The Spring Summer 24 season heralds a new era - and appeals to a keen sense of observation. Projections into a viable and desirable future are founded on expert know-hows, see ahead to new collaborative models and trigger the implementation of more thoughtful alternative solutions.
Taking bold steps to address new situations and changing needs.
Buying time to offset risk by turning to sustainable methods and aesthetic approaches that are targeted, less madly rampant and more well developed.
Taking the time to think through processes, products, life cycles and production, seeking to economize resources, without inhibiting creativity.
Connecting the ecological and the artificial, to optimize resources and performance.
Cultivating the synergies between pragmatic and utopian thinking, to build in a new way.
Turning to dreams and the imagination to drive innovation and development.
Opting for light, which plays a key role in developing a clear and illuminating vision of color.
Leveraging color, whether radiant or subtle, to serve as a magnetic driver for the renewal of materials.
Celebrating materials, fundamental anchor points in the real world, and synonymous with rarity and quality.
Assigning value to quality and authenticity - partners of sustainability and circular processes.
Rethinking beauty criteria, embracing dissonance, inventing unexplored formal vocabularies.
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> COLOR RANGE
> THE FILM
> DECODINGS
> FASHION SEMINARS
THE COLORS OF SPRING-SUMMER 24
One of Première Vision’s truly distinctive features is its unique, historic connection with the textile, leather and accessories industry. The in-house fashion team works across the globe with experts in all these fields to share and exchange information about the latest innovations and major trends. The season’s highlights and the creation of the season’s color ranges derive from these discussions, always grounded in industry realities.
This season, the range makes full use of its differentiating potential. Its force of attraction is amplified by a marked luminosity. This new radiance unleashes a stimulating energy and vastly multiplies color’s power of influence. Composed vertically and horizontally, harmonies offer a two-way reading, for a Spring-Summer 24 rich in multiple chromatic interactions.
The vertical lines embody 4 singular approaches, driving the imagination and inspiring a reset of our understanding of reality.
range
Explore the other chapters
> COLOR RANGE
> THE FILM
> DECODINGS
> FASHION SEMINARS
1. Versatile shades
Illusive tones with ambiguous pigmentations that evoke turmoil and turn doubtfulness into a creative fertilizer. Distorted colors, interrupted tones, indicators of changing states, between materiality and evanescence, between melancholy and enchantment.
2. Radiant luminosities
An idyllic paleness that transports liveliness into a dazzling softness. The utopia of a tender and light future, revealed by a palette of artificial pastels. A magical escape into a supernatural landscape that fantasizes a graceful digital Eden.
3. Quiet naturalness
Elemental shades oscillating between a precious neutrality and rudimentary pigmentations. Additive-free hues evoking wetlands, warm soils and cold lights. Raw or sparingly tinted whites, for timeless modulations.
4. Magnetic intensities
Powerful chromatic vibrations instiling a veneration of color. The pigmentary overload of deep, light-absorbing brights. Dramatic darks nourished by steeped saturations. The eruption of an underground energy with mystical accents.
> SS 24 Color range
