Crafty isssue 1 digital sampler

crafty

ISSUE 01 MAY 2013

DREAM IT ✽ MAKE IT ✽ LOVE IT

M A G A Z I N E

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fresh makes INSIDE! PERSONALISE YOUR PUMPS: 5 WAYS CRAFT BUSINESS TIPS FROM PERRI LEWIS COLLECT & CARE FOR VINTAGE CAMERAS UPCYCLE!

frePeLE

✽ STITCHH YOUR

OWN BUGS UGS

RETRO REUPHOLSTERY STERY C CHET CROC MEET OUR CROCHET OWL F FAMILY AMILY

SAM ISSUE

MAKE YOUR OWN DAVID DAVI BOWIE p66

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HEAD ONLINE FOR EXCLUSIVE TUTORIALS, INTERVIEWS & FREE DOWNLOADS

Visit our brand new Crafty Magazine website to get the latest fashion tips in our Style File (and even be featured on the site itself by sending us snaps of you in your favourite outfits), discover men who make in The Man Cave, download free printables and lots of fun mini makes in the DIY section, and find all sorts of foodie inspiration for growing (and cooking) your own! What’s more, if you join our Craft Club, you’ll also be able to keep up to date with all our latest posts and offers, so you know you’ll never miss out on any of the Crafty fun.

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EDITOR’S LETTER

OH, HELLO!

If you’re on the hunt for a title with the right mix of craft and lifestyle, with stylish, inventive projects that actually have a purpose and which gives you all the tools you need to create while still leaving room for your own imagination, you’ll find it within these pages.

/ You may spy a few bonny spring bunnies among our pages. Count them up, see how many can be found on our website, craftymag. com, then head to our Facebook page to tell us how many you’ve collected. You could win an Oekaki sewing machine – perfect for free machine embroidery! Turn to page 77 to find out more

Welcome to the very first issue of Crafty Magazine, a haven for all you makers craving a lot more substance and just as much style.

Contemporary yet with a retro twist, we’re all about thrifty, upcycling features, craft news that matters, interviews with people who’ve been there, done that and made the T-shirt, practical ideas for actually making a living from your designs – all you could ever want and more. Don’t believe me? Check out our ideas for customising Converse, cast your eye over our article on how to protect your designs from copyright theft, or read all about how one illustrator finds working from home.

So kick back, relax and immerse yourself in our Crafty little world.

It’s lovely to have you here.

/ Stitch up some moths and beetles to make your own original wall display. And pop along to our website to find out how to make the case we’ve housed ours in

T

he handmade revolution’s getting harder and harder to ignore, and it’s a very eclectic bunch that makes up arts and crafters these days. Sweet old ladies don’t have the monopoly on crafting any more, and men and women across all demographics around the world are now embracing DIY in all its forms – which is where we come in!

Sarah Adie Editor

/ Flip to the back, where we’ve got manbroiderer Mr X Stitch’s monthly column – proving that crafts aren’t just for girls 003

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EDITOR’S LETTER

07/03/2013 14:19

THE FREEBIE

CALICO FANTASTIC PHOTOGRAPHY ANDY SAWYER

This issue’s freebie is a lovely piece of calico that you can do all sorts of wonderful things with.

We’ve got three ideas for you here but the possibilities are endless. We can’t wait to see what you come up with, so make sure you send in lots of photos of your projects to craftymag@practicalpublishing.co.uk

CALICO FANTASTIC

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Button up

Materials / free calico / button blanks (we used some from Prym) / embroidery thread & needle / scissors / dressmaker’s pencil

The button blanks we used came with a template to show you what size to cut your fabric circles and also a snap fastening that fits on the underside of the button. If you’re upcycling existing buttons you’ll need to cut circles of fabric about 2cm larger in diameter than the top surface of the button so you can gather the fabric on the reverse of the button using a needle and thread How to 1 Cut a circle of calico to the required size.

2 Place the calico on top of the button and centralise the fabric so you can see exactly where the design will sit.

3 Draw your design onto the button using a pencil or dressmaker’s chalk. If the thread you’re using is dark and will cover a pencil line, using an ordinary lead pencil is fine.

Eureka! / If buttons don’t float your boat, stick magnets to the back of them and get to decorating your fridge

Pick it up / Prym button blanks, hoops and Memento inkpads are available from branches of Hobbycraft. Go to hobbycraft.co.uk to locate your nearest store PROJECT CHLOE HODGKINSON

4 Embroider over your design using a back stitch. (Embroidery thread is made up of six individual strands intertwined to make one thicker thread. We used two strands for our projects here, but you can alter the number of strands for a different finish.)

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CALICO FANTASTIC

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CUSTOMISING

THESE BOOTS ARE MADE FOR WALKIN’

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THESE BOOTS ARE MADE FOR WALKIN’ PHOTOGRAPHY ANDY SAWYER

Walk tall in one of these customised pairs of Converse – five ideas for you to try and inspiration for a whole lot more!

“I

t’s not about how old you are, but how good you are.” So says Converse, anyway, and it’s an adage that we’re more than happy to adopt. The brand’s got a reputation for looking at life a little differently and celebrating the original, so we thought we’d follow its lead and show you how to do a little Converse customisation with just a few bits and bobs.

Finger-clicking good / We’ve got an extra pattern for you on our website, craftymag.com, showing you how to crochet your Converse / Don’t forget to send us in snaps of your customised Chucks!

Here are five ideas to help you pimp your pumps but there are hundreds more. Using studs is a cost-effective and easy way of giving something a contemporary facelift and you can kill two birds with one stone if you sew fabric scraps onto your shoes – spring cleaning your stash and making unusual All Stars while you’re at it.

Your imagination’s the limit, so who knows what you’ll end up with!

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CUSTOMISING

Come sail away

Materials / Optical White Converse All Stars / black, burgundy & bluegrey sewing thread (embroidery floss can be too thick for simple, clean designs like this)

How Swallows and Amazons are these cute little embroidered shoes? If you’re looking for a customising project with minimum effort and maximum impact, this really has to be it. Guaranteed your feet will be the envy of all others pounding the pavement this spring How to 1 Draw your birds, boats and ocean onto the shoe in pencil.

2 Sew the outlines in your choice of stitch – something simple like running stitch works very well.

3 Fill in the hulls of the boat. Satin stitch is a good choice for filling in bits that aren’t too big and won’t result in terrible loopy stitching.

Eureka! / Sew patterned material onto your shoes first, then embellish bits of it with embroidery thread / Artist Richard Saja (historically-inaccurate. blogspot.com) has done some great embroidering on pumps

PROJECT CHRIS JONES

4 Add your choice of detailing to the laces.

THESE BOOTS ARE MADE FOR WALKIN’

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Ombré, ombré

Materials / navy Converse All Star Hi Tops / bleach / rubber gloves

This is one of the easiest ways to make your shoes look like no one else’s and we just love the ombré look.

If we could, we’d ombré everything!

How to 1 Don a pair of rubber gloves and mix up a solution of 30% water and 70% household bleach, deep enough so you can submerge the shoe. Take the laces out, then dunk it for five minutes.

2 Check its progress and continue until you get the shade you want. Submerge certain bits for longer for a lighter tone.

Eureka! / Flip reverse it by dipping your white Chucks in some colourful dye / For a tie-dye effect, try tying rubber bands around parts of the shoe and dipping them in bleach. Far out!

PROJECT SARAH ADIE

3 If you need to, rub in a bit of neat bleach to lighten them up even more. Give the shoes a spin in the washing machine, then be on your way!

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BEHIND THE SCENES

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1 The impressively colour co-ordinated bookshelf. Story time is a big thing here!

2 The first Clara doll ever made. Just look at that grumpy little face!

3 What Laura’s working on at the moment – Clara and Macy cards 4 Laura taught herself to make pop-up books while in Australia

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A HOME, HANDMADE

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A HOME, HANDMADE PHOTOGRAPHY ANDY SAWYER WORDS SARAH ADIE

Have a potter around illustrator Laura Clempson’s home and find out all about Cupcakes for Clara, thrifty living and what fireplaces are actually meant to be used for

Australia, launched her company out of her dining room in 2011 and hasn’t looked back since (much to the detriment of her fireplace, which hasn’t seen a stick of wood in many a year and is now used to store craft boxes!). She has even been headhunted by the notoriously selective Not On The High Street to stock her wares on its website – high praise indeed, considering just five percent of all applications from brands are accepted.

U

p the steps and through Laura Clempson’s front door, you’re immediately struck by two things – the smell of freshly baked bread and pure, unadulterated creativity. There are books galore in the living room (all colour co-ordinated), pictures hung everywhere (even though it’s a rented house), chalkboard cupboard doors, ceramic tiles bearing imprints of her children’s tiny hands and feet, handpainted mugs and plates, thread, sewing machines, handmade popup books, paints, pens, felt dolls, felt snowmen, felt everything... this is a home that is certainly lived in, and lived in happily.

Laura’s dining room is still where the Clara magic happens and there is evidence of the cantankerous little lady everywhere. The first Clara doll ever made hangs above a sewing machine on a very cluttered desk, next to a Clara and Macy snowman, opposite a Clara illustration made of felt and across from a wooden plaque bearing Clara’s name. You’d be forgiven for thinking that Clara was in fact Laura’s firstborn child – and in a way, she is. Clara style can be seen in most items around Laura’s home, from the fabric-filled embroidery hoop wall hangings and her daughter Matilda’s own drawings, to the beautifully intricate felt portraits of her family. These portraits are Laura’s most prized creations, in particular the one hanging in the living room of her, her husband Tom and baby Matilda out in the 

It’s here that Laura, mastermind behind Cupcakes for Clara – which sells stationery, sewing kits, paper dolls and a whole lot more – works and plays. She came up with grumpy little Clara while doodling on her lunch break a few years ago and, after really developing the idea for the five-year-old and her twin sister Macy while travelling around 011

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BEHIND THE SCENES

5 Laura’s proudest craft achievement - hand-stitched in felt from a photograph 6 Matilda, Theo and Clara – she’s definitely one of the family now

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snow. She prints outs photographs, does an illustration and cuts the pieces out of felt, before hand-sewing them all together – a process that can take weeks, which is why she won’t do them as commissions, no matter how nicely people ask!

Given that she works from home, it’s no surprise that Cupcakes for Clara not only takes over the house but also that it’s very much a family affair. Laura’s husband Tom is an author and does some of the writing for Clara, and Matilda helped out at Christmas stringing up tags – although sometimes the assistance she and two-year-old Theo offers doesn’t always go down that well. “It’s good for them to get involved, it’s nice for them to see that we work all the time and see what goes into it,” Laura says. “But I did have 1,000 kit boxes delivered that they drew all over.” Which is certainly one of the problems with having home and work life so closely entwined – and is, by her own admission, one of Laura’s biggest bugbears about being self-employed. “You don’t have the separation between work and home, which is really good in one sense because it’s here when you have to work, but there’s also no getting away from it either. I wish I had my own work room so I could close the door on it.”

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Laura’s small, but perfectly formed home isn’t just an homage to all things creative – it’s also a very thrifty little household, which certainly suits us here at Crafty. Everything’s either from eBay, a car boot sale, a jumble sale, a charity shop or a family heirloom, like the quaint little rocking chair that used to belong to her grandmother (the rivets of which still pull your hair out when you sit in it!). The paints she uses in her illustrations were given to her when she was little, although how they’ve lasted so long since she uses them all the time, she has no idea. Most of the books and children’s toys are secondhand and even Laura’s engagement and wedding rings are from antique shops. “We mostly try not to buy anything new. I don’t see the point if you can get it secondhand, especially the kids’ stuff – they don’t care,” she says. “The little table in the front room is their most used thing we have, we got it from a jumble sale for a £1. I just don’t think they play with things long enough to spend money on them. Some of their favourite things are stuff we paid next to nothing for.”

From thrifty thinking to being as creative as possible, Laura and her family are definitely living in handmade heaven. Grumpy little redheaded Clara really has helped all Laura’s dreams come true.

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MAKE IT

TWIT TWOO! PHOTOGRAPHY ANDY SAWYER PROJECT SAL SHEPHERD

With fashion aficionados’ obsession with owls and all things feathered and wise showing no signs of abating, we’re dressing our family of birds for spring this issue using an eclectic array of threads and upcycled yarns

It’s recommended that you use a stitch marker on the first stitch of the row, just so you know when each row is completed. There’s no need to join the rows with a slip stitch – just continue crocheting around the owl until you reach the top.

The striped owls are worked in rings, which ensures that the stripes are level all around the owl. It’s easier to see the start and end of a row and a stitch marker isn’t necessary. By changing the number of rows crocheted in each colour, you can vary the width of the stripes and change the owl’s look.

O

wls are a fabulously funky way to practise crochet. Worked from the base upwards in either a spiral or in rings, they’re an ideal first step into making crochet animals. The purple owl is good for beginners, but the teeny owl and the T-shirt yarn owl are slightly more challenging, so would be better for anyone with some experience behind them.

The one-colour owls are made by crocheting in a spiral, which creates a nice shape and ensures that you don’t see where the rows are joined.

TWIT TWOO!

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Toy-safe stuffing was used to fill the owls fairly firmly but if you place a bag of rice or sand inside, you’ll find you’ve got yourself a fab doorstop. The owl made from T-shirt yarn would be the perfect candidate for stopping doors!

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Teeny owl / purple owl

Materials: teeny owl

Before you begin

Eureka!

/ 1 skein of crochet cotton (#5) in pink, yellow, black & white / 2mm crochet hook

The owls are crocheted in spirals. Do not turn work unless specified. Instructions apply to both owls

/ There are lots of videos online to help you with the Magic Ring technique

Materials: purple owl / purple, yellow, white & black DK yarn / 3mm crochet hook

How to With pink for teeny owl or purple for bigger owl, ch 3.

Row 1: 9 dc into 2nd ch from hook.

Row 2: 2 dc into every st. 18 sts Row 3: *Dc twice, 2 dc into next st; rep from * to end of row.

24 sts Row 4-8: Dc into every stitch.

Row 9: *Dc three times, 2 dc into next st; rep from * to end of row. 30 sts Row 10-11: Dc into every st.

Row 12: *Dc three times, dc2tog; rep from * to end of row.

24 sts Row 13-14: Dc into every st.

Row 15: *Dc twice, dc2tog; rep from * to end of row. 18 sts Row 16-17: Dc into every st.

Row 18: Dc into first 6 sts, ch 2, turn.

Row 19: Dc into next 12 sts, ch 2, turn.

Row 20: Dc into next 10 sts, dc2tog, ch 2, turn.

Row 21: Dc into next 9 sts, dc2tog, ch 2, turn.

Row 22: Dc into next 8 sts, dc2tog, ch 2, turn.

Row 23: [Dc twice, dc2tog] twice, dc, ch 2, turn.

Row 24: Dc2tog, dc into next 3 sts, dc2tog.

Change to yellow for the beak.

Ch 2.

Row 25: Dc into every stitch, ch 2, turn.

Row 26: Dc2tog, dc2tog, ch 2, turn.

Row 27: Dc2tog.

Fasten off.

/ By adjusting the size of the hook and yarn type, you can also get many variations. Use a smaller sized hook than recommended for the yarn to make the stitches tighter and firmer, so the stuffing stays inside the owl

Eyes (make 2) With black, ch3.

Row 1: 9dc into 2nd chain from hook.

Change to white.

Row 2: 2 dc into every st. Fasten off.

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CRAFTY BUSINESS

LOVA REVOLUTIONARY

Stitcher, blogger and author Jodie Rackley started her Lova Revolutionary blog in 2009 and gets 5,000 unique hits a month. Here’s how she does it...

Top three tips

Best make

self-taught crafter from Washington, Jodie has always been the artsy type. Known for her use of bright colours and simple designs, her successful blog is just one part of her craft empire. She also sells eco felt gifts on Etsy, from mobile phone covers and wall hangings to dreamcatchers, all handstitched to perfection.

/ Be consistent – readers enjoy seeing regular features and come to know what they can expect from you as a blogger

“I recently revamped my blog so it was more in line with my Etsy shop branding. I think it’s important to have a cohesive style across your social media platforms. I use it for promotions to let my fans know about upcoming events or new items and to connect with other artists, as I have a Flickr group that crafters and artists can post to in order to be featured on the blog.

/ Use lots of photographs to illustrate your story – this keeps the reader engaged and interested.

Also make sure your photos are well edited before posting

/ “The embroidery tote bags I made for my book, Happy Stitch: 30 Felt and Fabric Projects for Everyday. They were inspired by a mix of tattoo art and the stunning embroidery you see on traditional Mexican dresses. I loved the finished pieces and it was fantastic to go back to my drawing roots to design some large-scale embroidery designs. It also made me realise how much I enjoy doing more detailed embroidery work and creating lovely pictures out of floss and fabric!”

A

“I like the idea of giving others a chance for a feature to help spread the word about their work. I view blogging as a work in progress, there’s always room for improvement, new features and the opportunity to gain new readers.

Finding your voice and getting used to putting yourself out there is helpful when connecting with your audience. It’s also a good idea to find a niche – I try to stay within the realm of the craft community since that’s who my audience is, and to find a balance between sharing my interests and staying connected.”

LOVA REVOLUTIONARY

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/ Have an organised layout that’s easy to navigate and be sure to have an ‘about’ page.

Include links to your other social media sites too

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Making sure bigger companies don’t copy your designs is a major concern for crafters selling their wares online. It happened to Jodie Rackley and it could happen to you. Here’s how she handled it How did you realise your design had been stolen?

I had no idea until I was notified by one of my Etsy customers who had purchased one of the copycat designs several months before. Upon returning to my Etsy shop, they noticed the similarities and forwarded me the copycat designs, which happened to be on several major websites.

How often does this happen?

It happens all too frequently! These days, many larger companies no longer have in-house designers. They contract the work out freelance to smaller design houses or individual designers, many of whom will take ‘inspiration’ from other independent artists and crafters. It even happens on a smaller scale – you may get your designed copied by another crafter on Etsy. I even saw one illustrator get her whole portfolio copied and turned in for a senior thesis project by a design student in another country! In fact, there’s an entire blog devoted to this (youthoughtwewouldntnotice.com) where you see that some major retailers are even repeat offenders.

What did you do to take action?

I targeted some of the larger websites that were carrying the designs and took my complaints to the internet! I started on Facebook asking for help from customers, friends and family to message and email some of the sites and take issue with the copycat items.

Have you successfully resolved the issue?

For the most part yes, but there will still be some companies making and producing them. I found the main distributor that was producing the designs and was able to contract them with licensing. I also was able to get many of the designs removed from eBay through their VERO program, which handles intellectual property rights problems.

What have you learned from the incident?

The importance of copyrighting your work! I’ll now be more proactive about filing copyrights for any new ideas and designs even if I don’t make them public. I’ll also be more careful in the future who I send any high-res images of my work to and ensure they are a trusted collaborator.

What advice would you give other independent designers to help protect themselves?

Save your beginning drawings, the first examples of your work, take photos, print receipts for the first of the design sold and email it to yourself so you have a record of creation dates that can help prove that you’re the originator of the design. Flickr is a good way to document your work since all photos contain file information and upload dates that you can’t tamper with. lovahandmade.etsy.com / lovarevolutionary.blogspot.com / facebook.com/lovarevolutionary / twitter.com/lovahandmade / Instagram: @lovahandmade 017

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SUBSCRIBE TO CRAFTY MAGAZINE TODAY AND RECEIVE A FABULOUS DIANA F+ CAMERA

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About the Diana F+ / Creates dreamy, lo-fi photos on 120 film / Produces soft–focused images with beautiful vignettes on the edges / Two shutter-speeds – ‘N’ for normal (daytime/flash) or ‘B’ for long exposures (indoor/night time). / Two image sizes – 12 full– frame square shots or 16 smaller square images / Easy Multiple Exposures – Shoot as many times as you want on the same frame. / Perfect pinhole function – Unscrew the lens and experiment with pinhole photos for a completely new shooting experience. / Shutter lock and tripod thread – Lock the shutter open and attach a tripod to shoot steady long– exposure photos.

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COMING UP

NEXT MONTH IN

/ With love from Crafty

From embroidering vintage postcards to sewing one up from scratch, we come over all nostalgic for the written word

/ Magic beans

We’re channelling the Brothers Grimm next month with our Jack and the Beanstalk terrarium. Who needs a garden outside?

/ Street eats

We go on a culinary trip around the world, sampling as many different cuisines as we can at London’s Maltby Street Market

/ That’s a wrap

Five funky ways to customise a scarf, from lace to embroidery, plus three ways to tie them

/ Ride ’em, cowboy!

Have fun making up awesome knitter Gary Kennedy’s cow cushion, then read an interview with the man himself

/ Bejewelled

Give new jewellery a distinctly vintage flavour using old postage stamps and Ranger Glossy Accents

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On sale

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25TH APRIL 2013 * CONTENTS SUBJECT TO CHANGE

COMING UP

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