A Guide For Sellers
Gina Jeffers ~ Broker
Preferred Properties is a distinctive full service real estate company with specific experience and focus on serving the unique requirements of the Executive & Luxury Home (E&LH) market and clientele. We provide customized real estate services tailored to clients who expect the highest level of knowledge, service and professionalism with a genuine respect for your investment, time, and desire for confidentiality and discretion.
We look forward to providing you every benefit our approach has to offer. ~ Gina Jeffers
With an uncompromising dedication to service, Gina sets the very highest standard to inform and guide her clients throughout their decision making process. Gina prides herself on her direct, singular contact with all her clients. This 'hands on approach' emphasizes a quality of service business model, an approach which strongly represents one of Gina's core beliefs; Clients should expect, and deserve, to work directly with the trusted advisor they hired throughout the process.
Preferred Properties creates unique, memorable, and detailed property marketing that is distinct and attracts the most qualified buyers while minimizing inconvenience during the process.
Gina has intimate knowledge and experience in marketing some of the finest properties in Whitby’s prestigious neighbourhoods. With our superior marketing strategy we combine the highest quality collateral marketing materials delivered through multiple channels, that truly “speak� to buyers,
Professional High Resolution Photography
Twilight Photo Shoot
Professional Photography is a key element in presenting the property to its best advantage. We work with highly skilled professionals that truly have “an eye� for the best angles, lighting, and vantage points enabling us to beautifully and accurately showcase the features of the home to potential purchasers.
Floor Plans and a professionally Staged property allow potential buyers to better visualize a house as a place THEY can call home. The way you live in your home is about you. The way you market and sell a house is about the buyer.
Floor Plans
Staging Consultation
High Gloss Property Magazines
Our High Gloss Property Magazines showcase the home by engaging buyers in a very tangible way . Our printed marketing pieces continue to engage buyers long after they have visited the home.
Our High Definition Filmed Video tours allow buyers to view the home online and are a strategic component of our marketing strategy. Our memorable Video Tours capture buyer’s attention and leave a strong and lasting impression.
High Definition Filmed Video Tours
PreferredProperties.ca brings it all home! Each piece of marketing collateral has a specific purpose in our plan, but our website is where it all comes together. The finished product makes it easy for buyers to experience and remember your home. Our online presence is tailored specifically as a reflection of the quality of your home. Your home is not average, neither are we.
We define success by the strength of our client relationships; that is what drives our business. Preferred Properties has established a reputation for excellence in the Executive and Luxury Home market however we are not exclusive. We welcome and embrace requests or referrals from our valued clients to extend our services to their family and friends; we believe that the quality of our service, knowledge of the market, and superior marketing collateral will benefit them. A referral is a reflection of you, and we have every confidence that their experience will be exactly what you have come to expect from us.
Off Market Transactions: Not all buy & sell transactions occur via traditional methods involving the MLS. With a portfolio of clientele that have specific desires or require utmost discretion, Preferred Properties can bring buyer & seller together without engaging the broader public market. Interim Market Value Update: An investment of this size, like a equity portfolio, should command a regular update on value so you know where you stand. Preferred Properties will proactively update you with a market value range for your property. Stay informed about your investment. Strategic / Opportunistic Selling: Sometimes you don’t have to sell immediately. Planning to sell over a period of months or a year can afford you to be opportunistic. When necessary, Preferred Properties will guide our clientele to be patient if timing isn’t right and we’ll fully support our guidance with the concrete information that will help you arrive at the best decision for you. Going to market now may not make the most strategic sense and we’ll tell you why.
Upgrade & Investment Guidance: If you are planning to make a significant investment or upgrade in your home (> $15,000), it would be wise to get some input as to what you can expect to get out of it. Plan your budget with outcome in mind.
Assessment Value Questions: Preferred Properties can review the information presented and offer a second opinion and guidance on how to approach. Preferred Partners: Looking for a wealth management or a mortgage specialist? How about a reputable and proven General Contractor or Landscape professional? Whether it is an electrician, plumber, or lawn care maintenance; if has to do with your home we can leverage our Preferred Partners database and provide several recommendations allowing you to select the right provider for your needs.
• Certified Luxury Home Marketing Specialist, ILHM • Institute for Luxury Home Marketing Member • President’s Gold Award recipient, Royal LePage • Registered Real Estate Broker, RECO
• Previous Branch Manager / Trainer, Royal LePage Connect Realty • Realtor® since 1998, Royal LePage
E ginajeffers@preferredproperties.ca T 905.427.6522 / 905.668.6566 335 Bayly Street West, Ajax, ON L1S 6M2 Not intended to solicit those currently under contract.