fashion
Kolkata-based Roshan Choudhary’s label Roshe uses traditional weaves to cater to the independent woman with a carefree style!
Is fashion always about style or are substance and functionality equally important? RC: Please do not judge people by their clothes! All three matter, but according to me, style matters the most, because that’s what is the outermost. There has been a long and a continuing feud in the design world between style, substance and utility. Designers find themselves in a world in which ornament, decoration and style are reduced to meaningless superficial effects; form is only to be derived from function and design itself. Style, function and substance actually go hand in hand. Whether it’s a sleek watch, a branded car, an Apple computer, a sleek gadget or even a very beautiful dress, we make important decisions as consumers everyday based on our sensory experience. This age has become the age of esthetics, and whether we realize it or not, this influence has taken over the market place and much more.
www.facebook.com/Roshe123 52 POOL #33
Fashion to you is… RC: It’s about comfort, attitude and being yourself! Inspiration comes from everywhere, everyday and every moment. What is unique, challenging and different is the next generation of beautiful. The beauty is everywhere around you, be it art, architecture, flowers, the sky, the blue sea, street fashion. As Yves Saint-Laurent said, ‘Fashion fades, but style is eternal’! For my label Roshe, it is about the rich heritage of India and its diverse weaves. It is very important for us to create and