and demarcation in order to achieve success. Still, it can also be limiting, as it suggests that the only way for women to succeed in business is to be argumentative and aggressive.

also, the term” business legionnaire” reinforces the idea that business is a mannish sphere, where women must prove their durability and adaptability in order to be taken seriously. This can produce a tonefulfilling ratiocination, where women entrepreneurs feel that they must borrow stereotypically mannish traits in order to succeed. This can be dangerous, as it can lead women to suppress their authentic characters and immortalize gender bias in the business world.

rather of immortalizing the myth of the” business legionnaire”, we should fête that successful women entrepreneurs embody a wider range of chops and rates. For illustration, creativity is a crucial skill for any entrepreneur, anyhow of gender. Women entrepreneurs have been responsible for some of the most innovative and successful companies in recent times, from sew Fix to the Honest Company. These women have used their creativity to identify new request openings and develop unique business models.

In addition to creativity, successful women entrepreneurs must also be professed at managing their time and coffers effectively. This requires a combination of strategic thinking, prioritization, and delegation. Women entrepreneurs must be suitable to balance their work and particular lives, and they must know when to ask for help or delegate tasks to others. This is a critical skill for any entrepreneur, as it allows them to concentrate on the most important aspects of their business and avoid collapse.

Another crucial quality for women entrepreneurs is adaptability. Women entrepreneurs frequently face unique challenges, similar as gender bias and demarcation, and they must be suitable to persist in the face of these obstacles. Flexible entrepreneurs are suitable to bounce back from lapses and learn from their failures. This requires a growth mind set and a amenability to take pitfalls and try new effects.

Networking is also a critical skill for women entrepreneurs. Building connections with other business possessors, investors, and assiduity leaders can open up new openings and help entrepreneurs to grow their businesses. Women entrepreneurs can profit from joining women-focused business associations and attending networking events to connect with other women in their field. This can give them with a support network and access to coffers that can help them to overcome challenges and achieve their pretensions.

Eventually, successful women entrepreneurs must be suitable to acclimatize to change and stay on top of trends in their assiduity. They must be lifelong learners, constantly seeking out new knowledge and chops to ameliorate their businesses. This requires an amenability to take pitfalls and try new effects, as well as a commitment to ongoing literacy and development.

In conclusion, while the term” business legionnaire” may be empowering for some women entrepreneurs, it’s important to fête that successful women entrepreneurs embody a wider range of chops and rates. Women entrepreneurs must be creative, resourceful, and professed at managing their time and coffers. They must also be flexible, professed at networking, and adaptable to change.

Gourmer Services Pvt. Ltd.

GDining experience with a commitment to clean, quality ingredients—because every bite matters.

ourmer Services, founded by Mr. Rajeev Dhir and Mrs. Neetu Dhir, is a pioneering catering company that has redefined the culinary landscape. Stemming from a rich heritage and inspired by the duo’s journey from the catering industry to establishing a flourishing business, Gourmer Services serves over 25,000 meals on a daily basis to its clients. The company’s target audience is individuals who lead busy lives as executives, students, workers, and professionals.

Handing over the legacy to their beloved daughter, Ms. Sanchita Dhir is now shaping the trajectory of the company’s growth with her dynamic and creative persona. As the Executive Director and CEO of Gourmer Services, Ms. Sanchita Dhir holds over seven years of experience in the film industry and later joined her parents to build Gourmer Services. To maintain the highest standards of quality, she herself has tailored all the menus and concepts around the core principles of mindful eating and sustainability. Based on these principles, dining experiences serve delicacies prepared with nourishing and sustainable ingredients. During an interactive interview with Ms. Sanchita Dhir, we asked her interesting questions with the intention of exploring the chapters of her entrepreneurial journey and learning about her company’s features as well. Crisply, we have weaved all the insights in this narrative under the enticing edition, “10 Most Innovative Leaders Reforming Business in 2024.” We hope that our readers will draw meaningful lessons from her transition to entrepreneurship.

Question 1: Can you please shed some light on the story that motivated you to start the company?

The roots of Gourmer Services trace back to my parents’ entrepreneurial spirit. Witnessing their resilience and hard work, I embarked on my own journey. From pursuing my passion for dance to venturing into fashion and film, the transition to the food and beverage industry was a revelation. Inspired by family values and an unwavering love for work, I returned to Gurgaon, where my parents’ catering business was growing. Combining my diverse experiences, I decided to focus on building something significant in the catering line.

Question 2: What are your mantras for striking a balance between your personal and professional fronts?

The delicate balance between personal and professional life is maintained through effective time management and a deep-rooted passion for my work. From pursuing fashion and film and working with giants like Netflix, Viacom 18, Paris Fashion Week, MX Player, etc., the journey

Ms. Sanchita Dhir Executive Director and CEO

has taught me the importance of carving out moments for both personal growth and business success. Setting clear boundaries, prioritising tasks, managing time and learning to say no are some things you learn everyday.

Question 3: What struggles have you faced during the course of your entrepreneurial stint?

As someone leading a business, my experience shares familiar faces of entrepreneurship, marked by various challenges and victories. Navigating through the ever-changing landscape of both the dynamic film industry and the food and beverage sector, that too right in between the COVID-19 pandemic, helped me realize the importance of resilience while following your interests. It showcased the necessity of adapting to uncertainties, which further fueled my determination to succeed. This journey has been a rich tapestry of learning, requiring a delicate balance between two distinct yet interconnected realms. Indeed, it has been an enriching experience altogether and I anticipate the future with enthusiasm, I can’t wait to unfold the experiences and opportunities that lie ahead.

Question 4: How have you managed to adapt your business model to changing market trends? Has research and development played an imperative role in it?

Staying at the forefront requires constant adaptation. Regular market research, engagement with industry trends, and fostering a culture of innovation within our work culture allow us to adapt to and meet the ever-changing trends in the culinary landscape. Another important role has been played by research and development in our growth. Exploring new flavours, culinary techniques, and sustainable practices through dedicated R&D initiatives has ensured that our offerings remain innovative, satisfying the dynamic tastes of our clientele.

Our specialized services for any institution are focused on providing clean food, we believe in making everything in house from spices, bakery products, indian sweets, etc. The shifting requirements of diverse geographies include designing menus with nutritious meals that range from all types of international to Indian cuisines. Our scoping team is assigned to diligently analyze each customer’s requirements to provide specialized support for each need.

Question 5: What are your thoughts on the type of competition CEOs are facing in today’s competitive business ecosystem?

In the competitive business landscape, I believe in maintaining a proactive stance. There is no room for complacency, and the commitment to innovation and excellence sets the tone for success in the ever-evolving industry. CEOs and business leaders play a pivotal role in shaping industries, fostering innovation, and contributing to economic growth. Active participation in the entrepreneurial world is not just a responsibility but a commitment to driving positive change.

Question 6: How do you ensure that your employees stay content in their professional lives?

Ensuring employee contentment is paramount. A positive work environment, opportunities for growth, and recognition of

contributions create a motivated and content workforce. Our 350+ employees are the backbone of Gourmer Services, and their satisfaction is instrumental to our success.

Question 7: Who has been your immense source of motivation to keep pursuing your passion despite how challenging the situations might become?

My parents and my sister, who navigated their way to success in business, remain my ultimate role models. From their humble beginnings, their journey inspires me daily. To those who look up to me, I convey the importance of resilience, innovation, and the pursuit of excellence as the driving forces behind meaningful success.

Question 8: What are some valuable pieces of advice you would like to share with entrepreneurs doubting their abilities because of stereotypes?

Break free from stereotypes. My journey from dance to fashion to films, and finally to the food and beverage industry, illustrates the power of embracing uniqueness. The entrepreneurial path is about challenging norms and creating one’s own narrative. Make your own destiny. In the loom of life, the power to shape your narrative rests in the hands of those who dare to dream and diligently work towards their vision.

Question 9: What are the future plans associated with the company?

Gourmer Services envisions an exciting future, including expanding culinary offerings, entering new markets, and solidifying our position as a global leader in redefining gastronomic experiences. Contributing positively to society is ingrained in our values, and we will also be working diligently on them in the coming years. Our CSR initiatives focus on sustainability, supporting local communities, and fostering culinary education to empower the next generation of chefs.

Question 10: Kindly tell us about the milestones and achievements the company has garnered.

Our journey is a perpetual quest for milestones, for today’s triumphs pave the path for tomorrow’s challenges. In our pursuit, we recognize that leadership is a dynamic space— what defines greatness today may evolve tomorrow. Therefore, our commitment lies not in reaching a final destination but in embracing an enduring journey of growth, innovation, and continuous pursuit of excellence.

Question 11: We would appreciate it if you could share a few words for the Prime Insights readers.

To Prime Insights readers, I extend a heartfelt encouragement to embrace change, support innovation, and savor life’s flavors. Success lies in the synergy of passion, perseverance, and a dash of creativity. Cheers to a journey filled with delectable experiences!

EFFECTIVELY UTILIZE YOUR BUSINESS MONEY:

To start any startup is a big challenging task as it comes with the accumulation of funds and collection of enough money to fund through and invest when necessary. However, when the funds come in, one doesn’t know exactly what to do with them. After doing all the hard work and deploying all capital, an entrepreneur knows how to do business and what way to scale it further but the main issue is when every startup is funded, still many entrepreneurs are trying or failing to achieve their milestone. This is when investors reject further investment or lack the energy to further funding for the already set-up business. Let us talk about the best funding plans that is the use of the famous four T’s:

While thinking you want to fund your business or seek the help of the right investors to fuel your business growth, it is very crucial to realize how you are going to make the best use of it. Before beginning with a fundraising cycle, make your ideas clear and concise.

Talent- bring rich experience into a core business model

Investors fund a business that is much more talent and purpose–oriented. It is the first best quality where money gets allocated. To hit an idea, the entire team can plan on how to nurture their talent into something productive. Better talents get loftier goals and thus better returns. There are 3 modes of talent- firstly, the talent that you need right away to fill the gaps in your business model and set skills to accelerate output. Secondly, the talent needed is to capitalize and increase the outputs from your first model through the addition of resources, marketing and operations. Thirdly, talent involves the addition of resources to finance, customer success, and HR as well as maintaining the others modes to function.

Time- the most precious add on

Time is the most wanted metric that assesses the value of your business. Before getting into any new investment, you have to thin about how much time you can put into it and how much the time put in can lead you to success. The investment will go to zero if you find the difference between the cash on hand with expected revenue and the burn rate. This graph begins to descend sharply once the money is put to work and takes considerable time before the put money can bring results or generate profits for your business. So, when everyone in a company has united put their time and effort to hit the best and bring out the most, make sure investing time is done accurately into the right thoughts and decisions.

Traction- the part of success earned from market

Traction is a crucial point to get right although it’s quite challenging. Investors measure your business progress and scale through this key point. In all board meetings where bard seats are allocated for investors, traction is the first point to be discussed. Stay conservative in your market share and make proper projections. If any new startup misses projections by a large gap for a long period, the purpose of having a joint board meeting gets devastated. Make sure to leave room for people to think the perfect ways that you have explained to them about how your business will scale and take growth with technology. Don’t set skeptical but give real-life examples as to how your ideas can pitch and generate huge market response and turnover.

Technology- how much growth you can accomplish to scale

Tech is a critical component for any business even if the business is not tech-centric. How much technology is being used will determine how much growth is calculated in the long run. The return of your talent and newly pitched ideas is based on the technology, how you use and where you put it. The three stages of tech utilization are catch up - the company tech stack, support stack, communications and operations stack, sales up to technology levels, clean up – the operational debt, technical debt, administrative holes, and other inefficiencies and innovate – new tech founders who allocate100% of their tech spend to innovation.

Mirasimo Fragrances & Cosmetics LLP

An Emerging Pioneer of Niche Fragrance Distributor in India

For our readers who are wondering what niche fragrances are, let’s understand the concept right from the beginning!

In contrast to mass-market perfumes and designer perfumes, niche fragrances are produced in smaller quantities and are known for their unparalleled scents.

These fragrances are made with extreme delicateness, combining unconventional notes and highoctane natural ingredients. These potent ingredients are sourced from rare and exotic raw materials, contributing to their complex scent profiles.

As the name suggests, niche fragrances allow customers to customize their scents because they’re made in limited quantities. They are often sold in select boutiques, high-end department stores, or directly by the perfumer, adding an element of exclusivity to their appeal. These are associated with narrating experiences and leaving a mark worth admiring!

“Niche fragrances are the true embodiment of luxury, where every drop speaks a tale of craftsmanship and celebrates the extraordinary residing in each individual.”

Whether it is about natural and botanical scents or experimental fragrances, the world of niche fragrances has something for every personality.

With that being said, Prime Insights presents the story of a company and its brand that are carving a legacy by bringing together a collection of some of the most unique and sought-after niche fragrances from around the world!

Mirasimo Fragrances & Cosmetics LLP bought nearly 30 plus unique niche fragrance brands from around the world and started their retail boutique chain in the name of SCENTIDO NICHE PERFUMERY. India’s first niche perfume boutique, SCENTIDO,

brings together a collection of iconic and enigmatic luxurious fragrances like Roja Parfums, Clive Christian, Floris London, Thameen, Pantheon Roma, Miller Harris, Matiere Premiere, Boadicea, Oman Luxury, The Spirit of Dubai, Jovoy, Electimuss, DS & Durga, Escentric Molecules, and many more.

Derived from the Spanish word ‘Sentido’ – meaning sense or heartfelt, SCENTIDO is the luxurious door to exploring the art of perfumes. Handpicked from France to New York, Italy to London, these perfumes unravel journeys to become connoisseurs. Under the paramount leadership of its Managing Director, Mr. Shishir Mehta, both Mirasimo and its retail brand SCENTIDO

Mr. Shishir Mehta Managing Director Mirasimo Fragrances & Cosmetics LLP

are flourishing and stamping vibrant benchmarks of excellence. We invited the prominent leader to share many lesser-known facts about his entrepreneurial journey. To feature his valuable words and entrepreneurial experiences.

The Inception Roots

A perfume aficionado Mr. Shishir Mehta laid the foundation of Mirasimo Fragrances & Cosmetics LLP. The idea was born out of his elaborate yet exquisite personal collection of fragrances from niche brands around the world. Mr. Shishir Mehta began his professional career as a mechanical engineer, successfully heading a national metallurgical testing laboratory for 35 years. It was his passion for fragrances that motivated him to devote his complete attention to entrepreneurialism. His interest in this unique category began back in 2010, and through his dedicated efforts, he dove into the world of niche scents with full gusto, creating Mirasimo. Hence, Mirasimo and its retail chain, SCENTIDO were created with the manifestation of bringing art and elegance under one roof and weaving a destination for self-discovery through an experience that truly captures all your senses.

Adding Value to Customers’ Choices at Every Turn

The impressive consumer response became another driving force for Mirasimo. The team also came forward and educated the consumers in fine detail about Mirasimo’ s services. Additionally, consumers showed remarkable responses to Mirasimo’ s retail chain boutique, SCENTIDO NICHE PERFUMERY, wherein they have the freedom to regularly visit the stores, spend ample amounts of time getting to know the products, and choose what suits their anticipations best!

The perfume and fragrance industry in India was completely dominated by already-established designer perfume brands. Mr. Shishir Mehta’s notion of introducing the concept of niche fragrances in India was a significant challenge to confront. To alleviate Mirasimo’s market presence, the team worked diligently on educating and making customers aware that its niche fragrances promise exceptional value and are worthy of every money spent. Mirasimo is defining trust within the market by providing authentic products of high-octane quality. With a multitude of options available at Mirasimo’s boutiques, SCENTIDO NICHE PERFUMERY, there is something impeccable for everyone.

A Glimpse of the Services

Mirasimo offers authentic and unique perfumes from around the world. The adept team of seasoned fragrance consultants provides personalized consultation, home appointments, a seamless digital experience, and multi-sensorial events where the customer gets to experience and indulge in fragrances at different levels. In addition to the above, Mirasimo also offers services around personalized fragrance consultation at SCENTIDO NICHE PERFUMERY, corporate gifting options, gift cards.

Listening, Learning, and Leading: Building Robust Customer Relations

Mr. Shishir Mehta talked about his ideology of scaling his business venture by simply keeping customer satisfaction at the core of everything. The dignitary leader emphasizes delivering such strong values to customers that it not only cements their trust but also makes them feel confident about their persona from the inside out. Here is what he elucidates.

“A perfume is an accessory that most people cannot do without. It is something very personal and speaks abundantly about an individual’s personality. Whoever walks in at SCENTIDO NICHE PERFUMERY, is sure to leave with their signature scent. We have something for every age group, every gender, and every price point. Therefore, the connections we have with our customers are quite personal and sentimental.

Mirasimo has witnessed an absolute evolution in how consumers trust its services. We have always ensured to pay utmost attention to our customers’ feedback and suggestions. We at Mirasimo Fragrances & Cosmetics LLP proudly claim that we only distribute and retail authentic niche brands. We have garnered our customers’ trust by maintaining a transparent relationship with them, which in turn has created goodwill and enabled us to develop a strong brand image.

Our customers have round-the-clock access to our store managers, fragrance consultants, and management authorities. Such swift paradigms of communication have strengthened our alliances, and we take pride in the value we have been consistently delivering over these years. All the customers of Mirasimo are repeat customers looking for something ethereal or to renew their previously sought signature scent!”

Spreading the Words

Mirasimo has implemented promotional activities on various channels by organizing multi-sensory events in its various boutiques, endorsing advertisements in luxury publications, running promotion campaigns on social media platforms, providing customers with exclusive offers, educational masterclasses, collaborations with influencers and celebrities, and luxury pop-ups, amongst others.

Future Prospectus

Mirasimo Fragrances & Cosmetics LLP is actively looking forward to expanding its business by launching a 3-axis brand that will collectively cover the segments of cosmetics, skincare, and fragrances. In addition to it, Mirasimo will also be opening many more SCENTIDO NICHE PERFUMERY stores throughout the India. Mirasimo will also be focusing heavily on developing a strong distribution base of niche fragrance brands, strengthening its reputation in the retail environment, and reaching out more to potential customers.

Parting Words from the Director’s Desk

Prime Insights hopes that Mirasimo Cosmetics & Fragrances LLP will foster success in its upcoming endeavours. Their determination to revolutionize the niche fragrance industry in India is truly commendable, and we are excited to see their exciting launches ahead.

Towards the culmination of the read, we express our sincere gratitude to Mr. Shishir Mehta for collaborating with us. To enlighten the aspiring minds of our global readership panel and fuel their motivation, we requested that he share a few words of wisdom. Here is what the luminary concludes:

“When you follow your passion, you stay more motivated and dedicated to your ambitions as you genuinely enjoy what you’re doing. Whatever your pursuits are, there will be setbacks along the way that could create moments of self-doubt. However, these challenges are a natural part of the process, as they become opportunities for growth and learning. If you can withstand these challenges, you will find the strength to push through them.”

10 habits of highly effective people leading to their success:

Habits motivate life and the way we live. They are the biggest reason for both our success and failure. If our habits are good then they lead us to success and if the habits are bad they can ruin our living. Changes in habit are necessary for quick and effective success. Therefore, let us see some ways or habits of effective people and how they can be accomplished to get better results and success in life ahead:

Practice getting up early

An early riser is an early shiner. People rising early can think fresh from their mind and heart, work for long hours and even exercise or practice good healthcare habits to keep themselves strong and active. Most successful men and women rise early and they get to deal with their most complex task first. An effective mind is the key to effective performance in the workplace.

Practice the habit of reading books

Books are a vast source of immense knowledge. Every book influences the human mind effectively in its way and helps us to learn and understands more. The more we seek information, the more knowledgeable we are. Some people read books related to work while others read books related to regular life. Some also read self-written books considering them as their role models.

Spend half an hour on focused thinking

Most of the day our mind is preoccupied with work stress and thoughts related to various aspects of life. We miss things that are important and necessary. A successful person thinks about his future and plans 15 to 30 minutes every day on personal thinking. They think about their career and also how to move their venture ahead. Self-thinking and spending some time alone for reassessment help to start fresh again.

Exercise daily

It is often a saying that a healthy body leads to a healthy mind. If you are healthy from the inside, your mind is loaded with vast potential to achieve greater things at work. Exercising can lead to better blood circulation and makes the body strong, reducing lethargy and boredom or stress. Once you are a fit person, you are ready to accept challenges at whatsoever level.

Spend time with inspiring people

Some people find their role models or inspiration from someone at their house while others consider some famous tycoons or icons as their role inspirational models. They read their books on focus on how they succeeded in their career. Inspiring people at home can influence your mind to work well and think deeply. They stress you on things you need to focus on for better results.

Pursue own goals

Set a goal in mind whether for life or a day. Make clear calculations to achieve it or accomplish it. People with vague and faded goals cannot reach success easily. Thus, the mind must be oriented towards its own goal and steps must be set right to reach it. Successful ones don’t do anything beyond their goals. A career-oriented mind is a successful one.

Get sound sleep

Day’s hard work and stress reduce productivity and often delay success at work. Therefore, give your mind and body a proper span of rest for at least 8 to 9 hours a day to start fresh again. It is important to get enough sleep to live a good life. Sleep relaxes nerves and calms the mind from overloaded thoughts. Sleep also rejuvenates heated muscles from strains at work.

Never waste time

Time is precious, every minute counts. Never waste time sitting idly. Successful people put time effectively into fruitful thoughts and work towards their success. They never remain idle or waste time on unnecessary things. They tend to derive rich information for success from whatever thoughts and ideas are possible. They spend extra time reading and searching for information, as much as possible. Every 24 hours gone is a loss for a lifetime.

Live a disciplined life

Success and discipline go hand in hand. A life of discipline and punctuality is the key to success. Run life in a way that becomes an inspiration for others so that others follow the trail and do not disregard it. Become your role model and accomplish success with a proper lifestyle. Develop skills for a punctual life where you should make others understand how success is worthy and how it can be accomplished.

Make ways for multiple incomes

Successful men and women make income from multiple sources. They try to find various easy of earning and not just one. As every minute counts, they not only focus on one thing for survival but use their skills, tactics and instinct on several things to fetch income from many sources. The world has offered us many ways to generate money, it only depends on the ways and skills undertaken to achieve so.

MR. DIVYESH BHAGVATI

Offering Reliable and Premium PLC Systems, DCS Systems, and HMI Panels for Prompt Automation

“We are committed to exhibiting endurance in strengthening the trust of people in our automation services and products.”

Mr. Divyesh Bhagvati, Director

Awell-recognized leader in the industrial automation industry, Hema Automation is one of the most trustworthy exporters and suppliers of PLC and DCS systems and human-machine interface (HMI) panels. Hema Automation is Authorised system integrator of Rockwell Automation. The company offers industrial automation services for the Chemical, Pharmaceutical, Textile, Food, Beverage, Water Processing, Wastewater Management, and Metal Industries, among others. The journey started in 2010 under the leadership of Mr. Divyesh Bhagvati in a rental office at the World Trade Center in Surat with a very small team, and today Hema Automation has established its manufacturing center at Sachin, Surat, catering services to reputable businesses.

Prime Insights happened to grab the opportunity to interact with Mr. Divyesh Bhagvati, Director of Hema Automation India Pvt Ltd. An inquisitive explorer of new technological advancements

and innovations happening across the business ecosystem, Mr. Divyesh Bhagvati ardently believes that structured integration of technology within every business operation is vital for securing a sustainable trajectory of growth in the coming years. During the conversation, he walked us through many lesserknown facts about the company’s decade-long journey, corporate values, team-building initiatives, and so much more.

The Core Strengths

• Core competence in PLC and Drives customized solutions to customers

• Manufacturing Excellence for Electrical Panels Like PCC,MCC,APFC & IMCC Panels as well as PLC & VFD Panels.

• A variety of installation bases with major segments of industry coverage

• Total Customer Service Support is centrally located.

• Qualified and experienced professional engineers

Structured Training Programs

With a vision to empower fresh engineers, working professionals, and technicians, Hema Automation also provides hands-on training on PLCs, SCADA, HMI, Motion control (drives and motors), DCS, industrial networking, process control and instrumentation, panel design, etc. All the training is endorsed by the company, and learners are paid stipends for their consistent hard work. To date, Hema Automation has trained over 600 working professionals at its in-house, fully-equipped labs and facilities. The training is provided for domains like:

• PLCs (Allen Bradley, Siemens, Schneider, etc.)

• SCADA/HMI (Allen Bradley, Siemens, Schneider)

• Variable Speed/Frequency Drives (Schneider)

• HMI (Allen Bradley, Siemens, Schneider)

• Panel Designing/AutoCAD/E-Plan

• Process Instrumentation, Panel Control Circuits, and Industrial Networks.

• Interviews and HR training

Walking Through the Unseen Roads

When asked about the struggles Mr. Divyesh Bhagvati had to overcome during the initial years of his entrepreneurial journey, he shared that there were times when he felt like giving up his entrepreneurial journey. Let’s hear his part of the story: “When I started my business, after some time, I felt that I had taken the wrong decision and just should have done the job as usual. But after getting complete support and rock-solid motivation from my family, especially from my uncle, I again became motivated and understood the business rule: to set up any business, we need at least 1000 days and don’t think anything during those days, and after that, you will start gaining profit from your business. So never give up and believe in your actions.”

The Future Ahead

Hema Automation started as a proprietary company, and recently it was converted to a private limited company. In the coming years, Mr. Divyesh Bhagvati plans to list it as a public company and expand its presence in different parts of India.

“We are determined to expand our influence across India and quickly showcase the superior technical expertise of our country. The continued support and encouragement from our esteemed customers serve as the ultimate fuel for our ambitions. Hema Automation has been involved in the PLC & VFD based Automation, Electrical Power Panels and Industrial Drives & PLC Panel business since 2010 and anticipates taking the legacy forward.”

The Concluding Words

To conclude the draft with compelling words, we requested the dignitary impart our readers with influential advice and propel them towards the path of continual persistence. Here is what he said:

“I am sincerely grateful to the Prime Insights team for providing me the platform to contribute to their esteemed magazine. I am delighted to share my perspectives with the brilliant minds reading this draft. I hope that through my story, readers can understand that there is no substitute for hard work. The prospect of offering insights that may positively impact individuals on both personal and professional fronts is a privilege I deeply cherish. Witnessing a transformation in someone’s life through the influence of my thoughts would bring me immense positivity. I would like to wrap up my words with one piece of advice: Don’t lose faith in your vision and stay committed to your ambitions despite any challenges that come your way.”

How HumanMachine Interface is Revolutionizing Tech

In a world where technology is evolving at an unprecedented pace, the integration of human-machine interface (HMI) is paving the way for a revolutionary transformation. From voice recognition to gesture control, HMI is reshaping the way we interact with machines, offering seamless integration and enhancing user experiences like never before.

Understanding Human-Machine Interface

Human-machine interface, often referred to as HMI, is the point of interaction between humans and machines. It encompasses various technologies and methods that enable communication and interaction between users and devices. Traditional interfaces, such as keyboards and mice, are being supplemented and even replaced by more intuitive and natural interfaces, including touchscreens, voice commands, and even brain-computer interfaces.

The Rise of Natural Interaction

One of the most significant advancements in HMI is the rise of natural interaction. Gone are the days of cumbersome keyboards and complex commands. With advancements in voice recognition technology, users can now interact with devices using simple voice commands, mimicking natural conversation. Whether it’s controlling smart home devices, searching the web, or sending messages, voice-controlled interfaces are making technology more accessible to users of all ages and backgrounds.

Touch and Gesture Control

Touchscreens have become ubiquitous in today’s tech landscape, from smartphones and tablets to interactive kiosks and smart appliances. With the proliferation of touch-enabled devices, users can intuitively interact with technology using familiar gestures such as tapping, swiping, and pinching. Gesture control takes this a step further by allowing users to manipulate digital content using hand movements and gestures, eliminating the need for physical input devices altogether.

Augmented Reality and Virtual Reality

Augmented reality (AR) and virtual reality (VR) represent the next frontier in human-machine interaction. By overlaying digital information onto the physical world, AR enhances our perception of reality, blurring the lines between the digital and physical realms. VR, on the other hand, immerses users in a completely virtual environment, enabling unprecedented levels of interaction and immersion. From gaming and entertainment to training and education, AR and VR are revolutionizing how we experience and interact with technology.

The Impact on Industries

The integration of HMI is not limited to consumer electronics; it’s also reshaping industries across the board. In healthcare, HMI technologies are enabling surgeons to perform complex procedures with greater precision and efficiency. In manufacturing, augmented reality is revolutionizing assembly lines by providing workers with real-time instructions and visualizations. In transportation, autonomous vehicles are leveraging advanced HMI systems to navigate and interact with their surroundings safely.

Challenges and Considerations

While the potential of HMI is undeniable, it also presents unique challenges and considerations. Security and privacy concerns must be addressed to ensure the safe and responsible use of these technologies. Additionally, ensuring accessibility for users with disabilities is essential to prevent the creation of barriers to participation.

The Future of Human-Machine Interaction

As technology continues to advance, the future of human-machine interaction holds limitless possibilities. From brain-computer interfaces that enable direct communication between the brain and computers to empathic AI systems that understand and respond to human emotions, the boundaries of what’s possible are constantly expanding. By embracing the principles of human-centered design and prioritizing user experience, HMI will continue to unlock new opportunities and revolutionize the way we live, work, and interact with technology.

Conclusion

In conclusion, human-machine interface is at the forefront of technological innovation, revolutionizing the way we interact with machines and shaping the future of technology. From natural interaction methods like voice and gesture control to immersive technologies like AR and VR, HMI is transforming industries and enhancing user experiences across the board. By embracing these advancements and addressing associated challenges, we can unlock the full potential of HMI and usher in a new era of human-machine interaction.

Mr. Souvagya Mohapatra

Charting a Visionary Path for Alleviating the Hospitality Industry

Mr. Souvagya Mohapatra

Managing

An imperative element of the service industry is indeed Hospitality. By providing exceptional guest experiences, the hospitality sector fosters economic growth and sustainable development. Taking charge of redefining hospitality standards across global boundaries, today we present the story of a brand that stands true to the philosophy:

‘The Joy of Giving’ Atmosphere Core is a dynamic and leading international hospitality company currently operating eight resorts with 1000+ rooms in the Maldives (with four more under construction). Atmosphere Core’s distinguished portfolio comprises THE OZEN COLLECTION, COLOURS OF OBLU, and Atmosphere Hotels & Resorts, with a rich diversity of guest experiences within each of these brands. These hotels range from upperupscale to Uber-luxury. The brands under Atmosphere Core extend fulfilling guest-centric resort experiences through their line of exquisite ‘Resort Plans’. Under these plans, Atmosphere Core offers a diverse portfolio of allencompassing experiences, varieties of dining options, and several complimentary value-added amenities and activities. These top-notch hospitality services ensure that its customers relish a relaxed, hassle-free, and magnificent holiday experience at each resort.

Under the impeccable leadership of Mr. Souvagya Mohapatra, Atmosphere Hotels & Resorts is demonstrating substantial development in the Indian hospitality industry.

and Resorts

Director for India, Sri Lanka, Nepal, and Bhutan, Atmosphere Hotels

Prime Insights had the privilege to interact with Mr. Souvagya Mohapatra, Managing Director for India, Sri Lanka, Nepal, and Bhutan, Atmosphere Hotels and Resorts, to explore many lesser-known facts about the business venture and traverse through its inception tale. The dignitary also shed light on some of the chapters of his corporate journey so far and walked us through the company’s essential work values. The conversation was immensely driven by valuable knowledge.

Inception Seeds of the Legacy

Mr. Salil Panigrahi, the Group Managing Director of Atmosphere Core, is a proud Indian who was born and raised in Odisha. He has been awarded the prestigious Pravasi Bharatiya Samman 2021 by the Hon’ble President of India in the Tourism category. This recognizes his stellar contribution to the tourism industry in the Maldives and for strengthening the relationship between India and the Maldives through his Indian Ocean hospitality brand.

The dignitary has also contributed to uplifting the tourism sector through the development of acclaimed resorts in the Maldives, which has lifted India’s reputation to new heights. Having successful ventures in the Maldives and an upcoming resort in Sri Lanka, Mr. Souvagya Mohapatra partnered with Mr. Salil Panigrahi on expanding in India, Nepal, and Bhutan in the capacity of Managing Director for India, Nepal, Bhutan, and Sri Lanka operations.

“We have successfully signed four hotel management agreements in various cities of India, viz., Kolkata, Bhopal, Bhubaneswar, and Coorg, while targeting many more destinations in India and the Asia Pacific.

Both Salil and I, being from Odisha, are greatly enthused to promote and develop the tourism industry in Odisha. We are delighted to note that there is now enhanced confidence in the hospitality and tourism industry in Odisha; hence, the company and its Board of Directors have decided to set up world-class resorts at Bhubaneswar, Puri, Konark, Chilika Lake, Koraput, and other scenic destinations through FDI and worthy investors.”

Demonstrating Tenacity Through Challenges

Coming from a family where transparency, freedom to follow dreams, healthy communication, and consistency towards ambitions have always been kept at the core, Mr. Souvagya Mohapatra had a lot of determination and aspirations for his professional goals. After his degree in hotel management and internship with the Oberoi Group, he was fortunate to get associated with the Founder of the Mayfair Group, Mr. Dilip Ray. With the support and guidance of Mr. Ray, Mr. Souvagya Mohapatra started his career 30 years ago at Mayfair Rourkela as a Manager. From just one hotel to 12 world-class properties, he remained an integral part of Mayfair Hotels & Resort’s success story. The journey from being a Manager to Executive Director of Mayfair Group was achieved with sheer dedication and willingness to learn. Mr. Mohapatra have been associated with the Hospitality and Tourism associations such as FHRAI (Federation of Hotels & Restaurant Association of India), HRAEI (Hotel and Restaurant Association of Eastern India), Tourism Council members of CII, FICCI and ASSOCHAM for a substantial period and contributing immensely to the upgradation of the industry as a whole. In his current collaboration with Mr. Salil Panigrahi, Mr. Mohapatra sees this as the prominent next step in his professional growth, one of which is entrepreneurship.

Moving Along with Changing Market Dynamics

To stay relevant and progressive in these competitive times, everyone must adapt to the latest trends and technology. Be it Business Development, Marketing and Sales, or Operations, Atmosphere Hospitality ensures that each department is deeply conversant with the product, market needs, and the latest

trends in this changing world. The L&D (Learning and Development) team, with its constant R&D process, organizes in-house training classes for the team. Workshops and seminars on various hospitality-related topics are also attended by Mr. Mohapatra and his team to stay ahead of the curve.

Unlocking the Secrets of Effective Leadership: Mr. Mohapatra’s Perspective

“Only CEOs or leaders who think outside the box can put themselves at the top of the table. I strongly advise the following few key entrepreneurial traits that will serve any business well and make a CEO successful:

Critical and Creative Problem-Solving: Successful entrepreneurs should know how to identify a real-world problem.

Taking Risks Fearlessly and Having A Growth

Mindset: True entrepreneurs take risks. They push the boundaries and go outside their comfort zone to solve problems and turn visions into reality.

Conviction and Dedication: To ride the highs and lows of business, entrepreneurs have no choice but to be dedicated to their vision and have conviction.

A Spotlight on the Company's CSR Activities

Atmosphere Hotels & Resorts is committed to creating a sustainable future through the efficient use of resources. The team ensures the conservation, preservation, and restoration of local biodiversity. For example, Atmosphere Hotels & Resorts has endorsed coral reef restoration projects led by marine biologists at its resorts in the Maldives. The company is among the leading hospitality companies and has one of the largest solar power generation capacities in the Maldives. All its resorts are Green Globe Certified (the world’s leading certification for sustainable operation and management of the travel and tourism industries). In addition to it, all the upcoming properties in India and Southeast Asia will follow the same practices along with the latest practices of the hospitality industry’s sustainable approaches.

Achievements and Recognitions Worth Admiring

Atmosphere’s first property, Atmosphere Kanifushi, opened its doors to guests in December 2013. The group opened its second property, OBLU by Atmosphere at Helengeli, in November 2015, followed by the flagship Lifestyle Luxury sub-brand, OZEN by Atmosphere, in July 2016.

OBLU Select at Sangeli opened in July 2018.

VARU by Atmosphere opened in October 2019, followed by OBLU Select Lobigili in March 2022. The latest resort in the Maldives was OBLU Xperience Ailafushi, which was operational in June 2022.

In recent times, OZEN Reserve Bolifushi (a Brand Hotel) has been recognized by the Trip Advisor Travelers Choice Awards. Bolifushi bagged second place in the listing of the top luxury Hotels in the world.

In addition to it, Atmosphere Core’s new hotel in the OBLU brand, OBLU Select Lobigili, bagged the award for the best new luxury hotel in the world. The brands are now gearing up to spread their horizons across India, Sri Lanka, Nepal, and Bhutan.

Steadfast Plans for a Promising Future

The Maldives entity has many successes and accomplishments to enumerate. For the new forays, the milestones are going to be in the future. Atmosphere Hospitality & Resorts has already signed Hotel Management Agreements for four properties in Kolkata, Bhopal, Bhubaneswar, and Coorg.

Atmosphere Core’s top brand, “OZEN” will make a mark in India in the form of “OZEN Mansion Kolkata”. Bhopal will also witness a heritage property with the refurbishment of “Sadar Manzil,” the erstwhile Darbar hall of the Queen of Bhopal.

A convention and lifestyle property in Bhubaneswar and a Forest wellness retreat at Coorg will soon have a presence in the Atmosphere Hospitality as well.

The destinations with which the Atmosphere Group is in dialogue with its partners are Goa, Nagpur, Jaipur, Udaipur, Guwahati, Konark, Gopalpur-on-Sea, Kathmandu, Nepal, Thimpu, Bhutan, etc. The company’s near-term aim is to consolidate at least 20 captivating properties in its portfolio across various brands in the next few years.

Words of Intellect for the Young Professionals

I am grateful to the many people who have mentored me throughout my journey so far. Equally, I have been blessed with great support from my teams over the years. Continual learning, experiences, guidance, and blessings have motivated me to walk staunchly on the path of growth. My two-bit sincere advice to young professionals who would like to excel in their careers would be:

• Adopt a business mindset and understand your company’s vision.

• Be a good team player.

• Demonstrate excellent communication skills.

• Maintain a professional attitude at work.

• Take the initiative and set a positive example.

• Be open to feedback, and don’t be afraid to ask for help.

• Be abreast of and welcome the information and technology that are entering your work domain.

7 Habits of Highly Effective Visionary Leaders

Visionary leadership is not merely about managing a team or steering a company toward success. It’s about inspiring and empowering others to achieve greatness. Highly effective visionary leaders possess certain habits that set them apart and enable them to navigate challenges with clarity and purpose. In this article, we’ll explore seven key habits that distinguish these remarkable leaders and how you can incorporate them into your own leadership style.

1. Fostering Innovation

Visionary leaders are constantly seeking new ideas and approaches to propel their organizations forward. They cultivate a culture of innovation by encouraging creativity and embracing calculated risks. By fostering an environment where team members feel empowered to think outside the box, visionary leaders inspire groundbreaking solutions to complex problems.

2. Setting Bold Goals

Highly effective visionary leaders are not afraid to dream big. They set ambitious goals that challenge the status quo and push the boundaries of what’s possible. By setting bold objectives, they inspire their teams to reach for excellence and surpass expectations. These leaders understand that by aiming high, even if they fall short, they’ll still achieve remarkable outcomes.

3. Communicating a Compelling Vision

Clear and compelling communication is a hallmark of visionary leadership. Effective leaders articulate a compelling vision that resonates with their team members on a deep level. They paint a vivid picture of the future they envision and inspire others to join them on the journey. Through persuasive storytelling and authentic passion, they galvanize their teams to pursue a shared purpose.

4. Embracing Adaptability

In today’s rapidly changing world, adaptability is essential for success. Visionary leaders embrace change and view challenges as opportunities for growth. They remain flexible in their approach, willing to pivot when necessary while staying true to their overarching vision. By demonstrating resilience and agility, they inspire confidence in their team’s ability to overcome obstacles and thrive in any environment.

5. Empowering Others

Visionary leaders understand the importance of empowering their team members to reach their full potential. They delegate authority, encourage autonomy, and provide opportunities for growth and development. By fostering a sense of ownership and accountability, they cultivate a high-performing team that is motivated to excel. These leaders recognize that by investing in their people, they create a culture of trust and collaboration that fuels success.

6. Leading by Example

Actions speak louder than words, and visionary leaders lead by example. They embody the values and principles they espouse, demonstrating integrity, humility, and resilience in their actions. By modeling the behavior they expect from others, they inspire trust and loyalty among their team members. These leaders understand that their actions have a profound impact on organizational culture and strive to set a positive example for others to follow.

7. Continuously Learning and Growing

Highly effective visionary leaders are lifelong learners who are committed to personal and professional growth. They seek out new experiences, acquire new skills, and stay informed about emerging trends and technologies. By remaining curious and open-minded, they stay ahead of the curve and adapt to changing circumstances with ease. These leaders understand that learning is a continuous journey and invest in their own development to stay relevant and impactful.

In conclusion, visionary leadership is characterized by a unique set of habits that enable leaders to inspire, innovate, and achieve remarkable results. By fostering innovation, setting bold goals, communicating a compelling vision, embracing adaptability, empowering others, leading by example, and continuously learning and growing, visionary leaders create a legacy of success that transcends their tenure. By incorporating these habits into your own leadership style, you can unlock your full potential and make a lasting impact in your organization and beyond.

Mr. Amit Sharma

An Ideological Trendsetter Reforming the Plumbing, Firefighting, and Construction Industries

“India stands at the forefront of leaving an indelible mark upon the global business ecosystem, and we are ready to embrace every challenge to fulfill this collective dream!”

HHaving mentioned these lines as quoted by the stalwart entrepreneur Mr. Amit Sharma, Managing Director of Sanitech Engineers & Consultants Private Limited, invited him for an informative conversation to delve deeper into his entrepreneurial story. Our editorial team has weaved the entire narrative based on the magnificent conversation and is equally excited to share the same with our readers.

Mr. Amit Sharma | Managing Director

Starting with a brief introduction of his company, Sanitech Engineers & Consultants Pvt. Ltd. renders designing, engineering, project execution, and consulting services in the domains of Plumbing Engineering, Sanitary Engineering, Drainage Engineering, Fire Fighting Engineering, and Water Treatment Engineering amongst others. With a history of carving excellence under difficult conditions, Sanitech Engineers & Consultants Pvt. Ltd. is the undoubted choice of esteemed businesses to execute their prestigious and challenging projects. The company deploys adequate manpower and resources that are essential to completing the project on time, followed by cost optimization and acknowledgeable levels of quality workmanship.

The Roots of Genesis

Mr. Amit Sharma, the Managing Director of Sanitech Engineers & Consultants Pvt. Ltd., always had a desire to embrace entrepreneurship and deliver turnkey solutions with his immense dedication and passion. Hence, it was in 1995 that Mr. Amit Sharma started this company as a proprietorship concern called Sanitech Engineers and later renamed it as Sanitech Engineers & Consultants Private Limited. His vision behind this move towards entrepreneurship was to provide quality services in the fields of plumbing and firefighting. With an absolute sense of commitment to outperform clients’ expectations and secure their trust, Mr. Amit Sharma took the first leap with the prestigious project of Ramoji Film City in Hyderabad. He collaborated with many dignitary movie directors and producers to build fully equipped facilities for moviemaking, whether it be indoor or outdoor shootings. For the next two years, the company was engaged at Ramoji Film City, delivering a range of praiseworthy services to its clients.

As Sanitech Engineers & Consultants proved their mettle through consistently successful industry projects; recognition, growth, and applause followed naturally! It is worth mentioning that Sanitech Engineers & Consultants has garnered awards for its exceptional contribution to the completion of high-profile projects like:

• The New Parliament Building (New Delhi)

• Balasaheb Thackrey, Rashtriya Smarak (Mumbai)

• Lucknow Police Bhavan

• Supreme Court Additional Block (New Delhi)

• Telangana CM House, Pragati Bhavan (Hyderabad)

• Andhra Pradesh Interim Secretariat (Andhra Pradesh)

• Amazon Data Centers (Hyderabad)

• Microsoft Data Center (Hyderabad)

• Tata Consultancy Services (Hyderabad)

• Taj Ginger 5-Star Hotel (Mumbai)

Mrs. Nirja Sharma | Directors

Mr. Amit Sharma’s Mantras for Prioritizing Balance

Despite all his ambitious dreams to achieve and hefty work schedule, Mr. Amit Sharma has mastered the art of maintaining the perfect balance and drawing a fine line between his personal and professional fronts. He shared that the key mantra of leading a balanced life is to inculcate discipline in whatever we do. He advises that one should focus on completing one task at a time with full attention and discipline instead of jumping from one task to another. In addition to that, he also shared with us that his wife, Mrs. Nirja Sharma, who is also one of the Directors of Sanitech Engineers & Consultants, has always supported his decisions and shown faith in his vision, irrespective of what the times have been.

Facing Challenges Are Important to Bloom

“From my perspective, I believe that the only way we can keep getting better at what we do is by facing failures or setbacks. Everybody needs to struggle to strengthen their roots in a particular field, as there are no smooth roads. Being an entrepreneur, I have closely witnessed how competitive the market has become over the decades, yet our passion has kept us walking staunchly on our vision.

So what makes the difference is having an undeterred passion, which will push you harder and harder against the challenging waves. As a service provider, we are particular about incorporating the latest technological trends. Moving along with these techdriven advancements helps to keep refurbishing our services. Quality, timely delivery, and customer satisfaction have been the cornerstones of our promises.”

Thoughts on Research and Development

When asked about his thoughts on the growing importance of Research and Development, Mr. Amit Sharma asserted that R&D is essential for the growth of any organization. In his ideology, not only is R&D the harbinger of innovation, but it is also an excellent way to keep a vigilant check on the organization’s internal processes. Conducting R&D across all hierarchies of the organization helps to know how efficiently the mechanism is performing and what areas need to be improved for the holistic empowerment of the workforce.

“I believe that maintenance and R&D run parallel to each other. R&D is just another aspect of maintenance, at least in the case of running a company. Because as time passes, you have to make major reforms in your system. Because as time passes and as the company keeps on growing, the requirements grow too, and then the functionality of the company also needs to be reformed. We cannot run the company on the same functionality that we used 10 years ago.”

Imprinting the Values of the

Transcendent Leader: Dr. APJ Abdul Kalam

Mr. Amit Sharma shared with us how the ethereal vision and values of Dr. APJ Abdul Kalam have inspired him to the core of his heart. Let’s hear what he has to say;

“Speaking of my ideal personality, as time has passed, many people have been my ideals. In my childhood, it was my father, who was a police officer, whom I used to look up to with pride. But since I became an entrepreneur, only one personality has had a longlasting impression on me, which wouldn’t ever wear off till my last breath, I think, is our former President, Mr. APJ Abdul Kalam. An iron-forged personality who kept himself wrapped up in simplicity will be the source of inspiration for centuries to come. His journey from the village of Rameswaram to establishing a universal flag of excellence has made the whole world look to him for his passion, determination, and hard work.

An Inclusive and Progressive Work Culture

I would like to share a quote that I believe in profoundly:

“The true definition of success or growth revolves around how you empower others to grow along with you.”

For Sanitech Engineers & Consultants, the workforce is our inestimable asset. Our success comes from their contentment and well-being. As I mentioned earlier, we extensively leverage research and development to analyze the functionality and reform it from time to time. We engage with the employees frequently on personal levels to know their concerns. We ensure that the work environment is such that employees have the agility to share their views, ideas, and opinions. Our team is our backbone; they understand our critical position in project execution, and our primary focus has always been to cultivate teamwork through swift collaborations.”

The Future Prospectus

“We are looking forward to making the company public limited for the stability of the company’s employees, associates, and stakeholders. They have served the company with full conviction and worked with us for years together. We must work for their progress because they are the driving force behind our company. We are also looking forward to expanding our CSR initiatives on a broader canvas. Through the CSR wing of Sanitech Engineers & Consultants, we regularly donate a certain amount to orphanages. In addition to that, we have also taken on the educational responsibilities of many girl students.”

Springing Back from the Adversities

To conclude the narrative on an invigorating note, we asked Mr. Amit Sharma to kindly quote a few words for our young leaders of tomorrow so that they can also imbibe positive lessons from his entrepreneurial advice. Here is what he has to say: “Be it any stereotype coming your way, you have to look at nothing but your ultimate goal. Your hard work will take you to the heights of success. Just keep working hard and never doubt your abilities.”

How Google Analytics helps us to increase Business Growth

Businesses around the world can get a better grasp of their website through Google Analytics. It helps to evaluate and estimate the rate of marketing, content and products concerning their performance in user engagement. This program collects data and arranges it into useful information. There was a major upgrade in Google’s system in Google Analytics 4 in October 2020, where the existing traditional setup got equipped with new properties. In this Analytics, the events of Universal Analytics such as events, pages, social interaction and e-commerce got converted under one category making it feasible for business owners to scale and improve their operations.

To sum up, let’s look into a few ways how Google Analytics can boost business:

Better understanding and client interaction

There is an increase in customer-centric approach in business measurement with the use of Google Analytics which includes user IDs by which tracking business behaviour gets simpler. The updated version can give channel interaction information regarding the client life cycle. Their behaviour can be tracked by the use of unique user IDs from the acquisition stage to retention. One can get ahead in their business by making real-time decisions based on true data and tracking those channels which are effective in customer acquisitions. Tracking data engagement with products can aid business entities to have plans for better customer retention.

Search Engine Optimization (SEO)

One of the most successful digital marketing strategies available today is SEO. With the help of Google Analytics, this gets easier and more efficient. Any work related to business growth through website development, engaging more clients or drawing more customer support can be made simpler with the use of SEO through Analytics. This tool provides information on the pages of your website that attract the most visitors in relation to other pages and the best-performing pages. This can help in further strategic investment in content and help you in the allocation of your efforts accordingly.

Improvement in ROI

Google Analytics helps to improve Return on Investment or ROI in which business can be analyzed with tools to measure trends. One may, for instance, show company owners which goods on their website are gaining momentum quickly. With Analytics, a business can read client behaviour such as the rate of customer churn in a specific period. With this tool, users can provide data that can help in the allocation of necessary funding for customer retention. Thus, better marketing strategies will enhance business-related growth and make a path clear to achieve more ROI. For Analytics 4, measurement includes both website and app. Thus, data is a combination of two integral parts of your operations giving you a more comprehensive view of your marketing efforts.

Targeted marketing

A comprehensive set of features is offered by Google Analytics that can help business owners to scale and manage their digital marketing efforts. The data collected by his tool can be managed in various ways such as using these sets of data for ad personalization for better marketing. Google also provides you the ability to create tailored advertisements based on the geographic information gathered from diverse customers. For instance, if someone gathers a useful amount of data from a first party from a specific date, it can later be used to create an audience for upcoming ads. Using this information will make it easier to target a market with advertising that will provide certain returns.

Creating innovative business ideas

New ideas are a part of business growth and it sets you apart from your competitors. However, coming up with new ideas is very difficult especially those that can foster growth. Ideas must be based on data and facts. With information secured from Google Analytics, one can implement upgrades and innovations. These adjustments may give you an even greater competitive advantage. As a result, business owners may create workable strategies and realistic business objectives. They can have control over their operations which will be data-driven and factual. Thu, their decisions will bring valuable contributions to how the business should grow. With Analytics and its services, tracking digital channels has become efficient and easier.