Positive Impact Partners 20 Murray Hill Parkway, Ste. 290 East Rutherford, NJ 07073
We’re On Your Team
Marketing & Promotion
Branding Ad Campaigns Social Media Design Blogging Email Campaigns Direct Mail Presentations Web Catalogs Outdoor Large Format Market Research Event Management
Event Planning Event Execution Signage Merchandise Catering Marketing Advertising Online Registration Street Teaming
Introduction Positive Impact Partners, LLC is a full-service marketing, advertising and events agency serving the greater New York/New Jersey/ Northeast area. We are experienced in health, legal, sports, non-profit, professional, education, manufacturing, and we can work with any company or individual who wants to reach farther, stretch wider and step higher – towards success. With over 100 years of combined experience within our team, we are confident that we can create positive solutions for your events or marketing needs. We work diligently with our clients to achieve winning results – no matter what the challenge. We draw from our well of vast experience to plan, execute and track marketing strategies that ensure success. Whether it be a branding strategy, an advertising campaign or an internet program – Positive Impact Partners has the know-how to confidently say “We’re on your team.” We are comprised of friendly, responsive professionals with expertise in sports, business, marketing, advertising, fundraising, design, entrepreneurialism, events, web and much more. Our professional team can brainstorm, plan and execute your visions – successfully. A complete list of our current clients, as well as references, is located on our web site as well as a full portfolio of our design work.
Positive Impact Partners • 201-939-8601 • positiveimpactpartners.net
We’re On Your Team
Health and Medical Attorneys and Law Firms
Who We Serve Whatever your target is, we can help you make that positive impact that opens the doors to your future. Our mission is to provide clients with a competitive edge in their respective genre. We create and maximize opportunity using a true teamwork approach. From a Street Team to spread the word about you in your neighborhood, to a social media campaign – Positive Impact Partners applies professionalism to all projects. We have a team of copy writers, web experts, designers, researchers . . . and more to serve your marketing and promotional needs to the fullest extent. With a combination of over 100 years experience among our staff, there is no obstacle in the areas of marketing or events that we have not tackled at one time or another. We are a small ‘boutique’ agency, with a large portfolio of talent. We pride ourselves in being a straightforward, honest and friendly group that has your needs and goals in mind. We know what works, and what doesn’t – and we won’t waste your time on projects that will not produce the results you desire. Never hesitate to contact us for a free consultation. We can evaluate your goals, execute your plans, and get on board with your dreams. We welcome all inquiries.
Positive Impact Partners • 201-939-8601 • positiveimpactpartners.net
Physical Therapy Facilities Sports Teams Product Manufacturers Non-Profit Organizations Universities and Schools Entrepreneurs Food/Beverage Religious Institutions After School Programs Municipalities Sports Instruction Architects and Builders Real Estate Service Providers Conference Facilities Training Institutions Restaurants and Hotels Chambers of Commerce Entertainment Venues Arts Programs Parks and Recreation
social media |so shel • me dē ah | noun web-based & mobile-based technologies which are used to turn communication into interactive dialogue among participants Social Media Marketing (SMM) has become the number one marketing tool in this century. There are more than 225 social media outlets, and growing. Social networking now accounts for 22% of all time spent on line in the USA. Without actively posting on any social media platform, your web site ranks lower than those of companies that post on even one social media service. But the work is time-consuming. We are actively posting for many of our clients on Facebook, Twitter, Pinterest, and many other such SM sites. We also set up blogs and do blog posting services. For those clients who have web sites that we manage, we can coordinate the flow of SMM - to - Web. We do the copy writing, photo sourcing and other related work – so that you can be about running your business.
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Facebook Pages Facebook Postings Facebook Events Twitter Postings Twitter Networking Twitter Broadcasting Pinterest Photos Pinterest Broadcasting Pinterest Interest Email Marketing Email Invitations Email Newsletters Blog Postings Blog Marketing Blog Memberships Worldwide Exposure Worldwide Branding Worldwide Marketing Positive Impact Partners • 201-939-8601 • positiveimpactpartners.net
Without a dynamic web site today, your business is severely lacking. Sixty percent of consumers now prefer to shop on line for products, services and places to donate. They look for their doctors, dentists, lawyers, information, even mechanics, on line. With web sites having gone past the “online brochure” stage, owning one is as important as having a phone number for your business. There are static web sites, and there are dynamic web sites. To discover which one you need, consider this: it is the difference between a brochure in a drawer and an order in your hand.
web site | web sit | noun: web site or web-site adjective: website a location connected to the Internet that maintains one or more pages on the World Wide Web.
Positive Impact Partners • 201-939-8601 • positiveimpactpartners.net
Signs, packaging, displays, coupons, brochures, direct mail, offers, announcements, emails, flyers, posters, handouts, easels, QR codes, billboards, apps, web sites, blogs, social media postings, events, promotions, ads, giveaways, bags, boxes, etc. – the list is endless. Research, demographics, psychographics, buying habits, etc. – are all part of the Marketing game. We can research your specific markets, create targeted pieces and get your word out via vehicles and publications that suit your particular goals, clients and geography.
marketing |’mär kit ing | verb [ trans. ] the action or business of promoting and selling products or services, including market research and advertising Lwrap. For video, television etc. An ad wrapped around and on top of a program or video. Reaches viewers of television and on-line videos, etc. while they watch.
Wallpaper. Computer screen wallpaper typically a giveaway or purchased by fans for their netbooks or computer screens. Can be developed for any product, service or cause. Keeps your brand in front of the owner daily.
T-Shirt. Most popular article of clothing world wide. Most popular marketing substrate. Most popular among the tween, teen, and young adult demographic. A T-shirt graphic reaches thousands when worn in public by the owner. A low-cost marketing tool.
Positive Impact Partners • 201-939-8601 • positiveimpactpartners.net
Whether it be a multi-page newspaper rotogravure (left) or an ad in an event journal, we can design and place your ads strategically in any publication. Magazines, phone directories, boosters books, bulletins, street ads, transportation ads, and more await your ads whether you are a company, organization or medical practice. We have the sources, contacts and pricing power to get you advertised locally, state-wide, nationally or even internationally.
advertising |’ad ver, tiz ing| verb [ trans. ] describing or drawing attention to (a product, service, or event) in a public medium in order to promote sales or attendance
Whether the brand is you or your product, ads need to draw the eye to read further. Magazine ads especially require a focal element that says exactly what your product or service is – at first glance.
Newspaper ads are finicky – the absorbent paper can blur or dull down images and text, therefore a large amount of white space and bold print is necessary to accentuate your message.
Positive Impact Partners • 201-939-8601 • positiveimpactpartners.net
Sports ads are typically placed in event journals, rosters and other small publications distributed at games. Therefore, color is the base draw, followed by eye-catching pictures and simple copy.
Without a doubt we are event execution pros. Having executed events for many non-profit and for-profit clients over the past 10+ years, we know all the “how-tos” and “how-not-tos” there are in the field of Events Management. Whether a sports event, gala or outdoor fundraiser, why fuss with the details when you can have experienced professionals do it all for you? Events take months of planning and teams of people and can be a daunting task. Let us do the pre-event promotions, order all the supplies, make all the signs, cater the food, put up the tents, greet the guests and in the end, take out the garbage!
event | ē vent | noun a planned social occasion
Positive Impact Partners • 201-939-8601 • positiveimpactpartners.net
street team | strēt tēm | noun a group of people handing out flyers or samples on the streets or helping promote an event, product or cause Our Street Teams are ready, willing and able to promote, distribute, or entertain. Put your street promotions in our hands and you’ll have a successful kickoff, opening, or pre-event promotion. Whether dressed in uniform, business casual or wearing a character costume, we can greet the public and be sure your materials and announcements are handed out, placed in stores, restaurants, arenas, or other public locations of your choice. Tables, tents, balloons, chairs, samples – whatever the needs are for the promotion, we coordinate it all.
Positive Impact Partners • 201-939-8601 • positiveimpactpartners.net
The AT&T blue striped ball. Shop-Rite’s wire cart. NBC’s Peacock. Prudential’s rock. These are brand logos. When you see them, you immediately remember the company name. The logos are simple, and not necessarily related to the product or service – but they have become a symbol that is highly recognized by the public. What is your brand icon, word or color scheme? Are all your marketing pieces, stationery and even your vehicle fleet ‘branded’ with your logo or icon? We can do that for you.
branding | brand ing | Verb [ trans. ] the promotion of a particular product or company by means of advertising and distinctive design
HELBOCK, NAPPA AND GALLUCCI, LLP ATTORNEYS AT LAW
Positive Impact Partners • 201-939-8601 • positiveimpactpartners.net
email marketing | ē mail mar ket ing | noun directly marketing a commercial message to a group of people using electronic mail
Almost half of American Internet users check or send email on a typical day! In its broadest sense, every email (electronic mail) sent to a potential or current customer could be considered smart marketing. It usually involves using email to send ads, request business, or solicit donations, and is meant to build loyalty, trust, or brand awareness. In today’s electronic age, sending your newsletters via electronic emails with embedded graphics, pictures and other items gets the attention of your current and potential customers, donors or members – with pizzazz! Graphically rich and key phrase written emails get attention right away. These types of emails encourage loytalty, bolster image, and suggest professionalism, entrepreneurial spirit, and that your company is state-of-the-art. Email newsletters can be tracked as well as focused, honed and targeted. Let us set up regularly-issued Email Campaigns for your company, organization or business. We can keep track of your contacts, write your copy, design your newsletters and monitor the legal requirements of opt-in emailing for you, while you reap the benefits.
Positive Impact Partners • 201-939-8601 • positiveimpactpartners.net
Three seconds at 60 mph. Ten seconds at a stoplight. That’s how much time you have to get a traveler’s attention with your billboard ad. It’s the second glance that drives your message home, to coin a phrase. How to do that? What does it cost? Is it effective? Let’s talk it over. We can negotiate the best pricing, size, location and vendor for your billboard needs as well as design attention-getting graphics that will make your message outstanding in your field.
billboard | bil bôrd | noun A large outdoor board for displaying advertisements
Positive Impact Partners • 201-939-8601 • positiveimpactpartners.net
merchandise | merch en dise | noun products used to promote a team, business, popular music group, etc., or linked to a particular fictional character
Promotional products are being positioned higher and higher as part of today’s communications mix. High speed information gives audiences a choice about whether they wish to be exposed to mass advertising. Promotional advertising has proven to be much more effective in its unobtrusive, targeted, personalized approach. Due to their useful nature, promotional products tend to be kept and used – leading to voluntary repeated exposure, recognition and retention of the advertiser’s name and/or message. The use of promotional products is most effective when the target audience is specifically identified. Which products to choose when there are tens of thousands to choose from? This task is most easily accomplished with the help of a professional firm like Positive Impact Partners. We have been choosing and purchasing saleable and giveaway merchandise for our clients for many years. With a large roster of sources and bulk pricing, we can get your promotion items quick, accurate and targeted to your specific audience.
Positive Impact Partners • 201-939-8601 • positiveimpactpartners.net
Positive Impact Partners 20 Murray Hill Parkway, Ste. 290 East Rutherford, NJ 07073 www.positiveimpactpartners.net 201-939-8601 877-748-4667 201-939-0676 fax info@positiveimpactpartners.net Member of the Meadowlands Regional Chamber of Commerce