craft (Top-Bottom) 1. Sandcasting 2. Honeycomb Table
know their material and techniques, the designs of which have sometimes been passed on from generations. There are times when there is a resistance to experimenting with new ideas but for people who are ready to break that barrier, the sky is the limit. Many of our ideas get crystallized and implemented only because of the ingenious intervention of the crafts person who comes up with a new way of manipulating his material and technique. How do you sell your products? AP: So far we have been focusing on the export market that Indian handicrafts are known for but we are looking more and more at the growing Indian market and the opportunities offered at home. This is being done through trade fairs, exhibitions and also trying to retail in different cities. Devi Design’s craftsmanship has been appreciated by clients both in India as well as internationally. Our products are selectively available at stores like Good Earth, Moon River, Amethyst, The Neemrana Stores, Casa Armani, Anthropologie, Tom Dixon and Gumps, amongst others. What, in your view, is the future of contemporary craft in India? AP: It is of interest to us so we hope that it continues to be bright! Also, in my experience of working with young designers and interns, I find that they bring to the table a lot of positive energy and fresh ideas. This might not necessarily be a product of their education, but more of an individual’s quest to learn and explore. This is an encouraging sign for the future.
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