INTERNATIONAL SOCCER SUPER STARS IN ORLANDO FOR THE FLORIDA CUP 2016 LENNAR ORLANDO’S CHAMPIONSGATE HOSTS HIGH PROFILE INTERNATIONAL ATHLETES Lennar Orlando Capitalizing on Social Media Stardom of Soccer Players to Create Viral Buzz
(January 8, 2016) Champions Gate, Florida - The Florida Cup 2016 is an international soccer tournament that brings nine of the world’s top soccer clubs to Florida January 10th through the 20th. The tournament games are being played at ESPN Wide World of Sports as well as facilities in Boca Raton and Fort Lauderdale. The Florida Cup will be televised live to 127 countries reaching over 215 million homes (as a comparison, NFL reaches 136 Million).
Lennar Homes, the second largest homebuilder in the United States and Greater Orlando’s largest, is a key sponsor of the Florida Cup 2016. Lennar Homes is, in the homebuilding industry, the largest supporter of professional soccer in Central Florida. With the sponsorship of the Florida Cup 2016 and a multiple year commitment to Orlando City Soccer Club, Lennar Orlando has solidified their commitment to Central Florida Soccer fans by raising the bar on the promotion and development of soccer within the Greater Orlando area.
Lennar Orlando will be hosting a remarkable concentration of high profile international athletes at their luxury community ChampionsGate. They are providing lodging and a series of team-specific VIP Events at the new fourteen million dollar resort-style Oasis Club at ChampionsGate. In keeping with their motto “Live Like A Champion,” the city of ChampionsGate has opened up their eight regulation size soccer fields to make a temporary practice home for two of the nine teams participating in the tournament: Bayer 04 Leverkusen from Germany and two-time winner of FIFA Club World Cup and 2015’s Brazilian League champion, SC Corinthians Paulista. Over 60 players, owners and other officials from both teams will be enjoying the exclusive sportoriented lifestyle of ChampionsGate; which offers a variety of activities, including an 18-hole championship golf course,
volleyball courts, state-of-the-art fitness center, water park, world-class cuisine and coming soon a new tennis complex. Lennar Orlando is also hosting a lineup of super stars including FIFA World Champions Roque Júnior and Cafú, who will be staying in the Resort Collection™ vacation homes at ChampionsGate.
“We are passionate about Soccer at Lennar Orlando! It is the most popular sport on the planet and with a record 62 million visitors to Orlando in 2014 we believe there is explosive synergy between the sport and the destination.” Says: Paulo Bethencourt Neto, Vice President of International Sales & Marketing for LENNAR HOMES Orlando Division. He continues: “It is our vision to collaborate with community and business leaders to create an environment in which Orlando may one day become the Soccer Capital of the United States” The global popularity of Soccer makes it an ideal fit for international marketing efforts for many US based companies. Soccer is widely considered the most popular sport in the world and sponsors of tournaments like the Florida Cup are capitalizing on the massive media and social media exposure offered by the soccer stars and the teams. As a reference, just one popular soccer team has more social media followers than all of the NFL Teams combined. About Lennar Miami-based homebuilder Lennar Corp. (NYSE: LEN) was founded in 1954 and is today one of the nation's largest builders of quality homes for all generations. The Fortune 500 Company builds affordable, move-up and retirement homes primarily under the Lennar brand name. Lennar Orlando, the Orlando Division of Lennar Homes, is the largest homebuilder in the Greater Orlando area, currently building in 40 active lifestyle communities in Central Florida including their flagship community, ChampionsGate. ChampionsGate The one billion dollar luxury and amenity filled community of Lennar Homes in ChampionsGate borders both Osceola and Polk Counties. The resort-style community attracts families, international buyers, retirees and vacation homebuyers. The convenient location, stunning home designs, 917 acres of lush landscaping and top of the line amenities will make this the most sought-after community in Central Florida. Located in the heart of the Golden Triangle, I-4, SR 192 and SR 27, and just a few miles from Walt Disney World, The Mall at Millenia, and countless casual and fine dining restaurants. Media Resources and Contacts
Media Resource Page with Images and Video
For Player Interviews - Florida Cup Emerson de Souza Emerson@Pressfc.com.br
Paulo Bethencourt Neto Paulo.Neto@Lennar.com
Media Contact: Paula Wyatt PWyatt@OrlandoNewsRoom.com – 321-946-6565 ###